Canon Brand Manual

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Welcome to C anon Travel Group We i n s p i r e g r e a t n e s s Canon helps plan creative, inspiring, art based, special interest vacations inspired by masters from all artistic avenues. Our brand guide contains color, imagery, and brand marks that help make Canon great.

The following identity and brand system for Canon was created to help designers to present the brand in a cohesive and consistent way. We like to call our brand guide “The Guide To Greatness�, follow it and all future brand and marketing endeavors will be great.

Brand Guide Contents Brand Platform 2

Corporate Stationery 30

Story

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Business Card

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Vision

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Letterhead

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Values

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Envelope

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Positioning

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Brand Identity 12

Brand Marketing 38 Print-Poster

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Logo & Clearspace

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Print-Mag

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Canon & Clearspace

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Vehicle

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Alternative Logos

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Tshirt

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Acceptable Use

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Luggage Tag

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App

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Social Media

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Visual Guide 22 Color Guide

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Typography Guide

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Imagery Guide

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d n a r b m r o f t a pl 2

brand story Established in 2000, Canon Travel Group began as a small specialty travel agency in the midwest. Canon means “master of, or a collection of works that defines an art. Canon Travel Group is a “Canon of Travel” and strives to connect travelers with art that inspires them.

brand vision Become a leader in specialty travel agencies in the Midwest. Help inspire travel through artistic avenues of all kinds such as music, dance, theatre, and fine arts.

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brand values Art Exploration Quality service Art Education Organization Inspiration Travel safety

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Be fearless in the pursuit for what sets your soul on fire

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brand ppromise Our promise to customers is to provide the best quality service in the travel industry. Canon hopes to inspire creativity in all things travel.

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d n a r B y t i t n e Id 19

Logo This is the primary Canon brand mark. This mark consists of the main brand icon. This icons represents the creative, confident, and caring nature of Canon and it’s agents.

To aid in brand recognition this mark should only be used in accordance to the rules outlined within this manual.

For this official brand mark go to: canontravel.com/brandassets

The primary brand mark for Canon should only appear in black and white.

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logo clearspace When placing the primary Canon mark be sure to provide the required amount of clear space. Never place an object, text or image within the clear space shown below.

The minimum required clear space is specified by X as shown below. X is equal to the longest extending line at the top of the brand mark at whatever size the mark is being used at. Do not change proportions of this mark. *Note the minimum required placement size shown below.

Minimum Required Print Size .898 in X .9942 in

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Canon Lockup The Canon lockup consists of the primary Canon mark and the Canon logotype. This mark should only appear in black and white and should not be placed atop messy images.

To aid in brand recognition this mark should only be used in accordance to the rules outlined within this manual.

For this official brand asset go to: canontravel.com/brandassets

Primary Mark

Brand Mark

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Logotype

lockup clearspace Follow all clear space guidelines.Never place an object, text or image within the clear space shown below.

The minimum required clear space is specified by X as shown below. X is equal to the longest extending line at the top of the brand mark at whatever size the mark is being used at. Do not change proportions of this mark. Following these guides, helps to aid in cohesiveness and clarity throughout the brand.

*Note the minimum required placement size shown below.

Minimum Required Print Size 1.4292 in X .7101 in Placing this mark smaller will result in disappearing text.

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Canon Alternative Marks Canon has two official alternative marks. These are the logotype and logotype with tagline. The primary Canon mark is absent from both of these alternative marks. These marks may only be used in black and white. No aditional text may be added.

For these official brand mark go to: canontravel.com/brandasset

Alternative Brand Mark One

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Alternative Brand Mark Two

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Logotype With Tagline

Alternative Mark Rules When using alternative marks the most important thing is legibility of text as that’s what both are mainly comprised of. To aid in legibility the minimum required print placement sizes are shown below. When placing assets, all marks are by default placed at minimum required size.

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Minimum Required Print Size 1.4292 in X .7101 in

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Minimum Required Print Size 1.4292 in X .7101 in

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Incorrect Mark usage

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DON’T change type associated with official marks.

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DON’T crop any of the official marks.

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DON’T stretch or skew official marks.

Incorrect Mark Usage

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DON’T add additional type or objects to brandmarks.

DON’T add strokes to any of the brandmarks.

DON’T place brandmarks over messy backgrounds.

DON’T use tints of any official brand marks

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e d i u g l a u s Vi

Color Guide We use colors to help create a relaxed, trusting, memorable travel planning experience. Our color palette reminds travelers that travel should be relaxing, refreshing, and creatively energizing. Our colors also helps promote a cohesive view of brand recognition. The following guide should be used for accurate color representation. No changes should be made to brand colors. No outside colors should be used when representing Canon.

Canon Turquoise

C| 56 M| 02 Y| 29 K| 0 R| 107 G| 195 B| 190 Hex| 6bc3be

Canon Navy Blue

C| 93 M| 75 Y| 41 K| 32 R| 32 G| 60 B|89

White

Black 23

Hex| 203c59

Color Guide

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typography guide The following typography guide outlines typefaces used within the Canon brand. This guide should be used to ensure a cohesive, consistent, organized look for the brand.

Museo Slab- 100 ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 0123456789 $@#*_-

Museo Slab- 300 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 $@#*_-

Museo Slab- 500 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 $@#*_-

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Museo Slab

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Typography cont.

Museo Slab and Chantal are used in varying weights throughout the Canon brand.No substitutions or additions may should made.

c h a n ta l- li g ht ABCDEFGHIJKLMNOPQRS TUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 $@#*_-

chantal- Medium ABCDEFGHIJKLMNOPQRS TUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 $@#*_-

chantal- Bold ABCDEFGHIJK LMNOPQRS TUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 $@#*_-

+ Chantal

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imagery guide This imagery guide provides information about correct image use when images are being used to represent the brand and it’s image.

A. To add inspiration to the brand Canon uses Masters from different creative fields to represent different travel destinations. Each Figure should be cut out and then outlined. The outline color is the Canon Navy Blue. A brand specific gradient is then placed over the figure that has been converted to black and white. A gradient guide can be found below.

B. Sometimes photography is used to represent Canon.

Photography usually includes scenery from travel destinations relating back to Canan Masters such as in example A. Full color imagery is used when using photographs of destinations.

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B1.

A.

B2.

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e t a r o Corp y r a n o stati

business card This page should be used as a guide to ensure accuracy when positioning elements found on our business card. Official buisness card artwork, supplied digitally by Canon, is the only acceptable artwork that may be placed upon the business card. Please refrain from making any changes to the artwork.

3.5”

Corporate Business Card Color: C| 56 M| 02 Y| 29 K| 0

2”

Black

Jane Smith Travel Agent & Art Expert

White Production Size: 3.5” x 2” Fonts: Chantal; Museo Slab 100,300,500

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Materials: smooth, bright

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785-729-1818 1234 Melrose Ct. Kansas City, KS 66104 jsmith@canontravel.com

white, card stock.

For this official brand asset go to: canontravel.com/brandassets

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letterhead This page should be used as a guide to ensure accuracy when positioning elements found on our Letterhead. Official letterhead artwork, supplied digitally by Canon, is the only acceptable artwork that may be placed upon the letterhead.

Please refrain from making any changes to the artwork.

8.5�

Corporate Letterhead Color: C| 56 M| 02 Y| 29 K| 0

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White Production Size: 8.5 in X 11 in 11�

Fonts: Chantal; Museo Slab 100,300,500 Materials: smooth, bright white, letter sized, text weight stationary stock.

For this official brand asset go to: canontravel.com/brandassets

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r a-v4975 e l | 1234 Gro u p ct. Kansas City, KS 66104 canongroup.com | 785 T - 979 Melrose

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letterhead

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envelope This page should be used as a guide to ensure accuracy when positioning elements found on our Envelope. Official envelope artwork and dieline, supplied digitally by Canon, is the only acceptable artwork that may be placed upon the envelope.

9.5”

Corporate Envelope

4.5”

Color: C| 93 M| 75 Y| 41 K| 32 Black White Production Size: 9.5” x 4.5” Fonts: Chantal; Museo Slab 100,300,500 Materials: smooth, bright stock.

For this official brand asset go to: canontravel.com/brandassets

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Brand g n i t e mark

print-poster This page is a reference for designers to ensure that elements within any poster design is cohesive and consistent with the Canon brand message.

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Poster Advertisement

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Color: C| 93 M| 75 Y| 41 K| 32 Color: C| 56 M| 02 Y| 29 K| 0

40”

RLEANS

F MASTERPIECES O

MEXICO CIT Y INSPIRED BY:

FRIDA KAHLO INFLUENTIAL MEXICAN ARTIST / TRAVEL INSPIRATION

Inspiring greatness since 1940.

Call

Can.on to begin planning

Black White Production Size: 27” x 40” Fonts: Chantal; Museo Slab 100,300,500 Materials: Glossy Cover Stock

your next art-inspired vacation or tour.

Travel packages to mexico City starting at $650 Who inspires you to travel?

cantravel.com

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For this official brand asset go to: canontravel.com/brandassets

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Print-Mag This page is a reference for designers to ensure that elements within any magazine advertisement is cohesive and consistent with the Canon brand message.

8.38”

Magazine Advertisement Color: C| 93 M| 75 Y| 41 K| 32 Color: C| 56 M| 02 Y| 29 K| 0 Black

10.78”

NOTES OF

S N A E L R O W E N INSPI RED BY:

Who inspires you to travel?

canongroup.com

LOUIS ARMSTRONG INFLUENTIAL JAZZ MUSICIAN / TRAVEL INSPIRATION

Inspiring greatness since 1920.

Contact

Can. on to begin

planning your next art-inspired

White Production Size: 8.38” x 10.78” Fonts: Chantal; Museo Slab 100,300,500 Materials: smooth, bright white, letter sized, text weight stationary stock.

vacation or tour.

Travel packages to new orleans starting at $900

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For this official brand asset go to: canontravel.com/brandassets

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Vehicle This page should be used as a guide to ensure accuracy when positioning elements found on our shuttle vehicles. The idea behind Canon shuttle vehicles is safety and efficiency.

Canon Car Wrap Color: C| 93 M| 75 Y| 41 K| 32 A unique color pallet helps set this vehicle apart from other taxi services

The Canon primary logo should always appear on the door.

Color: C| 56 M| 02 Y| 29 K| 0 Black White For this official brand asset go to: canontravel.com/brandassets

Unique number identifier for safety.

Canon wants to keep travelers safe on their way to and from early and late night airport runs.

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T-shirt As a thank you for traveling with Canon we like to give travelers commemorative t-shirts to remind them of their travels. The premise is that each shirt is customized based on the artistic purpose a traveler is traveling for.

Ex: Travel for film, Travel for music, Travel for art.

Canon T-Shirt Color: C| 93 M| 75 Y| 41 K| 32 Color: C| 56 M| 02 Y| 29 K| 0 Black White For this official brand asset go to: canontravel.com/brandassets Element 1. Canon Primary Brand Mark Element 2. Special Travel Interest Element 3. Inspirational Artist Element 4. Canon Logotype.

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Luggage Tag As a complimentary thank you we offer luggage tags to travelers.

The luggage tag comes in the signature Canon Turquoise and has a spot for name, address and phone number. The color of the tag stands out and helps locate luggage quickly.

Canon Luggage Tag Color: C| 56 M| 02 Y| 29 K| 0 Black White For this official brand asset go to: canontravel.com/brandassets

Canon Primary brand mark. 1.6” x 2.5”

Canon Logotype; 1” x 3”

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app The Canon Travel Buddy app allows you to keep track of travel schedules. The Canon Travel Buddy gives daily descriptions as well as time schedules for all travel activities.

750 px

Logo Size 1” x 1”

Travel Buddy On time and alive is how you’ll arrive, when using Canon’s Travel buddy. Travel buddy takes the worry out of travel. Travel Buddy is your mobile itienary fea-

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turing a daily break down of scheduled activities as well as a weekly view. Use in app alarm reminders so you never miss out on an activity or tour.

skip tutorial

72 dpi photography

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Notes of London Daily Overview

MONDAY TUESDAY WEDNESDAY Visit the historical Tower of London Ride the London Eye Take in the scenery over lunch Visit Parliament Return to hotel, and prep for train to Germany

THURSDAY FRIDAY SATURDAY SUNDAY

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social media The following reference guide should be used for designing Instagram posts for Canon.

1080 px

Instagram Post Color: C| 93 M| 75 Y| 41 K| 32 Color: C| 56 M| 02 Y| 29 K| 0

1080 px

Black White Production Size: 1080 px X 1080 PX Fonts: Museo Slab 100,500 For this official brand asset go to: canontravel.com/brandassets

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Call To Action

Brandmark placed on unobstructed background this position can change depending on photo.

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