The Cowperwood Company Report & Renewal Request January 1 - September 1, 2017 YTD
Highlights 2017 Year-to-Date (January to June)
September 7, 2017
Programs Dear John,
• 746 youth—an increase of 20% over the same period last year
We at Art Start are incredibly fortunate to witness every day the many ways in which art creates hope and healing in the lives of so many of our youngest and most vulnerable New Yorkers. Paint-covered hands are not just a joy to behold, but happiness itself reflected in the eyes of a homeless child. Young people just beginning to discover the uniqueness of their own voices are filling the often confusing world that surrounds them with the beautiful sights and sounds of their rich imaginations and highest aspirations.
• 1,220 attendances (participation) • 351 workshops • 8 New York City locations • 10 paid program staff supported by 2 Master of Social Work interns and 39 volunteer creative professionals Finances YTD Income: $220,971
We are grateful to you and the Cowperwood Company for your generous support this past year, and year after year. We have been honored to do this work thousands of young New York City living on the margins, and providing them with opportunities to see themselves as full members of the New York City arts community. It is only with your help that we can make this all happen. We hope you will continue to partner with us again this year. We thank you for believing, as we do, that art saves lives.
• • • • • • •
Foundation Income: Government Contracts: Corporate Contributions: Community Giving: Fee-for-Service: Individual Donations: Other Contributions:
$74,712 $59,357 $12,986 $ 2,562 $17,656 $17,500 $36,198
Revenue within 10% of 2017 budget estimate YTD Expenses: $190,323
Johanna de los Santos
Hannah Immerman
Co-Executive Directors
• Personnel: • Non-Personnel Program Costs: • Non-Personnel Admin Costs:
$124,951 $ 28,312 $ 37,060
Expenses within 10% of 2017 budget estimate
The Issue: NYC Homelessness in 2017 Has increased by approximately 2,000 people since August 2016.
Petitions for juvenile detention were filed in Family Court last year for 1,824 of young people under the age of 18. About 11% of these were children 12 years of age and younger. That is about 45 school buses carrying 40 students each.
The Issue: NYC Youth Incarceration in 2016
Art Start’s Response Art Start nurtures the voices, hearts and minds of New York City's underserved youth through consistent creative workshops inside homeless shelters, alternative to incarceration programs, and partnering youth agencies.
The Art Start Model ❏ ❏ ❏ ❏
Use the creative process to achieve personal development goals Focus on process over final product Student-centered approach Consistency & frequency
ART START PROGRAM GOALS SHORT TERM: ● Arts Engagement ● Self Expression ● Arts & Culture ● Stress Reduction MEDIUM TERM: ● Community ● Belonging ● Positive Risk-Taking LONG TERM: ● Youth Leadership ● Self-efficacy ● Resilience ● Self-esteem *Art Start collects attendance and comprehensive teaching artist surveys after every workshop to ensure program goals are being met. Participants in the 2015 Art Start Family Portrait Project and residents of the Bushwick Family Residence where Art Start has provided creative arts workshops 3 nights per week since 2012.
Art Start Workshops’ Impact on Youth Long-Term Impact • Build community • Positive risk-taking • Resilience • Self-efficacy • Youth leadership • Ongoing involvement in the arts
Short-Term Impact • Arts engagement • Stress reduction • Self-expression
80% of youth attended
34% of youth attended
65% of youth attended
Intermediate Impact • Community-building • Positive risk-taking
2017 YTD
Art Start Engagement Report 746 youth (+20% YTD over 2016)
1,220 attendances (participation) 351 workshops
3.30%
18.68%
40.11%
Extremely engaged Very engaged Somewhat engaged Not at all engaged
37.91%
Homeless Youth Outreach Program (HYOP) 2017 Year-to-Date ❏ Served 227 youth ❏ 576 hours of instruction ❏ 8 program locations in Manhattan, the Bronx, Queens and Brooklyn, including family, runaway and mother-child shelters
Art, Cooking, Gardening, Music, and Art Exhibition activities in the Homeless Youth Outreach Program
ATTENDANCE
IMPACT
739 attendances
70% of students attended 3 or more workshops Allowing for: ● Stress reduction ● Self expression ● Increased resiliency ● leadership skills
ACTIVITIES
Activities include: painting, mosaics, sketching, sculpture, drumming, dance, inprov, gardening, cooking.
HYOP Partner Spotlight: Nelson Family Residence About the Partner Site: Nelson Family Residence in the Bronx operates year round and is part of the community-based organization Bronxworks. Through a Department of Youth and Community Development School’s Out NYC contract, Art Start provides after-school programming 5 days per week. This summer, Art Start initiated a Music as Therapy program at Nelson Family Residence. With the support of the Caruso Foundation and the consultation of the Certified Neurological Music Therapists of Healing Harmonies, LLC, Art Start staff were trained in music therapy interventions designed to address the mental and emotional challenges youth often experience when homeless. We invested in specialized music therapy instruments to execute these interventions and developed a toolkit for unique situations with youth in workshops.
ATTENDANCE
IMPACT
ACTIVITIES
Healing Harmonies will be providing once monthly supervision with the Art Start teaching artists for ongoing training and consulting for specific youth.
❏ ❏
❏
Art Start Staff & Healing Harmonies Music Therapists
Year-to-Date: Over ❏ 35 youth served Workshops 5 days per week, ❏ Monday-Friday Homework help, followed by STEM-based creative expression workshops.
❏ 98% reported workshops were a safe physical or artistic space. In 65% of workshops, students were very or “extremely” engaged.
Creative writing, performing arts, visual arts, dance, drumming, meditation, culinary arts, music as therapy.
Youth Offender Outreach Program (YOOP) 2017 Year-to-Date ❏ 136 youth participated ages 14-18 ❏ 2 site locations
What we do: Visual arts workshop in painting, collage, jewelry making, t - shirt design, silk screening Creative writing and performing arts workshops including spoken word, dance and theater
Art Start Programing Partners The Administration for Children’s Services (ACS) In juvenile justice, ACS manages and funds services including detention and placement, intensive community-based alternatives for youth, and support services for families. Art Start has partnered with ACS for 1 year. Currently, we are working in both secure detention and non- secure detention facilities 2-days per week at each site.
Sheltering Arms utilizes non-traditional solutions to meet the city’s need for comprehensive and effective rehabilitation for youth in the juvenile justice system (formerly named Episcopal Social Services). Art Start has partnered with Sheltering Arms for 3 years, and currently works with their after-school program in a Bronx high school that serves non-secure placement and non-secure detention youth.
Youth Offender Outreach: Spotlight Comments from Art Start Teaching Artist Reports
Christian “Christian has always been very focused during the workshop. I was glad to see that he continued this today even encouraging his peers to not misbehave but stay on track. He has worked on his canvas for 3 weeks and stayed with it, taking pride in his work but open to suggestions. I am well pleased.” “Christian was a joy to have in the class today. He happily went to work right away with the different color string and beads. He created a pattern with different colors/shapes/sizes of beads that was really unique and he seemed to really enjoy being there which was nice to see.” “Christian O. was the only youth today and again he's very easy to work with, stays focused and doesn't use profanity at all, at least amongst us, which is novel.’
“Seeing Christian interact with Alex, he appears to be a leader, giving directions and sharing ideas about how Alex could design his canvas.”
Emerging Artists Program (EAP) 2017 Year-to-Date ❏ 9 participants committing to 6 months ❏ 29 weekly group meetings ❏ In 71% of workshops, students were “extremely engaged” About the Program: The Emerging Artists Program supports NYC emerging artists between the ages of 13 - 21, who have exhibited exceptional artistic talent, but lack the resources and support to turn that talent into opportunities for their future. The program provides emerging artists with a rigorous schedule of coursework, project creation, networking, showcase opportunities, two-year planning, a cash stipend, a transportation stipend and career-counseling in the creative professional industries. Emerging Artists go on to become art students, performers and, above all, responsible young adults with a clear vision and a plan for their personal success.
About the Participants Tayahna - 14 - Vocal Performance Esther- 20 - Fashion Designer Nico- 19 - Brooklyn - Visual Arts Malik -16 - Vocal Performance Migos- 19-Brooklyn- Vocal Performance Raphy- 17- Bronx - Vocal Performance Daysean-17-Bronx- Vocal Performance Joshua- 20-Brooklyn- Performance Art Garyiana- 20 - Brooklyn- Performance Art/ Improv
"When he called me an advanced artist, I almost blushed. This is exactly the kind of conversation I want my art to create" - Ray, former EAP participant
About the Industry Mentors Mara Hoffman, Fashion Designer Damon John, Inventor, Host of “Shark Tank” Jeff Staple, Fashion designer, Lifets tyle Branding Samantha McElhaney- Singer, Voice Coach Miguel Solano- M.C., Music Production Natalie Brasington- Photographer Mariam Aryai-Rivera- Visual Artist Tom Sigarra- Guitarist Victor Gonzalez- Web Designer Tina- Arts Administrator Ankh Ra- Vocal Coach
EAP Spotlight: Tayahna At age 14, Tayahna is one of the youngest and most dedicated members of Art Start’s Emerging Artist Program. Tayahna is a talented poet, singer, and songwriter who relishes the possibility of someday producing for some of the world’s greatest music stars, but it is not because she wishes to shy away from the stage herself. “I am most proud of my performances,” she says. “Every time I go up, it’s a new Tayahna, a fresh new Tayahna, because the audience is new every time.” Tayahna was also one of participants in the 2017 Portrait Project. Her involvement in that effort has given her a tangible way to experience one of her many possible futures. “You can actually do it when you have the chance to create your own opportunities. This project has made it seem like it’s more than just words or a dream. It’s real.” She looks at the vision of herself in her Portrait Project photo with a certain sense of awe. “This puts me in the future. It’s a great push. I feel more purposeful now. It’s in my hands to make this happen.”
BUDGET: 6 months of program engagement for Tayahna ● ● ● ● ●
Weekly Stipend $50/week: $1,550 Metrocards for EAP meetings and school: $230 Coursework Tuition: $1,200 Coursework Materials: $500 Meals at weekly meetings: $230
Grand Total: $3,710 Coursework Completed: Samantha McElhaney-John voice lessons and Oil Painting at Art Workshop Experience (AWE) Other Experiences: Meet and Greet with Damon John of “Shark Tank”, Lead singer and star of music video with Everytown for Gun Safety, multiple performances throughout NYC.
Tayahna performing, producing and starring in an original music video during her time at Art Start.
Art Start Advocacy in 2017
In an exciting partnership with Everytown for Gun Safety, Art Start Emerging Artist youth create “Can You See Us Now?,” an original song, music video and mural in Coney Island for #WearOrange, a national campaign to raise awareness about gun safety.
Art Start youth collaborated with Art Start staff and board members to create this stop motion video entitled, “No Matter What,” encouraging New Yorkers to focus on love and hope over fear and defeat.
Art Start youth support Habitat for Humanity by donating 50% of proceeds from their artwork sold at the Habitat gala.
Art Start original infographics, year-to-date, created to educate and raise awareness via social media about the social issues affecting Art Start youth and families.
The 2017 Art Start Portrait Project Art Start, with sponsors Fast Ashleys Studios, Canon Printing, and DCOY Studios, produced and exhibited our 5th Portrait Project. Participants from our Homeless Youth Outreach Program and Emerging Artists Program were invited to participate in the project where they explored their personal identity and envisioned their lives without boundaries with the support of high-profile commercial photographers, including Mary Ellen Matthews (Saturday Night Live), Matt Hoyle, Andrew Eccles (Alvin Ailey), retouchers and hair, makeup and wardrobe stylists. The opening exhibition was hosted with the support of Gerstein Fisher in The Highline Loft in West Chelsea and was attended by over 300 people.
The 25 Years Event & Fundraiser Over 350 participants, volunteers, alumnus, donors, partner location staff, and friends of Art Start celebrated 25 years of Art Start! The event was sponsored by Gerstein Fisher, Canon Printing, Stella Artois, Vodka 6100 and Huberts Lemonade and included art exhibition, participant and alumni dance and music performances, and on-site art and Virtual Reality projects.
2018: Looking Ahead ● ● ● ● ●
Projected 2018 organizational budget: $506,226 12 partner locations, up to 5 days per week Expand Music as Therapy programming to YOOP Engage 800 participants Family Portrait Project 2018
John: Thank you for being a consistently positive and supportive presence for Art Start and the youth participants for most of the past decade! Celebrating 25 Years of Art Start is as much yours as it is ours, and we continue to value your partnership. We hope you will continue this partnership with another $10,000 contribution to the Art Start programs. All our best, Johanna De Los Santos Co-Executive Director
Hannah Immerman Co-Executive Director
ART START Operational Budget FY 2018 January 1, 2018 – December 31, 2018 INCOME Reserves Board Contribution Income Fee-for-Service Government Foundations Individual Donations Corporate Contribution Income
$75,000 $30,000 $54,300 $151,800 $140,300 $70,000 $34,500 $30,900
Total Income: EXPENSES PERSONNEL SERVICES (P.E.) Gross Salaries Administrative Personnel Youth Programming Personnel Fringe Benefits
$586,800
$297,814 $165,985 $131,829 $44,672
Subtotal: OTHER THAN PERSONNEL SERVICES (O.T.P.E.) Rent Accounting Payroll/Bank Fees Utilities & Telecommunications Insurance Equipment/Software Background Checks Office Supplies & Services Marketing Meals & Entertainment/Volunteer Rewards Transportation Development Non-Personnel Programming Expenses: Homeless Youth Outreach Youth Offender Outreach Emerging Artist in Residencies Portrait Project Staff Training and Education Interest-free debt payments
$342,486
$30,900 $8,400 $2,500 $5,200 $6,400 $2,500 $1,200 $3,100 $8,000 $2,280 $600 $6,000 $65,560 $26,920 $3,140 $24,600 $10,900 $3,100 $18,000
Subtotal O.T.P.E.
$163,740
TOTAL EXPENSES:
$506,226
Financial Reserves for 2018
Operating Costs
$80,574
Staff and Volunteers
FY 2017 Foundation, Corporate & Contracts Secured and Projected* Corporate Contributions
Foundations Rona Jaffe Foundation Max & Winnie Rosenshein Foundation Jim Jacobs Foundation Tides Foundation Lily Auchincloss Foundation Caruso Foundation Mey Share Foundation TJX Foundation Bay & Paul Foundation Pierre & Tana Matisse Foundation Variety Children’s Charity of NY Ananda Fund Rhea Blackwood Foundation William Talbott Hillman Foundation Katherine Lindsay Howell Fund Kinder Morgan Foundation Foundation Total:
$35,000 $35,000 $20,000* $16,600 $15,000 $12,000 $10,000 $10,000 $5,000 $5,000 $2,500 $2,000 $1,800 $1,500 $1,000 $1,000 $173,400
Government Contracts NYC Department of Cultural Affairs NYC DYCD NY State Council of the Arts Government Total
$12,000 $52,000 $39,000 $103,000
Cowperwood Company Sterling Brands Elizabeth Sutton Collection Goodie Girl Cookies Mara Hoffman Urban Outfitters The Molecule Gerstein Fisher Fast Ashleys Studios Tretorn Hamptons Luxe VSCO Corporate Total
$10,000* $10,000* $20,000* $10,000 $5,000 $5,000 $2,500 $2,500 $2,000 $2,000 $2,000 $2,000 $73,000
Fee-for Service/Community Partner Contracts ACS Sheltering Arms Bright Horizons Bright Spaces Inwood House Community Partner Total
$16,800* $18,000* $10,000 $7,200 $52,000
* This list does not include individual donations raised through campaigns, fundraiser events, and third party fundraiser benefits for Art Start, which year to date has totalled $52,600. We expect an additional $25,00 in the 4th Quarter. We started 2017 with $30,000.