A detailed Guide to Google’s Hilltop Algorithm
Despite the availability of different search engines, most people around the world use Google to search and find things, products, services, info, etc, on the internet. So, Google, the world’s leading search engine, enjoys supremacy on how websites should be made and optimized. While promoting websites in the SERP of different search engines, all website owners try to avoid getting under sanctions. It is because search engines regularly issue new algorithms to combat low-quality websites, allow different parties to compete fairly, and let them gain the business opportunities they deserve. In recent years, Google released several updates to force SEO professionals to relinquish the black hat SEO practices and pay special attention to the usefulness of the presented information for the targeted audience. Always keep in mind that Google rolls out update algorithm almost every month. All these updates cause a significant impact on the ranking of websites in the SERPs of different search engines. This makes it difficult for digital marketing professionals to maintain a good ranking of websites and keep the business flowing out of that. Today, in this post, we will talk about Google’s Hilltop Algorithm and discuss how it affects the ranking of websites. Let’s get started.
A brief Introduction of Hilltop Algorithm The Hilltop Algorithm was released by Google in 2003. It influenced SEO in 2004 and its influence still continues today. All digital marketing professionals must understand the basics of the Hilltop Algorithm and know how it works today.