WHO ARE THEY

The target audience ranges from 14-24 and are currently at school or studying full-time. They also try to balance studying and working a part-time or casual job. The target audience currently vapes or at risk of future uptake of e-cigarette use and is “ more prevalent among male, non-Hispanic White, higher socioeconomic status, and lesbian, gay, and bisexual adolescents and young adults” (Stalgaitis, Djakaria & Jordan 2020), who are currently renting in metro NSW as e-cigarette use is comparable in metro and regional areas in NSW There is also a small percentage of the audience who speak Mandarin, Cantonese, Arabic or Hindi at home

Currently, men are more “likely than women to currently use an e-cigarette or vaping device” (Smoking, 2020-21 the financial year 2022) at 2.9% compared to 1.6%. This is due to higher levels of “psychological distress” (Chan, 2019) and associated with experimentation and curiosity. Moreover, image 1 demonstrates that people between the age of 18-44 are twice as likely to currently use an e-cigarette compared to 45-year-olds

Additionally, image 2 displays that 18-24-yearolds are the highest percentage (217%) of people who have used an e-cigarette, closely followed by 25-34 yearolds with 166%

Image 1