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FILTHY AMERICANS

2015 MARKETING

STRATEGIES

FILTHY AMERICANS A NATION WITHIN A NATION www.filthyamericans.com

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FILTHY AMERICANS

MARKETING STRATEGIES FOR 2015 The internet is our core marketing tool, using the power of Social Media and web-based content to drive attention.

I N T E R N E T The most direct way to reach our target market in 2015

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ilthy Americans will harness a corner of the internet with three main aspects of social media

popular today. Agressively attacking using influencers, retweets, hashtags, and intriguing photo campaigns to engage users and promote brand awareness.

FIND US ONLINE AT

@filthyamericans @filthyamericans www.filthyamericans.com

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FILTHY AMERICANS

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ILTHY AMERICANS will use

different

entertainers to help expose the brand. Starting with our warm

market of entertainers we have existing relationships with and then expanding to those with market influence who are currently less familiar with the FILTHY AMERICANS brand.

FILTHY AMERICANS «CITY PRIDE BEANIES»

ENTERTAINER INFLUENCE

INSERT A PROFOUND AND INFLUENTIAL QUOTE FROM A KNOWN ENTERTAINER ABOUT THE FILTHY AMERICANS BRAND HERE. THEN SIGN IT. AND BOOM. -KNOWN ENTERTAINER

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FILTHY AMERICANS

INITIAL ENTERTAINERS

ROYCE DA 5’9

BIG SEAN

DANNY BROWN

DUSTY MCFLY DJ MO BEATZ BOLDY JAMES ICEWEAR VEZZO TEYANNA DJ LIMELIGHTZ

TAYLOR DJBJ

FRONT PAIJE

SAYITAINTTONE

K-DEEZY KEYWANE MIKE POSNER

MAEJOR ALI DR. DARIUS AP PAYROLL We will use our current relationships with mostly Detroit based influencers to expand brand influence and then branch out to entertainers in other arenas

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FILTHY AMERICANS

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ILTHY AMERICANS will use recognizable athletes from the Metro Detroit area to bring attention to the Filthy American brand. The goal is to create snowball affect among their teammates and associates.

ATHLETE INFLUENCE JASON JONES (DETROIT LIONS) JORDAN CRAWFORD (GOLDEN STATE WARRIORS) CHRISTOPHER DOUGLAS ROBERTS (LA CLIPPERS) JOIQUE BELL (DETROIT LIONS) ANDRE DRUMMOND (DETROIT PISTONS)

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FILTHY AMERICANS

SPECIAL EVENTS In an effort to bring positive attention to the FILTHY AMERICANS brand, we will align with special events including but not limited to:

CHARITY EVENTS STUDIO LISTENING SESSIONS RADIO EVENTS ENTERTAINMENT EVENTS NIGHTLIFE

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FILTHY AMERICANS

PURCHASING OUTLETS

We will initially utilize the Filthy American website, Revive, and hand to hand grass root as purchasing points for our customers

REVIVE 154 & 157 W MAPLE BIRMINGHAM, MICHIGAN

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FILTHY AMERICANS

FILTHY AMERICANS We will be working to create a cult like following of people calling themselves Filthy Americans. We will have a sign up area for email blasts on our site for people to join the Filthy American group.

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FILTHY www.filthyamericans.com