SDES 502 | THE HUMAN FACTOR, DESIGN THINKING Prof. Tom Hardy | Winter 2015 Jay Prajapati
CONTENTS _ _ _ _ _ _ _
Introduction: The Human Factor: Design-Thinking Emotional Dimension Cognitive Dimension Social Dimension Cultural Dimension Physical Dimension Summary: Course Insights
INTRODUCTION the human factors: design thinking stands for contextual factors that designer's consider, analyze and apply during the process of human centeric design
EMOTIONAL a conscious mental reaction subjectively experienced as a strong feeling
Understanding selecting a brand and understanding emotional and rational attributes selecting visual cues which evokes emotional response rather than functional aspect of the brand (SCAD) 2 x 2 maps - calm-intense and contemporary-traditional
EMOTIONAL
RATIONAL
CREATIVE original, fresh and fun
BLAND
INNOVATIVE encourages change and improvement
ORTHODOX
UNIQUE unusual and unexpected
COMMON
GLOBAL multicultural and diverse
LOCAL
CULTURAL enlightened and educated
IGNORANT
CULTURAL embraces new ideas and challenges conventions
ATTRIBUTES
CONSERVATIVE
selecting three emotional and rational attributes, justifying SCAD; also listing opposite attributes for the same
Youtube
SCAD TV
News
Blog
Portfolio Facebook Linkedin
Website
MAPPING
mapping was done on basis of selecting a marketing communications aspect for SCAD, and classifying it under calm - intense and contemporary - traditional
DIAMETRIC ANALYSIS
analyzing the emotional and rational attributes from maps and semantic differential, and representing in a diametric format
COGNITIVE concerned with the act or process of knowing, perceiving and understanding
Understanding representing SCAD as a brand using abstract expressions creating posters to rhetorically represent SCAD using visual imagery and headline
ABSTRACT
representing SCAD in an abstract expression through lines and images to convey the essence of brand abstract words - Aim, Growth, and Planned
VISUAL RHETORIC
representing SCAD through visual rhetorical expressions - metaphor and visual pun, using one line + logo and other with only logo
SOCIAL a considerable number of people forming a group, extending out of one's control
Understanding identifying a social issue and researching the symptoms associated with it developing opportunities and solutions to alleviate the issue through design
PROBLEM A lack of dialogue and action between the two communities can continue to bring these communities apart. Resentment could lead into increased hate crime on Savannah as a city, increased segregation, and a diminished sense of community.
How can design bring the Savannah community, of all communities, together?
Economic segregation and current parenting techniques have created a generation of privileged young Americans that lack fundamental self and social awareness. This lack of awareness not only damages their own quest for success and happiness but also molds the future approach to social policy in such a way that it will only further perpetuate social disparity and conflict.
How can design create solutions for creating awarness while also educating parents to do the same?
SOCIAL ISSUE
focusing on two issues relating to today's generation and creating awareness on how to bring change through design
Youth Awareness in America
Disconnect between Communities
Youth Development
Self-Awareness
Community Development Economic Segregation
Urban Renewal
SocialAwareness Macro
Micro
SSF hopes to rejuvenate local storefronts via student assembled dynamic volunteer crews, also collaboration across varied demographics and promotion of local business will help tip the scales of progress in Savannah.
SSF will foster mentor relationships between local college and high school students through outreach initiatives. This peer to peer structure will create development opportunities based on understanding and trust.
OPPORTUNITY
creating opportunity by proving design solutions - uplifting the community stores and place and student mentorship to bridge the awareness gap
CULTURAL a particular society that has its own beliefs; ways of life
Understanding understanding a cultural (Japanese) word Jo-ha-kyū and representing through visuals identifying emotional and rational adjective attributes to represent France as a brand creating a new slogan for creating a brand identity for France
Japanese tea ceremony / way of tea
wagashi - sweet (pre-ceremony)
tea mixing
host serving tea
matcha tea set
host bows to guests
Jo-ha-kyū
dramatic arc in Japanese aesthetics.
beginning, break, rapid; it essentially means that all actions or efforts should begin slowly, speed up, and then end swiftly
RATIONAL
EMOTIONAL
ANCIENT
DELICIOUS
ARTISTIC
ROMANCE
GLAMOROUS
BEAUTIFUL
ATTRIBUTES
using three emotional and rational adjective attributes representing France as a brand
liberté, égalité, fraternité French for liberty, equality, fraternity, is the national motto of France.
artistique, glamour, délicieux French for artistic, glamorous, delicious.
SLOGAN
creating new slogan on basis of new atttributes and creating a new brand identity
PHYSICAL having material existence; or relating to the body
Understanding selecting images of physically used artifacts supporting the French attributes selecting one artifact, creating a problem statement and trying to resolve it through a design solution
ancient - Notre Dame Cathedral
artistic - Etretat, gate of Aval
glamorous - Chanel Fashion Show
delicious - Spinach Quiche
romance - French Kiss
beautiful - Arc-de-triomphe
ARTIFACT
selecting images of physically used objects by people that represents the France cultural brand attribute adjectives
pressed cheese
soft cheese
blue cheese
French cheese cutting knife set
ARTIFACT
selecting an artifact that improves the usability/usefulness in society and also relates to national cultural brand attributes
cheese plane
cheese clever
global cheese knife
is a spatula-like knife that has a razor on the front side, used for peeling uniform and thin slices of cheese
is a sharp knife used for cutting cubes of cheese for a cheese platter or salad
is designed to cut cheeses of semi soft variety as well as hard cheese and block type cheese
hard cheese knife
double handle cheese knife
mini double handle cheese knife
has got holes inside the blade that allows air to pass through while cutting the cheese
is used for dividing a big wheel of cheese into two equal halves (cannot be done by other cheese knife)
is a miniature version of double handle cheese knife and is used for cutting small cheese wheels
TYPES
french knife set has six different types of knives, each performing different functions and methods to cut cheese
global cheese knife
cheese clever
double handle cheese knife
PROPOSAL the idea is to redesign the existing object in order to reduce the number of knives single knife can be used for multiple functions which also makes it easy to store all in one place the knives are removable and can be used for specific functions as well
handle variations
exploring the head for global cheese knife (fork)
hole for orientation
the handle fitting over the fork
monolithic body
SKETCHES
ideation concept sketches to support the proposal for redesign
RENDERING
proposed rendering
COMPARISON
analyzing step-by-step process and understanding the uses in order to integrate multiple knives into one
Knife The main component of knife is made from Stainless Steel. It has two extended ends, where the handle fits in. The hole on left hand side is to show the orientation.
Fixed Handle This handle is fixed at all the times. It also gives the knife an orientation. The handles are made from wenge wood.
Removable Handle This handle is removable which allows the user to use it as required. The handles are made from wenge wood. It functions on sliding in method.
ASSEMBLY
showing an assembly of how the knife can be used for different functions
PROTOTYPE
carving some prototype models for critically evaluating ergonomical dimensions
PROTOCOL 1. 2. 3. 4. 5.
Is it comfortable to hold.? Is it evenly balanced.? Is orientation determined.? Is the functionality evident enough.? Is it aesthetically sound.?
Overall Analysis 1. 2. 3. 4. 5.
Comfort Balance Orientation Functionality Aesthetics -
PROTOCOL
creating a questionnaire for obtaining a feedback from the user testing to objectively critic the product
INSIGHTS 1. 2. 3. 4. 5.
Orientation - Comfort - Balance - Aesthetics - Functionality -
Handle needs to be reworked and re-designed Left side handle may be a sphere, for more holding grip Right side handle should be heavy to provide more control More heavy on right side to balance the overall look Re-designing left handle would give more balance to the overall form
IMPROVEMENT
insights and improvements after the user testing and feedback
RENDERING
reworked rendering, after the user feedback
PROTOTYPE
reworking on refined design prototype model
SUMMARY all the emotional, cognitive, social, cultural, and physical dimensions help you evaluate and develop design decisions.
arigatĹ? merci thank you