Assistant Vice President for Enrollment Management Leadership Profile Fall 2021
Western Kentucky University
Executive Summary Western Kentucky University seeks a seasoned enrollment professional to join institutional leadership as the inaugural Assistant Vice President for Enrollment Management. Reporting to the Vice President for Enrollment & Student Experience, this position will work to cultivate the next evolution of this institution’s comprehensive enrollment management strategy. Western Kentucky University (WKU) prepares students of all backgrounds to be productive, engaged, and socially responsible citizen-leaders of a global society. The University provides research, service and lifelong learning opportunities for its students, faculty, and other constituents. Providing access and opportunities to first-generation as well as robust financial support to all students are hallmarks of the WKU mission. The Assistant Vice President for Enrollment Management is responsible for the coordination, supervision, and leadership of the Enrollment Management departments within the Division of Enrollment & Student Experience (ESE). As a member of the ESE team, the AVP for Enrollment Management (AVPEM) will collaborate with the other senior staff of the division, and the Deans of the respective colleges, to provide for the overall cultivation of new student enrollment, retention, and engagement of WKU students. The integrity of the team leadership model provides cross-collaboration opportunities and professional development across the traditional roles of enrollment management and student affairs professional responsibilities. The AVPEM will provide the leadership and coordination of the marketing, recruitment, cultivation, and matriculation of new WKU undergraduate students annually.
Primary Job Duties & Responsibilities The following duties and responsibilities for this position are both customary, but not to be construed as all-inclusive. Duties may be added, deleted, and assigned based upon management discretion and/institutional need. Leadership & Supervision • Supervise the Departments of WKU Admissions and Student Financial Assistance. • Collaborate with the development and facilitate the institution of the Strategic Enrollment Plan for Western Kentucky University. • Develop and cultivate data analysis for the assessment and forecasting of enrollment progress and opportunities. • Train and enrich the skills and talents of enrollment personnel for the advancement of recruitment and retention of new and continuing students at the institution.
Western Kentucky University
• Coordinate the leadership teams of enrollment departments to build and empower success in enrollment management. • Serve the Division of ESE as a member of the Leadership Team, a peerage of senior leadership in the division managing the enrollment, retention, and engagement of students throughout their experience as a Hilltopper. • Participate in and lead divisional meetings and development. • Partner and engage with the Administrative Leadership of the institution, the College Deans, and their associated personnel on the recruitment and marketing of academic programs. • Partner and coordinate recruitment marketing with the institution’s Communications and Marketing division for the development of communication plans, digital advertising, marketing collateral production, and distribution. Operations • Supervise the administration of 50+ Full-time personnel across the Departments of WKU Admissions and Student Financial Assistance. • Manage the budgetary planning and fiduciary responsibility of these departments, including development, purchasing, fiscal planning, and payroll. • Evaluate and contract with software and services external to the institution in the support of enrollment management. • Responsible for the recruitment, selection, training, evaluating, and development of professional staff. • Evaluate the efficacy of the origin of a Department of Enrollment Operations within enrollment management to curate and analyze data, assess operations, and provide technology support within the roles and software of enrollment management and the student experience. • Manage the communication delivery of the enrollment lifecycle of students. Secondary Job Duties & Responsibilities • Develop collaborative partnerships within the institution. • Serve in leadership and committee roles within the institution. • Perform other duties as assigned. Minimum Qualifications A Master’s Degree in Higher Education, Student Affairs, MBA, or related field required. A terminal doctoral degree preferred. Seven (7) or more years of supervisory experience required. Working in admissions, financial aid, enrollment management preferred. Demonstrated knowledge of enrollment development, recruitment strategy, financial assistance, and higher education administration preferred.
Western Kentucky University
Knowledge & Skills • Excellent verbal and written communication skills • Strong budgetary development and management skills • Knowledge of accounting/financial analysis and practice • Demonstrated knowledge of recruitment planning and administration of enrollment processes • Demonstrated collaborative skill and technique • Strong interpersonal and communication skills, including the ability to effectively interact with individuals of all levels of the University community and favorably represent the institution to external constituencies • Knowledge of relevant federal and state regulations, including federal financial aid • Ability to investigate, analyze, and draw appropriate conclusions to problems and issues • Initiative, self-discipline, confidence, and the charisma to lead, supervise, encourage, and challenge a multi-level team • Ability to develop and effectively deliver presentations • Proficiency with software applications appropriate to use in an office environment, and the facilitation of a client relationship management platform
Western Kentucky University
About Western Kentucky University Western Kentucky University (WKU) is a student-centered, applied-research institution committed to providing its students with a transformative academic and social experience and to elevating its surrounding communities. Founded in 1906, WKU is the second largest undergraduate institution in the Commonwealth of Kentucky with 15,567 students (29% first generation, 17% underrepresented minority) and just over 2,600 faculty and staff employees. Western Kentucky University is committed to empowering its campus community to embrace diversity by building equitable and inclusive learning, working, and living environments. At the heart of our mission, we seek to provide holistic education and employment experiences that prepare students, faculty, and staff to become effective scholars, contributors, and leaders in our diverse and evolving communities. Located 65 miles north of Nashville, TN, and just over 100 miles south of Louisville, KY, WKU’s main campus is in Bowling Green, KY - a city with approximately 70,000 residents. Our population is ethnically diverse, with more than 85 languages spoken in and around Bowling Green, and people from 35 nationalities call our community home. Western Kentucky University seeks to attract talented faculty and staff who are inspired individually to contribute to WKU’s strategic plans and ongoing success. We offer comprehensive wellness and health benefits to employees and their families, including domestic partners and other qualified dependents and take pride in providing a workplace culture that supports balancing the responsibilities of work and family life. Paid time off for holidays, vacation and sick leave, and a tuition discount program for employees and dependents are also provided. Learn more about WKU and Bowling Green at wku.edu/about.
Western Kentucky University
Nomination & Application Process The Search Committee invites letters of nomination, applications (letter of interest, full resume, and contact information of at least five references), or expressions of interest to be submitted to the search firm assisting the University; contact information is below. Review of materials will begin immediately and continue until the appointment is made. It is preferred that all nominations and applications be submitted to the search firm by February 1, 2022. Porsha Williams, Vice President Erin Raines, Senior Principal Parker Executive Search Five Concourse Parkway, Suite 2875 Atlanta, GA 30328 770-804-1996 ext.: 117 pwilliams@parkersearch.com || eraines@parkersearch.com
Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment. Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at WKU on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices. Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, should notify the office of Equal Employment Opportunity/Affirmative Action/University ADA Services (EEO). To request an accommodation, report/express a complaint, or ask questions regarding WKU’’s Discrimination and Harassment Policy (#0.2040), please contact Mr. Joshua Hayes, EEO Director/Title IX Investigator/University ADA Coordinator, via email at joshua.hayes@wku.edu or by phone at (270) 745-5121. The University is also required to investigate complaints of sex and gender-based harassment, also a form of discrimination, and has designated the Title IX Coordinator as the individual responsible for coordinating the investigation and response to such complaints. The Title IX Coordinator for the University is Ms. Andrea Anderson, who can be contacted via email at andrea.anderson@ wku.edu or by phone at (270) 745-5396. Additional information regarding Title IX is accessible via WKU’’s https://www.wku.edu/ titleix/ website. Information concerning educational programs offered by WKU are provided at: http://www.wku.edu/atwku/academics.php