WHAT IS THE CENTURY 21 SYSTEM MADE OF? TRAILBLAZING, TURBOCHARGED, NEVER-STOP-INNOVATING,
STRIVE-TO-BE-THE-BEST-AND-THEN-BE-BETTER BROKERS.
CENTURY 21速 REAL ESTATE SYSTEM SMARTER. BOLDER. FASTER. 速
mong consumers presented with a list of other real estate organizations, we were identified as the real estate brand A with the highest level of brand awareness in the 2014 Millward Brown consumer survey, for the 16th year in a row.*
“Please tell me which of these real estate agencies you have ever seen or heard of?” (Base: 1,200 respondents: Sold or purchased a home in the past 2 years, or plan to sell or purchase a home in the next 2 years.)
CENTURY 21® RE/MAX Coldwell Banker Prudential Keller Williams ERA Weichert, Realtors Berkshire Hathaway Realty Executives Redfin Real Living
94% 89% 85% 65% 48% 41% 21% 20% 14% 9% 8%
“Which of these agencies, if any, is the most recognized name in real estate?” (multiple choice question) (Base: Consumers Aware of Brand.)
CENTURY 21 RE/MAX Coldwell Banker Real Living Keller Williams Weichert, Realtors Prudential Berkshire Hathaway ERA Realty Executives
37%* 28% 19% 19% 12% 12% 11% 10% 8% 4%
JOINING THE CENTURY 21® SYSTEM GIVES YOUR BUSINESS A POWERFUL EDGE IN: • Generating leads for listings and qualified buyers • Recruiting and retaining experienced sales associates • Developing a powerful sales team • Helping run your business with greater efficiencies • Obtaining the tools your business needs
Study Source: 2014 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and who have bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years. Brand awareness question based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. Recognition question based on those aware of brand. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted by Millward Brown, a leading global market research organization, from May 14 – June 4, 2014. *
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OUR BROADCAST MARKETING REACHES MILLIONS OF CONSUMERS WHERE THEY LIVE, WORK AND PLAY. ICONIC, HIGH-PROFILE APPOINTMENT TELEVISION PROGRAMMING Century 21 Real Estate is the official real estate company of U.S. Soccer Our brand runs circles around the Competition—literally. As partner to the world-famous indy 500, our signature black-and-gold colors and “no. 21” Graced Josef Newgarden’s racer, reaches a live audience of 400,000 and tv viewers totaling 6 million. How’s that for impact?
BOLD TELEVISION COMMERCIALS Century 21® Real Estate advertised during the television
broadcasts of the 2015 Winter Olympics, 2015 Little League World Series, 2015 Scripp’s National Spelling Bee, and 2015 March Madness. ©2013 United States Soccer Federation, Inc. All rights reserved.
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PROMOTE YOUR BUSINESS THROUGH WORLD-CLASS MARKETING
#1 IN BRAND RECOGNITION Consumers selected the CENTURY 21® System as “the most recognized name in real estate” when presented with a list of real estate agencies, opening doors and providing connections with prospective customers.
FASTER MOBILE MARKETING Exclusive mobile technologies like our iPad, Android, Windows tablet and Blackberry apps help users gather and share information. Mobile apps are branded for every CENTURY 21 company at no cost.
BOLDER WEBSITE MARKETING Every CENTURY 21® property is featured on its own website, and in video slideshows on century21.com and YouTube. Additionally, customized websites are automatically created for every office, team and agent. Creation and hosting are on us.
SMARTER ONLINE MARKETING Drive leads to your company with optimized Search Engine Marketing and display advertising.
BOLDER WEBSITE The century21.com site is the most visited real estate franchise website according to comScore,2 with more than 6 million visits monthly.3
Study Source: 2014 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and who have bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years. Brand awareness question based on a sample of 1,200 respondents. Results are significant at a 90% confidence vlevel, with a margin of error of +/-2.4%. Recognition question based on those aware of brand. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted by Millward Brown, a leading global market research organization, from May 14 – June 4, 2014. 1
2
comScore June 2014 - May 2015
3
Google Analytics internal reporting, January – Jun 2015
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92% OF HOMEBUYERS USE THE WEB IN THEIR SEARCH!1 OUR AGGRESSIVE LISTING STRATEGY SENDS YOUR PROPERTIES TO OVER 500 REAL ESTATE SEARCH WEBSITES
Never lag behind in follow-up. The LeadRouterSM for CENTURY 21 速 system converts Internet leads into voice messages for sales associates so you can get back to new clients ASAP.
THE GOLDEN RULER 速, our exclusive tool, provides reports on the number of consumer views and leads on your listings. This resource enables you to satisfy the number one complaint of sellers, agent response 1 time , by automatically sending weekly status reports to sellers.
Source: National Association of Realtors速 Profile of Home Buyers and Sellers 2014
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21ONLINE.COM Proprietary tools you need at your fingertips, 24/7: advertising materials, email campaigns and real-time results of interest in your listings.
PREFERRED CLIENT CLUBSM Our exclusive direct mail program potentially delivers repeat and referral business to you with CENTURY 21速 branded magazines and greeting cards.
QSS - QUALITY SERVICE SURVEY Our Quality Service Survey provides sales associates with valuable feedback so they can always provide a high level of customer service.
ZAP Zap is an integrated solution – a brokerage website, mobile app, and mobile optimized agent platform - that tracks online consumer behavior, predicts who is ready to transact and empowers the agent to reach out at the right time with the right message. Zap delivers actionable customer data to help agents deliver personalized service.
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GET PEOPLE TALKING ABOUT YOUR OFFICE
C21 SOCIAL XCHANGE
C21 Social XchangeSM harnesses the power of three digital powerhouses — Hootsuite, Videolicious and Google AdWords Express — to help you build online relationships and drive more business with exceptional efficiency.
C21® SOCIAL FOR BUSINESS
C21 YOUTUBE CHANNEL
The CENTURY 21 YouTube channel highlights the SMARTER. BOLDER. FASTER.® brand’s major national advertising campaigns, conferences, topperformers and value proposition. This is just a small part of what makes the CENTURY 21 System the most recognized name in real estate, as selected by consumers when presented with a list of real estate agencies.2
SOCIAL MEDIA
The CENTURY 21® System has some of the most aggressive social media tools in the real estate industry. Facebook, YouTube, Twitter and our blog, @C21 Home Matters, allow you to connect with the world. We have more Facebook fans and Twitter followers than any other national real estate franchise brand.1
C21 SOCIAL FOR BUSINESS The C21 Social for Business platform enables brokers and affiliated agents to manage multiple social media networks from a single dashboard. Through the C21 Social Plugin, System members may access and schedule professionally-designed, social content on Facebook, Google+, Linkedin, and Twitter. In addition, the platform will provide access to a content library of pre-approved graphics that may be accessed right from the Dashboard.
PR STUDIO
We provide powerful — customizable — public relations tools to promote your business to exactly the right media.
ALTERNATIVE SOURCES FOR NEW BUSINESS THE CENTURY 21® NEW GROWTH PLATFORM provides our franchisees with training and resources to help them and their affiliated sales associates understand and develop potentially rewarding new sources of leads, including: • Relocation Opportunities • Distressed Properties • Affinity Programs
• Modern Office Concepts • Mergers & Acquisitions
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INNOVATIVE RECRUITING, POWERFUL SALES TEAMS, AND STREAMLINED OPERATIONS
LEVERAGE CENTURY21.COM AND LEADING CAREER SITES TO RECRUIT DRIVEN SALES ASSOCIATES FROM YOUR CORNER OF THE WORLD The CENTURY 21® System knows what works to help you recruit and retain productive sales associates. We also offer recruiting materials on our CRM system.
RECRUITING TOOLS Offers you a robust list of resources that will help increase the efficiency of your recruiting efforts.
RECRUITING AMERICA’S HEROS This program offers networking, education and support to U.S. troops.
CENTURY 21 UNIVERSITYSM
is one of the most comprehensive performance-based learning platforms in the industry, with a focus on generating business and attracting top talent. •N ine-time Training magazine Top 125 Award winner among Fortune-500 companies.
AWARDS AND RECOGNITION
•M ultiple learning platforms to meet your needs on your time, including: live instructor-led, online instructor-led, online self-paced and videos. Training can be accessed via iPads and smartphones.
This is where you and all of your top performers are showered with appreciation.
•P artnerships and discounts with outside vendors such as: NAR, Mike Ferry Organization, Brian Buffini and many more.
• • • •
Leadership Conference Top Agent Retreat 2100 Club CENTURY 21 Global Conference
•E ngaging courses that keep System members up on the latest industry trends, technology tools and motivated to potentially close more transactions.
Our business consultants’ mission: to help your business achieve • Top-level recruiting • Streamlined operations
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BUSINESS PARTNERSHIPS With over 70 national participants in the CENTURY 21 Business BenefitsSM program, we leverage high-quality products and services to provide robust solutions. These partners give our System members a leading edge in their local market, which also saves them time and money. Business Benefits partners include:
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IMAGINE THE EDGE THAT THE CENTURY 21 BRAND COULD GIVE YOUR BUSINESS Imagine what you can gain by combining your local presence with our powerful brand, cutting-edge technology and reputation as one of the world’s leading real estate organizations. A GLOBAL BRAND that can help drive buyers and sellers to your doorstep PRODUCTIVITY TOOLS that can help fuel your marketing efforts • A world-class SUPPORT team • •
Affiliating with the CENTURY 21® System gives you access to insights and networking opportunities with brokers from more than 6,900 CENTURY 21 franchise offices. We invite you to consider what we can offer your real estate company, your affiliated agents and your community.
© 2015 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo and SMARTER. BOLDER. FASTER. ® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.