&
Jason Fox
Present:
SEO 4 Dummies Name: Jason Fox Twitter: @JasonFox_me Blog: http://www.jasonfox.me Email: jason@jasonfox.me Fan Page: http://on.fb.me/SEO4Wordpress
What Qualifies ME? • • • •
I have run 3 Websites over the last 3 years The 1st was at 21,000 unique visitors a month after 1.5 years The 2nd was at 18,000 unique visitors a month after 1 year The 3rd is at 6,000 unique visitors a month after 2.5 months
Current Site Analytics:
What To Expect: • I will explain what SEO means and try to demystify it. • I will show you how to get started on your own SEO efforts. • I will show you WHITE HAT tips, techniques and strategies to maximize your efforts. • I will show you how to measure your status.
What Not To Expect: • A complete strategy customized to your niche • This is not geared toward Affiliate Marketing • Get Rich Quick, BLACK HAT Tips, or Easy Results
SEO is Simple… But It Is Not Easy There is no PUSH OF A BUTTON solution It requires Consistency
It requires Effort
It requires Strategy It requires an understanding of Google
http://www.google.com/support/webmasters/bin/answer.py?answer=35769 OR Search: “Google Webmaster Guidelines” on Google
Public Service Announcement
You Can Not Multi-Task
What Does SEO Mean? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. ~ Wikipedia.com PAID PAID ORGANIC
To me SEO means: The actions required to show Google, Bing and Yahoo that your Business Web Site deserves to be listed on the first page of the Organic Search Results for your particular Keywords. Keywords: The word, words or phrase that your potential clients would type into the search box on Google, Bing, or Yahoo to find your business or a business that suits their needs.
5 SEO Action Items They are diagramed in this manner to illustrate the fact that you are never really done with SEO.
Keyword Research
On Site Optimization
Monitoring
Social Sharing
Off Site Optimiztion
The results are some what permanent and can always be improved. Vs. Pay Per Click Advertising that the results stop as soon as the campaign stops. And you will get the number of clicks that you pay for.
1. Keyword Research Things To Think About When Picking Your Keywords • Number of Searches: How many people search for your keyword on a monthly basis • Competition - How many other sites are trying to rank for the same keyword • Keyword Usage – For example: If you own a Window Company you do not want your keyword to be Windows. You may get traffic, but most will probably be looking for Software. • Keyword Length – For example: It is easier to rank for Seattle Real Estate than Real Estate, it is even easier to rank for Seattle Waterfront Real Estate TOOL: Search “Google Keyword Tool” on Google
2. On Site Optimization Everything You Do ON Your Website To Increase SEO • • • • • • • •
• •
Content – I blog 5-7 x’s a week and Use Landing Pages Indexation (Permalinks, Canoncial URL’s)- No Duplicate Content (Within Your Site or Scraping Other Sites) Meta Descriptions - Pages, Posts, Categories, Images Titles (H1 & H2 Tags) – Need to Include Keywords XML Sitemaps – An Outline of your Site Keyword Density – How often you use your keyword Images – Need to be Titled, Alt Titled, and Linked Internal Linking (Breadcrumbs, Related Posts, Page Navigation) – You Should Be Able To Easily Navigate Within the Pages and Posts of Your Site HTML Validation – No errors in code, or broken links Site Load Speed – How long it takes your site to load
If You Have A Wordpress Site These can all be adjusted with Plugins: http://www.jasonfox.me/wordpress-seo-10-wordpress-plugins/
3. Off Site Optimization Everything You Need To Do AWAY From Your Site • Backlinking: • •
“Having a Link Point… To Your Site… From Another Site” Each link To Your Site Is An Affirmation To Google That Your Site is Authoritative The Bigger The Site The Bigger The Affirmation o
For example: It means more to Google if your site is linked on Zillow.com than if it is linked on MaryTheRealtor.com
• Site Submission: o Google, Bing, Yahoo, DMOZ, Technoratti, Google Places, Yelp, Facebook Places, Bing Business, Google Profiles, City Search, AOL, Reddit, Digg, Stumble Upon, Squidoo, Ezine Articles, MANY MORE…
• • •
1 Way (good) – Bookmarking, Guest Blogging, Post Commenting, Forums 2 Way (better) – Link exchange between you and another webmaster 3 Way (best) – Getting Linked To A Site, That is Linked To A Site
4. Social Sharing Both Bing and Google (Panda) Announced That Social Media Will Help Determine SEO Rankings • The more your content is shared on social media the more Authoritative your site is • With Google Panda Blog Posts Are More Important o Getting Comments On Your Blog Posts Is Important
• Make sure it is easy to share your content from your site o Twitter Tweets, Facebook Likes, Google +1’s, Linkedin Shares
• Video Is Huge o Submit Your Video To Multiple Sites: Youtube, Vimeo, Viddler, Howcast o Optimize Your Video With Keyword Rich Title, Description, and Tags o Post the Youtube Hosted Version To Your Blog
Tools: I Submit All My Blog Posts To 42 Social Media Sites Using a Service called - OnlyWire.com I submit my videos to 15 sites at once using: Tubemogul.com
5. Monitoring Your Status • Google Page Rank o
Score From N/A to 0-10
• Alexa Ranking o
A division of Amazon that ranks all websites based on traffic
• Links o
Yahoo Site Explorer shows you how many and what Incoming links you have to your site
• Traffic o
Google Analytics will tell you how much traffic you are getting and where it is coming from
• Moz Rank o
SEO Moz offers a Moz Rank that ranks how credible your Incoming Links are
• Google Page Speed o
Measures your Website loading speed
• Leads or Contacts o
The ultimate guage… is your business picking up?
I use a Firefox Extension called Domain Hammer or you can Visit: www.DomainHammer.com To See Google Pagerank, Yahoo Links, Alexa Rank, and Moz Rank of a domain
Webinar Special •
Site analysis, Research and Consulting – SEO Strategy
keyword Research , Keyword Relevancy ,Competitive Analysis, Industry Analysis , Coding/Graphics Analysis , Position Monitoring, Goal Analysis, Site Architecture Consultation, Browser Compatibility, Google Webmaster Analysis , Consult on Maximizing Page Conversions
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Technical Analysis and Implementation – Current Search Engine Rankings
Google Analytics Set-up, Customized 404 Error , Google Webmaster Tool Set-up, Site Map, Robots.txt , Canonical Issue, Broken Link, Spider Friendly Navigation, Availability of Search Facility, Live Support, XML Site Map Creation
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On Page SEO – Site Optimization
Page Titles, Meta Description , Meta Keywords, SEO Copywriting , Image Alt Tags , HTML Validation, Fixing Duplicate Content, Keyword Density , Linking Anchor Text, Naming Image Files , Landing Page Creation
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Off Page SEO – Backlinking & Site Submission
Web Directory Submission, Article Submission, Social Bookmarking, Search Engine Submission, Reciprocal Link Building, Three Way Link Building, Local Listings (Google Maps), Yahoo Answers, Review Posting, Classified Advertisements, Email Marketing
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Social Media Optimization – Social Sharing
Forum Posting, Forum Commenting, Blog Posting, Blog Commenting, Image Sharing, Video Submission
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Reporting – Results
Google Webmaster Report, Google Analytics Report, Weekly Report, Monthly Report
2 Keywords or Phrases: $299 month
Jason Fox www.JasonFox.me jason@jasonfox.me @JasonFox_me 425.299.8454