Future of Visual merchandising

Page 1

The Future of Visual Merchandising Lecturer: Jason Forrest


Content 1:

What factors currently impact the fashion retail sector ?

2:

How are retailers addressing this issues?

3:

What is Gamification?

4: The future of visual merchandising? 5:

Data bases and innovators

@The_Retail_ Lecturer


Jason’s Bio • 1992 – 2002 = Fashion related educational courses

• 2002 – Present = Industry Experience (VM) •

Bally, Burberry and Harvey Nichols

• 2015 – Present = Teaching in FE/HE education

• 2017 – 2019 = Completed PgCert in Academic practice Specialism • • • •

@The_Retail_ Lecturer

Critical and Contextual Awareness Fashion Retail Sustainability Visual Merchandising


L3/L4 Content creators at the Fashion Retail Academy London


What factors currently impact the fashion retail sector ?


Wider Context influences affecting retail

Extinction Rebellion

Factors which contribute to the changing landscape of the cultural and retail sector. Sustainability within Retail Stores


Current Pandemic

Sustainability within Retail Stores


My professional Practice

Future Learn Course: How to Teach online

Enquiry: How Covid 19 affect the role of the visual merchandiser?


How are retailers addressing this issue?


Experiential Retail

Selfridges

& Gamification

Gentle Monster


Chanel

Selfridges

Gentle Monster



What is Gamification ?


Gamification Business Context ( Retail )

Gamification works in retail because it helps brands engage with their customers. Game mechanics also make shoppers believe that the more they shop, the more they stand to gain. Suggested reading: Chou Kai Yu: Actionable Gamification

You Tube Link: https://youtu.be/v5Qjuegtiyc




The future of visual merchandising?


Online

Merchandising https://www.instagram.com/asrv/


Interiors


Digital Content

Creatives


Qualities and skills required?


Qualities & Skills for Online Merchandising

• • • •

Interest in Visual Arts/Design Adobe Creative Suite (PS and Id) Fashion and trend awareness Numerical and analytical skills (MS Excel) • Teamwork! • Customer oriented • Flexible and quick learning


Emerging Brands

Feedback from Industry Stakeholders What is the place of the future content creator within the fashion industry?

Qualities: ✓ ✓ ✓ ✓ ✓

Creative and curious storytellers through publication or retail landscape Collaborative and team player Digital advancements and software skills Diversity, inclusion and representation reflective of todays society Effective communicator

Skills: ✓ ✓ ✓ ✓ ✓ ✓

Creative problem solver Excellent level of grammatical skills Patience, proactive and resilient Unique personal identity and vision Understanding of colour and trends Understanding of global /markets and cultural traditions


Stake holders who have supported my learners employability


Books, databases and Innovators


Indicative Reading List: • • • • • •

Adjaye David : Making public buildings Chou Kai Yu: Actionable Gamification Gestalten: Out of the box PWC: Workforce for the future Teufel Philipp : Holistic retail design Yeudelson Jerry: Sustainable retail design

Online databases and resources


Suggested Links to support Visual Merchandising

• Abstract Netflix = Es Devlin • Isle Crawford • Ruth Carter

• BBC IPlayer = Fosse/ Verdon • Iconic VM influences = Leila Menchari Elgar Johnson Grace Coddington Additional Links:

@The_Retail_ Lecturer

https://maricagigante.com/en/ http://www.millingtonassociates.com/ https://hmvm.co.uk/SPRING-SPRUNG https://creativemanu.com/ http://www.phillcreatesstudio.co.uk/category/work/ https://www.corybarrett.co.uk/p-o-r-t-f-o-l-i-o https://www.paulimbusch.com/ https://esdevlin.com/ https://www.vam.ac.uk/ https://britishmuseum.org/


Thanks for listening Any questions Email: Jason.forrest@ntu.ac.uk


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