Lululemon Athletica Capstone Project Spring 2013 Jenna Lefkoff
Lululemon Manifesto (mission statement)
• A set of inspirational sayings that guide the culture of the brand. • 31 ideas and life philosophies for healthy and positive living. • The Manifesto serves as their mission statement, positioned to guide the company in creating a unique niche and future retailing success.
99% of all illness you do to do not use cleaning chemicals on your kitchen surfaces. someone will inevitably make a sandwich on your counter.
life is full of setbacks success is determined by how you handle setbacks
do one
yourself
sunscreen absorbed into the skin might be worse for you than sunshine. get the right
amount of sunshine.
love communication is complicated. each family has slightly different
definitions of every word. an agreement is an agreement only if each party knows the conditions for satisfaction and a time is set for satisfaction to occur
listen listen listen
dance, sing, floss and travel
you do stress is related to what to the earth
then ask strategic questions
will give you a lousy life.
most that which matters the
should never give way
to that which
the pursuit of
happiness is the source of all
unhappiness
keeps your brain sharp.
from your body and
flushes toxins
fresh water
water as you can.
a daily hit of athletic-induced endorphins gives you the power
to make better decisions, helps you be
at peace with yourself, and offsets stress
friends are more important than
money
write down two personal, two business and two health goals
for the next 1, 5 and 10 years. do this four times a year.
goal setting triggers your subconscious computer.
observe a plant before and after watering the world moves at such a and relate these benefits to your body and brain rapid rate that waiting to implement
and appreciate the moment. living in the moment could
be the meaning of life.
in physical sports as you age
deeply
so you can remain active
practice yoga
breathe
changes will leave you two steps behind.
do it now, do it now, do it now!
jealousy works
the
opposite
way you want it to have you woken up two days in a row uninspired? change your life!
this is not your practice life. relationships
real
an orgasm was before you had one, you won’t know how great children are until you have them.
allows for
children are the orgasm of life. just like you did not know what
friends
up’
10-15
the perfect tombstone would read:
this is all there is ‘all used
live near the ocean and inhale the pure salt air
least matters the
much you like yourself
and as much
mediocrity is as close to the bottom as it is to the top, and
is a direct reflection of how
drink fresh water
to survive and reproduce.
that flows over the water (vancouver will do nicely)
salt + high fructose corn syrup + butter = early death
because we have a greater chance
your outlook on life
don’t trust that an old age pension will be sufficient
nature wants us to be mediocre
when you are living in the moment
the conscious brain can only hold one thought at a time
scares you
effectiveness is predicated by replacing the words “wish”, “should” and “try” with “i will”
day that
creativity is maximized
choose a positive thought
thing a
visualize your eventual demise. it can have an amazing effect on how you live in this moment.
sweat
once a day to regenerate
your skin
©2012, lululemon athletica, Inc.
Lululemon Store Locations
Alabama Birmingham, Summit Birmingham Arizona Chandler, Chandler Blvd Phoenix, Biltmore Fashion Park Scottsdale, Scottsdale Quarter Tucson, La Encantada
Arkansas Little Rock, Little Rock AR Showroom California Berkeley, College Ave Beverly Hills, N. Beverly Dr Burlingame, Burlingame Ave Calabasas, The Commons Carlsbad, The Forum Clovis, Fresno Showroom Corte Madera, The Village Costa Mesa, South Coast Plaza El Segundo, Plaza El Segundo Gilroy, Gilroy Premium Outlets Glendale, Americana Irvine, Irvine Spectrum Ctr La Jolla, Girard St Los Angeles, Brentwood Los Angeles, Robertson Newport Beach, Fashion Island Palm Desert, Palm Desert Palo Alto, University Ave Pasadena, Colorado Blvd Rancho Cucamonga, Rancho Cucamonga Showroom Sacramento, Sacramento San Clemente, San Clemente Showroom San Diego, San Diego Showroom San Francisco, Cow Hollow San Francisco, Grant Ave San Jose, Santana Row Santa Barbara, Santa Barbara Santa Monica, Santa Monica Blvd / 4th Street Studio City, Studio City Truckee, Lake Tahoe Showroom Walnut Creek, Walnut Creek Colorado Aspen, Aspen Boulder, 29th St Colorado Springs, Colorado Springs Denver, Cherry Creek Lone Tree, Park Meadows Vail, Vail Showroom Connecticut Greenwich, Greenwich Ave West Hartford, Farmington Ave Westport, Westport
District of Columbia Washington, Georgetown Washington, Logan Circle
Florida Aventura, Aventura Mall Boca Raton, Boca Town Center Jacksonville, St Johns Ctr Jacksonville Miami, Miami Beach Showroom Naples, Waterside Shops Orlando, Mall at Millenia Orlando, Orlando Premium Outlet Palm Beach Gardens, The Gardens Santa Rosa Beach, Destin FL Showroom Sarasota, Sarasota Showroom South Miami, South Miami Tampa, Hyde Park Village Georgia Atlanta, Howell Mill Atlanta, Perimeter Mall Atlanta, Shops Around Lenox Savannah, Savannah GA Showroom Hawaii Honolulu, Ala Moana Ctr. Wailea, Maui Showroom Idaho Boise, Boise Showroom Illinois Chicago, 900 N Michigan Ave Chicago, Bucktown Chicago, Deer Park Town Center Chicago, Halsted St Chicago, Rush Street Chicago, Southport Avenue Evanston, Sherman Plaza Naperville, Jefferson Ave Northbrook, Northbrook Court Oakbrook, Oakbrook Ctr Indiana Indianapolis, Keystone Mall Iowa Des Moines, Des Moines Showroom Kansas Leawood, Leawood Kentucky Lexington, Lexington KY Showroom Louisville, Louisville Showroom
Lululemon Store Locations
Maine Portland, Portland Showroom Maryland Annapolis, Annapolis Baltimore, Harbor East Bethesda, Bethesda Row Massachusetts Boston, Newbury Boston, Prudential Center Burlington, Burlington Mall Chestnut Hill, Chestnut Hill Dedham, Legacy Place Hingham, Derby St. Shoppes Natick, Natick Collection
Michigan Ann Arbor, Ann Arbor Ann Arbor, Ann Arbor Showroom Birmingham, Old Woodward East Grand Rapids, Grand Rapids Showroom Troy, Somerset North Minnesota Albertville, Albertville Bloomington, Mall of America Minneapolis, Shops at West End St Paul, Grand Ave. St. Paul Missouri Kansas City, Country Club Plaza St Louis, Plaza Frontenac Nebraska Omaha, Village Pointe Nevada Las Vegas, Fashion Show Mall Las Vegas, Las Vegas Showroom New Hampshire Portsmouth, Portsmouth New Jersey Bridgewater, Bridgewater Commons Marlton, Promenade at Sagemore Paramus, Garden State Plaza Princeton, Palmer Square Shrewsbury, Grove at Shrewsbury Summit, Springfield Ave New Mexico Albuquerque, ABQ Uptown Santa Fe, Santa Fe Showroom
New York Brooklyn, Brooklyn Showroom Brooklyn, Smith St. Buffalo, Buffalo Showroom Central Valley, Woodbury Common Outlet East Hampton, East Hampton Garden City, Roosevelt Field Long Island, Long Island Warehouse Sale Long Island, Walt Whitman Manhasset, Manhasset New York, 66th and 3rd New York, 75th & Broadway New York, Lincoln Square New York, Madison Avenue New York, Meatpacking New York, Soho New York, Union Square Rochester, Rochester Showroom North Carolina Asheville, Kitchin Place Charlotte, SouthPark Durham, Streets at Southpoint Greensboro, Greensboro Showroom Huntersville, Birkdale Village Raleigh, North Hills Ohio Cincinnati, Hyde Park Square Cincinnati, Kenwood Columbus, Easton Town Ctr Columbus, Polaris Fashion Place Woodmere, Eton Chagrin Oklahoma Oklahoma City, Oklahoma City Showroom Tulsa, Tulsa Showroom Oregon Portland, Pearl District Tigard, Bridgeport Village Pennsylvania Ardmore, Suburban Square King of Prussia, King of Prussia Philadelphia, Walnut St Pittsburgh, Ross Park Mall Pittsburgh, Shadyside Wayne , Town Center at Wayne Rhode Island Cranston, Garden City Center
South Carolina Charleston, King Street Greenville, Greenville SC Showroom Tennessee Franklin, Southside at McEwen Knoxville, Knoxville Showroom Memphis, Regalia Nashville, Hill Center Texas Austin, 6th and Lamar Austin, The Domain Dallas, Dallas Galleria Dallas, North Park Fort Worth, Fort Worth Houston, Highland Village Houston, Houston CityCentre Houston, Houston Galleria San Antonio, The Quarry San Marcos, San Marcos Premium Outlet The Woodlands, Market St Utah Park City, Park City Showroom Salt Lake City, Trolley Square Vermont Burlington, Church Street Virginia Arlington, Clarendon Blvd Charlotteville, Charlottesville Showroom McLean, Tysons Corner Richmond, Short Pump Virginia Beach, Virginia Beach Showroom Washington Bellevue, Bellevue Square Burlington, Burlington Outlet Seattle, Pacific Place Seattle, University Village Spokane, Spokane Showroom Wisconsin Madison, Hilldale Milwaukee, Third Ward
Lululemon Storefronts
Lululemon Storefronts
Community Yoga Classes
Community Yoga Classes
Advertisements
(Yoga Journal/Runners World)
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(Yoga Journal/Runners World)
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(Yoga Journal/Runners World)
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Ambassador Program • The lululemon ambassador program is extended to unique individuals in the store communities who embody the lululemon lifestyle and live the culture. • Their community involvement and dedication to their area of expertise is something that is highly valued.
Lululemon Ambassadors
Neda Honarvar Lululemon Howell Mill Ambassdor Owner of Tough Love Yoga Creator of “Metal Yoga� Armen Amirian Lululemon Glendale Ambassador Competitive Crossfitter + Crossfit Coach
Garth Hewitt Lululemon Santa Monica Ambassador Lead teacher trainer at Pure Yoga Teaches at Exhale, Equinox, and Yogaworks Camilla Mashiea Lululemon Savannah Ambassador Coaches + Competes Crossfit Opened Crossfit SAV
Susie Caicedo Lululemon Dallas Ambassador Yoga Instructor and Teacher Trainer
Event Advertisement
National Ad Below(Yoga Journal/Lululemon Athletica Facebook Page) Local Ad Right Page(Local Lululemon Favebook Pages/In Stores + Local Yoga Studios
About the Event The event will be called “Lulus All Over the World”, referencing the song “Love Train”. I thought this event title is both catchy and fitting. I want to focus on yoga and community, two very important aspects of the company, and my idea is to plan an unforgettable yoga experience for everyone. Lululemon stores nationwide will all take the responsibility of coming
This will give people the opportunity to see merchandise before anyone else. It may not seem like that amazing of an incentive, but there are many Lululemon customers who know when merchandise arrives every week, and makes a point to be there to get the first look. The event will begin promptly at the
together to help make this event special
designated time for each location. The
for their location. The idea is that the
venues will vary by location, but preferably a
event will be held at the same time (If the
public park is the ideal space for this event.
event in Atlanta is at noon, in California it
Each location will implement an option in
will be at nine). My vision for this event is
case of lighting or heavy rain. The yoga
to bring together local communities for a
class will be taught by one of the local yoga
yoga practice led by chosen local Lulule-
ambassadors in the community. The class
mon ambassadors. Every Lululemon store
will last approximately 90 minutes in length
will be hosting a community yoga class,
and will be designed for people of all levels
preferably in an outdoor setting, within 5
and abilities. Beginners and advanced yoga
miles from their store. In the case of mul-
practitioners will all be encouraged to come
tiple Lululemon stores located in a close
out and enjoy this exciting event.
proximity, it is encouraged for the stores to team up to bring more people to one location, for a stronger, larger group to connect and practice with. Not only will people nationwide all be practicing yoga at the same time, but the local ambassadors, leading the class, or those who are simply attending, will be decked out in new product before it is available in stores.
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