By http://www.content-writing-india.com
What is Press Release ? • Press Release Writing is done to increase traffic over the web. • It is an announcement of a newly launched business website. • It is written in third person.
Common Press Release Writing Tips Must write the Headline. Clear Communication of “5 Ws & H”.
Insertion of Font & White Space. Must include Company Information.
Must write the Headline • Headlines must be in brief and up to the point. • Must be written in Bold. • First word of the headline must be in capitalized form.
• It must be framed with keywords.
Clear Communication of “5 Ws & H” • Who,Where,Why,What,When: these five words must give the reader the entire information. • It must be short and up to the point. • It should be no more than three pages.
• More newsworthy, better chance of being selected.
Insertion of Font & White Space • Must eave half inch margins. • 10 point font size must be used. • Must have spaces between paragraphs and headlines.
Must include Company Information • Company must be mentioned in the news article. • First give the company title. • After the title use a paragraph in describing the company.
• At the end give the URL of the company.
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