JOURNEY TO SAN PELLEGRINO : COMMUNICATION STRATEGIES FOR NEW SAN PELLEGRINO HEADQUARTERS

Conceptualisation of core idea - Journey through the rocks.

Conceptualisation & Designing the Timone

Designing index & graphics for Through the rocks

Campaign idea for bottle label design, postcard & stickers.

CONTRIBUTION : San Pellegrino is one of the most renowned and appreciated food & beverage brands and it is currently the protagonist of a large architectural operation, bound to enter in the top ranking of iconic headquarters developed for some of the most popular brands in the world BIG’s project for the new San Pellegrino headquarters takes into consideration the roots of Italian culture, providing a contemporary reinterpretation which is reflected in an elegant and deeply innovative architectural project This communication project aims to convey the same values through a set of communication strategies