CHAPTERS: 1 . # S TA R T I N G / / H i , I ’ m h e r e t o t w e e t . 2 .# C O N T E N T // W h a t , h o w a n d w h e n d o I t w e e t ? 3 .#FO L LOW ER S // A n y o n e t h e r e? 4 . # I N T E R A C T I O N / / Yo , I ’ m h e r e ! 5 . # R E A LT I M E / / R e a s o n s n o t t o l i v e i n a t u p p e r. 6 .# C O N C LU SIO N // T i p 1 40.
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# S TA R T IN G
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H i , I ’m h e r e t o t w e e t
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TWITTER: WHAT THE FUCK TO D O WITH IT
Hi, I’m here to tweet
“Where do I start?” is the phrase that more deserters creates in the world. When you’re about to start the fire for your first barbeque and you don’t have a clue, a hero always comes to your rescue and tells you with all forcefulness: “Three things, kid: newspaper, coal and patience”. With this in mind we asked ourselves: which are the basic things we would have liked to be told when we knew NOTHING about Twitter and had to begin working there with brands? This first chapter comes to fill that initial emptiness with a series of tips so that the shy, rookie BBQ cook dares to throw the first sausage in the grill. Or in other words, so that your brand stops being SO fucking clueless. 3
Hi, I’m here to tweet
#1
Twitter is not Facebook. Share
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Hi, I’m here to tweet
#2
Twitter has over 500 million users and most brands share tweets in which none of them are interested. This means just one thing: opportunity. Share
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Hi, I’m here to tweet
#3 Look what others are doing. The best way to begin to understand Twitter is knowing the brands that are tweeting alright. twitter.com/Netflix twitter.com/dominos twitter.com/9GAG twitter.com/HouseofCards twitter.com/kitkat twitter.com/BuzzFeedFood Share
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Hi, I’m here to tweet
#4
To do fine in Twitter, you must like Twitter. Share
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Hi, I’m here to tweet
#5
If a TV commercial for your brand can’t go unnoticed, neither can a tweet for your brand. Share
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#6
Your brand competes with other brands outside, but in the Internet it competes with brands and users. Standing out is twice as hard and once you get it, is twice as sweet. Share
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Hi, I’m here to tweet
#7
If you can communicate in a tweet, you can communicate anywhere. Be happy and make others call you Albert Characters Einstein. Share
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#8
There are no infallible formulas, there are work methodologies. And the only way of understanding which one works best for your brand, is trying. Share
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Hi, I’m here to tweet
#9
People use Twitter for entertainment, information and conversation. If what you’re about to post doesn’t go after any of those, delete it. Share
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Hi, I’m here to tweet
#10
Tweeting fine is gymnastic. The more you do it, the better-shaped butt your tweets will have. Share
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Hi, I’m here to tweet
#11
To know what to come out and say, define: 1- What does your brand need to communicate. 2- What is your audience interested in reading. 3- What do points 1 and 2 have in common. Share
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Hi, I’m here to tweet
#12
What are the moments of your users' lives in which your brand comes in naturally? Share
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#13
Some territories: • Quilmes Beer talks about encounters, friends and football. A friend is the one that knows exactly which things bother you, and later does them to you with total impunity.
22:30 - jan. 28 2016
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Hi, I’m here to tweet
• Netflix talks about movies, fanaticism and series’ binging. Friday morning: TODAY I GO OUT AND PARTY Friday night: Ok, just one more episode
Share
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• Lego talks about imagination, creativity and fun.
12:17 - dic. 24 2015
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Hi, I’m here to tweet
#14
If you talk about any subject, your brand dilutes; if you only talk about your product, your brand may bore. Choose up to five territories, know them well and talk about them. Share
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Hi, I’m here to tweet
#15
To know if a territory works, start writing: • If 10 tweets come out in a minute, it is perfect. • If 2 tweets come out in a month, find another one. Share
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Hi, I’m here to tweet
#16
If your brand is tomato sauce, your territory shouldn’t be “The Universe”. “The kitchen” sounds more logical. Share
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Hi, I’m here to tweet
#17
Never talking about your product is as bad as talking all the time. Get your tweets to practice some yoga and find the perfect balance. Share
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#18
Think about the emotions your brand generates. That’s where the tweets that make things happen appear. Share
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Hi, I’m here to tweet
#19
Before doing anything, pay attention to what people is naturally doing. You’ll have a starting point that doesn´t fail right there. Share
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#20
What do you want others to think of your brand? That it is cool? Smart? Spicy? Define it and that will be your tone. Share
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Hi, I’m here to tweet
#21
You can be interesting, funny, punk, reflexive, smarty, serious, emotional, nostalgic, scatological. What you can’t is be nothing.
13:58 - dic. 1 2015
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Hi, I’m here to tweet
#22
Once you find the tone that works, ask him “Tone, will you marry me?” and never let go. Share
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#23
Your tone is your personality. If you change it once a day your brand won’t have any playmates. Share
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#24
You must be so certain about your tone, that when you read a tweet you must know whether it applies or not to your brand. Share
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Hi, I’m here to tweet
#25
Tattoo this on you:
working in Twitter is trial and error. To know if a tweet works, TWEET IT. Share
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#26
If it can be tweeted, it can be erased. Take risks, don’t be a pussy. Share
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#27
Twitter is an ideal place to be anything but conservative.
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#28
Never, never, ever, refer to Twitter as the “little bird’s social network”. Seriously. Share
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Hi, I’m here to tweet
#29
Don’t resort to fake users. Use that time and energy on creating content that someone wants to read. Share
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#30
”How amusing and interesting is this brand that posts exactly the same in Twitter than Facebook!”, said no one ever. Share
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#31
Talk as often as a person does: daily. Share
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#32
Don’t be a bitter oldster. Twitstars, youtubers and instagrammers understood this more than all of us. Accept it and learn from them. Expectation / Reality
Share
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#33
Go for teamwork. Two people write better tweets than just one. And three do it better than two. And so on. Share
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#34
It is proven that the more words such as scope, kick off, KPI, WOM and ASAP are used, the less real work is being done. Share
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#35
Each tweet is your brand directly talking to people, without intermediaries. Don’t waste this beautiful opportunity. Share
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#36
Nobody wants to follow a bitter flyer who only tweets promotions. Put some love in everything you write. Share
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#37
Your greatest brand value is honesty. Anything that leads to distort, steal, makeup, simulate or lie is ANTI-TWITTER. Share
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#38
Don’t commit the worst of all sins: don’t be boring. If you need reggaeton, come on Keep dancing mami, don’t stop Come closer to my pants, come on We’re gonna dance like animals 4:37 - dic. 20 2015
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Hi, I’m here to tweet
#W HAT D O ID O N OW -Look around.
• Read the brands and people who are doing interesting things.
•Take the list from tip 3 as a reference but also add the brands that you like.
-Find out what is doing in Twitter the people you want to talk to. •Who do they follow? •What do they retweet? •Which TTs do they tweet about? •How often do they post a tweet?
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Hi, I’m here to tweet
-Define 5 territories and your brand’s
tone based on that.
•What can your brand bring to the existing conversations? •What will be your view on those topics? •How does your brand naturally enter in its world? •In what topics do you feel unquestionable?
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#CONTENT
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What, how and when do I tweet?
! * @ # $
TWITTER: WHAT THE FUCK TO D O WITH IT
What, how and when do I tweet?
Twitter allows to use 140 characters. Combining those characters you can write, approximately, hundreds of millions of different tweets -we don’t know precisely how to calculate it, but there really are many-. It is an overwhelming scenario when the time to choose our content between all those possibilities arrives. That is why there are brands that write about anything, others that repeat the same on and on, others that say absolutely nothing, others that only steal things from the Internet. Content is to Twitter what Ernie is to Bert: EVERYTHING. It is the most important decision you’ll make and the one that will accompany you each day in everything you write.
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What, how and when do I tweet?
In this chapter we will see how to make our content say what we want to say and make people feel identified with that. In other words: what to tweet and how to tweet it.
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What, how and when do I tweet?
#39
Three fundamental things to begin with: 1- Write without spelling mistakes. 2- Write without spelling mistakes. 3- Write without spelling mistakes. Share
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What, how and when do I tweet?
#40
A great tweet with a spelling mistake is a model missing a tooth. Share
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What, how and when do I tweet?
#41
Twitter’s nature is chaos. The first thing you must have to dominate it is a method. Share
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What, how and when do I tweet?
#42
Your content strategy has to contemplate three things: 1- Always on. 2- Juncture. 3- Special actions.
If you combine them well, you get a twittergasm. Share
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What, how and when do I tweet?
#43
Always on is a tweets’ “mattress” talking about their territories. It is the daily basis upon which you’ll build your community.
2:00 - feb. 14 2016
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What, how and when do I tweet?
#44
Juncture is being attentive to the news, conversations, memes and everything happening at that time, and seeing how your brand can capitalize it. Hey, @MartyMcFlyOk. If you don’t find a Blockbuster, it's our fault.
15:12 -oct. 21 2015
*This tweet was posted the day in which Marty McFly arrived to the future in the movie. Share
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What, how and when do I tweet?
#45
Special actions are the ones that will allow you to communicate your brand’s big objectives to a larger scale: with more production, development and amplification.
Share
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What, how and when do I tweet?
#46
Plan a lot knowing that part of that planning includes CHANGING EVERYTHING AT LAST MINUTE. Share
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What, how and when do I tweet?
#47
If your tweet exceeds the 140 characters it is because there is a better way to say what you mean. Share
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What, how and when do I tweet?
#48
Nobody will reread a non-understood tweet. Find always the simplest way to say things. Share
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What, how and when do I tweet?
#49
Don’t use a picture, gif or video just because. Start by looking for a powerful observation and then see how you’ll tell it. Share
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What, how and when do I tweet?
#50
For marketing, a brand telling you a truth is called “insight�. For people, it is called COME @BRAND, KISS ME, I LOVE YOU. A pizza slice will never be as tasty as the one you eat after partying at 6 am.
13:25 - apr. 22 2014
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What, how and when do I tweet?
#51
If you find a good insight, you have an 80% of a successful tweet. The remaining 20% depends on how cutely you write it. Share
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What, how and when do I tweet?
#52
There’s a thin line between talking in a close way and talking as a moron. Share
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What, how and when do I tweet?
#53
Associate your tweets to your followers' time of day. If you sell beer, don’t go out and say “what a great moment for a ” at 10 AM. Share
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What, how and when do I tweet?
#54
Tweets with a punchline work best. Pizza. Share
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What, how and when do I tweet?
#55
Short tweets are strong.
2:09 - feb. 14 2016
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What, how and when do I tweet?
#56
A tweet w/ mny abrvtns isn’t a twt, it is 1 kick in yr blls. Share
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What, how and when do I tweet?
#57
Choose how you want users to speak about your campaign and propose A hashtag. Not four. Not two. ONE. Share
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What, how and when do I tweet?
#58
A fine hashtag has to be very much alike to a Rihanna chorus: short, sexy and catchy. Share
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What, how and when do I tweet?
#59
A hashtag is not for marketing people to like. It is for all the rest of mortals to like.
Disguises his dog as a lion to scare neighbors away. #Valderrama’sMane #ItIsAPiggyDoggy
14:36 - sept. 27 2014
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What, how and when do I tweet?
#60
#Don’t #put #a #hashtag #on #everything. Share
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What, how and when do I tweet?
#61
If what you go out and say is powerful, you don’t need to put your brand’s name in the hashtag. If the campaign is good, everyone will know it is yours. Share
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What, how and when do I tweet?
#62
If your hashtag is hard to write, long and tangled, it’s not a hashtag: it’s a STONE. Share
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What, how and when do I tweet?
#63
Brands that spend all day talking purely and simply about their product can be summarized in a word: unfollow. Share
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What, how and when do I tweet?
#64
See when your mom tells you the same thing three times? Well, there’s nothing worse than a brand tweeting the same thing over and over again. You’ll love your mom anyway, but you won’t love a brand. Share
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What, how and when do I tweet?
#65
Being repetitive is boring. Being repetitive is boring. Being repetitive is boring. Being repetitive is boring. Being repetitive is boring. Being repetitive is boring. See? Share
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What, how and when do I tweet?
#66
Stealing phrases from the Internet and putting them in a tweet isn’t creating content, it’s stealing phrases from the Internet. And stealing makes Baby Twitter cry. Share
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What, how and when do I tweet?
#67
The world has countries but Internet doesn’t. Don’t steal content from Denmark because WE WILL ALL FIND OUT. Share
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What, how and when do I tweet?
#68
If you steal content and people finds out, the damage it may cause to your brand is larger than what (someone else’s) best meme can add. Share
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What, how and when do I tweet?
#69
Prizes can be motivating. But if all you have to offer are prizes, you will only get hollow interactions: short termed, ephemeral and unconstructive. Share
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What, how and when do I tweet?
#70
A smart brand is much sexier than a giving brand. But, if you give away things in a smart way make yourself called SCARLET EINSTEIN JOHANSSON.
Do you want to win a pack of #ThePeanutThingy? Answer using the hashtag and tell us with a gif HOW YOU FEEL ABOUT IT.
17:49 - mar. 30 2016
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#71
Explain the participation mechanics so hat your slowest follower anyone can understand them. Share
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What, how and when do I tweet?
#72
An influencer isn’t a strategy. Don’t center your strategy around one, unless you count with Obama, Miley Cyrus or the Pope. Share
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What, how and when do I tweet?
#73
There's nothing easier to waste than a celebrity. Use it in a clever way or don’t use it at all. Share
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What, how and when do I tweet?
#74
CONFIRMED: Neither of us gives a fuck about celebrities who tweet “we’re having a great time at the @brand event”. Share
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#75
Emoji are cute and synthetic, ideal for cute and synthetic tweets.
12:40 - dic. 18 2015
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#76
But don’t overuse emoji. You're a Twitter account, not Cartoon Network. Share
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#77
Live streaming is only an interesting tool if you use it to show an interesting thing.
16:34 - jul. 29 2015
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#78
If everything you live stream is a celebrity talking from your new product’s launch eventZZZZZZZZZZZ. Share
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What, how and when do I tweet?
#79
If you’d post it on your own profile, that’s a perfect tweet. Take a picture of it and save it in your heart. Share
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What, how and when do I tweet?
#80
If it has no insight, relevance or juncture, your tweet will die a virgin. Share
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#81
Tweeting is free. Don’t be cheap, start tweeting. Share
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What, how and when do I tweet?
#W HAT D O ID O N OW -Make an insight list for your brand and its territories. •What emotions do you generate in your followers? •What do they like best and least from your brand? •In which conversations do they naturally include it? •What can you talk lots about without boring or repeating yourself?
-Using those insights, write 20 always on tweets: •Arrange them on a weekly schedule and start posting them.
•Associate the posting days and times according to your target’s routine.
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What, how and when do I tweet?
•Group the tweets that talk about a same topic and assign and identificatory hashtag to them.
-Think of 3 special actions: •One to get more followers. •One to try to become TT. •A promotion with a prize that your target really values.
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#FOLLOWERS
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A n yo n e t h e r e?
! * @ # $
TWITTER: WHAT THE FUCK TO D O WITH IT
Anyone there?
If a tweet falls in the woods and there are no followers around, does it make a noise? Of course NOT! And if a tweet doesn’t make a noise, something’s wrong. Although there is a hint of romance in "tweeting no matter who reads", the truth is than brands don’t care for romanticism at all. They need audience, and when it comes to Twitter that audience is called “followers”. The problem comes when thinking of followers as an amorphous mass, represented by a number and the only thing that matters is that the number grows as high as possible. There’s a basic detail much more powerful that we need to keep in mind all the time: behind each follower there is a person. And people have fun, get bored, stay, leave,
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Anyone there?
laugh, get excited, fall asleep watching TV and come across your tweets while doing something else. The challenge is to achieve that even if they are doing something else, they pay attention to you, relating in any way with what your brand is proposing. In this chapter we’ll see different tips to turn that amorphous followers mass, into a group of real people who read you and interact with your brand.
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Anyone there?
#82
Why does people follow you? Because you amuse them. Why do they stop following you? Because you no longer amuse them. Share
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Anyone there?
#83
The easiest thing to achieve in Twitter is to be ignored by people. Share
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Anyone there?
#84
Twitter isn’t about collecting followers, it’s about generating conversations.
9,724 votes . Final Result
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Anyone there?
#85
#GetFollowersIn5Steps 1- Tweet good stuff. 2- People will RT them. 3- Those tweets will get to more people. 4- These people will follow you. 5- BUY PIZZA. Share
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Anyone there?
#86
Nobody knows their followers until they lose them. Keeping interested those who are already following you is as important as getting new ones. Share
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Anyone there?
#87
How many followers must I have?* More than what you have, less than what you’d like. *from 20.000 onwards things get interesting. Share
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Anyone there?
#88
If you have 100 thousand followers and one RT per tweet, you are lacking two things: relevance and self-criticism. Share
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Anyone there?
#89
The last time that saying “follow us” got a follower, was in 1982. Don’t do it, unless you’re Chespirito. Hi. I’m Chespirito. I’m 82 years old, and this is the first time I tweet. I’m debuting. Follow me the good ones!
Share
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Anyone there?
#90
Nowadays, the easiest way for a follower to complain about a brand is tweeting directly to it. Your mission is transforming that negative exposure into an experience of value. Share
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Anyone there?
#91
Your account might easily become a customer service space. Make sure you’re prepared to respond to that demand. Share
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Anyone there?
#92
Users' complaints are as Gremlins: if you don’t pay attention to them, they reproduce, can eat your brand and ruin your Christmas. Share
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Anyone there?
#93
Fake followers and ghost accounts only give results to the one who sells them. Take the hard path, don’t be lazy. Share
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Anyone there?
#94
If you don’t want more RTs than your competitor, check your pulse: you might be dead. Share
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Anyone there?
#95
Who you follow also communicates who you are, how you think and what you want to tell. Share
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Anyone there?
#96
Everything's ok with market studies. But if you really want to know what your followers are interested in, get into their accounts and read them. Share
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Anyone there?
#97 Who do your followers love? Who do they hate? What amuses them? What do they do on weekends? What do they buy? Make yourself this kind of questions and use them to create content.
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Anyone there?
#98
If you tweet with love, you interact with people and have constancy, followers come on their own. Patience. Share
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Anyone there?
#W HAT D O ID O N OW -Set a number of followers objective: •How many would you like to have in six months? •How many would you like to have in a year? •How many would you like to have in five years?
-Get to know your followers: •How old are they? •What are their main activities? •What TV shows do they talk about? •What bands do they like?
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-Prepare yourself to answer. •Identify the complaints, inquiries and comments that you receive more often.
•Write an answering protocol. •Measure your followers reactions and how does the complaints volume evolve over time.
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#INTERACTION
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Yo , I ’ m h e r e !
! * @ # $
TWITTER: WHAT THE FUCK TO D O WITH IT
Twitter raises the most absolute and crude democracy of all. Technically, you have direct line with Obama. You can tell him whatever you want just by naming him after the at sign. “Hey Barack, send me some dollars”. You can do it if you want to. Right now.
For brands, this one to one back and forth implies a spectacular loss of control. And this loss of control is a bomb. It can be a good bomb, that when it blows it’s full of opportunities and dollars in your account, or a bad bomb, that when it blows it makes you want to quit your job and emigrate. In Twitter your message doesn’t finish when you post it: rather the complete opposite. Users take what you say and do something with it. And if that happens,
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be happy: you’re doing something right. In this chapter we’ll see tips for your brand and people to have a round trip relationship. Or in a more technical way, go together like ass and breeches.
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#99
In Twitter you can follow, like, RT, reply, mention. Your job is to make users touch as many of those buttons as possible. Share
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#100
Do you know what happens when you ask people to do something they naturally wouldn’t do? They don’t do it. Share
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#101
Pay attention to what your audience is doing and think of how your brand can facilitate, boost and capitalize it. If you help us make #Toddyrectioners a TT, tomorrow we’ll prepare a surprise just for you.
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Yo , I ’ m h e r e !
#102
There are no formulas to know precisely which tweet will perform many interactions and which tweet wont. Don’t stress out: make yourself a cup of tea and keep tweeting. Share
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Yo , I ’ m h e r e !
#103
Sometimes the tweet you like best might not work and the one you had no faith in, ends up being retweeted by the Pope. Get used to it. Share
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Yo , I ’ m h e r e !
#104
One of the most beautiful things about Twitter is that if someone thinks that what you’re saying is bullshit, he'll tell it to you. Use it in your favor.
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Yo , I ’ m h e r e !
#105
Do you like your messages to be ignored? Neither do your followers. If they talk to you, just reply. Share
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Yo , I ’ m h e r e !
#106
A “like” is a wink that costs nothing on your side, but means a one-to-one experience to the user who wrote the tweet. Share
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Yo , I ’ m h e r e !
#107
Whenever you feel frustrated because a tweet doesn’t work, relax, have faith and think that those who have to understand how the fuck Snapchat works for brands are doing worse. Share
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Yo , I ’ m h e r e !
#108
Don’t go through life asking RTs for everything you post. If the tweet is good, people will retweet. Share
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Yo , I ’ m h e r e !
#109
Go out asking for interactions and not having them in return is the most depressive thing that can happen to your brand. Don´t do it unless you want to see her in her PJs having ice cream all through the weekend. Share
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Yo , I ’ m h e r e !
#110
Once upon a time a brand went out asking for 1000 RTs and only got 9. She had to shut the factory down. Don’t leave families unemployed: don’t ask for RTs. Share
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Yo , I ’ m h e r e !
#111
NEVER tweet the word “BUTTER”. Nah, just kidding. Go ahead and tweet it. Share
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Yo , I ’ m h e r e !
#112
Before answering back criticism, assess the real impact it may have: in 95% of the cases nothing happens. Share
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Yo , I ’ m h e r e !
#113
Bob Marley once said: “If someone is always insulting you and trying to have your attention, the best thing you can do is ignore him and every little thing’s gonna be alright”. Share
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#114
If you’re being criticized for no good reason, only answer if you have the best answer in the world: clever, precise, fast and FORCEFUL.
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Yo , I ’ m h e r e !
#115
Nobody criticizes forever to the one who accepts error. If your mistake had a big impact, go out and face it in a smart way. Share
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Yo , I ’ m h e r e !
#116
Retweeting followers’ praise is like drinking: DO IT RESPONSIBLY. Share
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Yo , I ’ m h e r e !
#117
Making an automatic reply strategy tracking keywords has too much error margin. Enough to suggest that you never do it. Share
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Yo , I ’ m h e r e !
#118
If you’re going to play “social listening”, do it seriously: with human beings reading tweets. Share
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Yo , I ’ m h e r e !
#119
Don’t worry about hiring a CM who manages all the tools in the world. Just bring someone who thinks interesting content. Share
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Yo , I ’ m h e r e !
#120
If what you’re doing doesn’t bring new followers, doesn’t give you any favs, doesn’t generate RTs and doesn’t get people to participate, then change what you’re doing. Share
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Yo , I ’ m h e r e !
#W HAT D O ID O N OW -Find out what’s being said about your brand right now. •Check the interactions your account is having. •Perform a search for your brand and hashtags. •Select the tweets in which people are talking about your brand and do something with them: fav, reply, RT them.
•If they aren’t directly talking to you, but you find an interesting chance to intervene, do it.
-Analyze your posts results. •What average of RTs did you get? •Which tweets worked out best? 141
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•Which tweets didn’t work at all? •Which topics gave you more answers?
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# R E A LT I M E
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R e a s o n s n o t t o l i v e i n a t u p p e r.
! * @ # $
TWITTER: WHAT THE FUCK TO D O WITH IT
Reasons not to live in a tupper.
Being in Twitter is the exact opposite of living in a tupper. It’s a fucking updated mirror: there’s a direct relation between what’s going on in the world and what you see in your timeline. If you think about it, it's the most trustable news agency in the planet. Most people enter Twitter to see what’s going on and process it as they feel like: laughing, complaining, commenting, retweeting. Twitter has the capacity of turning information into entertainment: it’s the funniest way of being up to date. And as a brand we have to understand reality as an amazing opportunity to come close to our users.
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Reasons not to live in a tupper.
In this chapter we’ll talk about how to give our users what they came looking for in Twitter: entertainment.
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Reasons not to live in a tupper.
#121
Being well timed is as important as being relevant: the moment in which you go out to say something can define if your tweet ends up scoring as a goal or as an own goal. Share
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Reasons not to live in a tupper.
#122
Before posting check the day’s news. If there was an explosion and your tweet says “Blow your weekend” perhaps it’s best to suspend. Share
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Reasons not to live in a tupper.
#123
The winner isn’t the first to get on a trend. The winner is the one who gets on it best.
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Reasons not to live in a tupper.
#124
Choose the Trending Topic you hop on to. Your brand doesn’t have the obligation to participate in all of them. Rather the complete opposite. Share
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Reasons not to live in a tupper.
#125
Hopping on a TT that has nothing to with your brand is like the annoying guy who thinks he has a say in a conversation in which he doesn’t know the subject. Don’t be that guy. Share
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Reasons not to live in a tupper.
#126
Not hopping on any TT is just as bad as hopping onto all of them. Share
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Reasons not to live in a tupper.
#127
Buying a TT is like paying for sex. The result seems to be the same, but doesn’t feel just as good. Share
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Reasons not to live in a tupper.
#128
Achieving an organic TT is very very very very very very very very very very very very very very very very very very very very very very very very very very very very very very very hard. Don’t set it as an objective unless you have a winning card. Share
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Reasons not to live in a tupper.
#129
Whenever you’re stressed and overflown stop for a second, breath and ask yourself: how much does a tweet weigh? Share
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Reasons not to live in a tupper.
#130
NEVER rise onto a delicate matter -tragedies, deaths, attacks, etcunless what you have to say is a sincere contribution to what is going on.
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Reasons not to live in a tupper.
#131
When you get to a funeral, if you have nothing to say you remain quiet. In the event of a delicate matter, if your brand has nothing to contribute with you do the same. Share
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Reasons not to live in a tupper.
#132
Don’t go bananas promoting everything. Tweet, see what works best and push those successful tweets with money. Share
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Reasons not to live in a tupper.
#133
The excess of media plan doesn’t compensate the lack of ideas. Share
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Reasons not to live in a tupper.
#134
If you boost with money a bad campaign, you make a bad campaign reach lots of people. And that’s a bad thing. Share
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Reasons not to live in a tupper.
#135
Don’t insist on tweeting #GoodMonday, #GoodTuesday, #GoodWeekend. You are a brand, not a calendar. Share
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Reasons not to live in a tupper.
#136
Saluting architects, lawyers and astronauts on their day is very polite but doesn’t add up to your brand. Share
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Reasons not to live in a tupper.
#137
Tweeting watching TV is like being in a giant couch with thousands of people commenting on what they see. Your mission is to get a place between users and have them say “come @brand, sit here�. Hey @luis16suarez, if you stay hungry come and take a bite of a BigMac ;)
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Reasons not to live in a tupper.
#138
A powerful tweet can start from a news. Now, if you make a tweet GENERATE A NEWS, go and ask for a raise immediately. @PinedoFederico yours was the most perfect presidency in the history of democracy. I hope to get your support on #4M
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Reasons not to live in a tupper.
House of cards: Frank Underwood sent a message to former president Federico Pinedo
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Reasons not to live in a tupper.
#139
If you have a circumstantial tweet that you love and don’t make in time to check it with anyone else, cross with the red light and post it anyway. If they get really mad, send us your linkedin and we’ll see what we can do. Share
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Reasons not to live in a tupper.
#W HAT D O ID O N OW -Follow trends. •What are the TT in your city, your country and the world.
• In which of those TT ’s are your followers participating?
•Is there any in which your brand can contribute with something relevant?
• To which topic of the day you would never hop onto?
-Now that you found a topic that can be relevant.
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Reasons not to live in a tupper.
• Define the message: what do you have to say about it?
•Post it using the hashtag. •Generate a conversation with the followers who are talking about this.
-Measure the results. •Did you gain followers? •How many mentions did you get? •How many RTs?
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#CONCLUSION
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Tip 140
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TWITTER: WHAT THE FUCK TO D O WITH IT
Tip 140
#140 Take the 139 tips from above and don’t marry any of them. Question them, disassemble them, adapt them, break them, make yours up. This book doesn’t intend to be more than an invitation to start making and having fun. And when you make and have fun, the rest -we promise- appears. Share
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Tip 140
GOOD LUCK. THANK YOU FOR READING. AND NOW, GO PLAY!
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Tip 140
If you liked the book, share it! v
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The authors: We are Anzu Muraca and Javi de la Fuente, Social Media Director and Creative Director respectively. We’ve worked in Advertising for over 10 years for brands such as Quilmes, Netflix, Adidas, Spotify, Warner, and many more. We’ve been working together for the last five, ignoring the boundaries between traditional Advertising, Internet and Social Media. Twitter always gave us many joys: it allowed us to work in great projects, win many prizes and become millionaires in the process. That last thing is yet to happen.
TWITTER: WHAT THE FUCK TO D O WITH IT
TWITTER: WHAT THE FUCK TO D O WITH IT