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Lemonade for a High Five!
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Table of Contents 4
-Premise of the Project -Principles -Value Proposition -Unique Feature -User Group -Prototyping -First Prototype -Second Prototype -Business Model Canvas -Personas -Sysyetm map/ Scenario -Why -How -Next Steps -Sources
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Premise of the project
Lemonade for a high five is a non-profit organization working for the betterment of the community by capitalizing on the community’s assets, inspirations and potentials. 6
The project is the potential undertaking, which explores and encourages to bridge the (still) existing disconnect between thinkers and doers, through the happy phenomenon of co-creation . 7
“The way to get started is to quit talking and start doing.� Walt Disney.
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4 Core Principles 9
Ideas into Action!
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Learning by Doing
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Community-led Innovation
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Place Making
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Value Proposition
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For the design enthusiast who is always on a lookout for creative avenues and wants to work in cross-disciplinary teams. This curriculum is a combination of workshop-style courses that offer a unique opportunity to materialize ideas. We do this by equipping you with a set of skills to test your creative aspirations. Unlike the plethora of already existing programs and methods where hands-on practice comes much later in the process, Design 101 encourages you to prototype early on in the process to make sure that your innovative ideas see the light of the day. 15
Generic Timeline
Unique Feature
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Proposed Timeline
moving prototyping to the earlier phase of the process. 17
User Group
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The Educator The Designer
The Community Member
The Ethnographer
The Policy Maker
The Social Innovater
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Prototyping
The project explored the notion of prototyping and co-creating within and with the community. I organized a couple events based on the same idea. Two of those are illustrated here. The outcome and insights from these will be used to inform the detailed structure of the program.
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First Prototype
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Lemonade for a High Five
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Not just an almost impromptu event organized at Waters Avenue, Savannah, Lemonade for a High Five, is a tool for ethnographic inquiry by active
immersion . It is an event; series of pop-up
community outdoor living spaces to prototype social innovation ideas. Insights are pulled from the documentation, observations and interpretations made. These insights inform the structure of the design curriculum.
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Terrain Vague
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Marginl, semi-abandoned areas, obsolete, unproductive and often undefined spaces and buildings. “Offering room for spontaneous, creative appropriation and informal uses that would otherwise have trouble finding a place in public spaces subjected increasingly to the demands of commerce, the ‘terrain vague’ is the ideal place for a certain resistance to emerge, a place potentially open to alternative ways of experiencing the city.”
*Term coined by Ignasi de Solà-Morales Rubió (Barcelona 1942 - Amsterdam 2001) a Catalan architect, historian and philosopher. 24
Process at a glance
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Sites Visited
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Site Selected
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You can discover more about a person in an hour of play than in a year of conversation . Plato
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started by putting up a sign , a rug, couple chairs, a plant, color, paint and ...
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some lemonade for a high five ...
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Observations-Interpretations-Insights leading to design recommendations
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People enjoy sharing joy in shared spaces and recommend it to their friends. People enjoy family time. People are willing to take ownership of initiatives where they feel welcomed. People look forward to more community events. People take inspiration from surroundings are open to applying new approaches. The success of design interventions in community relies heavily on the response of the people. Active immersion leads to rapport developing.
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Prototype # 2
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Jane’s Walk -Savannah
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Jane’s walk is a series of international walks honoring the legacy of urban theorist Jane Jacobs. I organized this walk in Savannah, as a lead up to this project to put people in touch with their environment and with each other, by bridging social and geographic gaps and creating a space for cities to discover themselves. These events can also serve to encourage civic leadership. The idea is to use such platforms to inteact with people and encourge shared
Jane’s Walk
collaborative initiatives.
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Organizing the Walk
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Traditional and Social Media
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Marketing Collateral and Word of Mouth
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these talking points can potentially lead up tp design interventions
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Some of the talking points at the walk; -Jane Jacob -Farmer’s market -History of Savannah -Public space -Concept of open space -Urban monsters -Layout of the city -Anomalies -Micro climates -Ordnance about trees -Squres -Ownership of street gardens -Tall ships festival -City market -Parking structures
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Business Model Canvas
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The Canvas “A Business Model describes the rationale of how an organization creates, delivers, and captures value.� The canvas is used as a strategic tool to illustrate to visulaize the key components and their working of the business.
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Canvas Visualized
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Customer Segments
...between Mass Markt and Segmented
-Organizations and individuals -Place making -Civic leadreship -Social Innoation -Community outreach -Share skills and knowledge -Design thinking
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Channels Touch points you interact with to deliver value -Conferences -Bootcamps -Person-to-person -Distant partnership -Virtual -Traditional and social media
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Customer Relationships
-Co-creation -Co-operation -Week ties -Skill share
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Key Resources
-Research -Space articulation -Previous partners -Toolkit -Prototyping -Framwork -Design
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Key Activities
Lerning Aspects -Prototypes -Demonstrations -Tool-kit -Skill share -Partnerships
Service Aspects
-Encouraging civic leadership -Community ties -Learning by doing -Personal growth
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Key Partnerships
-Educator -Policy maker -Social innovator -Designer -Community member -Small business
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Pricing Mechanism
-Grants -Profit margins
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-Tool-kits -Leave behinds -Fees for hired services -Material -Travelling
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Personas The Designer
The Policy Maker
The Educator
The Community Member
Interests
The Social Innovater
Loves talking to people, hearing their stories, trying new cultures, places, food.
Very resourceful and always willing to try and apply innovative ideas to help people.
Looks at problems as potentials. Applies a combination of lateral and analytical thinking.
Wants to make the city life better and convenient by taking the policy making exercise from desk to context.
Enjoys sharing knowledge and skills. Great at connecting dots and contexts.
Loved by all his peers. Gets frustrated to see his community in a fix.
Endeavour
The Ethnographer
Working with a startup that is ready to launch a house security mechanism for older community.
Have worked in a certain community for a while, looking for a small opening to intervene.
Working with a multidiscipline team to find solution for the eating disorder in teenagers.
Tagged teams on an urban design project coinciding with public transportation, Mac wants to take the policy making exercise from desk to context. Want to be able to see how the policy decision would be accepted or responded to with a certain urban setting.
Exploring new way to communicate theoretical understanding of human behavior. An actual setting with people from diverse skills and society standing seems like a perfect opportunity.
Is aching to take initiative to promote hygienic concerns and wants to develop the habit of washing
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System Map
What How Why
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Why is it important?
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We do this by...
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Next Steps would be formalize this idea and partnering with like minded individuals of organizations, find communities to work in and start devloping frameworks and toolkits.
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- Prototyping - Develope framworks -Toolkit - Connecting with user segments
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Sources Rogers, Everett. Diffusion of Innovation. 5 Ed. New York City: Free Press, 1962. Brown, Sunni. Game storming. O’Reilly Media, 2010. Johnson, Steven. Where Good Ideas Come From: The Natural History of Innovation. Riverhead Hardcover. 2010. Collins, JIm. HarperBusiness. 2001. Sawyer, Keith. Group Genius. Basic Books. 2007. Schrage, Michael. Serious Play. Harvard Business Review Press, 1999. Osterwalder, A. Pigneur. Business Model Generation. Wiley, 2010. http://janeswalk.net/ http://www.pps.org/
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A passionate Architect before anything else , Javeria is a Design Strategist with a strong sense of design and focus on materializing ideas through tools developed , borrowed and inspired by cross-disciplinary explorations/ventures. Her strength lies in facilitating a combination of lateral and analytical thinking in group and individual projects.
DMGT 748. Spring 2012. Prof. J. Wittkamp. 69