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Sustainable Mobility and Strategic Spatial Planning

Cycling Murtosa & Cicloria – Leisure Cycling Trail in the Aveiro Lagoon

European Module 13 May 2010 Newcastle University

MOTA, JOSE CARLOS [University of Aveiro]

jcmota@ua.pt


Structure: • The future of Planning – Cycling??? • Cycling - Historical Framework • Cycling Murtosa Project - Portuguese Environment Agency (2006/08) • Cicloria (2009-2011) • Conclusions


The future of Planning – Cycling???

“Cycling is the new zeitgeist (time spirit)” Cycling Plus, 08


The future of Planning – Cycling??? A set of recent experiences in the field of cycling mobility [‘Murtosa Sustainable Mobility’ Project (2006/2008); ‘Cycling Murtosa’ Project (2008); ‘CicloRia’ Project (2009/2011); National Platform to promote

has illustrated the pertinence of the subject, particularly in its leisure dimension, and the opportunity that it raises to articulate a multiplicity of approaches and to promote a discussion on planning concepts and methods.

Cycling Mobility (2009); ‘Cycling to School’ Initiative (2009); ‘Lifecycle European project (2009/2010)]

Planning of Leisure Cycling can be an opportunity to articulate different scientific disciplines (mobility, environment, tourism/leisure, culture, health,…), to coordinate different public institutions (local authorities and central government), and to involve social and economy actors and communities.(my PhD)


Cycling - Historical Framework –Cycling: the way ahead for towns and cities, UE, 1999; –EU Green Paper on Urban Mobility, 2007 –International Organizations/ Networks – OMS – THE PEP, Eurovelo, Velomondial, Sustrans (UK), Vias Verdes (Espanha) –European Projects - BYPAD, UrBike, Baltic Sea Cycling, POLIS, Cyclocity,.. –Community bicycle program: Bicing (Barcelona), Velib (Paris), Bicincitta –Financing opportunities: Interreg IVC; Program "Europe Intelligent Energy“; FP7;


Cycling - Historical Framework • Local Policies – cycling infrastructures; • Community bicycle program – projecto BUGA em Aveiro (2000); Projecto Bute - Universidade do Minho (Nov. 2007); • Technical and Scientific Events Workshop Cycling Mobility (REFER, Out. 2007) • Social Movements & Events – Critical Mass Lisboa, Porto, Coimbra e Aveiro; Porto Bike Tour and Lisboa Bike Tour


Cycling Mobility & Spatial Planning Key Questions! • Cycling Mobility is in public agenda (mobility pattern, gas price, climate change, health, leisure) -> Can it be good for the economy? How? • Cycling Mobility Planning is seen (in Portugal and Europe) mostly as infrastructure planning - cycle paths & parking, without a spatial development concern -> fragmented projects… • Literature mostly dedicated to the effects of car dependence; engineering approach; comparative studies -> mitigation measures; -> concern with the management of mobility in the urban space; • Rural areas -> fragile economic structure; (knowledge about) natural, cultural & patrimonial resources; but fragmented interventions • Cycling and Rural Sustainable Development: new challenge?


Cycling Murtosa Project (2006/08) Portuguese Environment Agency • The development process and implementation of a sustainable mobility plan, within the framework of a broader programme promoted by the Portuguese Environment Agency, for a small municipally located in the Centro Region of Portugal (Murtosa). • The project’s aim is to provide some grounds for optimism about the role of spatial planning in delivering sustainable mobility and helping to find new development trajectories.


Cycling Murtosa Project Time, information and the resources

•To support the project, a network composed by 15 research centres (with different background -> civil engineering, spatial planning,‌) was established with the goal of supervising scientific and methodologically the tasks, which were geographically distributed according to the location of the case studies. •Due to the unusual length of time foreseen to develop the tasks (slightly over one year), the project consisted in an interesting challenge right from the start: although the promptness compelled by the process did not allow a deeper analysis and intervention that a conventional study of this nature conventionally suggests, the beginning of the new community support framework (National Strategic Reference Framework for 200713) demanded local governments to swiftly (re)design spatial development policies under new challenges and according to new community guidelines.


Cycling Murtosa Project Argument …the relevance of applying the idea of sustainable mobility (cycling) as a challenge for local development (specially in rural areas), for valuing natural resources, for supporting local culture and identity, promoting environmental friendly transports (namely bicycle) and exploring economic opportunities (all the way)… “Opening minds (“building bridges”), instead of opening roads (“cycle paths”)” Danuta Hübner - Commissioner for Regional Policy


Cycling Murtosa Project Concept • The concept of sustainable development, which combines a tri-dimensional approach (economic, social and environment), opened-up new perspectives in the way present problems are looked up. • Sustainable Mobility and Sustainable Mobility Plans are additional and more recent concepts and means which emerge mainly due to the recognised increasing need to overcome the restrictions of traditional approaches to mobility problems and move towards planning in a nonsectoral (integrated) and long-term (sustainable) way of designing healthier and more sustainable communities. • Thesis -> Is CYCLING MOBILITY an opportunity to promote a SUSTAINABLE DEVELOPMENT STRATEGY (IN RURAL AREAS)?


Cycling Murtosa Project mobility -> new motivations Learn ‌-Shopping-‌

(Cultural/ Scientific Tourism)

Motivations mobility

Leisure and health

Home-School

Sport (run)

Home-Job regular/daily

occasional


Cycling Murtosa Project Why Murtosa? Murtosa was one of the selected municipalities to be part of the innovative project and presented interesting and unique conditions to sustain a new mobility planning approach: – i) mobility pattern based on soft modes (11% uses bicycle, 1% in Portugal); – ii) bicycle is used mainly by young people (school – more that 50% of students); – iii) favourable topography and environment conditions - close to the lagoon (with a high tourist and leisure potential); – iv) the municipality was committed to improve cycling infrastructure (paths and parking).


Cycling Murtosa Project Methodology • From a methodological viewpoint, a basic concern from our research group of the University of Aveiro was the development of a strong conceptual support with the principals of spatial planning applied to the context of sustainable mobility as a guiding frame of reference. • Following Healey (1999, 2003), a social-constructivist, multidisciplinary and relational approach was conducted, consisting both in the development of useful (and applicable) knowledge for local government and other agents involved in the design of local strategies and in nourishing the capacity to mobilise agents for collective action.


CONSENSUALIZATI ON PROCESS

The methodological approach was thus divided into three distinct but complementary stages: i) Definition of the main agenda of principals and concerns around which the sustainable mobility policy could be designed; ii) Design of a guiding frame of reference able to scientifically support the concepts of sustainable mobility and sustainable mobility strategy/plan. iii) Territorial analysis based on information available regarding the municipality, field work and interviews conducted to local/regional agents ranging from social and economic to political field


Cycling Murtosa Project Methodology -> strong interaction with the Portuguese Environmental Protection Agency and the other research centres, through both informal ways and the realisation of national and regional workshops (double learning process – at the local and at the national level)


Cycling Murtosa Project Methodology


Cycling Murtosa Project Methodology and Results How we did it: • • • • • • • • • •

Problems/Potentials Theoretical Framework Vision Objectives Strategy Stakeholders involvement Proposals Communication Impact Actions


problems/potentials • Erosion of traditional economic activities (agriculture and fishery) • No mobility problems • Tradition in cycling • Lagoon – natural cycle paths • Fauna and Flora (Biology Resources) • Traditions linked to lagoon


Cycling Murtosa Project

INSTITUTIONAL FRAMEWORK 3. Promote Cycling Mobility through leisure activities

2. Activities to mobilize for Cycling Mobility

T SUPPORT CYCLING O MOBILITY INSTITUTIONAL FRAMEWORK

1. Support and service activities

SUPPORT CYCLING MOBILITY

Theoretical Framework

4. R&D activities

Based on the concept of sustainable development, which combines a tri-dimensional approach (economic, social and environment), the theoretical framework opened-up new perspectives in the way present problems are looked up-on. In this sense, the concept of Cycling Murtosa emerged as a combination of the following issues: –Development of a network of infrastructures and service activities (cycling paths, parking, equipments, services); –Improvement of activities to mobilize Cycling Mobility (directed to: child and young, active & enterprises, families, and tourists); –Promotion of Cycling Mobility through leisure activities (entertainment, services, information, organization); –Development of R&D activities (certification, innovation,…) ; –Definition of a new institutional framework (national, regional and local level)


Cycling Murtosa Project Vision

throughout new pathways, towards the future


Cycling Murtosa Project

Stimulate safe soft mobility (walking & cycling)

Objectives

Knowledge of the environmental , cultural, patrimonial and scientific potential

Articulation and connection with similar international experiences

Strenghtening the local people’s sense of belonging

Value economic potential of cycle tourism Engagement and mobilization of local actors


Cycling Murtosa Project Strategy Qualify cycling mobility in urban areas • Develop Cycling Network System & Logistics (Security/Repair/Maintenance) • Improve a cycling culture (Schools – Curricula) & Enterprises

Value cycling mobility for recreation and tourism purposes •Development of cultural & scientific activities (involving researchers, cultural agents, sport associations,…) •Logistics to support (facilities – information, logistics, hotel,…)

National and International Networks of Cycling Mobility •Regional Cycling Network •National Network for Cycling Mobility •Join International Networks on Cycling Mobility (ex: INTERREG)

Complement regional tourism with facilities for cycling mobility •Mobilize the regional tourism actors for the promotion of cycling mobility and cycle tourism

Design a new Institutional Framework to support Cycling Mobility • Organization of Local Authority to support Cycling Mobility

• Forum “Murtosa Ciclável”


Cycling Murtosa Project Stakeholders involvement During the process we have involved the community (in general) and key actors (in particular) creating a network involving the – Secondary Schools – National Association of Bicycle Manufacturers (to promote the use), – BIORIA (a successful project on ecotourism) – Biology Department of the University of Aveiro (to develop ecotourism activities) – INOVARIA (a cluster telecom agency which will promote ICT in cycling activities).

industry education knowledge technology


Cycling Murtosa Project Stakeholders involvement

Public meetings – Present “Cycling Murtosa” Project; – Involve people; – Stimulate development of new local enterprises; –…


Cycling Murtosa Project Stakeholders involvement Public meetings • Schools -> Workshop – Present “Cycling Murtosa” Project – Get contributes from young students -> involved parents – Stimulate new cycling or walking trips in Murtosa – Self-esteem


Cycling Murtosa Project Proposals Cycle Path System: cycle paths, parking, showers, signing,‌ Regulations: Cycle Paths typology (segregated or shared) and pavements


Cycling Murtosa Project Proposals RESOURCES (FAUNA E FLORA, CULTURE AND PATRIMONIAL), + TOURISM ENTERPRISES – ENTERTAINMENT ACTIV., HOTELS AND RESTAURANTS

TRAINING (BICYCLES - CTC; ECO-TOURISM – Tourism Professional school)

ENTREPRENEURSHIP/STARTUP BUSINESSES (articulation with hotel & restaurant)

+ ENTERTAINMENT ACTIVITIES (SPORT, CULTURE, NATURE,…) + SUPORT SERVICES (CYCLE GARAGE, POLICE, HEALTH) + INFORMATION - GPS, WWW, ITINERARIES BROCHURES + CYCLING PATHWAYS

ATRACT INOVATIVE ENTREPRISES OF BICICLE SECTOR (ABIMOTA)

RESEARCH - BICYCLE/TOURISM/PLANNING> UA (Spatial Planning, Tourism, Culture&Languages, Biology, Design, Civil Eng., Mechanic Eng.,…) + ABIMOTA


Cycling Murtosa Project Communication


Cycling Murtosa Project Impact on the media



Cycling Murtosa Project Impact


Set-2008

Cycling Murtosa Project Action


by the end of 2008 three municipalities (Murtosa, Ovar and Estarreja) and the University of Aveiro, were involved in the preparation of a new project involving 1 million Euros -> approved by national government in a national innovation programme contest


‘mudar o padrão de mobilidade urbana afirmando, de modo criativo, o potencial da região de Aveiro para a promoção dos modos suaves de mobilidade’

CICLORIA ESTARREJA | MURTOSA | OVAR

UNIVERSIDADE DE AVEIRO

European funds - QREN/POVT Urban Development Innovative Actions – Urban Mobility


CicloRia Project • This project is being developed in the context of a national programme supported by European funds - QREN/POVT – Urban Development Innovative Actions – Urban Mobility – and aims to create the conditions to promote and develop leisure cycling mobility in the Aveiro Lagoon Region


CicloRia Project • The approach proposed in that Project stressed the need to articulate different scientific disciplines (land use planning, tourism, biology and geology, environment, education, culture, design and communication, telecommunications, mechanic and civil engineering and health) to define an adequate and articulated framework of initiatives that aims to: – Promote the use of the bicycle in the region, specially in a leisure and tourism perspective, but also in a promotion of healthy life styles; – Organize and structure the physical elements of the territory with special leisure and tourism amenities; – Value natural, cultural and patrimonial resources and the scientific and empirical knowledge that the region (institutions and people) have produced; – Mobilize the technological knowledge (specially mobile technology) to help innovative ways of enjoyment of the territory resources; – Promote the development of R&D linked to the bicycle, specially in the technology, design, materials and energy; – Stimulate community involvement, specially the educative community and social and economic stakeholders in the design and implementation of the project.


PROJECT ‘CICLORIA’


• A recent study published by the European Commission about the economic impact of cycle tourism at the European level (THE EUROPEAN CYCLE ROUTE NETWORK EUROVELO - CHALLENGES AND OPPORTUNITIES FOR SUSTAINABLE TOURISM, 2009) concluded that it represents about 2.8 billion trips/year, 26 million tourist trips and 54 billion Euros/year. The same study estimates that Eurovelo (Cycling European Network - consisted of twelve transcontinental trails, with a total of 66.000 Km, 75% already built (http://www.ecf.com/3188_1)) represents 12,5 million travellers, with an economic impact of 4.4 billion Euros.


Partners

PROJECT ‘CICLORIA’

• Lagoon - a ria de Aveiro como elemento comum, apesar de disporem de elementos naturais com características diferenciadas, com percursos ribeirinhos, marginais à ria, percursos rurais (Baixo Vouga lagunar), mas partilhando o seu elevado valor ambiental;

• Urban development pattern - a ocupação urbana nos três municípios apresenta um padrão semelhante, sendo caracterizada por uma ocupação dispersa de média/baixa densidade (à excepção dos centros urbanos, sede de concelho), com orografia semelhante, esbatendo a noção de fronteira entre os municípios.

Mobility pattern - padrão semelhante de mobilidade, com um peso significativo dos modos suaves nas deslocações casa-trabalho ou casa-escola.

• Public investment in cycling - um esforço de dotação, nos seus territórios, de condições para a utilização da bicicleta, o que permite equacionar uma visão integradora das abordagens, reforçando uma perspectiva de rede ciclável supra-municipal.

The University of Aveiro - a Universidade de Aveiro tem estado envolvida no desenvolvimento de um vasto conjunto de projectos de investigação sobre os municípios em causa (Mobilidade Sustentável Murtosa)


Proposals

PROJECT ‘CICLORIA’

The project is already being implemented, specially the proposals of: •

• • • •

Building a circuit of river cycling pathways, with scientific information about the fauna, flora, culture and patrimonial resources of the lagoon and surroundings (produced by the Biology Department of the University of Aveiro/Oporto) and with a network of entertainment activities (sport, culture and nature); Offering a community bicycle programme, with the adequate information support - gps, www, itineraries, brochures; Developing specific software for GPS incorporating environmental, cultural and patrimonial knowledge of Murtosa, involving ICT enterprises and Aveiro University; Promoting the adequate support services (Cycle Garage, Touristic Guides, Shops, Police, Health) involving local institutions and stimulating entrepreneurship/startup businesses. Articulating the project with School curricula, stimulating students to use the bike as a tool to discover their place (municipality/lagoon) supported by scientific and cultural knowledge and improving their sense of belonging and reinforcing their identity;


PROJECTO ‘CICLORIA’

ARTICULAÇÃO DISCIPLINAR

DESPORTO SAÚDE

INSTRUMENTOS: POLÍTICAS, PRORAMAS, PLANOS, PROJECTOS E ACÇÕES

QUADROS INSTITUCIONAIS

CULTURA E ARTE

GERONTOLOGIA

MECÂNICA ENERGIA

PAISAGISMO

BICICLETAS

AMBIENTE EDUCAÇÃO

PLANEAMENTO TERRITÓRIO / MOBILIDADE CICLÁVEL

DESIGN BICICLETAS/ EQUIPAMENTOS

APOIO

SENSIBILIZAÇÃO

FAUNA E FLORA

TELECOMUNICAÇÕES

INFRA. CICLÁVEIS

MÓVEIS

(PAVIMENTOS)

TURISMO

MOBILIDADE CICLÁVEL COM MOTIVAÇÃO LAZER E TURISMO

‘CLUSTER DA BICICLETA’


QREN POVT

DGOTDU

ICNB

CP

PLATAFORMA

OBESIDADE

ARTICULAÇÃO INSTITUCIONAL

INTERREG IVC

ASSOCIAÇÕES DESPORTIVAS

AGENTES ECONÓMICOS

ESCOLAS

CCDRC

EUROVELO

AECV/ APCV

ASSOCIAÇÕES CULTURAIS

ANSR

IMTT ANMP

PROJECTO ‘CICLORIA’

AUTARQUIAS LOCAIS ESTARREJA OVAR MURTOSA

OPERADORES TURÍSTICOS

UA

REGIÃO HIDROGRÁFICA

CENTRO

CIRA

CIRDL

REG.AVEIRO R.DÃO LAFÕES

TURISMO CENTRO

INSTITUIÇÕES OPERADORES DE SC&T TRANSPORTE (UA,…)

POLIS RIA MOBILIDADE CICLÁVEL COM MOTIVAÇÃO LAZER E TURISMO

INOVARIA ABIMOTA

FPCUB


MURTOSA, OVAR E ESTARREJA

ARTICULAÇÃO TERRITORIAL

PROJECTO ‘CICLORIA’ EUROPA

BICO/RIBEIRA PARDELHAS

PORTUGAL RIA DE AVEIRO

VOUGA / DÃO LAFÕES


METODOLOGIA

PROJECTO ‘CICLORIA’ SIG Ria de Aveiro & Dão Lafões

AVALIAÇÃO SISTEMA MOBILIDADE CICLÁVEL

Avaliação estudos produzidos para a área (Investigadores UA)

CICLORIA

Estudo Fauna/Flora . Estudo Património/Cultura

Levantamento de Campo

Casos de Estudo Nacionais e Internacionais

Conferência/Workshop Mobilidade Ciclável

SIG Cicloria

Site/Blogue e newsletter

Definição e Organização de Circuitos Cicláveis Temáticos

Programa de Animação (Agentes Locais)

Boas Práticas (Circuitos Cicláveis, Programa de Animação e Pedagógico)

Festival Ciclável da Ria de Aveiro

Execução das Obras Ciclovias (Áreas Piloto)

Programa Pedagógico (Escolas)

Folheto/ Brochura/ Guia

GPS

Projectos da Rede de Ciclovias da Ria de Aveiro

Oficina na Escola

Aquisição de Bicicletas e Sistema de Bicicletas Colectivas Cicloria


SITE / BLOG



COMUNICAÇÃO

PROJECTO ‘CICLORIA’

PROJECTO - CICLORIA

Collaborative project http://cicloria.blogs.sapo.pt/ http://turismociclavel.blogs.sapo.pt/ Email: mobiciclavel@csjp.ua.pt


CYCLING IN SCHOOL


INTERVENÇÕES NA ESCOLA – OFICINA NA ESCOLA CARTA DE INTENÇÕES

E S CO L AS re s po ns á v e is A u la s d e c o nd u çã o s e gu ra A t e lie rs de se n sibiliza ç ão a m b ien t a l Of icina s d e m an u t en ç ão Jo g o s p e d a g óg ico s O te rritó rio p e lo o lh a r d as cr ia n ça s D e m o n st ra çã o ra d ic a l P ro g ra m a pe d a g ó gico C ircu ito d e at e lie rs

1º C EB x x x x x

2º CEB x x x x x

3º CE B x x x x

e d uc a ti v os x x x

x x x

x

x


LEISURE CYCLING ACTIVITIES


PROGRAMAS DAS ACTIVIDADES DE ANIMAÇÃO PÚBLICO-ALVO: TIPOLOGIAS


PROGRAMAS DAS ACTIVIDADES DE ANIMAÇÃO FESTIVAL CICLÁVEL


PROGRAMAS DAS ACTIVIDADES DE ANIMAÇÃO TURISTAS origem motivação

desporto

económicos

associativos

regional

nacional

internacional

dedicado

participante

1º CEB

2º CEB

3º CEB

responsáveis educativos

ES COLAS

actividades lazer

FESTIVAL CICLÁVEL Festival ciclável: circuito de bicicleta entre os 3 concelhos Festival itinerante com grupos organizados locais, habitantes e visitantes * Actividades a integrar no festival

LOCAIS habitantes agentes mobilidade diária

MATRIZ DE ACTIVIDADES

x x

x x

x x

x x

x x

x x

x x

x x

x x

x x

x x

x x

x x

x x

OUTRAS ACTIVIDADES Oficina de actividades lúdicas e pedagógicas em família * Encontro nacional de bicicletas Workshop de reparação de bicicletas * x Workshop de decoração de bicicletas e acessórios * Acções teatrais * Inquéritos para identificação de padrões de mobilidade x Passeio pedestre para séniores * Passeio de bicicleta para séniores * x Bicicletas para pessoas com necessidades especiais * x Publicitar o Cicloria em iniciativas desportivas em curso Encontro informal para agentes económicos locais Encontro informal para promotores turísticos Divulgação em mostras internacionais específicas Criação de uma marca global identitária Criação de uma marca infantil Criação de uma marca internacional Feira da bicicleta * x "Carimbo cicloria" para postos aderentes Mostra tecnológica x Rotas temáticas: gastronómicas, histórico-culturais, etc * Entrevistar figuras públicas x Velo-café:exposição de publicações temáticas no comércio local Geocaching Divulgação em imprensa *

x x x x x

x

x

x

x x

x x

x

x

x

x x

x x

x x

x x

x x x x x

x x x x x

x

x

x x x x x

x

x

x x x

x x

x x

x x

x x

x

x

x x

x

x x x x x x x x x x

x x

x x x x

x x x x

x x x x

x x

x x x

x

x


PROGRAMAS DAS ACTIVIDADES DE ANIMAÇÃO OFICINA DE ACTIVIDADES LÚDICAS E PEDAGÓGICAS EM FAMÍLIA

Promover a autonomia de miúdos e graúdos na utilização da bicicleta, Promover a autonomia de miúdos e graúdos na utilização da bicicleta, proporcionando momentos de diversão proporcionando e aprendizagem em família momentos de diversão e aprendizagem em família


PROGRAMAS DAS ACTIVIDADES DE ANIMAÇÃO ENCONTRO INFORMAL PARA PROMOTORES TURÍSTICOS

Proporcionar o contacto com o Projecto Cicloria a agentes económicos externos e com as dinâmicas económicas que gravitam em redor


CYCLING NETWORK



IDENTITY & LOGO


PROPOSTA 1/ DESDOBRAMENTO

Conceito - Ria de Aveiro Imagem - Transformar a palavra Ria em espelho de água. Letra A (da palavra RIA) alterada - semelhança à letra V - alusão à palavra Civlovia Cores - 1 (cor + rede de cor) Submarcas - alteração de cor + nome de concelho/troço Tipo de letra - Avenir LT


5. LOGÓTIPO/IDENTIDADE PROPOSTA 1/ APLICAÇÕES


5. LOGÓTIPO/IDENTIDADE PROPOSTA 2/ DESDOBRAMENTO

Conceito - Bicicleta Forma - Elemento de bicicleta transformado em forma gráfica básica. Texto RIA a bold para facilitar a leitura. Cores - 1 Submarcas - alteração de cores + nome de concelho/troço Tipo de letra - Gotham HTF


5. LOGÓTIPO/IDENTIDADE PROPOSTA 2/ APLICAÇÕES


5. LOGÓTIPO/IDENTIDADE PROPOSTA 3/ DESDOBRAMENTO

Conceito - Movimento de roda de bicicleta Forma - As letras "c" (da palavra cicloria) foram rodadas 45º em sentidos opostos. Cores - 1 Submarcas - alteração de cores + nome de concelho/troço Tipo de letra - Gotham HTF


5. LOGÓTIPO/IDENTIDADE PROPOSTA 3/ APLICAÇÕES


BICYCLE CLUSTER


Bicycle in Aveiro Region ECONOMIC

THE PLACE

THE OPORTUNITY

Economic potential of bicycle cluster

Ria de Aveiro (Lagoon)

CICLORIA and cycling mobility projects

Take advantage of different projects

New Environmental paradigm

Knowledge in the region (University/ Enterprises)

Tradition (Cycling industry; cycling use) and identity (

Leisure Cycling in Europe (EC, 2009)

Orografic conditions


“CLUSTER”?

Actividade de Suporte

Actividade Inputs básicos (matéria-prima)

Actividade Central

Actividades a montante

Actividade Complementares

Actividades a jusante Actividade Inputs complementares


CAR CLUSTER

O CLUSTER AUTOMÓVEL

Infra-estruturas Concepção, construção, operação e manutenção Vias inter-urbanas

Serviços

Vias rurais/locais

Assitência Técnica Venda de Acessórios

Vias urbanas

Venda

Aluguer

Componentes Peças metálicas Pneumáticos

Automóvel

Turismo/ Restauração Componentes Mecânicas Motor

Desporto automóvel Publicidade IMTT´s

Equipamentos eléctricos

Electrónica

Vidros

Sinalização de tráfego

Venda de Combustíveis Transportes públicos

Multimedia

Cablagens

Plásticos

Obras de arte

Pronto socorro

GPS

Baterias

Têxteis

Seguros

Apoio ao transp. público

Ambulâncias

Sistema de saúde

Inspecção auto

Polícia/Justiça

Transporte público

Electrónica / Informática

Estacionamentos

Escolas de condução Instituições financeiras

Indústrias Subsidiárias Fileira dos combustíveis

Metalurgia

Química

Telecomunicações

Guias, mapas

Gadgets diversos

Fonte: Castro, E.(2009) Conferência CICLORIA, UA


The Concept -> Objectives

APOSTAR NO PRODUTO INDUSTRIAL “BICICLETA” E EM MODELOS INOVADORES DE ORGANIZAÇÃO E GESTÃO DE SISTEMAS DE MOBILIDADE CICLÁVEL

Bicycle of the future Leisure Cycling Top Quality Cycling Mobility Management


NATIONAL CYCLING TRAIL?


um desafio (final) aos municípios presentes a ligação à rede

europeia de baixa velocidade (‘Eurovelo’) ‘esquema ciclável nacional’ que articule (do ponto de vista espacial, funcional e institucional) os diferentes projectos cicláveis municipais


CONCLUSIONS


Conclusions Cycling as an opportunity to: • Use the local cycling dynamics to open new opportunities for local economic development; • Stimulate regional firms – ICT Cluster, Bicycle manufacturers, Tourism Operators,… - to develop new services & products; • Improve the creation of new knowledge based service SMEs (entrepreneurship contest); • Stimulate local people (specially students) to use the bike as a tool to discover their place (municipality/lagoon) supported by scientific and cultural knowledge; • Improve their sense of belonging and reinforce identity; • To link to the world (learning networks); • Opening new ways of thinking about place-based development strategies; • Planning methodology –> Leisure Cycling!


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