DECISION DRIVERS

The results from our online qualitative survey of 152 people illustrated that 401% of participants interestingly don’t use an e-cigarette However, 388% are social smokers whom only vape when out with friends Social smoking among young adults comprises of nondaily smoking however is “used in social situations or when drinking alcohol with others” (Villanti et al, 2017)

The “primary socialization theory” (Villanti et al. 2017) suggests that “individuals learn normative and deviant behaviour from a small number of social influences” (Villanti et al, 2017) through their development into young adulthood Therefore, the social influences that drive smoking behaviour in young adults include, “living with a smoker, having close friends who smoke and the number of one ’ s friends who smoke” (Villanti et al 2017) Furthermore, the online survey displayed that out of 91 respondents' first vaping experience, 25 people had their first experience with friends on a night out.

How old are you?

How often do you vape?

Not at all

Socially Daily

Less than daily