The Future of Visual Merchandising Lecturer: Jason Forrest
Content 1:
What factors currently impact the fashion retail sector ?
2:
How are retailers addressing this issues?
3:
What is Gamification?
4: The future of visual merchandising? 5:
Data bases and innovators
@The_Retail_ Lecturer
My Story
Jason’s Bio • 1992 – 2002 = Fashion related educational courses
• 2002 – Present = Industry Experience (VM) •
Bally, Burberry and Harvey Nichols
• 2015 – Present = Teaching in FE/HE education
• 2017 – 2019 = Completed PgCert in Academic practice Specialism • • • •
@The_Retail_ Lecturer
Critical and Contextual Awareness Fashion Retail Sustainability Visual Merchandising
PgCert Enquiry What content could be incorporated into the design and planning of the FRA curriculum to improve student's employability within the creative arts and fashion retail?
2019 Completed PgCert in Academic practice
E: Enterprise and Entrepreneurship M: Mindfulness Practice P: Passion, Perseverance and Practical L: Learning styles and Strategies O: Opportunities and openness Y: You A: Authenticity and Agility B: Behaviour and Boundaries I: Inclusivity L: Leadership I: Innovation T: Talent, Trust and Team Building Y: Yourself (Brand you) Inline with • Creative Attributes Framework • Fashion Retail Academy Ofsted report 2016 • Higher Education Academy • Sustainable Processes
UAL origins Finalist Sebastian Gallego
Who are my students
UAL Origins Finalist Yasmin Hargest
Students ran a pop up shop for a week, to raise awareness on sustainability within fashion retail. ÂŁ900 raised with all proceeds going to the charity TRAID
L3/L4 Content creators at the Fashion Retail Academy London
What factors currently impact the fashion retail sector ?
Wider Context influences affecting retail
Extinction Rebellion
Factors which contribute to the changing landscape of the cultural and retail sector. Sustainability within Retail Stores
Current Pandemic
Sustainability within Retail Stores
My professional Practice
Future Learn Course: How to Teach online
Enquiry: How Covid 19 affect the role of the visual merchandiser?
How are retailers addressing this issue?
Experiential Retail
Selfridges
& Gamification
Gentle Monster
Chanel
Selfridges
Gentle Monster
What is Gamification ?
Gamification Business Context ( Retail )
Gamification works in retail because it helps brands engage with their customers. Game mechanics also make shoppers believe that the more they shop, the more they stand to gain. Suggested reading: Chou Kai Yu: Actionable Gamification
You Tube Link: https://youtu.be/v5Qjuegtiyc
The future of visual merchandising?
Online
Merchandising https://www.instagram.com/asrv/
Interiors
Digital Content
Creatives
Qualities and skills required?
Qualities & Skills for Online Merchandising
• • • •
Interest in Visual Arts/Design Adobe Creative Suite (PS and Id) Fashion and trend awareness Numerical and analytical skills (MS Excel) • Teamwork! • Customer oriented • Flexible and quick learning
Emerging Brands
Feedback from Industry Stakeholders What is the place of the future content creator within the fashion industry?
Qualities: ✓ ✓ ✓ ✓ ✓
Creative and curious storytellers through publication or retail landscape Collaborative and team player Digital advancements and software skills Diversity, inclusion and representation reflective of todays society Effective communicator
Skills: ✓ ✓ ✓ ✓ ✓ ✓
Creative problem solver Excellent level of grammatical skills Patience, proactive and resilient Unique personal identity and vision Understanding of colour and trends Understanding of global /markets and cultural traditions
Stake holders who have supported my learners employability
Books, databases and Innovators
Indicative Reading List: • • • • • •
Adjaye David : Making public buildings Chou Kai Yu: Actionable Gamification Gestalten: Out of the box PWC: Workforce for the future Teufel Philipp : Holistic retail design Yeudelson Jerry: Sustainable retail design
Online databases and resources
Suggested Links to support Visual Merchandising
• Abstract Netflix = Es Devlin • Isle Crawford • Ruth Carter
• BBC IPlayer = Fosse/ Verdon • Iconic VM influences = Leila Menchari Elgar Johnson Grace Coddington Additional Links:
@The_Retail_ Lecturer
https://maricagigante.com/en/ http://www.millingtonassociates.com/ https://hmvm.co.uk/SPRING-SPRUNG https://creativemanu.com/ http://www.phillcreatesstudio.co.uk/category/work/ https://www.corybarrett.co.uk/p-o-r-t-f-o-l-i-o https://www.paulimbusch.com/ https://esdevlin.com/ https://www.vam.ac.uk/ https://britishmuseum.org/
Thanks for listening Any questions Email: Jason.forrest@ntu.ac.uk