Produ presentation 2018

Since 1989 The Leading Information Provider of the Spanish-Speaking Entertainment Industries

mission

mission

To provide immediate and first hand information about the Spanish-Speaking Entertainment Industry in an original, top quality format, utilizing the best media platforms and content delivery mechanisms available.

PRINT

WEB

E-MAIL

VIDEO

SOCIAL MEDIA

timeline

timeline

1989 PRODU Print Magazine is launched in MIAMI 1994 Who’s Who Print Directory 1995 PRODU.com Web Site 1996 1997 1998 2005

PRODU Advertising Print Magazine PRODU Technology Print Magazine DIARIO PRODU E-mail Newsletter PRODU TECHNOLOGY E-mail Newsletter

2009 2010 2012 2012

PRODU HISPANIC ADVERTISING E-mail Newsletter PRODU HISPANIC TV E-mail Newsletter PRODU MEDIA & ADVERTISING E-mail Newsletter Who’s Who Web Site

2018 29th Anniversary

products

BY E-MAIL

TELEVISION

TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: DAILY SCOPE: 10K EXECUT. OPEN RATE: 60%

TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: MON, WED, FRI SCOPE: 6K EXECUT. OPEN RATE: 34%

ESTRENOS Y FINALES TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: MONDAYS SCOPE: 9K EXECUT. OPEN RATE: 50%

SEMANARIO PRODU

TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: FRIDAYS SCOPE: 9K EXECUT. OPEN RATE: 65% PLAYS: 70%

PRINT

TELEVISION PRODU

MAGAZINE

TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: 10/year SCOPE: 3000-4000 copies.

PRODU HISPANIC TV

TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: 1/year SCOPE:: 1000-2000 copies.

PRODU DAILIES (NATPE & LAX)

TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: 2/year SCOPE: 500 copies.

PRODU OTT, VOD & TV EVERYWHERE

TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: 1/year SCOPE: 5000 copies.

WEB

TELEVISION PRODU.COM WEBSITE

TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: 24/7 SCOPE: 8K Unique Visit.

SEMANARIO PRODU

TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: FRIDAYS SCOPE: 9K EXECUT. OPEN RATE: 65% PLAYS: 70%

PRODU ONLINE SPECIALS

PRODU WHO IS WHO

TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: 10/year SCOPE:: 4000 Unique Visit.

TARGET: TV EXECUTIVES MARKET: LAT AM FREQUENCY: 24/7 SCOPE: WorldWide

MEDIA & ADVERTISING WEB

MAIL

PRODU.COM/publicidad WEBSITE SPANISH & ENGLISH VERSION TARGET: ADVERTISING EXECUTIVES MARKET: LAT AM FREQUENCY: DAILY SCOPE:: 8K EXECUT. OPEN RATE: 60%

TARGET: MARKET: FREQUENCY: SCOPE:

PUB AGENCIES LAT AM 24/7 4500 U.V.

PRODU Magazine PUBLICIDAD

TARGET: ADVERTISING EXECUTIVES MARKET: LAT AM FREQUENCY: 1/year SCOPE: 2000 copies.

PRINT

TECHNOLOGY WEB

MAIL TARGET: MARKET: FREQUENCY: SCOPE:: OPEN RATE:

PRODU.COM/tecnología WEBSITE

ENGINEERS, DISTRIBUTION EXEC. LAT AM DAILY 8K EXECUT. 60%

TARGET: MARKET: FREQUENCY: SCOPE:

PUB AGENCIES LAT AM 24/7 4500 Unique Visit

PRODU Magazine TECNOLOGÍA

PRINT

TARGET: ADVERTISING EXECUTIVES MARKET: LAT AM FREQUENCY: 4/year SCOPE: 2000 copies.

SOCIAL MEDIA

@PRODU

|Comunity: +80k|

SOCIAL MEDIA

@PRODU

|Views: +80k|

audience

CURRENT AUDIENCE

8200 TV Executives LAT AM 9800 TV Executives US Hispanic 7500 Advertising & Media Executives LAT AM 11500 Advertising & Media Executives US Hispanic 8200 Technology Manufacturers & Dstributors LAT AM 45000 DAILY Audience 19000 Monthly Unique Visitors WorldWIDE 48000 Monthly Video Downloads WorldWide **AVERAGE – NOV 2017

team

OUR TEAM

Miami Headquarters Mexico

Spain

Caracas Bogota

• Offices in 5 Countries • Over 20 Reporters • Over 52 Staff Members

Buenos Aires

Shows & events

SHOWS & EVENTS TV Shows •

NATPE > Miami

•

MIPTV > Cannes - France

•

LA Screenings > Los Angeles – USA

•

NATPE/DISCOP > Budapest

•

MIPCOM > Cannes – France

Cable Shows •

Andina Link > Colombia

•

CANITEC > Mexico

•

APTC > Peru

•

TEPAL > Panamá

•

The Cable Show > USA

•

Andina Centroamérica > Honduras

•

Jornadas > Argentina

•

Chilemedia > Chile

Technology Shows •

NAB > Las Vegas

•

Broadcast & Cable > Brazil

•

Telemundo > Mexico

•

IBC > Amsterdam

•

NexTV > Mexico & Buenos Aires

•

SCTE > USA

•

CAPER > Buenos Aires

Advertising Shows • • • • • • • •

FIAP > Miami Cannes > France Clio > Las Vegas Upfronts > NYC NY Festival > NYC IAB Mixx > NYC Billboards > Miami Festival of Media > Miami

Hispanic Advertising Shows • • • •

Hispanicize > Miami Geoscape > Miami AHAA > Miami ANA > Los Angeles

Hispanic TV Shows • • • •

NCTA > Washington NCTC > Orlando Hispanic TV Summit > NYC CTAM > NYC

our tools

OUR TOOLS

PRINT ADS

PRINT

WEB

VIDEO

BANNERS

COVERAGE NEWS RELEASES

BLASTS

STRATEGIC CONTENT

EVENTS

awards

PRODU AWARDS|contenidos • JURY of more than 100 TOP executives • More than 40 categories • First edition at 2017 with virtual ceremony • Online special with winners and finalist group • 2nd. Edition comming now.

PRODU AWARDS|tecnología • JURY of more than 40 TOP executives • Differents technology categories for Broadcast.

• Ceremony ON LIVE during NAB SHOW at Las Vegas Convention Center.

• 2 editions (2017-2018)

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