The Centre for Creative Communications

Programs 2008 - 2009

The Centre

The FUTURE of LEARNING

for Creative Communications

Launch a new career in the world of Communications, Media and Design

Programs 2008 - 2009

a new The Centre Launch career in the world

for Creativeof Communications, CommunicationsMedia and Design Interactive STORYtelling

951 Carlaw Avenue Toronto, ON, Canada T 416 289 5000 F 416 289 5106 centennialcollege.ca/thecentre 09/08

Not just another school. This is the real world.

LEarn bY dOing. At the School of

Communications, Media and Design, Centennial College, we offer unprecedented learner-driven, hands-on education in ARt and DEsign, ADvertising and PUblic Relations, JOurnalism and PUblishing, and INtegrated Media.

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aDVERTISING pUblic Relations

department

Advertising Advertising Advertising ADvertising

CAREERS Graduates launch new careers in: | ADVERTISING ACCOUNT MANAGEMENT | COPYWRITING | MARKETING | MEDIA BUYING AND PLANNING | PRODUCTION |

Centennial OCAS Code: 6404 Program Name: ADVERTISING Duration: 6 Semesters Credential Awarded: Ontario College Advanced Diploma INDUSTRY FIELD PLACEMENT Department: Advertising and Public Relations

Fall Intake In this program you’ll learn to produce content within the myriad genres of advertising. As understudies of industry innovators, you’ll sharpen your creative skills and develop a unique style all your own and get the chance to show your skills during your four-month industry field placement. In your final year, you will specialize in Account Management, Copywriting or Media Buying and Planning. You’ll graduate knowing what you do best, and how your talent fits into every area in which you’ve trained.

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Advertising ACCOunt

Management

CAREERS Graduates launch new careers in: | ADVERTISING | DIRECT MARKETING | EVENT MARKETING | INTERACTIVE MARKETING | SALES PROMOTION |

Advertising

MEdia

Management

CAREERS A high demand for skilled professionals. Successful graduates of this program will launch new careers with: | ADVERTISING AGENCIES | INDEPENDENT MEDIA MANAGEMENT COMPANIES | MARKETING COMPANIES | | MULTI-MEDIA OWNERS AND SELLERS | RESEARCH COMPANIES | AND ADVERTISERS |

POST-GRADUATE

POST-GRADUATE

Centennial OCAS Code: 6419

Centennial OCAS Code: 6403

Program Name: ADVERTISING ACCOUNT MANAGEMENT Duration: 3 Semesters Credential Awarded: Ontario College Graduate Certificate INDUSTRY FIELD PLACEMENT Department: Advertising and Public Relations

Fall Intake The Advertising Account Management program will prepare you to manage integrated communications plans, organizing the talents of your peers for projects across all media, complemented by a full-semester industry field placement. You’ll develop strategic thinking, business and consumer analysis, as well as creative skills that you’ll use to tailor advertising plans for clients. For media junkies who also enjoy marketing and communications strategy, this program is ideal.

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Program name: Advertising Media Management Duration: 3 semesters Credential Awarded: Ontario Graduate Certificate INDUSTRY FIELD PLACEMENT Department: Advertising and Public Relations

Fall Intake Advertising Media Management is a unique post-graduate program preparing you for the advertising and communications industry in the role of strategic media planning and buying. This hands-on and intensive industry-approved program will provide you with the fundamentals of media management, with a focus on consumer-driven communication channel choices for advertising messages. You’ll develop an expertise in reaching target audiences with a creative message and build your business and negotiating skills on behalf of advertising clients to achieve strategic results.

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COrporate Communications +PublicRelations CAREERS Graduates launch new careers with: | BANKS | HOSPITALS | MUNICIPAL GOVERNMENTS | MUSEUMS | NOT-FOR-PROFIT ORGANIZATIONS | PUBLIC RELATIONS AGENCIES | | TRADE ASSOCIATIONS |

POST-GRADUATE

Centennial OCAS Code: 6417 Program Name: CORPORATE COMMUNICATIONS AND PUBLIC RELATIONS Duration: 2 Semesters Credential Awarded: Ontario College Graduate Certificate INDUSTRY FIELD PLACEMENT Department: Advertising + Public Relations

Fall and Winter Intakes If you love writing, language and the art of persuasion, and you like career flexibility that lets you work for a wide spectrum of employers, this program is for you. You’ll learn the skills you need to change employee attitudes, shift stockholders’ opinions and convince the media of an organization’s story. You’ll research, write, plan, edit, design, and implement everything from strategic communications plans to employee newsletters to gala dinners for 500.

More Information centennialcollege.ca/thecentre/corporate

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ARt + dESIGN department

ARt + dESIGN foundation studies CAREERS You’ll get ready for a new career path by: | PRODUCING A PORTFOLIO OF ARTWORK | PREPARING FOR SUCCESSFUL ADMISSION TO SPECIALIZED PROGRAMS |

Centennial OCAS Code: 6409 Program Name: ART AND DESIGN FOUNDATION STUDIES Duration: 2 Semesters Credential Awarded: Ontario College Certificate Department: Art + Design

Fall and Winter Intakes Hone your artistic talents in this accelerated visual art fundamentals program.

By studying both traditional and digital art techniques you will prepare yourself for a career in the visual arts. Producing numerous pieces, you will create and assemble a portfolio of work that will open your career in the applied visual arts or design industries, preparing you for more specialized programs in Digital Animation, New Media Design, Fine Arts Studio or Graphic Design – Media.

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Fine ARts Studio CAREERS Graduates find new career paths as: | DESIGNERS | DIGITAL ANIMATORS | EXHIBITING ARTISTS | ILLUSTRATORS |

gRaphic

dESIGN- MEdia CAREERS YOU’LL EMERGE WITH CREATIVE, MULTIDISCIPLINARY AND COMPETITIVE SKILLS FOR TODAY’S DIVERSE AND DEMANDING INDUSTRY.

Centennial OCAS Code: 6420

Centennial OCAS Code: 6421

Program Name: GRAPHIC DESIGN – MEDIA Duration: 5 Semesters Credential Awarded: Ontario College Advanced Diploma INDUSTRY FIELD PLACEMENT Department: Art + Design

Program Name: FINE ARTS STUDIO Duration: 4 Semesters Credential Awarded: Ontario College Diploma Department: Art + Design

Fall Intake The Graphic Design – Media program prepares students for a career in today’s innovative and diverse commercial design industry. The program focuses on design for print, emphasizing visual fundamentals and creative problem solving.

Students will also train in motion graphics, opening additional career opportunities.

You’ll integrate a new knowledge of visual graphics with contemporary approaches to commercial design to produce work for print publications, corporate identity, packaging and illustration.

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Fall Intake Fine Arts Studio is a challenging, intimate and atelier program in drawing, painting and sculpture. This intensive program emphasizes development of advanced skills in contemporary figurative and objective drawing, painting, and 3D modeling. You will be exposed to styles and techniques from both the modernist and classical aesthetics.

More Information centennialcollege.ca/thecentre/fineartsstudio

centennialcollege.ca/thecentre/designmedia

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JOurnalism +

Publishing department

JOurnalism CAREERS Journalism graduates launch new careers in print, broadcasting and online news media as: | EDITORS | REPORTERS | WRITERS |

Centennial OCAS Code: 6402 Program Name: JOURNALISM Duration: 6 Semesters Credential Awarded: Ontario College Advanced Diploma INDUSTRY FIELD PLACEMENT Department: Journalism + Publishing

Fall Intake Our Journalism (three-year) program, designed for high school graduates, takes you from the classroom to a full-time industry field placement. You’ll get intensive training and practice in writing, news reporting, editing and page design. You’ll cover stories from across Toronto and within the surrounding community with The East Toronto Observer, a community newspaper circulated every two weeks in East York, and the Toronto Observer, our online edition.

More Information centennialcollege.ca/thecentre/journalism

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Journalism

FAst Track

CAREERS Graduates launch new careers in many facets of communications as: | EDITORS | REPORTERS | WRITERS |

POST-GRADUATE

SPorts Journalism

CAREERS You’ll develop new career skills in: | SPORTS WRITING FOR PRINT, RADIO, TV, ONLINE AND MULTI-PLATFORM MEDIA | ADVANCED INTERVIEWING TECHNIQUES | | SPORTS BEAT REPORTING, STATISTICS AND IMAGING | SPORTS HISTORY, CULTURE AND BUSINESS |

POST-GRADUATE

Centennial OCAS Code: 6412

Centennial OCAS Code: 6415

Program Name: JOURNALISM FAST TRACK Duration: 4 Semesters Credential Awarded: Ontario College Advanced Diploma INDUSTRY FIELD PLACEMENT Department: Journalism + Publishing

Program Name: Sports Journalism Duration: 3 Semesters Credential Awarded: Ontario College Graduate Certificate INDUSTRY FIELD PLACEMENT Department: Journalism and Publishing

Fall Intake

Fall Intakes

Our Journalism Fast Track program is designed for university and college graduates. You’ll learn professional techniques for writing energetic stories from a team of instructors, all of whom are seasoned journalists. You’ll develop a portfolio of published stories and photos as you build your writing skills in an intensive newsroom-style environment. You will work for both The East Toronto Observer and our online edition, the Toronto Observer.

Sports Journalism is a unique post-graduate program preparing you for a career in the high-profile and energetic world of sports media. Whether it is covering the World Series or interviewing a local athlete, you’ll develop your specialized talents in sports writing, editing and reporting as you tell the stories behind the games, the players and the fans. Sports Journalism is a highly specialized field and requires specific knowledge and skills, but the disciplines and practices are similar to those of a standard journalist.

More Information centennialcollege.ca/thecentre/journalismft

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More Information centennialcollege.ca/thecentre/sportsjournalism

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Book+

MagazinePublishing

CAREERS Graduates have launched new careers in: | BOOK AND MAGAZINE EDITING | BOOK AND MAGAZINE MARKETING | BOOK PRODUCTION | PROMOTION AND ADVERTISING | PUBLICITY | | PUBLISHING DESIGN | WRITING FOR PUBLICATION |

POST-GRADUATE

Centennial OCAS Code: 6438 Program Name: BOOK AND MAGAZINE PUBLISHING Duration: 2 Semesters Credential Awarded: Ontario College Graduate Certificate INDUSTRY FIELD PLACEMENT Department: Journalism + Publishing

Fall Intake The Book and Magazine Publishing program is Canada’s oldest and most prestigious publishing program. It prepares you for a wide variety of positions in publishing, from book and magazine editing to production and publicity. The program offers intensive training in each core skill while imparting a broader knowledge of how a book or magazine publishing company works. Graduates enter a workforce that is constantly shaping Canada’s cultural and literary landscape.

More Information centennialcollege.ca/thecentre/book

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Integrated MEdia

Broadcasting +

FilM

CAREERS Graduates launch new careers in all facets of the industry including: | COMMERCIAL SOUND AND VIDEO PRODUCTION | CORPORATE VIDEO PRODUCTION | | FEATURE AND SERIES FILMS | RADIO AND TV STATIONS | SPECIALTY CHANNELS |

department

Centennial OCAS Code: 6401 Program Name: BROADCASTING AND FILM Duration: 6 Semesters Credential Awarded: Ontario College Advanced Diploma INDUSTRY FIELD PLACEMENT Department: Integrated Media

Fall and Winter Intakes From Hollywood blockbuster movies to digitally produced documentaries, the world of film and broadcasting is exploding like never before. The Broadcasting + Film program gives you both the creative and technical skills you need to work in film, television and radio. You’ll create original story ideas and learn to develop both artistic and commercial projects.

Students work under the eye of industry professionals in our broadcasting studios and graduate ready to work.

More Information centennialcollege.ca/thecentre/broadcasting

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Interactive DIGITALMEdia

CAREERS Graduates launch new careers as: | DIGITAL MARKETING COORDINATORS | INTERACTIVE MEDIA ART DIRECTORS | NEW MEDIA PROJECT MANAGERS | | ONLINE GAME DESIGNERS | ONLINE PRODUCERS | SOUND DESIGNERS | USER INTERFACE AND USABILITY SPECIALISTS | WEB DESIGNERS |

POST-GRADUATE

Animation

CAREERS Graduates have worked on the following: | ANGELA ANACONDA | BLADE AND BLADE 2 | FIGHT CLUB | FINAL FANTASY | JASON X | | LORD OF THE RINGS | SHARK TALE | STUART LITTLE | THE MATRIX |

Centennial OCAS Code: 6410

Centennial OCAS Code: 6423

Program Name: Interactive Digital Media Duration: 3 Semesters Credential Awarded: Ontario College Graduate Certificate INDUSTRY FIELD PLACEMENT Department: Integrated Media

Program Name: DIGITAL ANIMATION Duration: 4 Semesters Credential Awarded: Ontario College Diploma INDUSTRY FIELD PLACEMENT Department: Integrated Media

Fall Intake

Fall and Winter Intakes

Interactive Digital Media is a collaborative and project-driven post-graduate program preparing you for today’s world of technology, media and innovation. Through intensive training in classroom and studio environments, you will learn to produce interactive and rich media content for online and mobile media, social networks, hybrid media, games, e-learning and interactive installations.

Our Digital Animation program has launched the film and television careers of hundreds of talented digital artists. This internationally recognized program gives students production-style training for careers in the film, television, broadcast design and interactive game industries. You will train in life drawing, acting for animation and storyboarding using 3D animation under the eye of industry professionals.

More Information centennialcollege.ca/thecentre/interactive

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DIgitAl

More Information centennialcollege.ca/thecentre/animation

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GAme Design +

Development

CAREERS New career opportunities include: | CHARACTER ANIMATOR | CHARACTER MODELER | ENVIRONMENT AND EFFECTS ARTIST | GAME CONCEPTUAL ARTIST | | LEVEL DESIGNER | TEXTURE ARTIST |

MEdia Engineering DESign Integration CAREERS Graduates will be in high demand by media producers and publishers and media technology developers. Career opportunities include: | PROJECT MANAGER, DIGITAL MEDIA PRODUCTION | INTERACTIVE TECHNICAL PRODUCER, MUSEUM & INSTRUCTIONAL DESIGN | | SERVICE PRODUCER, DIGITAL SIGNAGE NETWORKS | USER EXPERIENCE DESIGNER, CONSUMER ELECTRONICS | | SOFTWARE DESIGNER, EMBEDDED SYSTEMS | MOBILE COMMUNICATIONS APPLICATION DEVELOPER |

POST-GRADUATE

Centennial OCAS Code: 6422

Centennial OCAS Code: 3420

Program Name: GAME DESIGN AND DEVELOPMENT Duration: 4 Semesters INDUSTRY FIELD PLACEMENT Credential Awarded: Ontario College Diploma Department: Integrated Media

Program Name: Media Engineering Design Integration Duration: 3 Semesters Credential Awarded: Ontario College Graduate Certificate INDUSTRY FIELD PLACEMENT Department: Integrated Media School: SCMD/SETAS (Joint Program)

Fall and Winter Intakes The Game Design + Development program prepares you for a career of imagination, innovation, and storytelling in the video game design industry.

You’ll learn to create 3D environments, animate characters and design levels with industry-standard software and game engine technology. Class sizes are small, ensuring intimate and personalized learning. Curriculum is designed and delivered by top industry professionals, in a production-style environment.

More Information centennialcollege.ca/thecentre/gamedesign

Fall Intake Media Engineering Design Integration is a unique post-graduate and hybrid program focused the design, production, and management of innovative media products including application development and content creation for wireless devices, interactive museum and retail installations, digital signage systems and networks and more. In this hands-on program, you w ill develop a balanced set of design skills and capabilities in media production and media engineering and will be cross-trained to lead collaborative teams of technologists and media producers in the creation of new applications and products for the media marketplace.

More Information centennialcollege.ca/thecentre/medi 24

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CHildren’s Entertainment :

Writing, Production and Management CAREERS Prepare for a new career in the Children’s Media industry as a: | WRITER | MARKETING SPECIALIST | PROJECT MANAGER | CONTENT MANAGER | PRODUCER |

POST-GRADUATE

Centennial OCAS Code: 6424 Program Name: Children’s Entertainment: Writing, Production and Management Duration: 3 Semesters Credential Awarded: Ontario College Graduate Certificate INDUSTRY FIELD PLACEMENT Department: Integrated Media

Winter Intake The Children’s Entertainment: Writing, Production and Management Program is a new and one-of-a-kind post-graduate program focused on writing, production and management, preparing you for a new career as a highlyskilled children’s content producer. You will learn to create a wide range of entertainment products - film, TV, books, education products, games, and interactive media - for the rapidly growing children’s market.

More Information centennialcollege.ca/thecentre/childrensentertainment

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Message from The Dean The Centre for Creative Communications was launched in 1994 and is the home of the School of Communications, Media and Design for Centennial College.

Since its inception, The Centre has earned an international reputation for excellence in teaching and as a forward-thinking and crucial resource for the communications, media and design industry in Canada. With a focus of interactive storytelling in all of its programs in the areas of Art + Design, Advertising + Public Relations, Integrated Media and Journalism + Publishing, our curriculum reflects the needs of the industry in every way.

And it shows. Our graduates are now leaders in the communications, media and design sector and our industry partnerships keep us at the forefront. As well, we have established two satellite campuses in India and have recently launched Centennial College @Wallace Studios, a media innovation centre and hybrid education and industry facility in Toronto’s west end.

The Centre’s programs are delivered in a dedicated, hands-on and real world environment and both our faculty and graduates continue to win numerous awards. This means you’ve made a good choice in coming to The Centre.

Nate Horowitz Dean, The Centre for Creative Communications

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The Centre for Creative Communications, Centennial College is a cReative cAmpus dedicated to educating and training tomorrow’s communications professionals via iNteractive sTOrytelling: [wRiting] [production] and [viSUAL cOmmunication ] 951 Carlaw Avenue Toronto, ON, Canada T 416 289 5000 F 416 289 5106 centennialcollege.ca/thecentre

Interactive STORYtelling