Entrepreneurs In The Spotlight- May Issue by jbtylerconsultants.com

Sharon Ragin Talks About Small Business Financing

How to Start Your Nonproﬁt Organization (NPO): One that Provides a Valuable Service and Income

Written by Glenna Gonzalez, Professional Marketer and Public Relations

Starting a nonprofit organization is an endeavor that goes beyond the realm of conventional business ventures. It involves a passionate commitment to a cause, a vision for positive change, and a desire to make a lasting impact on the community or the world at large.Let’s navigate the intricate process of establishing a nonprofit, from defining your mission and garnering community support to navigating legal intricacies and securing essential resources.

Whether you are driven by a deep-seated passion for social justice, environmental sustainability, or any other meaningful cause, this exploration into the realm of nonproﬁt creation aims to be a compass, guiding you through the rewarding yet challenging terrain of transforming your vision into a purpose-driven organization.

1. Deﬁne Your Mission and Purpose

Defining the mission and purpose of your nonprofit is a critical foundational step that shapes the identity and direction of your organization. Start by clearly identifying the social issue or cause your nonprofit aims to address. Consider the specific needs or gaps in your community that your organization can effectively fill. Your mission statement should succinctly communicate the overarching goal and values of your nonprofit.

Take the time to conduct thorough research to understand the root causes and complexities of the issue you’re addressing. Engage with potential beneﬁciaries, community members, and stakeholders to gain insights into the challenges they face. This grassroots approach ensures that your mission is grounded in a genuine understanding of the community’s needs.

Additionally, analyze existing initiatives and nonproﬁts working in the same or related areas. Identify what sets your organization apart and how you can complement or collaborate with existing efforts. Crafting a compelling mission statement and conducting thorough research lay the groundwork for a nonproﬁt that is purpose-driven and well-informed.

2. Research and Planning

Research and planning are integral components of building a successful nonproﬁt organization. This process involves gathering data, interviewing stakeholders, and analyzing existing research to ensure your nonproﬁt’s mission aligns with real and pressing needs. What touches your heart- what hurts and what do you notice about what help others are needing that you can provide through your organization.

Once you’ve identified the issues, develop a strategic plan outlining your organization’s goals, objectives, and strategies to achieve them. Consider the long-term sustainability of your programs and how they align with your mission. A well-thought-out business plan serves as a roadmap for your nonprofit’s growth and impact. It should include a budget, a timeline for program implementation, and methods for assessing and measuring success. As you plan, also explore potential sources of funding. This could involve researching grant opportunities, developing a donor engagement strategy, and considering various fundraising methods. A solid plan attracts supporters and provides a clear framework for your organization’s development, ensuring that your nonprofit is effective and resilient in addressing the identified needs.

3. Name Your Nonproﬁt

Choosing a name for your nonprofit is a crucial step that goes beyond mere identification. The name should reflect the essence of your organization, conveying its mission and values. It’s advisable to pick a name that is unique, memorable, and easy to spell. Before finalizing the name, conduct a thorough check to ensure its availability and to avoid any potential legal conflicts with existing entities. This may involve searching business registries, domain names, and trademark databases.

Once you’ve selected a name, consider securing the domain for your nonproﬁt’s website. Having an online presence is essential for outreach, fundraising, and communication. Choose a domain name that aligns with your organization’s name and is easy for supporters to ﬁnd. By investing time in selecting an effective and meaningful name, you’re laying the groundwork for a strong brand identity that can resonate with your target audience and leave a lasting impression.

4. Recruit a Board of Directors

Having a board of directors will play a pivotal role in guiding the strategic direction of your nonprofit. When recruiting board members, seek individuals who are passionate about your cause, bring diverse perspectives, and possess skills that complement the needs of your organization. Look for a mix of expertise in areas such as finance, law, marketing, and the specific field your nonprofit operates in. A diverse board ensures a well-rounded approach to decision-making and problem-solving. Establish clear expectations for board members, including time commitments, fundraising responsibilities, and involvement in key decisions.

Foster open communication and collaboration among board members to create a positive and effective governance structure. Regularly assess the performance of the board and provide opportunities for training and development. A strong and committed board not only provides guidance and oversight but also enhances the credibility and effectiveness of your nonproﬁt, attracting support from stakeholders and potential donors.

5. Draft Bylaws

Drafting bylaws is a critical step in the organizational process of a nonproﬁt, as they serve as the internal operating rules and regulations. Bylaws typically cover various aspects of the organization, including the roles and responsibilities of board members, decision-making processes, membership requirements (if applicable), and the procedures for meetings. Ensure that your bylaws align with the legal requirements of the jurisdiction in which your nonproﬁt is registered. Additionally, bylaws should be flexible enough to accommodate changes as the organization evolves.

When drafting bylaws, involve key stakeholders, such as board members and legal advisors, to ensure a comprehensive and inclusive document. Clearly outline your organization’s purpose, the board’s structure, and the mechanisms for amending the bylaws. Transparency is key – make the bylaws accessible to all stakeholders, and consider periodic reviews to ensure they remain relevant and effective. Well-crafted bylaws guide decision-making, conflict resolution, and overall governance, contributing to the smooth operation and longevity of your nonproﬁt.

6. Legal Structure

Having the right legal structure is a crucial decision that affects your nonproﬁt’s operations, governance, and tax implications. In the United States, many nonproﬁts opt for 501(c)(3) status, which provides federal tax exemption for charitable organizations, allowing donors to make tax-deductible contributions and opens up opportunities for grants. To obtain 501(c)(3) status, submit Form 1023 to the Internal Revenue Service (IRS) and adhere to the guidelines.

Before settling on a legal structure, carefully consider the advantages and disadvantages of each option, such as 501(c)(4) for social welfare organizations or 501(c)(6) for business leagues. Consult with legal professionals who specialize in nonproﬁt law to ensure compliance with local, state, and federal regulations.

Choosing the right legal structure, in the beginning, can streamline your organization’s ability to achieve its goals and navigate legal requirements effectively. It’s a foundational step that establishes the framework for your nonproﬁt’s long-term success.

7. Incorporate

Your Nonproﬁt

Incorporating your nonprofit is a legal process that formalizes its existence as a separate legal entity. Fill out the paperwork with the appropriate government agency, usually the Secretary of State or a similar entity depending on your country’s regulations. The primary document filed is the articles of incorporation, which typically includes essential information such as the organization’s name, purpose, location, and structure. By incorporating, your nonprofit gains legal recognition, limited liability for its founders and members, and the ability to enter into contracts.Once your nonprofit is incorporated, it obtains a legal status that is separate from its founders, providing a level of protection for individuals associated with the organization.

This legal separation is crucial for the liability protection of board members and ofﬁcers. Additionally, incorporation is often a prerequisite for obtaining tax-exempt status, a key consideration for nonproﬁts seeking to attract donors. Be sure to adhere to the regulations and requirements of your jurisdiction, and consider seeking legal advice to navigate this process smoothly.

8. Apply for Tax-Exempt Status

fter incorporating, the next signiﬁcant step is to apply for tax-exempt status, particularly if you’re in the United States. Most nonproﬁts aim for 501(c)(3) status, which grants federal tax exemption for charitable organizations.

To achieve this status, you’ll need to submit Form 1023 or, if eligible, the streamlined Form 1023-EZ to the Internal Revenue Service (IRS). This application provides detailed information about your organization, including its purpose, programs, ﬁnances, and governance structure. Obtaining tax-exempt status is crucial for several reasons.

It allows your nonprofit to receive tax-deductible donations, making it more appealing to potential supporters. Additionally, it opens the door to various grant opportunities and exempts your organization from certain federal income taxes. The process can be complex, so seek the help of a professional or utilize resources provided by the IRS to ensure accuracy. Once approved, your nonprofit can operate with the added benefit of tax-exempt status, enhancing its financial sustainability and credibility within the community.

9. Obtain Necessary Licenses and Permits

Besure to obtain the appropriate licenses and permits in the establishment of a nonprofit and ensure that your organization complies with local, state, and federal regulations. The licenses and permits required may vary based on the nature of your nonprofit’s activities, location, and services. Common examples include business licenses, fundraising permits, and any specialized permits related to your organization’s specific services or programs. Conduct thorough research and liaise with relevant government agencies to identify the necessary licenses.

This may involve contacting city or county offices, state departments, or industry-specific regulatory bodies. By completing the requirements, avoid legal complications or disruptions to your nonprofit’s operations. Maintaining compliance ensures your organization’s legal standing and contributes to building trust with donors, partners, and the community.

10. Create a Fundraising Plan

Devising a fundraising plan is highly necessary for the financial sustainability of your nonprofit. This plan should outline your organization’s strategies for generating revenue, including individual donations, grants, sponsorships, and events. Start by identifying potential funding sources and creating a diversified approach to minimize dependence on any single revenue stream. Consider the timing and seasonality of your fundraising efforts, aligning them with key events, holidays, or grant application cycles. Engage your board, staff, and volunteers in the fundraising process, clearly defining roles and responsibilities. Establish measurable fundraising goals and monitor progress regularly to track the effectiveness of your strategies.

A well-designed fundraising plan also includes a budget that outlines anticipated expenses related to fundraising activities. Digital platforms and social media can increase outreach and connect with potential donors. Remember to express gratitude and recognition to your supporters, cultivating long-term relationships to sustain your nonproﬁt. Regularly evaluate and adjust your fundraising plan based on performance and changing circumstances to ensure the ongoing ﬁnancial health of your organization.

11. Set Up Financial Systems

Setting up robust financial systems is a cornerstone of nonprofit management that promotes accountability, transparency, and long-term sustainability. Begin by establishing a dedicated accounting system to meticulously track your organization’s income and expenses. Utilize specialized nonprofit accounting software that can facilitate fund tracking, grant management, and the generation of comprehensive financial reports. This not only ensures accuracy in financial record-keeping but also streamlines the auditing process and helps in demonstrating accountability to stakeholders. Implementing clear financial policies and procedures is crucial. These policies should delineate how funds are managed, the process for approving expenses, and guidelines for financial reporting.

Review and update policies for any changes in your organization’s structure or financial practices. As your nonprofit grows, consider engaging a certified accountant or financial consultant who specializes in nonprofit finance to provide guidance on compliance with accounting standards and tax regulations.Maintaining meticulous financial systems ensures legal compliance and builds trust among donors and partners, reinforcing your organization’s credibility.

12. Develop a Strong Online Presence

In the digital age, establishing a robust online presence is indispensable for nonproﬁts seeking to connect with their target audience, raise awareness, and mobilize support. Creating a professional and more sophisticated website clearly communicates your mission, programs, and impact. Ensure the website is mobile-friendly and incorporates secure donation portals for online giving. Leverage compelling visuals, success stories, and multimedia content to engage visitors and convey your organization’s unique value. Regularly update the website with current information, events, and achievements to maintain relevance. Social media platforms are powerful tools for expanding your reach and building a community around your cause.

Establish and maintain active proﬁles on platforms such as Facebook, Twitter, Instagram, and LinkedIn. Share updates, engage with your audience, and promote fundraising campaigns. Incorporate a content calendar to ensure a consistent and cohesive online presence. Running targeted social media advertising campaigns may amplify your message and attract new supporters if done properly. A strong online presence enhances visibility and provides a platform for transparent communication, enabling your nonproﬁt to foster meaningful connections with supporters, donors, and partners.

13. Build Relationships and Partnerships

Building relationships and partnerships is a fundamental aspect of nonproﬁt success, enabling your organization to extend its reach, pool resources, and amplify its impact. Start by identifying potential collaborators, including other nonproﬁts, businesses, government agencies, and community groups that share common goals or have complementary missions. Attend networking events, workshops, and conferences to connect with like-minded organizations and individuals.

Establishing a collaborative mindset from the outset fosters a sense of community and allows for collective problem-solving. Effective relationship-building extends beyond other organizations to include your community, volunteers, donors, and beneﬁciaries.

Cultivate a strong sense of engagement and involvement among these groups. Regularly communicate with your supporters, expressing gratitude for their contributions and updating them on your organization’s achievements. Building relationships requires genuine and transparent communication. Develop a donor stewardship plan to ensure that your supporters feel valued and connected to the impact of their contributions. By nurturing relationships and partnerships, your nonproﬁt can leverage collective strengths, share resources, and foster a sense of shared responsibility for the success of your mission.

Here are some professional nonproﬁt associations that provide helpful information to the nonproﬁt sector:

GuideStar

National Council of Nonproﬁts

BoardSource

Young Nonproﬁt Professionals Network (YNPN)

Independent Sector

14. Implement Programs and Services

Once your nonproﬁt is established and your foundational elements are in place, it’s time to implement the programs and services outlined in your business plan. Begin by prioritizing initiatives based on their potential impact and alignment with your mission. A detailed implementation plan that includes timelines, milestones, and responsible parties for each program or service would be key. Be realistic about the resources required and ensure that your organization has the capacity to deliver on its commitments.

Engage with your target audience and beneﬁciaries throughout the implementation process. Solicit feedback, make adjustments as needed, and continuously assess the effectiveness of your programs. Think about clear metrics and key performance indicators (KPIs) to measure the impact of your initiatives. Regularly communicate your progress and outcomes to your stakeholders, demonstrating transparency and accountability. Successful program implementation not only advances your mission but also enhances your credibility, attracting more support and positioning your nonproﬁt as a reliable force for positive change.

15. Evaluate and Adjust

Continuous

evaluation and adjustment are vital aspects of nonprofit management, ensuring that your organization remains effective, adaptive, and aligned with its mission over time. Establish a systematic approach to evaluating the impact of your programs and services. Define specific metrics that align with your organization’s goals and regularly collect and analyze data. This might include quantitative data such as the number of beneficiaries served, funds raised, or program outcomes, as well as qualitative data gathered through surveys, interviews, or testimonials.

Actively seek feedback from stakeholders, including staff, board members, volunteers, donors, and beneficiaries, to gain diverse perspectives on your organization’s performance. Overall, managing a nonprofit isn’t as straightforward as it may seem from the outset but it can be fulfilling if there’s a central mission that you want to accomplish. Nonprofits are a strong force for good within our society, and we are glad to be able to provide more people with the resources to allow them to develop their own organizations that can further just causes that need much more attention within our world. Stay tuned to our blog for more information on business know-how and tips and tricks!

The Smarter Source for Small Business Loans

Fast and exible nancing options for entrepreneurs with things to do

Our partner, SmartBiz, o ers fast and exible nancing options for small business owners with things to do. Their automated process makes it easy for you to nd the right small business loan for right now, and their dedicated professionals are always on hand to help walk you through the details.

You'll review loan o ers from their network of banks and trusted lenders within minutes.

SBA 7(a) Loan Term Loan

Loans from $30,000 to $500,000*

Interest rates from 4.75% to 7.00%**

10 to 25 year terms

Monthly repayments and no pre-payment penalties or balloon payments

Loans from $30,000 to $500,000*

Fixed interest rates as low as 9.99%

2 to 5 year terms

Monthly repayments and no pre-payment penalties

About SmartBiz Line of Credit

Loans from $25,000 to $150,000*

Low interest-only monthly payments

12 month term

SmartBiz is on a mission to equip every entrepreneur with reliable access to smart capital. They're the #1 online platform for traditional SBA 7(a) loans under $350,000, processing 1 out of every 10 such loans for America’s banks.

$9 Billion Delivered to Small Businesses

230,000 Entrepreneurs Funded

P A R T N E R S

Contact Us 1.866.283.8726 www.smartbizloans.com https://www.smartbizloans.com/partner/jbtylermarketingconsultingllc/glenna

Who Qualifies & Getting Started

One Fast and Easy Application

Our streamlined, online application lets you apply for both the bank term loan and the SBA loan at the same time. The SmartBiz bank network matches you with the bank most likely to approve your application. Nearly 90% of the loans referred to bank partners get approved!

Business Characteristics

2 years in business

US Based business Cash ﬂow to support loan payments (veriﬁed with tax returns)

The entire team that I worked with did a ﬁrst class job. Communication was on point, I was in the loop every step of the way. Glad I chose SmartBiz for our SBA needs.

-Mike M

Personal Characteristics

Good credit

No bankruptcies, judgments or foreclosures in the last 3 years

No outstanding tax liens

-G.W. Customer Testimonials

It was a smooth experience working with SmartBiz, they kept updating me all the time and made me feel valued. That was the best experience to me, ever, with any banking institution.

https://www.smartbizloans.com/partner/jbtylermarketingconsultingllc/glenna

Get Started Today

**paid affiliate link for which we may be compensated for

How to Make Money with ChatGPT/AI

Hearing a lot about artificial intelligence, OpenAI, and ChatGPT and want to find out what it’s all about? Learn how to save time and money using ChatGPT and AI. Register early and SAVE. Limited seating! June 22nd, 11:00am-5pm est on Zoom

How to Make Money with ChatGPT/AI

and Workshop

what’s it’s all about? ChatGPT is an artificial intelligence chatbot developed by OpenAI and released in responses. It’s time to learn about it because it’s here to stay. This session provides an overview of ChatGPT basics, how it’s changing the world and a hands on workshop teaching you how to use it.

Overview

How to Brand Yourself and Explode Your Business

Written by Glenna Gonzalez, Professional Marketer and Public Relations

Learn how to brand yourself effectively and skyrocket your business with these actionable tips. Discover powerful strategies for effective personal branding and watch your business soar. Elevate your visibility and draw in a larger customer base.

In a competitive business environment, standing out from the crowd is not just an option, it’s a necessity. Whether you’re an entrepreneur, a freelancer, or a professional aiming to take your career to the next level, branding yourself effectively can make all the difference. In this article, we’ll explore the ins and outs of personal branding and how it can help you survive and thrive in the business world.

Understanding the Power of Branding

Yourself

What is Personal Branding?

Personal

branding means creating a unique and compelling image of yourself in the minds of others. It’s about deﬁning your uniqueness and how that differentiates you from the competition. Your personal brand is your reputation, and it can profoundly impact your success in both personal and professional spheres. It is the practice of creating and managing a distinctive and positive image or reputation for yourself. It involves highlighting your unique skills, experiences, values, and personality to differentiate yourself from others in both personal and professional contexts. Personal branding is like traditional branding, where companies create a speciﬁc image or identity for their products or services, but in this case, YOU are the brand!

Why is Personal Branding Important?

Imagine your personal brand as a lighthouse guiding potential clients or employers toward you in a sea of competitors. In today’s digital age, where information is abundant, and attention spans are short, a strong personal brand can be the key to capturing and retaining the attention of your target audience. Understanding your strengths, weaknesses, values, and goals is crucial for building a personal brand that is authentic and aligned with who you are. Identify what sets you apart from others in your ﬁeld or industry. This could be a speciﬁc skill, expertise, or a combination of qualities that make you stand out. Your personal brand should reflect your true self. Being authentic is crucial in building trust and credibility with your audience. Explore books and even audiobooks on the topic.

Building Your Personal Brand

1) Self-Discovery and Deﬁnition

Beforeyou can brand yourself effectively, you need to clearly understand who you are and what you want to achieve. Self-discovery and personal deﬁnition are fundamental aspects of personal branding. They involve understanding who you are, what you stand for, and what makes you unique. Self-discovery is the process of gaining insight into your own personality, values, strengths, weaknesses, passions, and life experiences. It involves introspection and self-reflection to uncover your authentic self and identify what truly matters to you. Self-discovery helps you understand your motivations, aspirations, and the kind of impact you want to make in your personal and professional life. It can involve seeking feedback from others, keeping a journal, or engaging in activities that help you learn more about yourself.

The definition of personal branding is the conscious articulation of who you are and what you represent as an individual. It’s about defining your unique value proposition. It includes identifying your core values, mission, vision, and the key qualities or attributes that set you apart from others in your field.

Your deﬁnition serves as the foundation for your brand, providing clarity and direction for how you want to be perceived by others. It guides your choices, behaviors, and actions in both your personal and professional life, helping you maintain consistency in your brand image.

Self-discovery and personal deﬁnition are essential in the context of personal branding because they enable you to create an authentic brand identity. Your personal brand should truly reflect who you are, not an artiﬁcial image or persona. When you deeply understand yourself and your values, you can communicate your personal brand more effectively and attract an audience or opportunities that resonate with your authentic self.

Ask yourself questions like:

What are my professional and personal goals?

How do I want to be perceived by others?

What is my unique story or journey that can connect with others?

What are my core values and principles?

What are my strengths and weaknesses?

What do I want to be known for in my industry?

Deﬁning Your

Target Audience

Just as a product or service is designed with a speciﬁc target market, your personal brand should be customized to appeal to a particular audience. Identify your ideal clients, employers, or collaborators and understand their needs, preferences, and pain points. This knowledge helps you create a brand that resonates with potential clients and customers. Knowing your target audience will allow you to customize your messaging.

This includes content and marketing efforts to effectively reach and engage the people most likely to resonate with your personal brand or offerings. This particular approach can lead to better results and a more meaningful connection with your audience.

1. Conduct Market Research:

Start by researching your industry, ﬁeld, or area of interest. Gather information about the demographics, psychographics, and behaviors of potential consumers or followers. Look at existing data, such as market reports, industry studies, and competitor analysis, to gain insights into your target audience.

2. Identify Demographics:

Demographics include characteristics like age, gender, location, income, education, occupation, and marital status. Determine the demographic attributes of the people who are most likely to be interested in what you offer.

3. Create Buyer Personas:

A buyer persona is a detailed, ﬁctional representation of your ideal customer or audience member. Build one or more personas that encapsulate your target audience's key characteristics, needs, and preferences.

4. Segment Your Audience:

Recognize that you may have different segments within your target audience. Segment them based on various criteria, such as demographics, interests, or purchase behavior. Tailor your messaging and strategies to create the unique needs of each segment.

5. Test and Reﬁne:

As you implement your branding or marketing strategies, continuously gather data and feedback. Use analytics tools to track the performance of your content or campaigns and adjust based on what you learn. If you already have an existing audience or customer base, analyze their characteristics and behaviors to reﬁne your target audience deﬁnition.

Crafting Your Unique Value Proposition

What sets you apart from the competition? Your unique value proposition (UVP) is the answer to this question. Your unique blend of skills, experiences, and qualities makes you stand out. Communicate your UVP clearly in your branding efforts to attract those who will most beneﬁt from your offer.

Crafting a unique value proposition (UVP) is a crucial step in personal branding and marketing. Your UVP is a concise statement that communicates the unique beneﬁts and value you offer to your target audience. It answers the question: “Why should people choose you or pay attention to you?”

Here’s how to create an effective UVP:

For a Career Coach:

“Unlocking Your Full Potential: Guiding Professionals to Their Dream Careers.”

For a Health and Fitness Coach:

“Transform Your Life with Personalized Health Coaching: Achieve Your Fitness Goals, One Step at a Time.”

For a Content Creator:

“Entertaining, Informing, and Inspiring: Your Daily Source of Creativity and Knowledge.”

For a Business Consultant:

“Strategic Solutions for Business Growth: Your Partner in Success.”

Once you’ve crafted your UVP, incorporate it into your branding materials, website, social media proﬁles, and any marketing collateral. Your UVP should resonate with your target audience and leave a memorable impression that encourages them to engage with your personal brand of offerings.

2) Building Your Online Presence

Intoday’s digital age, your online presence plays a pivotal role in shaping your personal brand. Create and maintain a strong presence on social media platforms like LinkedIn, Twitter, and Instagram. Share valuable content, engage with your audience, and highlight your expertise. Having a personal website is like having your own virtual storefront. It’s a place to control your narrative and present your professional story fully. Ensure your website is visually appealing, user-friendly, and showcases your portfolio or accomplishments. Content is king in the digital world. Regularly create and share content that demonstrates your expertise and reflects your brand. Consistency is key, whether it’s blog posts, videos, podcasts, or social media updates.

Building a strong online presence is essential in today’s digital age, whether you’re establishing a personal brand, promoting a business, or pursuing career opportunities. An effective online presence can help you connect with your target audience, showcase your expertise, and build credibility.

Determine your objectives for being online. Are you looking to increase your visibility, share your expertise, ﬁnd job opportunities, promote a business, or something else? Clear goals will guide your efforts. A personal website or blog is an excellent platform to showcase your expertise, portfolio, and personal brand. Choose a domain name that reflects your name or brand. Set up and optimize proﬁles on social media platforms relevant to your goals. Platforms like LinkedIn, Twitter, Instagram, and Facebook can be valuable for different purposes. Develop and share useful content that aligns with your expertise and interests. This could include articles, blog posts, videos, infographics, or podcasts.

Build professional relationships by connecting with industry peers, mentors, and potential clients or employers. Optimize your website and content for search engines to improve discoverability. Use relevant keywords, meta tags, and high-quality backlinks. Building a strong online presence takes time and effort, but it can signiﬁcantly enhance your personal brand or business. Be authentic, provide value to your audience, and continually reﬁne your approach based on your goals and feedback.

3) Communicating Your Brand

Peopleconnect with stories, not statistics. Use storytelling to humanize your brand and make it relatable. Share your journey, challenges, and triumphs. Your audience will remember your story and be more likely to engage with your brand. Consistency in branding is vital. Ensure your brand message, visuals, and tone remain consistent across all touchpoints, from your social media proﬁles to your email signature. Consistency builds trust and credibility

Don’t just talk to your audience; engage with them. Respond to comments and messages promptly, ask for feedback, and genuinely connect with your followers. Building relationships fosters loyalty. Your personal brand is not set in stone. Your brand can evolve as you grow and evolve in your career. Be open to adapting your brand strategy as your goals and audience change.

Conclusion

Branding

yourself is your ticket to standing out and thriving in your business or career in a world saturated with options. Investing time and effort into understanding who you are, deﬁning your target audience, and crafting a compelling brand image can create a magnetic presence that attracts opportunities and success. Personal branding is about creating a perception of yourself that aligns with your goals and values, whether those goals are related to career advancement, entrepreneurship, or personal development. It can help you stand out, build a strong professional reputation, and open opportunities in your chosen ﬁeld.

Communicating your brand effectively is crucial for building a strong and recognizable personal or business identity. It involves conveying your unique value, personality, and purpose to your target audience consistently and compellingly. Effective brand communication is an ongoing process that evolves as your brand grows and changes. You can create a strong and lasting connection with your target market by consistently communicating your brand identity and providing value to your audience. Should you begin to have trouble, a service called ‘BrandYourself’ can offer Reputation Management Services. They offer a Free Scan for Risk Factors.

Remember, personal branding is not a one-time task but an ongoing process. Stay true to your values, authenticate with your audience, and be open to evolution. As you do, you’ll ﬁnd that your brand can propel you to new heights, allowing you to explode your business and achieve your goals.

So, are you ready to embark on your personal branding journey? Start now and watch your business soar to new heights with the power of a strong and authentic personal brand.

First Tee- Triangle is Empowering Kids and Teens Through Golf in an Amazing Way

Kids on the Green

RALEIGH, NC , UNITED STATES , July 13, 2023 /EINPresswire.com/ -- What an amazing day at Lonnie Poole Golf Course in Raleigh, NC a couple of weeks ago! It was no ordinary day on the driving range at all. The Raleigh, NC ETA Sigma Chapter of Phi Beta Sigma Fraternity presented the Sigma Scholars Foundation, Inc during this Celebrity Golf Tournament & Scholarship Banquet . It was astonishing to see several kids with First Tee- Triangle, an organization that empowers youth through golf, playing their hearts out. This organization is having a positive impact with kids in the Triangle by teaching them life and leadership skills. One of the students in attendance has a full scholarship to college this Fall to play golf. On Monday, June 26th, with a

First Tee is a tremendous program which supports a child's development in many aspects. The biggest value is that it has impacted their self confidence, improved their communication skills...”

-First Tee Parent

Shotgun Start of 10:00am, First Tee- Triangle held their annual Old Chatham Golf Tournament presented by Valero Energy, to raise funds for their youth programs.

There are over 150 Chapters delivering programs throughout the year in the United States. On July 2-6, there was the First Tee National Championship hosted by First Tee Headquarters, held at Stanford University with nearly 24 boys and 24 girls, ages 14-18. It was a 54-hole stroke play event with no cut. First Tee-Triangle has some exciting events coming up here in the local Triangle area as well. On October 18th, 2023, they will have a night of fun honoring participants, volunteers, donors, community leaders and corporate partners, as they recognize members in the community that have had a tremendous impact on their local chapter by inducting them into the Champions Circle.

As per First Tee-Triangle, “Through our program, kids will learn skills that stay with them for life: • Understanding and managing emotions

• Resolving conflicts

• Setting up step-by-step goals

• Planning for the future

• Appreciating diversity

• Fundamental golf skills and techniques”

It is organizations like First-Tee Triangle that adds so much value to their communities, by helping kids through their programs such as the College Scholarship Program, School Programs, and Community Programs. Teaching kids and teens leadership skills through the game of golf. We are so excited about the events that have been taking place and we look forward to many more. First Tee — Triangle is a 501(c)(3) not-for-profit organization. All gifts, both financial and in-kind are tax deductible and very much appreciated. Get Involved Today!

Glenna Gonzalez

JB Tyler Marketing & Consulting, LLC email us here

Visit us on social media:

Facebook

YouTube

On the Green

This press release can be viewed online at: https://www.einpresswire.com/article/643557301

EIN Presswire's priority is source transparency. We do not allow opaque clients, and our editors try to be careful about weeding out false and misleading content. As a user, if you see something we have missed, please do bring it to our attention. Your help is welcome. EIN Presswire, Everyone's Internet News Presswire™, tries to define some of the boundaries that are reasonable in today's world. Please see our Editorial Guidelines for more information. © 1995-2023 Newsmatics Inc. All Right Reserved.

Unveiling 'Entrepreneurs in the Spotlight': Empowering Visionaries to Shape Tomorrow's Success Stories

Discover a Hub of Inspiration and Insight for Entrepreneurs Ready to Thrive in This New Blog

DURHAM, NC, UNITED STATES, March 22, 2024 /EINPresswire.com/ -- At JB Tyler Marketing & Consulting, LLC, they are enthusiastic advocates for amplifying the voices of entrepreneurs who are reshaping industries and driving change. Their platform, "Entrepreneurs in The Spotlight," serves as a dedicated showcase celebrating the remarkable journeys of these trailblazers, ensuring they receive the recognition they deserve. The CEO of this organization, Glenna Gonzalez, firmly believes that every entrepreneur has a story worth sharing, and they are on a mission to provide them with the visibility and support they need to thrive. Through compelling profiles and insightful features, they illuminate the diverse and inspiring narratives behind today's business leaders. In fact, the website for this up-and-coming blog is www.glennagonzalez.com.

The best way to predict the future is to create it.”

Peter Drucker

Joining their dynamic community unlocks unparalleled exposure, connection, and growth opportunities. Whether seeking inspiration, collaboration, or simply eager to share one's own entrepreneurial journey, "Entrepreneurs in The Spotlight" offers a vibrant stage to highlight stories and connect with a global audience of fellow enthusiasts, investors, and collaborators. Embracing the

Ambassador Suzan Johnson Cook of Global Black Women's Chamber

spirit of entrepreneurship with JB Tyler Marketing & Consulting means being part of a movement dedicated to celebrating innovation, resilience, and the relentless pursuit of success. Together, they aim to redefine the future and inspire generations to come!

Entrepreneurs Featured Now Are as Follows: (Bios taken from the website.)

Ambassador Suzan Johnson Cook CEO, Global Black Women's Chamber of Commerce

As a third-generation business owner, she stands at the helm of the only global professional speakers bureau led by a Black woman, Charisma Speakers. The visionary behind the Global Black Women’s Chamber of Commerce, she passionately pursues her mission to empower a global workforce of women. With unyielding determination, the organization has evolved into a thriving network, fostering dreams, and building connections for countless foreign entrepreneurs. Together, they continue to craft a narrative of female empowerment.

A White House Fellow from the classes of ’93 and ’94, Ambassador Sujay has served alongside two U.S. Presidents, three members of the Cabinet, providing expertise as a faith advisor and domestic and foreign policy analyst. She proudly holds membership in the distinguished Renaissance Weekend and DELTA SIGMA THETA Sorority. Known for her exciting, energetic, impactful, interesting, inspirational, informative, and insightful interviews and speeches, she is also a TV commentator and columnist for the Huffington Post and Thrive Global.

Wayne Angel Owner of Franchise Angels, LLC Wayne Angel of Franchise Angels, LLC Sharon Ragin CPA, LLC

As a franchise consultant Wayne Angel helps folks find, evaluate and fund small business opportunities across the US and Canada. Recently he has placed clients in Food Service, Health & Wellness, Staffing, Home Services, Retail, Commercial Cleaning and Vending businesses. Wayne’s firsthand approach allows him to thoughtfully find the right business outcome for each individual client.

With a background as a Civil Engineer holding an MBA degree, Wayne is equipped with the knowledge and skills necessary for strategic decision-making. Additionally, he holds a real estate license in the state of Georgia, further enhancing his ability to navigate and contribute to the real estate and home services landscape.

Sharon Ragin CEO of Sharon

Ragin CPA, LLC

Sharon Ragin, a Certified Public Accountant, and a Certified Forensic Examiner with a Master’s in Taxation, is an inspiring motivator and influential entrepreneur. Sharon holds licenses as a CPA, realtor, and insurance agent and has diverse titles. A proud alum of Georgia State University, where she earned her Master of Taxation, she also holds a Bachelor of Science in Accounting from the University of Maryland, College Park. Leveraging over four decades of experience and extensive education, Sharon collaborates with small business owners locally and nationally to help them reach their financial goals.

As the CEO of Sharon Ragin CPA, LLC. in Conyers, Georgia, Sharon has forged a strong reputation for delivering high-quality accounting, tax, and consulting services to Fortune 500 companies, small businesses, churches, non-profit organizations, and individuals. Beyond her professional endeavors, Sharon’s legacy is marked by her commitment to providing entrepreneurship, education, and life skills resources to impact families positively. She passionately believes in the transformative power of entrepreneurship and education, considering them keys to a better life. Actively involved in her community, Sharon founded the Soaring Eagles Training and Development Corporation, a 501c(3) tax-exempt organization dedicated to empowering women and youth locally, nationally, and internationally. The organization offers financial resources, paid internships, tuition assistance, and life skill resources to students pursuing post-secondary accounting and finance degrees.

As "Entrepreneurs in The Spotlight" unveils its featured entrepreneurs for this month, we invite you to join us in celebrating their remarkable achievements and unwavering dedication. These trailblazers embody the essence of entrepreneurship, demonstrating resilience, innovation, and a relentless pursuit of excellence. Their stories serve as a testament to the power of vision and perseverance in shaping the future of business. We extend our heartfelt congratulations to our featured entrepreneurs and express our gratitude for allowing us to share their inspiring journeys with the world. As we continue to spotlight our community's diverse talents and stories, we look forward to inspiring countless others to embark on their own entrepreneurial adventures. Join us in applauding these exceptional individuals and stay tuned for more

captivating stories from what will eventually be hundreds of "Entrepreneurs in The Spotlight." See more profiles here: https://glennagonzalez.com/profiles/ Glenna Gonzalez

JB Tyler Marketing & Consulting, LLC

glenna@jbtylerconsultants.com

Visit us on social media: Twitter LinkedIn Instagram

YouTube

Other

This press release can be viewed online at: https://www.einpresswire.com/article/698027679

Celebrating Innovation: Introducing 'Entrepreneurs in The Spotlight' Magazine with Visionary Business Leaders Nationally

Entrepreneurs and Small Business Owners Highlighted From Across the Country

RALEIGH, NC, UNITED STATES, April 12, 2024

/EINPresswire.com/ -- JB Tyler Marketing & Consulting, LLC is passionate about championing the voices of visionary entrepreneurs who are reshaping industries and catalyzing change. Their platform, ‘Entrepreneurs in The Spotlight,’ serves as a dedicated stage to honor the extraordinary journeys of these pioneers, ensuring their invaluable contributions receive the recognition they merit. The CEO, Glenna Gonzalez, staunchly believes in every entrepreneur’s narrative power and is committed to empowering them with the visibility and resources necessary for success. They shed light on the diverse and inspirational stories fueling today's business landscape through captivating profiles and insightful features. Explore their burgeoning blog at www.glennagonzalez.com to dive deeper into these compelling narratives. On the Home page is an inaugural edition of this month’s magazine, ‘Entrepreneurs in The Spotlight.’

Front Cover of Entrepreneurs In The Spotlight- April 2024

Becoming a part of this vibrant community opens doors to unmatched exposure, networking, and avenues for personal and professional development. Whether one is searching for inspiration, collaborative opportunities, or eager to share their entrepreneurial voyage,

If you want to lift yourself up, lift up someone else.”

Booker T. Washington

‘Entrepreneurs in The Spotlight’ provides an energetic platform to highlight stories and engage with a worldwide audience of like-minded individuals, investors, and potential collaborators. Embracing the entrepreneurial ethos alongside JB Tyler Marketing & Consulting means joining a movement that champions innovation,

perseverance, and the unwavering quest for achievement.

Some of the Entrepreneurs Featured in April’s issue are as follows:

Ambassador Suzan Johnson Cook, CEO of the Global Black Women's Chamber of Commerce

Ambassador Suzan Johnson Cook, CEO of the Global Black Women's Chamber of Commerce, is a third-generation business owner and the driving force behind Charisma Speakers, the sole global professional speaker’s bureau led by a Black woman. Through her visionary leadership, she founded the Chamber, which is dedicated to empowering women in the global workforce. With unwavering dedication, the organization has blossomed into a thriving network, offering support and connections to countless international entrepreneurs, and shaping a narrative of female empowerment. A White House Fellow from the classes of ’93 and ’94, Ambassador Suzan has served alongside two U.S. Presidents and three members of the Cabinet. She provides invaluable expertise as a faith advisor and analyst in both domestic and foreign policy.

Sharon Ragin, CEO of Sharon Ragin CPA, LLC

Sharon Ragin, CEO of Sharon Ragin CPA, LLC, is not just a Certified Public Accountant and Certified Forensic Examiner with a Master’s in Taxation; she's an inspiring force and influential figure in the entrepreneurial world. Holding licenses as a CPA, realtor, and insurance agent, Sharon's expertise spans various domains. A proud graduate of Georgia State University and the University of Maryland, College Park, she brings a wealth of knowledge to her work and boasts over four decades of experience.

Based in Conyers, Georgia, Sharon's firm is renowned for providing top-notch accounting, tax, and consulting services to many clients, including Fortune 500 companies, small businesses, churches, non-profit organizations, and individuals. Yet, her impact transcends the professional realm. Sharon is deeply committed to empowering families through entrepreneurship, education, and life skills resources. She believes in the potential of entrepreneurship and education as pathways to a brighter future.

Actively engaged in her community, Sharon established the Soaring Eagles Training and Development Corporation, a 501c(3) nonprofit dedicated to empowering women and youth locally, nationally, and globally. Through initiatives like offering financial resources, paid internships, tuition assistance, and life skill resources, the organization supports students pursuing post-secondary degrees in accounting and finance, leaving a legacy of empowerment and opportunity.

Wayne Angel, Owner of Franchise Angels, LLC

Wayne Angel, the proprietor of Franchise Angels, LLC, specializes in guiding individuals through discovering, evaluating, and financing small business opportunities throughout the United States

and Canada. His recent successes include facilitating placements in various sectors such as Food Service, Health & Wellness, Staffing, Home Services, Retail, Commercial Cleaning, and Vending businesses. Wayne's hands-on approach ensures that each client receives personalized attention to secure the ideal business venture.

With a background in Civil Engineering and an MBA degree, Wayne possesses the expertise and acumen necessary for making strategic decisions. Furthermore, his real estate license in Georgia amplifies his ability to navigate and contribute to real estate and home services, further enriching his capability to serve his clientele.

These pioneers exemplify entrepreneurship, displaying resilience, innovation, and an unwavering commitment to excellence. Their stories serve as powerful proof of how vision and perseverance shape business trajectories. We congratulate our showcased entrepreneurs and express deep gratitude for allowing us to share their inspiring journeys. As we persist in highlighting our community's diverse talents and narratives, we eagerly anticipate inspiring countless others to embark on their own unique entrepreneurial paths. The magazine, ‘Entrepreneurs in The Spotlight,’ will be published monthly with business owner profiles and advertising opportunities for anyone seeking to grow their businesses by getting more exposure and visibility. The blog will continue to grow and regularly feature entrepreneurs from across the nation. For more information: email pr@glennagonzalez.com .

Glenna Gonzalez

JB Tyler Marketing & Consulting, LLC glenna@jbtylerconsultants.com

Visit us on social media: Twitter LinkedIn Instagram YouTube Other

This press release can be viewed online at: https://www.einpresswire.com/article/703236769

Exploration of the Entrepreneurial Mindset with Glenna Gonzalez's New eBook on Journaling, "Ink Your Success"

Ink Your Success: The Transformative Power of Journaling for Entrepreneurs With Prompts and Daily Affirmation

RALEIGH, NC, UNITED STATES, February 23, 2024 /EINPresswire.com/ -- In the chaotic landscape of today's fast-paced world, the pursuit of success can feel like an impossible challenge, especially for entrepreneurs venturing into side gigs or managing small businesses. Journaling can be a path to success with unparalleled clarity and purpose. Glenna Gonzalez's eBook, "Ink Your Success: The Transformative Power of Journaling for Entrepreneurs," provides readers with the opportunity for exploration and discovery.

The essence of success comes in insightful chapters that force profound thinking and achievement of goals. Each is meticulously crafted to provide a roadmap for personal and professional triumph. This eBook is a guide to unlocking full potential through the transformative power of journaling. Glenna Gonzalez, the visionary founder of JB Tyler Marketing & Consulting, shares her profound insights in this compelling eBook. She wrote this eBook to share the incredible impact journaling has had on her own journey to success.

Glenna's expertise resonates through every chapter as the driving force behind JB Tyler Marketing & Consulting, LLC, a consultancy dedicated to supporting small business owners on their path to growth. The eBook provides practical insights, actionable strategies, and affirmations that empower readers to harness the full potential of journaling. Whether striving for career advancement, personal growth, starting a new business, or simply seeking more balance and fulfillment, "Ink Your Success" leads to self-empowerment.

The eBook contains secrets to effective goal-setting, resilience, gratitude, and abundance cultivation. It allows readers to learn how to manage stress, enhance cognitive function, and

Ink Your Success ebook

foster self-awareness through the art of reflection. Packed with practical affirmations, prompts, and techniques, this eBook is a chart and a guide.

Glenna Gonzalez's journey from Senior Talent Advisor to certified Entrepreneurial Mindset Facilitator showcases her commitment to expanding human potential. ELI, the global thought leader in entrepreneurial mindset education, bestowed upon her this distinguished honor.

"Ink Your Success" is not just a book; it's a transformative experience.

About the Author:

Ink Your Success ebook in 3D

Glenna Gonzalez, the visionary founder of JB Tyler Marketing & Consulting, LLC, brings a wealth

To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”

Ralph Waldo Emerson

of corporate experience to the entrepreneurial realm. A former Senior Talent Advisor, Glenna's transition to forming a Marketing and PR Consultancy is fueled by a passion for supporting small business owners. With over two decades of experience in Marketing and Business Development, she has played a pivotal role in guiding clients and businesses toward growth, transformation, and success. Her diverse and extensive background includes marketing and business development for both national and international organizations as an employee and a Freelancer.

Glenna Gonzalez

JB Tyler Marketing & Consulting, LLC glenna@jbtylerconsultants.com

This press release can be viewed online at: https://www.einpresswire.com/article/690898707