Since 1989 The Leading Information Provider of the Spanish-Speaking Entertainment Industries
mission
mission
To provide immediate and first hand information about the Spanish-Speaking Entertainment Industry in an original, top quality format, utilizing the best media platforms and content delivery mechanisms available.
WEB
VIDEO
SOCIAL MEDIA
timeline
timeline
1989 PRODU Print Magazine is launched in MIAMI 1994 Who’s Who Print Directory 1995 PRODU.com Web Site 1996 1997 1998 2005
PRODU Advertising Print Magazine PRODU Technology Print Magazine DIARIO PRODU E-mail Newsletter PRODU TECHNOLOGY E-mail Newsletter
2009 2010 2012 2012
PRODU HISPANIC ADVERTISING E-mail Newsletter PRODU HISPANIC TV E-mail Newsletter PRODU MEDIA & ADVERTISING E-mail Newsletter Who’s Who Web Site
2018 29th Anniversary
products
BY E-MAIL
TELEVISION
TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: DAILY SCOPE: 10K EXECUT. OPEN RATE: 60%
TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: MON, WED, FRI SCOPE: 6K EXECUT. OPEN RATE: 34%
ESTRENOS Y FINALES TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: MONDAYS SCOPE: 9K EXECUT. OPEN RATE: 50%
SEMANARIO PRODU
TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: FRIDAYS SCOPE: 9K EXECUT. OPEN RATE: 65% PLAYS: 70%
TELEVISION PRODU
MAGAZINE
TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: 10/year SCOPE: 3000-4000 copies.
PRODU HISPANIC TV
TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: 1/year SCOPE:: 1000-2000 copies.
PRODU DAILIES (NATPE & LAX)
TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: 2/year SCOPE: 500 copies.
PRODU OTT, VOD & TV EVERYWHERE
TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: 1/year SCOPE: 5000 copies.
WEB
TELEVISION PRODU.COM WEBSITE
TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: 24/7 SCOPE: 8K Unique Visit.
SEMANARIO PRODU
TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: FRIDAYS SCOPE: 9K EXECUT. OPEN RATE: 65% PLAYS: 70%
PRODU ONLINE SPECIALS
PRODU WHO IS WHO
TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: 10/year SCOPE:: 4000 Unique Visit.
TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: 24/7 SCOPE: WorldWide
MEDIA & ADVERTISING WEB
PRODU.COM/publicidad WEBSITE SPANISH & ENGLISH VERSION TARGET: ADVERTISING EXECUTIVES MARKET: LAT AM FREQUENCY: DAILY SCOPE:: 8K EXECUT. OPEN RATE: 60%
TARGET: MARKET: FREQUENCY: SCOPE:
PUB AGENCIES LAT AM 24/7 4500 U.V.
PRODU Magazine PUBLICIDAD
TARGET: ADVERTISING EXECUTIVES MARKET: LAT AM FREQUENCY: 1/year SCOPE: 2000 copies.
TECHNOLOGY WEB
MAIL TARGET: MARKET: FREQUENCY: SCOPE:: OPEN RATE:
PRODU.COM/tecnología WEBSITE
ENGINEERS, DISTRIBUTION EXEC. LAT AM DAILY 8K EXECUT. 60%
TARGET: MARKET: FREQUENCY: SCOPE:
PUB AGENCIES LAT AM 24/7 4500 Unique Visit
PRODU Magazine TECNOLOGÍA
TARGET: ADVERTISING EXECUTIVES MARKET: LAT AM FREQUENCY: 4/year SCOPE: 2000 copies.
SOCIAL MEDIA
@PRODU
|Comunity: +80k|
SOCIAL MEDIA
@PRODU
|Views: +80k|
audience
CURRENT AUDIENCE
8200 TV Executives LAT AM 9800 TV Executives US Hispanic 7500 Advertising & Media Executives LAT AM 11500 Advertising & Media Executives US Hispanic 8200 Technology Manufacturers & Dstributors LAT AM 45000 DAILY Audience 19000 Monthly Unique Visitors WorldWIDE 48000 Monthly Video Downloads WorldWide **AVERAGE – NOV 2017
team
OUR TEAM
Miami Headquarters Mexico
Spain
Caracas Bogota
• Offices in 5 Countries • Over 20 Reporters • Over 52 Staff Members
Buenos Aires
Shows & events
SHOWS & EVENTS TV Shows •
NATPE > Miami
•
MIPTV > Cannes - France
•
LA Screenings > Los Angeles – USA
•
NATPE/DISCOP > Budapest
•
MIPCOM > Cannes – France
Cable Shows •
Andina Link > Colombia
•
CANITEC > Mexico
•
APTC > Peru
•
TEPAL > Panamá
•
The Cable Show > USA
•
Andina Centroamérica > Honduras
•
Jornadas > Argentina
•
Chilemedia > Chile
Technology Shows •
NAB > Las Vegas
•
Broadcast & Cable > Brazil
•
Telemundo > Mexico
•
IBC > Amsterdam
•
NexTV > Mexico & Buenos Aires
•
SCTE > USA
•
CAPER > Buenos Aires
Advertising Shows • • • • • • • •
FIAP > Miami Cannes > France Clio > Las Vegas Upfronts > NYC NY Festival > NYC IAB Mixx > NYC Billboards > Miami Festival of Media > Miami
Hispanic Advertising Shows • • • •
Hispanicize > Miami Geoscape > Miami AHAA > Miami ANA > Los Angeles
Hispanic TV Shows • • • •
NCTA > Washington NCTC > Orlando Hispanic TV Summit > NYC CTAM > NYC
our tools
OUR TOOLS
PRINT ADS
WEB
VIDEO
BANNERS
COVERAGE NEWS RELEASES
BLASTS
STRATEGIC CONTENT
EVENTS
awards
PRODU AWARDS|contenidos • JURY of more than 100 TOP executives • More than 40 categories • First edition at 2017 with virtual ceremony • Online special with winners and finalist group • 2nd. Edition comming now.
PRODU AWARDS|tecnología • JURY of more than 40 TOP executives • Differents technology categories for Broadcast. • Ceremony ON LIVE during NAB SHOW at Las Vegas Convention Center. • 2 editions (2017-2018)
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