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D e v e l o p i n g a bra n d f r o m scratch Client: bavAIRia e.V. r epr esentat iv e of the B avaria n Aerospace Industry When my client came to me, he just had a vision and the c o n t r a c t o f t h e F re e s t a t e o f B a v a r i a t o d e v e l o p a b r a n d t h a t p ro m o t e s t h e h i g h e xp e r t i se o f t h e B a va r i a n a e ro sp a c e i n d u st r y n a t i o n a l l y a n d i n t e r n a t i o n a l l y.
Find a n a m e The first challenge was to find a name that reflects the core mission without spending millions in establishing public awareness. „AIR“ repres ents everything in the air like aerospace and satellite navigation.
B av a r i a + a e ro s p a c e = ba v A I R i a
Bavaria has a high reputation worldwide, is a brand itself and stands for high tech, the best cars in the world, great soccer and quality work. All this charge was transferred by simply integrating the name into the brand‘s name.
Creat e a L o g o Having a name, the next step was to find an appropriate logo that embodies the mission of the brand.
A signet in form of a triangle was added to symbolize a top, because bavAIRia unifies the whole Bavarian aerospace industry and research under one roof. The logo was bor n.
ADD ING a SLOGa n The next challenge was to find a subline that summ erizes in one phrase the core of bavAIRia.
Being the „heart“ does not only tell that Bavaria is geographically located in the middle of Europe, but also tells that is is actually the d riving motor combined with passion.
White and blue are the colours of Bavaria and became the key visuals of the brand bavAIRia.
B usi n e s s car d a n d L e t t e r h e ad
I nte r n e t p r e s e n c e
>> bavAIRia.net
Merch a n d i s i n g
Bavarian State Ministry for the Economy, Infrastructure, Transport and Technology
FLYER
B roc h u r e s
To promote Bavaria‘s broad expertise in aerospace, bavAIRia publishes every two years a brochure, where Bavarian aerospace componies can present their profile and activities. >> See brochure online
The same exists for the Bavarian sattelite navigation industry. >> See brochure online
Trad e fair B o o t
Trad e fair di s p l ay
Poste r
Poste r
Seas on a l Gr e e t i n g C ar d s
2008
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2010
Great graphic design www.gre a t - gr a phi c - de s i gn.c om