trends, tips and all.
’10
summer
brings genuinely fresh inspiration. Beauty looks are like never before. Fashion explores uncharted territories, both in color and silhouette. If ever there was a season to resync your style savvy, this is it. Happily, mark. and our team of pros are here to guide you along the way—
SPRING
THIS SPRING
pout
TROPICAL
THE TREND
exotic
highshine gloss wears like a
rich, even stain 4
eyes: Starting on the inside corner, sweep
lids with i-mark in stellar; then apply lotus to the outer half of lids. Dust luvstruck along the crease and blend. Finish eyes with two coats of make it big in raven. ruffle
vanity
amped
poise
bon bon
poppy
cheeks: Dab just pinched in cheeky onto cheeks. Dust temples and cheekbones with bronze pro in pro glow.
sigh
pro golden
strut
primp
lips: Trace the edges of lips with
gloss gorgeous in lolli and fill in with multiple coats.
luvstruck
NEW
lotus
NEW
stellar
eyes:
Using the mark. it kit, apply triple use color cream in bon bon to lids, then dab poppy along the crease and blend. Apply make it big in raven to top and bottom lashes.
expert
tip
Bright lips work great with an outfit that’s simple or neutral in color. Your lips will take center stage. This trend also pairs perfectly with all the nude color clothing so popular for spring!
cheeks: Dab triple use color cream in poise along cheekbones and blend. lips: Coat lips with a generous amount of strut gloss from the mark. it kit.
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femme
FAIRYTALE
THE TREND
ten subdued
hues with an
enchanting effect 6
eyes:
From the mark. it kit, sweep ruffle eye shadow across entire lid. Apply vanity along the crease and blend. Finish with two coats of lash splash in blue-black on upper lashes.
cheeks:
Dab poise triple use color cream along cheekbones and blend. Then sweep pro golden bronzer onto apples of cheeks.
lips:
Apply a thick coat of primp gloss from the mark. it kit.
eyes:
Glide winkstick in glitzy over lids, then apply wealthy along the crease and blend. Run metalliner in bronze edge along upper and lower lash lines. Then, finish with two coats of scanda-lash in blacklash
expert
tip
cheeks: Dab just pinched in sunny onto cheeks and blend.
When working with such soft shades all over your face, it’s important to fill in your brows and go heavy on the mascara. This keeps eyes from getting lost in a sea of pretty pastels.
lips:
Apply lip exotics gloss in thrill; for added precision, use the mark. hook up lip brush
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AVANT-GARDE
gaze
THE TREND
waterproof duos forwitheyes abstract appeal 8
eyes: Using the flat eyeliner brush,
run keep it going longwear eye shadow and liner in industria (gray shade) along the upper lash line. Then, run industria (violet shade) along the lower lash line, extending the lines beyond the outer and inner corners of eyes. Finish with two coats of lash splash in black on lashes.
cheeks: Dust good glowing mosaic blush in hush baby on the hollows of cheeks.
lips: Apply glow baby glow in girly girl.
expert
tip
Eyeliner can be tough! For the perfect application, try applying a thin line of black powder eye shadow along the lash line. Then, slick liquid liner over it, using it as a guideline.
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BARE-LY THERE
bronze
THE TREND
a delicate balance of
sun-kissed
& subtle shimmer 10
eyes:
Slick lids with mini mark it stick for eyes in violet opal. Then, line eyes using on the edge in cleo along the top lash line and eyemarker in jet along the bottom. Finish eyes with two coats of scanda-lash in blacklash on lashes.
cheeks: Sweep glowdacious
in shimmied up along cheekbones, chin, temples and the bridge of nose. Apply a second coat right below cheekbones, then dust good glowing mosaic blush in hush baby onto the apples of cheeks and blend well.
lips: Slick on totally balmed
in totally bare.
expert
tip
To create a radiant glow that looks natural, soft shimmers are a must. Try using a soft shimmer bronzer to highlight your face. Start by applying a shimmery powder bronzer to the apple of cheeks, chin and forehead. Then, use a powder blush on the apples of the cheeks only. This will give your face a pop of color, while still looking natural.
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me
FLEUR-DE-
THE TREND Place a lush landscape somewhere unexpected, or go for one oversized accent that can’t be ignored. This season, it’s all about experimenting to find a
flowery touch that suits you best.
print condition scarf, modern metal necklace, vintage bloom ring For pricing/product information see pages 28-29.
expert
tip
12
Last season was all about mixing different metals like gold and silver. This spring, it’s all about piling on the flower power! Don’t be afraid to mix different colors and textures too. You never want to look too “matchy-matchy.”
nudes
THE NEW
THE TREND Picture ladies who lunch…at the hottest spot in the ’hood. This trend takes classic pieces, like a color-blocked frock or quilted purse, and reinterprets them with a universally flattering color palette. If you thought beige was boring, think again.
arm candy bag, the nude look dress, vintage bloom ring For pricing/product information see pages 28-29.
expert
tip
One big key to looking good is feeling good, and this dress is comfy. Just slip it on and you’ve got the nude look in seconds. The darker shade on the bottom also gives it a slimming effect.
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refined
IRREVERENCE,
THE TREND Outer-borough influences are here to stay, and this trend proves it. These raw yet ritzy pieces have plenty of polish to get past the velvet ropes.
soho shades, twist my arm bracelet, leaflet earrings, biker bag For pricing/product information see pages 26-27
expert
tip
14
If you want to work more attitude into your look but you don’t want to go all out, this bag is ideal. It has that rebel, biker jacket feel to it, and it’s also neutral enough to work with a variety of different looks.
Take your traditional tribals, like earthy hues and rattan textures, and add a kick of color. The fuchsia of a setting sun. The
cerulean blue of a rolling wave. When it comes to spring trends, Mother Nature knows best.
TRIBAL
influences
THE TREND
layer them on necklace, very violet top, mix me bracelets For pricing/product information see page 30
expert
tip
Stack these bracelets on without feeling weighed down. You can also wear them on your ankles! Equally great paired with basic black or a bright punchy-colored tee, these are my must-have accessories of the season.
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festa!
FASHION
THE TREND
“festa” is Portuguese for party, and nothing describes the Rio trend better. These vivid colors and flirty fabrics invite you to celebrate EVERY day ALL day long. And no need to RSVP; with these key pieces, you’ll be on everybody’s A-List.
For me, there is something magical about the creative process. I never followed the rules. I actually broke them every single time. That’s just what came naturally to me. - Carlos Falchi
Carlos Falchi Accessories Council 2004 Lifetime Achievement Award winner and mark. guest designer
the print featured on the brazilian beach bikini and flora dress are from watercolor illustrations created by Carlos Falchi exclusively for mark.
left page: take me to rio bag this page (clockwise): getaway beach hat, rio ready mini bag, flora dress, golden sandals, brazilian beach bikini For pricing/product information see pages 32-33
expert
tip
The printed dress captures Rio’s party vibe perfectly. The outer layer makes a great beach cover-up, and the slip by itself is a great dress to go out in.
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At first glance, it may appear that there’s very little to her look. (After all, she is only wearing a bikini!) But examine closely, and you’ll find this season’s mark. girl has carefully selected each piece of her look. As usual, she is 100% on trend.
mark. glowdacious & mark. just balmed Beauty & brains, she baked the right way–with bronzer! She also slicked on a balm with SPF to match.
brazilian beach bikini top Bright colors and unique patterns are it this season.
makeup of a
mark.girl take me to rio bag
brazilian beach bikini bottom
She never schleps. Even her beach bag is super-chic.
Of course she coordinates! (Anything else would be unthinkable.)
In the pages to follow, you’ll find the hottest beauty & fashion on the horizon. First beauty, then fashion—all in order of the magalogs they will be launching in. You can also think of it as a checklist for those on a mission to be totally on trend. Get checking!
’10
summer
SPRING LAUNCH LINEUP
MAGALOG 2 ’10
MAGALOG february 2 - march 1
CAMPAIGNS 4 & 5
GET
HOOKED
ON HOOK UPS! SPECIAL OFFER:
BUY 2, SNAG
1 FREE STYLE STRATEGIES
The new mark. it kit is every girl-on-the go’s dream come true. Just imagine an infinite number of looks, guaranteed to be totally on trend, all right in the palm of your hand. Plus, the added flip factor is just plain fun.
HOT PICKS TO TAKE YOU
FROM WINTER
TO SPRING
BE AN
IT GIRL,
2
P.10
ruffle
vanity
amped
poise bon b on
pro golden
popp y
1
sigh strut primp
1 it kit TREND COLOR COMPACT A unique "flipping" inner component holds three lip glosses and three triple use color creams (formulated for eyes, cheeks and lips!) on one side, three eye shadows and a universally flattering bronzer on the other. Lip glosses: 0.07 net wt. each, Triple use
20
color creams: 0.04 oz. net wt. each, Eyeshadows: 0.06 oz. net wt. each, Bronzing powder: 0.17 oz. net wt. $
20
MAGALOG 3 ’10
CAMPAIGNS 6 & 7
29
FRESH FASHION
TRENDS TO TRY
GET HIPPIE CHIC! FREE HEADBAND OFFER INSIDE
introducing CITRUS BLOOM
hey, GORGEOUS, WHERE’D YOU GET THAT LIP GLOSS?
MAGALOG march 2 - march 29
beauty
3
It’s spring! That means it’s time for a fragrance refresher course. So, put down those musks. Instead, pick up more feminine florals. Give eyes and lips a more girly treatment too with sheer, bright shadow and an impossibly glossy stain.
FIND OUT, P. 6
bella
3 1 luvstruck
NEW
lotus
NEW
stellar
2
lolli pop
bare
1 i-mark CUSTOM PICK EYE SHADOW A super-fine, long-wearing powder formula. 0.08 oz. net wt. NEW lotus, NEW stellar, luvstruck $5 2 citrus bloom Notes of green mango, juicy mandarin and lemon ice capture your zest for life, while orange flower, honeysuckle and jasmine express an underlying floral flirtation. Sun-bleached teak, patchouli and sandalwood root the scent, creating a perfect balance between
18
energy and calmness. FRAGRANCE MIST 1.6 fl. oz. $
8 3 gloss gorgeous
$
BODY LOTION 5.0 fl. oz.
STAY ON LIP STAIN
Two steps in one quick click of the pen: This innovative lip color goes on like a high-shine gloss, then wears to a rich stain that lasts hours
9
and hours more. Minty fragrance adds a fresh kick, in bella, lolli, pop and bare $
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MAGALOG march 30 - april 26
4
A dewy flush is easy with new shades of our iconic just pinched instant blush tint. Shedding heavy foundation for a more natural look? Ensure skin is ready with a calming moisturizer and for eye color, always, always go waterproof.
* 90% of users agree that calm & composed visibly reduces skin redness and blotchiness associated with flushing, blushing and flare-ups *of those who expressed an opinion
1 peachy spicy
2
1 just pinched
INSTANT BLUSH TINT NEW SHADES (spicy and peachy) Glides on smoothly and blends easily to provide a sheer wash of
7 2 calm & composed
natural-looking color. 0.14 oz. net wt. $
SUPER-SOOTHING MOISTURIZER This quick-absorbing, calming formula is
safe for sensitive skin. Super foods avocado and oat, shea butter and red algae combine for lightweight, oil-free cream that visibly reduces skin
16
redness as it moisturizes. 1.7 fl. oz. $
22
beauty
iconic
industria
surreal
exposure
3
entourage
3 keep it going
LONGWEAR EYELINER & SHADOW An innovative, multiuse eye color that's also long-wearing. Each compact features two
10
waterproof, gel-based shades that are buildable for extra intensity. $
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MAGALOG 5 ‘10
MAGALOG april 27 - may 24
CAMPAIGNS 8 & 9
ready
YOUR EXPRESS TICKET TO BRAZIL—INSIDE
5
Capture the energy of Brazil with sizzling shades and scents to match. If ever there was a time for vibrant eyes, now is it. Bake safely with a bronzer (not burn!) and be sure to protect lips too.
FLIRTY NEW FRAGRANCES FOR DAY AND NIGHT
MAKE
WAVES IN OUR SEXY SUIT (IT’S DESIGNED BY CARLOS FALCHI!)
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1
2
1 instant vacation mark. Rio Bikini
cabana
mod
ticklish
icon
3
FRAGRANCE MIST All the fun and playful days of Rio, captured with a blend of pitaya fruit, juicy kiwi,
16 1 instant vacation mark. Rio
coconut milk and exotic flowers. Beachy notes and sandalwood give the scent an earthy base. 50 ml $
Rhythms FRAGRANCE MIST
Rio's intense energy and sensuality inspired this vibrant floral blend, a combination of jasmine petals, coconut water,
16 2 color cream for eyes
peony, gardenia and lilac. As a base, vanilla, warm wood and amber lend an alluring warmth. 50 ml $
A
6
creamy shadow in shades inspired by Rio's vibrancy. The buildable formula allows for a range of coverage. Available in cabana, mod, ticklish and icon. $
24
beauty
4
prettied up
totally sweet
totally hot
totally bare
totally cute
amped up
shimmied up
5
4 glowdacious
ILLUMINATING POWDER gives face and neck a gorgeous glow in just one sweep. Multiple shades illuminate and brighten skin
12 5 totally balmed
tone for a natural dewy look. Long-wearing, oil-free formula. Available in prettied up, shimmied up and amped up. $
SPF 15 TINTED LIP BALM A minty balm packed with antioxidants and SPF. With UVA and UVB sun protection and a hint of color. Available in four
6
shades: totally cute, totally hot, totally bare and totally sweet. $
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MAGALOG 2 ’10
MAGALOG february 2 - march 1
CAMPAIGNS 4 & 5
GET
HOOKED
ON HOOK UPS! SPECIAL OFFER:
BUY 2, SNAG
1 FREE STYLE STRATEGIES
Hop on the plaid bandwagon with these flattering checks. Pair with delicate accessories for an ironic edge or go rebel with tough, black accents. This top works both ways, as does the ingenious biker bag that’s two bags in one.
HOT PICKS TO TAKE YOU
FROM WINTER
TO SPRING
BE AN
IT GIRL,
2
P.10
1
2
3 WEAR IT 2 WAYS!
1 all checked out top
This teal and white buffalo plaid tunic puts a springtime twist on traditional plaid. Tie it at the waist or tie it at the hips
28 2 biker bag
and blouse it. 100% cotton. Imported. $
A black, faux leather bag that can be worn two different ways. Fold the top over and
sling the long strap across your body or let the long strap hang and hook the short handles on your arm. 9" L x 1/4" W x 13" H (41/4" handle drop, 3/4" x 41"
30 3 soho shades
shoulder strap, 1" buckles) $
26
10
Oversize plastic glasses with UVA and UVB sun protection. Drawstring case included. Black only. $
fashion
4
6 5
4 leaflet earrings
12 5 twist my arm bracelet This coiled cuff 14 6 mark. have
Sleek, dangling earrings inspired by springtime. 3" L $
gives the appearance of a whole stack of bracelets. Expands and contracts to fit a range of wrist sizes. 2 1/2" W on wrist $
a heart bracelet
Lauren Conrad partnered with mark. to develop this bracelet. 100% of the net proceeds will be donated to the m.powerment by
12
mark. campaign, dedicated to help break the cycle of dating abuse and partner violence. 6 3/4" L (with 1 1/2" removable extender) $
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MAGALOG 3 ’10
CAMPAIGNS 6 & 7
29
FRESH FASHION
TRENDS TO TRY
GET HIPPIE CHIC! FREE HEADBAND OFFER INSIDE
introducing CITRUS BLOOM
hey, GORGEOUS, WHERE’D YOU GET THAT LIP GLOSS?
MAGALOG march 2 - march 29
3
Pretty, please! Feminine wiles run loose with these delicate fabrics and precious accessories. Start off with neutral hues, add intricate accessories and then top it all off with a fun, go-anywhere scarf. A vibrant, floral print pops. Fringe adds a flirty touch.
FIND OUT, P. 6
2 1
3
1 the nude look dress
29 2 arm candy bag A quilted faux leather
A neutral, color-block tank dress. 100% viscose. Imported. $
bag with chain strap. Available in beige with monochromatic stitching, or black with hot and light pink stitching. 14"L x 3 3/4"W x 9"H (10" shoulder strap,
28 3 vintage bloom ring A burnished brass and faux stone ring. Face measures 1 / " across. $14
adjustable to 18") $
28
13
fashion
4
5
4 modern metal necklace scarf
16 5 print condition 16
Lacy, filigree-stamped statement necklace. 21"L (with 3" extender) $
Texture, florals and fringe–all in one must-have piece. 97% cotton/3% elastic. Imported. 74" L x 24" W $
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MAGALOG march 30 - april 26
4
Our lineup is practically screaming for a pair of favorite denim jeans. Top them off with our violet tee and our tribal inspired accessories. The highly-coveted mark. messenger bag also makes a comeback this season in an earthy, natural hue.
1
3 2
4
1 very violet top
Violet reigns this season, and we specially chose this shade because it looks amazing against every skin tone (we swear!).
26 2 you're a natural bag A natural-colored, petite faux leather messenger bag that holds every essential and coordinates with everything. 12 / " L x 4" W x 11" H (40" shoulder strap) $28 3 layer them Plus, frill seekers, rejoice: These sleeves aim to please. 100% cotton. Imported. $
1
on necklace
4
Wear just the two longest strands or add in the third, with its cluster of bright beads, for an extra pop of color. single necklace: 17" L
16 4 mix me bracelets 14
(with 3" extender), double necklace shorter strand: 231/2" L (with 3" extender), double necklace longer strand: 34" L $
Everyone will think you scoured the markets in Marrakesh to assemble this set of 11 eclectic stretchy bracelets—we promise not to tell. $
30
MAGALOG 5 ‘10
MAGALOG april 27 - may 24
CAMPAIGNS 8 & 9
ready
YOUR EXPRESS TICKET TO BRAZIL—INSIDE
fashion
5
Somewhere between dainty and dramatic lies the perfect piece of jewelry—these pieces. The earrings look just as amazing with a white T-shirt as they do a playful, party dress. Ditto for the necklace. Part boho, part glam—totally on trend.
FLIRTY NEW FRAGRANCES FOR DAY AND NIGHT
MAKE
WAVES IN OUR SEXY SUIT (IT’S DESIGNED BY CARLOS FALCHI!)
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1
2
1 rock to the bead necklace
Stop scouring flea markets for the perfect antique find—this is it! Available in burnished silvertone with brown beads and in burnished brass with hot pink beads. 33"L (with 3" extender) $ brazilian bazaar earrings A tribal take
16 2
on the chandelier earring craze, these earrings are the perfect summer accessory for day or night. Available in burnished silvertone with brown beads
14
and in burnished brass with hot pink beads. 3"L $
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MAGALOG 5 ‘10
MAGALOG april 27 - may 24
CAMPAIGNS 8 & 9
ready
YOUR EXPRESS TICKET TO BRAZIL—INSIDE
5
In feminine silhouettes, playful prints are perfect for day and night. Dramatic and metallic, accessories are anything but subtle. Simply put, Summer 2010’s style can coax even the quietest wallflower out of her shell and into the spotlight.
FLIRTY NEW FRAGRANCES FOR DAY AND NIGHT
MAKE
WAVES IN OUR SEXY SUIT (IT’S DESIGNED BY CARLOS FALCHI!)
avm102212a01.indd 2
1/8/10 12:05:08 PM
3
1
4
2
1 brazilian beach bikini top This classic bikini silhouette and breathtaking print were created exclusively for the Carlos Falchi and mark. present Rio collection! The collection's signature ring detail is also featured front and center. Detachable straps. 92% nylon/8% spandex. Lining: 100%
22 2 brazilian beach bikini bottom
polyester. Imported. $
Alluring but not too revealing, this bikini bottom flatters all figures. Gold ring
22 3 getaway beach hat
details at hips help too. 92% nylon/8% spandex. Lining: 100% polyester. Imported. $
Rarely do the words glamorous
and practical describe the same accessory; but when it comes to this big brimmed hat, they do! Blue on one side, black on the other–either way it shields the
16 4 take me to rio bag
paparazzi and the sun. Reversible. 100% cotton canvas $
The shining star of the Carlos Falchi and mark. present Rio
40
collection, this blue, metallic carryall will have all eyes on you. Lined in the famous Rio Copacabana walkway pattern. 19 1/2"L x 141/2"H (9" handle drop) $
32
BEAUTY UTY
fashion
fashion
6
7
TREND REPORT SPRING SUMMER 2010
5
5 golden sandals
Forego flip-flops in favor of something far more stylish (and equally comfortable!) These gold, faux leather straps
wrap around the foot and ankle for a glam gladiator effect. They also feature the ring detail seen throughout the Carlos Falchi and mark. present Rio
26 6 flora dress
collection. Sizes 6-10 $
in our exclusive Rio-inspired print. Detach the coordinating bright blue slip and the dress doubles
34 7
as a chic beach cover-up. Dress: 100% polyester georgette. Slip: 100% polyester satin. $
rio ready mini bag Dazzle in any outfit with this super-chic mini bag. Doubles as a belt (and a conversation piece) Zip closure. 6 1/2"L x 1"W x 5"H (72" shoulder strap) $
20
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