Introduction To Matalan
Matalan Middle East is Franchised to BTC for the entire Middle East and is known in the UK for being a totally unique retailer, committed to providing value for money. Matalan offer up to the minute fashion and homewares at prices up to 50% below the equivalent High Street Stores. Matalan’s product range offers a comprehensive selection of quality homewares, ladie’s, men’s and children’s clothing and footwear - all under one roof. With the latest key looks for the season, from modern basics to classic styles, customers can choose from a great range of in-house brands like DNM 73, Rogers & Rogers, as well as top fashion name including Falmer Hasit Kakkad Retail Manager
Company Brief
Business Trading Company (BTC) was established in 1997. They are primarily developers of projects which include shopping centres, leisure facilities, real estate and retail businesses. A multi- Billion Qatar riyal holding and investment company, financially sound and well established, with inpeccable connections in the State of Qatar and Gulf States. BTC secured the Matalan Franchise in 2008
Ladies
Ladieswear accounts for approximately 45% of the overall store space including shoes and lingerie Key Brands being: 1. Classic – targeted at the classic customer 2. Rogers and Rogers – for the larger lady 3. Papaya White – core casual wear 4. Papaya Black – core formal wear 5. Other brand – Falmer
Lingerie
Matalan offers feminine, beautifully made lingerie in a wide range of delicate Fabrics. Fit is all important and receives a high degree of technical attention.
Sleepwear
For the woman who wants comfort on those lonely nights to sexy negligee that add a sparkle to any bedroom. Matalan has it all.
Menswear
Menswear accounts for approximately 15% of the overall store space including shoes and underwear Key Brands being: 1. Taylor and Wright – formal wear / suiting 2. Easy – TREND LED casuals and LAYERED basics mixed with fashion pieces of the season. 3. DNM 73 – Casual fashion
Childrenswear
Childrenswear accounts for approximately 25% of the overall store space including shoes and underwear. This department predominantly made up from Matalan own brand product Additional Brands being Disney Little Miss Candy Snoopy Hulk Frozen Spider Man Batman Simpsons
Homeware
Homeware accounts for approximately 15% of the overall store space. This department is predominantly made up of Matalan own brand product. Key Brands being: Disney Colin and Justin Alan Titchmarsh Ken Hom
Linda Barker Anthea Turner Slumberdown
Marketing Strategies Matalan Middle East using all the possible marketing methods and techniques to promote the brand and increase the sales volume. Magazine Advertisement Newspaper Advertisement Social Media SMS Campaign Mailer
Who is our customers
Toddler Girls Baby
Young Fashion Teens
Rogers & Rogers Mom
Grand Mo
om
Who is our customers
Baby
Teens Toddler Boys
Dad Young Fashion
Grand Dad
Store Locations
Store Layout Matalan Middle East using all the possible marketing methods and techniques to promote the brand and increase the sales volume.
office 14,5 sqm
Fittingroom men 29,7 sqm
space 30,8 sqm
airlock
Entrance
Toddler Girls
Nightwear
Essentials
white 6 Linear
Kids Footwear
white 6 Linear
white 6 Linear
white 6 Linear
white 6 Linear
white 6 Linear
Slab Unit
Formal
Brand Medium
silver 6 Linear
silver 6 Linear
Brand Table
Brand Rail
Classic
Brand Medium
silver 6 Linear
silver 6 Linear
Brand Large
Brand Rail
silver 6 Linear
Brand Small
silver 6 Linear
6 Linear silver
Soon
6 Linear silver
Brand Medium
6 Linear silver
Brand Large
6 Linear silver
Brand Medium
4 Way
4 Way
6 Linear white
6 Linear white
6 Linear silver
Brand Medium
Brand Table
silver 6 Linear
white 6 Linear
Knicker Tower
white 6 Linear
Knicker Tower
white 6 Linear
4 Way white 6 Linear
Quad
white 6 Linear
white 6 Linear
Core Table
15 Linear white
Fashion Gondola 15 Linear black
Tab6 Lineasilver le r
6 Linear white
Fashion Gondola
Quad
6 Linear black
4 Way
4 Way 6 Linear black
Sales area 1939,1 sqm
Sleepwear
white 6 Linear
Core Table
6 Linear white
4 Way
white 6 Linear
Knicker Tower
Slab Unit
6 Linear white
Opening Lingerie Wall
white 6 Linear
Quad
white 6 Linear
Socks & Hois.
15 Linear white
6 Linear black
black 6 Linear
Heavy Duty Double Gondola
black 6 Linear
Core Table
6 sil Lin ve ea r r
deko podest 60x60 white
Shopwindow 20 sqm
Quad
white 6 Linear
Quad
white 6 Linear white 6 Linear
12 Linear white
Footwear Fashion Gondola
Quad
12 Linear white
12 Linear white
Footwear seat
Footwear Perspex Wall
Footwear Fashion Gondola
Footwear Perspex Wall
12 Linear white
12 Linear white
Footwear Fashion Gondola
black 6 Linear
4 Way
black 15 Linear
Fashion Gondola
black 6 Linear
4 Way
Knitwear single 3D letters , CI-red, illuminated
deko podest 60x60 white
white
Footwear seat
Accessories
B ext rand end
M ed ediu
m
black 6 Linear
4 Way
black 15 Linear
black 6 Linear
4 Way
6 sil Lin ve ea r r
Bra 0 wh x6 60 st de
Fashion Gondola
black 6 Linear
l Sm al
Lin sil ea ve r r
nd
La
rg
e
Bra
6
nd
4 Way
l Rai nd Bra
6 sil Lin ve ea r r
ite
ne Zo ko
white 18 Linear
de
ite wh
single 3D letters , CI-red, illuminated
er lm
Entrance
0
deko podest 60x60 white
Fa
single 3D letters , CI-red, illuminated
x6 60
black
po
Cashpoint
s
R
black
Kid
4 Cashpoint
st
black
9 Linear white
3 Cashpoint
Kitchen & Dining
de
black
Hanging Table
6 Linear white
Podest
white 36 Linear
2 Cashpoint
po
black
ko
1 Cashpoint
white
Rollershutter single 3D letters on backwall, CI-red, illuminated
de
Heavy Duty Double Gondola
Bra
nd
Red Hot
Bathroom
Fashion Gondola
Quad
Dresses Diabox
6 Linear black
4 Way
Diabox
6 Linear black
4 Way Diabox
4 Way
4 Way 6 Linear black
Core Table
white 36 Linear
12 Linear white
Slab Unit
6 Linear white 6 Linear white
6 Linear white
15 Linear black
Slab Unit
6 Linear white
Slab Unit
6 Linear white
Slab Unit
Slab Unit
4 Way
6 Linear black
Fashion Gondola
6 Linear black
4 Way
15 Linear black
6 Linear black
15 Linear black
Diabox
6 Linear black
15 Linear black
Mirror
Fashion Gondola
6 Linear black
Fashion Gondola
Mirror
Fashion Gondola
4 Way 4 Way
6 Linear black
Fittingroom ladies 24,1 sqm
Roger`s & Roger`s
Brand Large 6 Linear silver
4 Way
Skirts
Mirror
Blouses
4 Way Core Table
6 Linear silver
Brand Medium
silver 6 Linear 6 Linear silver
Brand Rail
Brand Table
Brand Small
6 Linear silver
6 Linear silver
Brand Medium
Brand Small
black 6 Linear
We Love
silver 6 Linear
Brand Rail
6 Linear silver
Brand Table
silver 6 Linear
Brand Large
Candy
Brand Medium Brand Small extended
Lingerie
Quad
Mirror
silver 6 Linear
silver 6 Linear
Mirror
6 Linear silver
Mirror
15 Linear black
silver 6 Linear
white 15 Linear
Fashion Gondola
DNM 73
Brand Rail
6 Linear silver
silver 6 Linear
Mirror
Fashion Gondola
6 Linear silver silver 6 Linear
Brand Medium extended
6 Linear silver
silver 6 Linear
Fashion Gondola
Brand Medium extended Fashion Gondola 15 Linear white
Brand Rail
Brand Table
black 6 Linear
4 Way
black 15 Linear
4 Way
black 6 Linear
4 Way
Swim
6 Linear black
4 Way 6 Linear black
Ladies 816,4 sqm (47,2%)
Denim
4 Way
6 Linear white
6 Linear white
4 Way
white 6 Linear
4 Way
Brand Large
6 Linear silver
Brand Medium Brand Small
Fashion Gondola
15 Linear black
6 Linear black
6 Linear silver
silver 6 Linear
black 15 Linear
silver 6 Linear
Brand Medium
Casual Trousers
black 6 Linear
4 Way
Fashion Gondola
4 Way
white 6 Linear
4 Way
6 Linear silver
black 6 Linear
Core Table
4 Way
6 Linear white
4 Way
6 Linear white
white 15 Linear
Mirror
Mirror
Brand Small
Brand Table
4 Way
6 Linear white
6 Linear white
4 Way
black 6 Linear
Mirror
Kids 417,3 sqm (24,1%)
4 Way
6 Linear white
4 Way
6 Linear white
white 15 Linear
Fashion Gondola
4 Way
4 Way
Fashion Gondola 15 Linear black
Fashion Gondola
Brand Medium
white 36 Linear
Mirror
Jersey Tops
black 15 Linear
Fashion Gondola
6 Linear black
Mirror
Girls Fashion
Boys Fashion
white 6 Linear
Mens Denim Men Casual Tops
Toddler Boys
black 6 Linear
4 Way
Fashion Gondola
black 6 Linear
Display Bed
Heavy Duty Double Gondola
Girls Fashion
6 Linear silver
Disney
6 Linear silver
Quad
6 Linear black
6 Linear black
Mirror
Mirror
Fashion Gondola
4 Way
15 Linear white
Core Table
6 Linear white
white 18 Linear
Influence Single Gondola
black 6 Linear
C-Rail
black 15 Linear
white 15 Linear
Fashion Gondola
Fashion Gondola
15 Linear black
6 Linear white
Pillow Quad
15 Linear white
15 Linear black
6 Linear silver
Brand Medium Brand Small extended
4 Way
4 Way
large
4 Linear white
4 Way
large
large
4 Linear white
black 6 Linear
large
Cube Cube
6 Linear silver
6 Linear silver
Brand Medium Quad
6 Linear black
Brand Medium
Fashion Gondola
15 Linear black
4 Way
6 Linear black
black 15 Linear
Fashion Gondola
black 6 Linear medium
4 Linear white
black 6 Linear
medium
medium
4 Linear white
Pillow Quad
Bedroom Fashion Gondola
medium
Cube Cube
white 4 Linear
Home 234,2 sqm (13,6%)
6 Linear black
small
4 Linear white
white 4 Linear
Cube Cube
6 Linear black
Fashion Gondola
Brand Small
Brand Small
Mirror
6 Linear white
4 Way
small
Cube
white 4 Linear
4 Way
6 Linear black
silver 6 Linear
15 Linear black
white 4 Linear
Cube Cube
4 Way Mirror
silver 6 Linear
Fashion Gondola
white 4 Linear
Cube
silver 6 Linear
Brand Small
white 18 Linear
Mirror
4 Way
4 Way
6 Linear white
Fashion Gondola
Key Looks
white 36 Linear
4 Way
Brand Rail
white 12 Linear
4 Way
15 Linear black
Heavy Duty Double Gondola
6 Linear silver
6 Linear black
Heavy Duty Double Gondola
6 Linear black
white 15 Linear
Fashion Gondola
white 36 Linear
Living
Brand Table
silver 6 Linear
Heavy Duty Double Gondola
white 12 Linear
6 Linear silver
white 36 Linear
white 12 Linear
Cake Stand
Brand Small
6 Linear silver
Display Bed
white 12 Linear
Cake Stand
white
Mirror
Brand Small
Influence Single Gondola
white 12 Linear
Cake Stand
Footwear seat
4 Way 6 Linear black
Core Table
white 12 Linear
6 Linear silver
Core Table 6 Linear black
Footwear Fashion Gondola
15 Linear black
Brand Table
4 Way 6 Linear black
Cake Stand
silver 6 Linear
Brand Rail
Brand Small
silver 6 Linear
6 Linear black
Brand Medium extended
4 Way
Fashion Gondola
Fashion Gondola
Rollershutter
15 Linear black
6 Linear black
Mirror
black
single 3D letters on backwall, CI-red, illuminated
4 Way
6 Linear silver
Brand Small
Red Hot
6 Linear black
Men's Underwear
Brand Medium extended
15 Linear black
silver 6 Linear
black
Entrance
Brand Medium
Core Table
Men's Footwear Footwear Perspex Wall
silver 6 Linear
Fashion Gondola
Brand Medium extended
Mirror
Key Looks 18 Linear white
Men 260,1 sqm (15,1%)
Hampton
Slab Unit
white 6 Linear
Slab Unit
4 Way 6 Linear black
silver 6 Linear
Technical Room
Casual Shirts
white 6 Linear
Quad
4 Way 6 Linear white
Brand Small
Casual Trousres
Quad
Slab Unit
white 6 Linear
Quad
15 Linear white
4 Way 6 Linear white
silver 6 Linear
knitwear
Slab Unit
white 6 Linear
Slab Unit
Fashion Gondola
Fashion Gondola
15 Linear white
Fashion Gondola
15 Linear white
white 6 Linear
Slab Unit
Baby
storage for chrome displays
Warehouse 54 sqm
4 Way 6 Linear white
white 6 Linear
Quad
white 6 Linear
Slab Unit
Quad
4 Way 6 Linear white
Shoes single 3D letters , CI-red, illuminated
single 3D letters , CI-red, illuminated
deko podest 60x60 white
deko podest 60x60 white
Shopwindow 22 sqm
Shopwindow 15,4 sqm Projekt:
Area
total
Warehouse
54,0 sqm
Total Sales area
Office
14,5 sqm
Fitting room
53,8 sqm
Total space 2.059,8 sqm _______________________________________________
1.939,1 sqm
wall units and freestanding furniture
MATALAN @ Gulf Mall Doha
mats
Planung:
dryconstruction
Kontakt: Chemnitzer StraĂ&#x;e 36 - 38 04643 Geithain Germany Fon: +49 (0) 34341 - 45195 Fax: +49 (0) 34341 - 45194