WHAT IS THE CENTURY 21 SYSTEM MADE OF? TRAILBLAZING, TURBOCHARGED, NEVER-STOP-INNOVATING,
STRIVE-TO-BE-THE-BEST-AND-THEN-BE-BETTER BROKERS.
CENTURY 21速 REAL ESTATE SYSTEM SMARTER. BOLDER. FASTER. 速
FOR THE 2ND YEAR IN A ROW, CENTURY 21® RANKED “HIGHEST OVERALL SATISFACTION FOR FIRST-TIME AND REPEAT HOME BUYERS AND SELLERS” IN THE J.D. POWER 2014-2015 HOME BUYER/SELLER STUDIESSM.
FIRST-TIME HOME BUYER
REPEAT HOME BUYER
FIRST-TIME HOME SELLER
REPEAT HOME SELLER
The CENTURY 21® brand received the highest numerical score among full service real estate firms for first-time and repeat home buyers and sellers in the proprietary J.D. Power 2014-2015 Home Buyer/Seller StudiesSM. 2015 study based on 6,059 total evaluations measuring 5 firms and measures opinions of individuals who bought or sold a home in the past 12 months. Proprietary study results are based on experiences and perceptions of consumers surveyed February - April 2015. Your experiences may vary. Visit jdpower.com
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mong consumers presented with a list of other real estate organizations, we were identified as the real estate brand A with the highest level of brand awareness in the 2015 Millward Brown consumer survey, for the 17th year in a row.*
“Please tell me which of these real estate agencies you have ever seen or heard of?” (Base: 1,200 respondents: Sold or purchased a home in the past 2 years, or plan to sell or purchase a home in the next 2 years.)
CENTURY 21®
93%
91% RE/MAX 85% Coldwell Banker 61% Prudential 49% Keller Williams 41% ERA 32% BH&G 31% RedFin 31% Berkshire Hathaway 21% Weichert 11% Realty Executives 6% Real Living
“Which of these agencies, if any, is the most recognized name in real estate?” (multiple choice question) (Base: Consumers Aware of Brand.)
CENTURY 21 RE/MAX Coldwell Banker Realty Executives Real Living Keller Williams Prudential RedFin Berkshire Hathaway Weichert ERA BH&G
32%* 24% 21% 13% 12% 11% 10% 10% 9% 9% 7% 6%
AFFILIATING WITH CENTURY 21® SYSTEM GIVES YOUR BUSINESS A POWERFUL EDGE IN: • Generating leads for listings and qualified buyers • Recruiting and retaining experienced sales associates • Developing a powerful sales team • Helping run your business with greater efficiencies • Obtaining the tools your business needs
Study Source: 2015 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and who have bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years. Brand awareness question based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. Recognition question based on those aware of brand. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted by Millward Brown, a leading global market research organization, from April 24 – May 8, 2015. *
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OUR BROADCAST MARKETING REACHES MILLIONS OF CONSUMERS WHERE THEY LIVE, WORK AND PLAY. ICONIC, HIGH-PROFILE, APPOINTMENT TELEVISION PROGRAMMING Century 21 Real Estate is the official real estate company of U.S. Soccer. Our brand runs circles around the competition—literally. As partner to the world-famous Indianapolis 500, our signature blackand-gold colors and “No. 21” graced Josef Newgarden’s racer, reached a live audience of 400,000 and television viewers totaling 6 million. How’s that for impact?
BOLD TELEVISION COMMERCIALS Century 21® Real Estate advertised during the television
broadcasts of the 2015 Winter Olympics, 2015 Little League World Series, 2015 Scripp’s National Spelling Bee, and 2015 March Madness. ©2013 United States Soccer Federation, Inc. All rights reserved.
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PROMOTE YOUR BUSINESS THROUGH WORLD-CLASS MARKETING
#1 IN BRAND RECOGNITION Consumers selected the CENTURY 21® System as “the most recognized name in real estate” when presented with a list of real estate agencies, opening doors and providing connections with prospective customers.1
FASTER MOBILE MARKETING Exclusive mobile technologies like our iPad, Android, Windows tablet and Blackberry apps help users gather and share information. Mobile apps are branded for every CENTURY 21 company at no cost.
BOLDER WEBSITE MARKETING Every CENTURY 21® property is featured on its own website, and in video slideshows on century21.com and YouTubeTM. Additionally, customized websites are automatically created for every office, team and agent. Creation and hosting are on us.
SMARTER ONLINE MARKETING Drive leads to your company with optimized Search Engine Marketing and display advertising.
BOLDER WEBSITE The century21.com site is the most visited real estate franchise website according to comScore,2 with more than 5 million visits monthly.3
Study Source: 2015 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and who have bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years. Brand awareness question based on a sample of 1,200 respondents. Results are significant at a 90% confidence vlevel, with a margin of error of +/-2.4%. Recognition question based on those aware of brand. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted by Millward Brown, a leading global market research organization, from April 24 – May 8, 2015. 1
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Source: National Association of REALTORS® Profile of Home Buyers and Sellers 2014.
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92% OF HOMEBUYERS USE THE WEB IN THEIR SEARCH!1 OUR AGGRESSIVE LISTING STRATEGY SENDS YOUR PROPERTIES TO OVER 500 REAL ESTATE SEARCH WEBSITES As we work to deliver leads, never lag behind in follow-up. The LeadRouterSM for CENTURY 21速 System converts Internet leads into voice messages for sales associates so you can get back to new clients ASAP.
THE GOLDEN RULER 速, our exclusive tool, provides reports on the number of consumer views and leads on your listings. This resource enables you to satisfy the number one complaint of sellers, timely and 1 consistant response from sales associates , by automatically sending weekly status reports to sellers.
Source: National Association of Realtors速 Profile of Home Buyers and Sellers 2014
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21ONLINE.COM Proprietary tools you need at your fingertips, 24/7: advertising materials, integrated CRM tool, email campaigns and real-time results of interest in your listings.
PREFERRED CLIENT CLUBSM Our exclusive direct mail program potentially delivers repeat and referral business to you with CENTURY 21速 branded magazines and greeting cards which you can customize with your company information.
QSS - QUALITY SERVICE SURVEY Our Quality Service Survey provides sales associates with valuable feedback so they can always provide a high level of customer service.
ZAP Zap is an integrated solution – a brokerage website, mobile app, and mobile optimized agent platform - that tracks online consumer behavior, predicts who is ready to transact and empowers the agent to reach out at the right time with the right message. Zap delivers actionable customer data to help agents deliver personalized service.
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GET PEOPLE TALKING ABOUT YOUR OFFICE
C21 YOUTUBE CHANNEL
C21 SOCIAL FOR BUSINESS
The CENTURY 21 YouTubeTM channel highlights the SMARTER. BOLDER. FASTER.® brand’s major national advertising campaigns, conferences, topperformers and value proposition. This is just a small part of what makes the CENTURY 21 System the most recognized name in real estate, as selected by consumers when presented with a list of real estate agencies.1
The C21 Social for Business platform enables brokers and affiliated agents to manage multiple social media networks from a single dashboard. Through the C21 Social Plugin, System members may access and schedule professionally-designed, social content on Facebook, Google+, LinkedinTM, and Twitter. In addition, the platform will provide access to a content library of pre-approved graphics that may be accessed right from the Dashboard.
C21 SOCIAL XCHANGE C21 Social XchangeSM harnesses the power of three digital powerhouses: Hootsuite™, Videolicious, and Google AdWords Express to help you build online relationships and connect with more potential customers with exceptional efficiency.”
PR STUDIO We provide powerful — customizable — public relations tools to promote your business to exactly the right media.
SOCIAL MEDIA The CENTURY 21® System has some of the most aggressive social media tools in the real estate industry. Facebook™, YouTube™, Twitter™ and our blog, @C21 Home Matters, helps you to connect with the world. We have more Facebook fans and Twitter followers than any other national real estate franchise brand.2
Study Source: 2015 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and who have bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years. Brand awareness question based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. Recognition question based on those aware of brand. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted by Millward Brown, a leading global market research organization, from April 24 – May 8, 2015. 1
Statistics reported by Likeable Media, Inc. for all national real estate franchise brands with over 10,000 followers on Facebook and Twitter as of 12/10/14.
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ALTERNATIVE SOURCES FOR NEW BUSINESS THE CENTURY 21® NEW GROWTH PLATFORM makes resources and education available to franchisees to help them and their affiliated sales associates understand and develop potentially rewarding new sources of leads, including: • Relocation Opportunities • Distressed Properties • Affinity Programs
• Modern Office Concepts • Mergers & Acquisitions
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LEVERAGE CENTURY21.COM AND OTHER TOOLS TO RECRUIT DRIVEN SALES ASSOCIATES FROM YOUR CORNER OF THE WORLD The CENTURY 21速 System makes tools and material available to help you recruit and retain productive sales associates. We make available recruiting materials on our integrated CRM system.
RECRUITING TOOLS
AWARDS AND RECOGNITION
Offers you a robust list of resources that can help increase the efficiency of your recruiting efforts.
This is where you and your top performers may have an opportunity to be showered with appreciation. • Leadership Conference
RECRUITING AMERICA’S HEROES This program offers networking, education and support to U.S. troops who affiliate with CENTURY 21.
• Top Agent Retreat • 2100 Club • CENTURY 21 Global Conference
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DEVELOP POWERFUL SALES TEAMS AND STREAMLINED OPERATIONS
CENTURY 21 UNIVERSITYSM is one of the most comprehensive performance-based learning platforms in the industry, with a focus on generating business and attracting top talent.
• Multiple learning platforms to meet your needs such as live instructor-led seminars, live, online virtual classes, and online self-paced tutorials, many of which can be accessed via iPad and smartphone. • Partnerships and discounts with industry leaders such as the National Association of REALTORS (NAR™), the Mike Ferry Organization, Buffini & Company, Social NetworX, Hootsuite, and many more.
• Topical weekly webinars with “click-and-launch” ease makes for quick access. Compatible with most mobile devices. A variety of topics, 60 minutes in length. • Designations and certifications with the National Association of REALTORS® (NAR/REBAC). • Easy and affordable continuing education as well as under-grad and graduate education programs.
• Engaging courses that keep sales associates up to date on industry trends, web-based technology, and prospecting techniques while motivating them to close more transactions.
OUR BUSINESS CONSULTANTS’ MISSION: TO HELP YOU FOCUS ON YOUR BUSINESS • Top-level reporting • Streamlined operations
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BUSINESS PARTNERSHIPS
Business Benefits partners include:
With over 70 national participants in the CENTURY 21 Business BenefitsSM program, we leverage high-quality products and services to provide robust solutions. These partners give our System members a leading edge in their local market, which also saves them time and money.
IMAGINE THE EDGE THAT THE CENTURY 21 BRAND COULD GIVE YOUR BUSINESS Imagine what you can gain by combining your local presence with our powerful brand, cutting-edge technology and reputation as one of the world’s leading real estate organizations. A GLOBAL BRAND that can help drive buyers and sellers to your doorstep PRODUCTIVITY TOOLS that can help fuel your marketing efforts • A world-class SUPPORT team • •
Affiliating with the CENTURY 21® System gives you access to insights and networking opportunities with brokers from more than 6,800 CENTURY 21 franchise offices. We invite you to consider what we can offer your real estate company, your affiliated agents and your community.
CENTURY 21 REAL ESTATE LLC International Headquarters | 175 Park Avenue | Madison, New Jersey 07940 This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. This is not intended, and shall not be deemed to constitute, an offer to sell a franchise. Franchise offerings made only by a Franchise Disclosure Document. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. The franchise registration number for Minnesota is F-186 © 2015 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo and SMARTER. BOLDER. FASTER.® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.