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April 2024 ~ Jacksonville Real Producers Rising Star - Sofie Gordon of Keller Williams Realty Atlantic Partners
Congratulations to our Jacksonville Real Producers Rising Star - Sofie Gordon of Keller Williams Realty Atlantic Partners
By Jess Wellar
Photos By The Real Estateographers
ANSWERING THE CALL
As a real estate advisor and agent leadership council member at Keller Williams Realty Atlantic Partners in Ponte Vedra Beach, Sofie Gordon has made an indelible mark in just four short years in the business.
Before her whirlwind real estate career took off, Sofie’s path was paved with a strong educational background and a few years spent in the marketing world. Originally from Ponte Vedra Beach, she attended the University of North Florida, where she earned her degree in Public Relations.
“My education and marketing agency work gave me the confidence and social skills that seamlessly transitioned into real estate,” Sofie shares. “I’ve always had a knack for communication, and it’s been a natural progression for me.”
THE SPARK OF INSPIRATION
Sofie’s leap into real estate at age 21 wasn’t so much a career change though as it was a calling she could no longer ignore.
“I was already scrolling Realtor.com and visiting open houses in my free time, so why not monetize it?” Sofie says with a laugh. “But to put it simply, I feel I was put on the planet to do this job. So many people around me saw it in me years before I did. I love people, solving problems, touring beautiful places, and working hard for something I believe in.”
The turning point came when Sofie’s stepdad announced plans to sell his stunning home. Word got out quickly, and eager agents began to swarm.
"I remember attending a Labor Day party and his and my mom's house, seeing these agents vying for his business," Sophie recalls with a smile. "I really started to give it some thought, ran some numbers, and told my stepdad to give me one month to get my license and I'll get the job done."
"Thank god he and my mom trusted me," she adds. "Momentum is such an important element to success, and this gave me the exact launching pad I needed."
HUMBLE TEAM PLAYER
When Sofie makes up her mind to do something, she goes all in and gives 100 percent to the endeavor. That has certainly held true for her fledgling career since obtaining her real estate license in late 2020. Since launching, Sofie’s prowess as a REALTOR® has impressively led to 75 transactions, totaling nearly $50 million.
But Sofie doesn’t measure success in her stats; it’s in the relationships she builds and the dreams she helps fulfill. While Sofie’s drive and passion are unmistakable, she is quick to credit her rapid rise to her incredible support team, as well as her KW peers.
“After interviewing with several other brokerages, I chose KW because the people are incredible,” Sofie acknowledges. “I truly believe I wouldn’t have accomplished half of what I have without the helpful people around me, especially with Patrick Dorrian in his mentorship role and Mark Dillworth in leadership when I first joined.”
“I also don’t do it alone, and it would be unfair to say that I did,” she continues. “I have an amazing support team. My licensed Director of Operations, Trudy Flores, assists with showings and effortlessly navigates all of the tedious transaction details, which is wonderful. She loves the behind-the-scenes aspect and is one of the most organized people on the planet, and just great with our clients. I also have a talented videographer/photographer and social media expert. Together, my team prioritizes communication, market expertise, and genuine empathy for our clients’ needs.”
LIFE BEYOND THE OFFICE
Outside of work, Sofie’s heart is with her growing family. She and her husband, Zach, live just a few blocks from the ocean, where they enjoy leisurely walks and beach days with their two beloved dogs, Tulip (a Cavalier King Charles Spaniel) and Griffey (a Labradoodle). The couple also recently announced they are expecting their first child later this year.
“Our two pups come everywhere possible, but I suspect that may change when our baby girl gets here!” Sofie beams. “We can’t wait to see the beautiful ways our life changes by adding a little one to the mix.”
In her spare time, Sofie loves going on beach walks, playing pickleball, cooking, and just relaxing with her husband and loved ones. With a soft spot for animals, Sofie makes it a point to give back at the local level while prioritizing her faith, too.
“I’m passionate about my home church and love to be involved with the Eleven22 community,” Sofie offers. “I also love animal-based charities and support the Jacksonville Humane Society. I adore my community so much and my support is always Jacksonville-based.”
A BRIGHT OUTLOOK
Looking ahead, Sofie’s near future holds a vision of continued growth and balance. She thrives on real estate and expects to expand her team at some point to continue to serve her clients while growing her family.
Long term, Sofie’s priorities remain steadfast: cherishing time with her loved ones, dedicating herself to enjoyable work, exploring the world through travel, cultivating a cozy home, and maintaining a healthy mind and body … and definitely no plans to retire any time soon.
“Fifty years from now I expect to be sitting on one of our local beaches with a martini in hand, surrounded by amazing family and friends, probably waiting on the details of an offer I submitted,” Sofie concludes with a chuckle. “I will still be working in this career, even when I’m old and gray!”
