SHELBY
top producer
THE ROAD HOME
FLORENZ When we sat down with Shelby Florenz in late 2021, she was a rising star in the Jacksonville real estate market. Just over two years later, Shelby has continued her ascent, becoming one of Jacksonville’s best REALTORS®. She has capitalized on her early momentum to create one of the most unique and authentic real estate businesses in town.
By Zachary Cohen | Photos By Renee Parenteau
Shelby’s continued rise has coincided with her move to Compass; after five years with Sotheby’s International Real Estate, she has spent the last two with Compass, and the results have been nothing short of impressive; Shelby has closed over $20 million for three straight years, and was ranked 2022’s #22 highest-producing individual agent in Northeast Florida by the Jacksonville Business Journal. “What Compass was offering and the opportunity that came from moving to the brokerage was huge. They are tech leaders and have a leg up on advertising,” Shelby shares. “I made the jump, and it’s been awesome.” While Shelby’s brokerage has changed, her approach hasn’t. She prides herself on her authenticity, trustworthiness, and drive to make those around her happy. She’s out to enjoy her success in business and life — and it shows.
FINDING HOME Shelby was born and raised in Bozeman, Montana. She graduated from the University of Nevada, Las Vegas with a degree in sports management and a minor in civic engagement and leadership in 2012. After earning her degree, she moved across the country to Florida, where she began her professional life working for the Tampa Bay Buccaneers. Shelby spent a year with the Buccaneers before making a small hop to St. Petersburg to work in community relations for the Tampa Bay Rays. Her connections to former Jaguars head coach Gus Bradley eventually brought her north to Jacksonville. Shelby and her husband Billy have 2 sons, Callahan and JoJo.
24 • January 2024
@realproducers
realproducersmag.com
Jacksonville Real Producers • 25
