Event mailer Justin atterberg
typography
fall 2014
Sketches Cover Sketch
This is the sketch that I expanded on to create my final form. I wanted to create something clean and easy to read but also something that was memorable and unique. I felt like this design fulfilled all of those things while also allowing me to expand even further and without shackling me to the design.
Internal 1
Internal 2
inspiration
Inspiration 1
I got the inspiration for the type overall design of the booklet from this brochure.
Inspiration 2
I got the inspiration for the general color scheme from this mailer. I also liked their use of a cardboard-like material.
final form Cover
Pages 1 & 4
music festival
downtown des moines
and
September 18-20, 2015
World food
SAVE THE DATE!
Pages 2 & 3 History The World Food & Music Festival began as a celebration of Iowa’s rich agricultural heritage, along with sharing the renowned World Food Prize Ceremony with the citizens of Des Moines. Join us this year on the Walnut Street Bridge to sample food from over 35 international food vendors.
activities
This years activities include the Chocolate Adventure by Beaverdale Confections, the Science of Food by Eurofins, cooking demonstrations in the Meredith Culinary Discovery Pavilion, and childrens activites in the Wells Fargo Cultural Discovery Pavilion.
The paper I used was Brown Umber (darker) and Brushwork Beige (lighter). I decided to stick with a pretty standard envelope and let the high quality paper and nice design be defining feature. I also decided to have a business card in the booklet so you still had something to take/keep with you after initially looking through everything. I used string to bind the booklet because I wanted to keep a natural feel and I felt like having staples or rings would be distracting.