FILTHY AMERICANS
2015 MARKETING
STRATEGIES
FILTHY AMERICANS A NATION WITHIN A NATION www.filthyamericans.com
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FILTHY AMERICANS
MARKETING STRATEGIES FOR 2015 The internet is our core marketing tool, using the power of Social Media and web-based content to drive attention.
I N T E R N E T The most direct way to reach our target market in 2015
F
ilthy Americans will harness a corner of the internet with three main aspects of social media
popular today. Agressively attacking using influencers, retweets, hashtags, and intriguing photo campaigns to engage users and promote brand awareness.
FIND US ONLINE AT
@filthyamericans @filthyamericans www.filthyamericans.com
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FILTHY AMERICANS
F
ILTHY AMERICANS will use
different
entertainers to help expose the brand. Starting with our warm
market of entertainers we have existing relationships with and then expanding to those with market influence who are currently less familiar with the FILTHY AMERICANS brand.
FILTHY AMERICANS «CITY PRIDE BEANIES»
ENTERTAINER INFLUENCE
INSERT A PROFOUND AND INFLUENTIAL QUOTE FROM A KNOWN ENTERTAINER ABOUT THE FILTHY AMERICANS BRAND HERE. THEN SIGN IT. AND BOOM. -KNOWN ENTERTAINER
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FILTHY AMERICANS
INITIAL ENTERTAINERS
ROYCE DA 5’9
BIG SEAN
DANNY BROWN
DUSTY MCFLY DJ MO BEATZ BOLDY JAMES ICEWEAR VEZZO TEYANNA DJ LIMELIGHTZ
TAYLOR DJBJ
FRONT PAIJE
SAYITAINTTONE
K-DEEZY KEYWANE MIKE POSNER
MAEJOR ALI DR. DARIUS AP PAYROLL We will use our current relationships with mostly Detroit based influencers to expand brand influence and then branch out to entertainers in other arenas
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FILTHY AMERICANS
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ILTHY AMERICANS will use recognizable athletes from the Metro Detroit area to bring attention to the Filthy American brand. The goal is to create snowball affect among their teammates and associates.
ATHLETE INFLUENCE JASON JONES (DETROIT LIONS) JORDAN CRAWFORD (GOLDEN STATE WARRIORS) CHRISTOPHER DOUGLAS ROBERTS (LA CLIPPERS) JOIQUE BELL (DETROIT LIONS) ANDRE DRUMMOND (DETROIT PISTONS)
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FILTHY AMERICANS
SPECIAL EVENTS In an effort to bring positive attention to the FILTHY AMERICANS brand, we will align with special events including but not limited to:
CHARITY EVENTS STUDIO LISTENING SESSIONS RADIO EVENTS ENTERTAINMENT EVENTS NIGHTLIFE
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FILTHY AMERICANS
PURCHASING OUTLETS
We will initially utilize the Filthy American website, Revive, and hand to hand grass root as purchasing points for our customers
REVIVE 154 & 157 W MAPLE BIRMINGHAM, MICHIGAN
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FILTHY AMERICANS
FILTHY AMERICANS We will be working to create a cult like following of people calling themselves Filthy Americans. We will have a sign up area for email blasts on our site for people to join the Filthy American group.
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FILTHY www.filthyamericans.com