Leeds College of Art BA (Hons) ILLUSTRATION OUIL603 Extended Practice
Level
06
Credits 60
STUDIO PRACTICE Statement of Intent Name
Jazz Harbord
Date
29.01.2017
Blog Address
Rationale -
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Have time to craft images and continue exploration of line-work. Adding colour to lined drawings in a way that appears professional and crafted. Create work that fits into the discourse of music illustration. Experiment more with poster design and composition. Continue working with zines as self-publications. Create some more of these that mix my visual imagery with self-generated literature. Do some more self-initiated briefs; I’ve had so many live briefs come my way that focusing on my own has been difficult. I’d like to be able to explore some of the visual image making techniques and things I’ve learn through the live briefs, in more detail with my selfinitiated ones. Keep up the momentum of live briefs. I’ve completed 12 live briefs since about October which has been a struggle at times when balancing with other modules (COP3). However it’s given me a lot of confidence in my practice, and I feel as though I’ve learnt a lot more about myself through working on these live briefs. I’d like to continue getting paid work throughout this module. Create work that I can also sell on my online store (etsy) It’s been bare for quite a while now and I’d like to get into a more consistent use of it!
Themes / Subjects -
Poster // Gig poster Design Album covers (Vinyl most appealing to me) Independent publications // zines Theme; personal experience (?) images with researched backgrounds. It’s important to me that I make work that informed
Products / Methods of Distribution
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Posters Music mock ups Zines // publications Other merchandise (currently interested in screen printing tshirts, heat pressing mugs and embroided caps) Create work I can sell on my Etsy Promotion of webstore through social media (Twitter, Insta, Facebook, Blog)
Practical Skills / Media / Formats
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Screen printing onto fabric (?) Personal store merchandise Digital mixed with analogue image making Focus on line-work and colour More consideration of composition Mock ups were necessary (vinyls etc) Show real world context of work!!
Brief 1: Independent Leeds (Female Zine)
Deadline
6.2.17
Rationale: Asked by independent leeds to both write and illustrate a feature on female zine culture in leeds. Will supply article of 500-1000 words as well as approx. 6 illustrations as CMYK 300dpi format. Going to interview Scream Zines and Footprint for article. Brief 2: Fisheye Poster
Deadline
March 10th
Rationale: Create an A3 image to be featured on the front of a fold out flyer for upcoming events in Hull. Free rein in terms of artistic direction (must be kept PG for city wide distribution). Will be printed mid-march for April’s listings. Brief 3: La Bete Blooms Zine
Deadline
TBC
Rationale: Full colour A4 zine featuring La Bete Blooms. Mainly design // layout with a few illustrations. Page numbers have been discussed. DIY aesthetic. Brief 4: Middle Child Hull
Deadline
TBC
Rationale: TBC. Dependent on number of artists that feedback to him. Unable to disclose further information at this point (privacy of contract) Brief 5: Single cover a week
Deadline
Weekly
Rationale: Produce a single cover a week for genre of music I’m interested in. Vary in method and subject matter. Exploration // experimentation brief.
Additional Project Proposals
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Merchandise for my online store; mugs, clothing, caps Zine ‘Home’ Gig poster
Contextual References WHO Black Dragon Press Prints of Thieves Switchopen Daniel Danger James Fenwick Drew Millward Kaethe Butcher VENUES Jumbo Records Crash Records HMV Brudenell Belgrave Adelphi Polar Bear Hull Box Office FRUIT DISTRIBUTION Flyer // leaflets (?) Billboards Local transport hubs (music advertising) Takeaways
RESEARCH ACTIVITY: Contact La Bete Blooms about zine
Deadline
Details
Get in touch with Dan from La Bete Blooms about the zine to be completed in A4 full colour for them.
RESEARCH ACTIVITY: Try fabric screen print Details
Deadline
Try and test out fabric screen printing as I haven’t done it before. Become more confident with it.
RESEARCH ACTIVITY: Market Research
Deadline
Details
Have a look at other online etsy stores etc similar to what I want my practise to be. Explore different merchandise and possible printing opportunities. Really want to look into the embroided caps on vistaprint.
RESEARCH ACTIVITY
Deadline
Details
RESEARCH ACTIVITY Details
BIBLIOGRAPHY BOOKS / TEXTS - (Harvard Refernced)
Gig Posters: Rock Show Art of the 21st Century v. 1 Gig Posters, Vol. 2: Rock Show Art of the 21st Century Burlesque poster design the art of tease Oh so pretty Punk in Print 1976 80
Deadline
Tart cards Londons illicit advertising art
MAGAZINES / JOURNALS / ARTICLES – (include publication date and details)
So Young DIY mag
ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls)
OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)
ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief. Brief What do you need to do? 1
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Deadline
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BA (Hons) Illustration - Level 06 OUIL603 Extended Practice STUDIO PRACTICE
Project Proposals 10 steps to producing persuasive project proposals
1. Set clear aims and objectives 2. Be SMART (Specific , Measurable , Achievable , Realistic , Time Conscious) 3. Use words from your brief 4. Justify the need for your proposal 5. Describe your audience 6. Describe your motivations 7. Consider the reader 8. Eliminate vagueness 9. Visualise the ending 10. Assume nothing