Jay, Elodie, Danni & Susan
DEVELOPMENT
BRAND POSITIONING
USP Personal, Portable & Affordable. Boots: Marc Jacobs Daisy 50ml - £55.50 Boots: Marc Jacobs Daisy 0.75ml Solid - £34.00
You can fit 66 solids into x1 50ml bottle, which is the equivalent of £2,244.00
On average you lose 60% of a spray fragrance each time you spray. In relation to a 50ml Daisy fragrance You Lose 30 ml’s of your fragrance as a whole. 20 ml = £16.65 That’s a Total lose of = £38.85
BRAND IDENTITY
BRAND ONION
PRICE AND PLACE
RRP ÂŁ65.00 Stocked in lifestyle stores. Anthropologie, House of Fraser, John Lewis, Selfridges and Harrods and Debenhams.
BOTTLE & PACKAGING
Pod shaped, so it would be easily identifiable in a bag. Gender neutral colours. Made from material that would not smash, crack or overheat. Small and portable. Came in some form of stand or container which reflected our minimal aesthetic.
BOTTLE & PACKAGING
Outer layer of Polyurethane coated with inner reflective material The Vacuum Inner layer of stainless steel Screw-on topper 50ml Solid Perfume
BOTTLE & PACKAGING
SCENT
DAY TIME FRAGRANCE JASMINE
SCENT
GYM TIME FRAGRANCE FRESH HERBS
SCENT
NIGHT-TIME FRAGRANCE VANILLA
SCENT
VANILLA
FEMININE
ROSE
FLORAL
LILY
FRESH SAME BASE NOTES
DIFFERENT TOP NOTES
OVERLAY
AD INSPIRATION
THE POWER OF THREE VERSIONS OF YOU
DAY GYM NIGHT
MULTIPLE EXPOSURE
AD INSPIRATION
N⁰ 1
N⁰ 2
N⁰ 3
Pre - Shoot
BEHIND THE SCENES
PRINT ADVERT – Example one
PRINT ADVERT – Example Two
VIDEO
Website
Promotion - Digital
Promotion - Digital
Promotion - Digital
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