Brand Statement COMPANIONSHIP - CAMPING - CONSERVATION O ur co mpa ny is buil t on the idea that being outside k eeps us al i ve . We ex pl o r e . We bo nd w i th eac h other. We hav e a deep lov e of na t u r e . We of fe r mo r e t ha n camping gear. Field Soc iety deliv ers a c ampin g ex pe r ie nce fr o m t e nt s to c ampgrounds. We fill your k napsac k an d s e n d yo u o n a l ife chang ing trip. Join us on our jour ney to the grea t ou t door s .
Departments 01
Logo Standards
02 Typography 03 Color Palette 04 Business Standards 05 Marketing Standards 06 Locations 07 Products 08 Photography Style
FIELD SOCIETY
BRAND MORALS
I took a walk in the woods and came out taller than the trees .
01
LOGO STANDARDS
14 Pixels 1.7327 D ia me t er 143 Pix e ls X 51 Pix e ls
152 Pixels X 187 Pixe l s
0.4964 Inc he s
F ut ur a S t d H e av y 14 Po int
75% O f Or i g i n al
50% O f O r i g i n al
S mal l e st Al l o we d S ize 25% Of Or ig inal
38 Pixels X 46 Pixels
01
Yes
No
DO’S AND DON’TS
X
X X X X
Field Society Type Standards
Our company strives to achieve brand recognition through unity of color, type, and style. Our morals badges, along with our logo are not to be changed. The “scout” feeling we promise is best illustrated though the use of our full range of colors.
02 Typography
02
TYPE STANDARDS
P RIMARY TYP EFA CE S ECO N D ARY TY P E FAC E
FUTURA STD
MEDIUM
AB CDE F G H I JK L M N OP QR S T U V W XY Z a bcde f g h ijk l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 90
FUTURA STD
B O LD
AB C DEF G H I J K L M N O P Q RST UVW X Y Z a bc d e fg h ijk l m n o p q rs t uv wxyz 12 3 4 5 67890
SantElia Script
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
12 3 4 567 8 90
03
Mossy Green
C PMS 104U M R 157 Y G 141 K B 056 #9C8D38
Scout Red
C PMS 206U M R 225 Y G 064 K B 099 #E14063
039 036 095 008
006 090 047 000
COLOR STANDARDS
Midnight Blue Pantone c olors may be, and are enc ouraged to, layer together to add texture and v ibranc y to the brand.
Camp Plaid
C PMS 2767U M R 075 Y G 074 K B 097 #4B4A61
074 069 041 026
Buttered Popcorn PMS 1205U CC R 225 M M G 227 YY B 147 KK #FFE393
001 006 090 090 050 047 000 000
Color 03
04 36 PIXELS
61 Sc ou t C amp Road Roc k vi lle, RI 02873
FIELD SOCIETY
401. 449. 5730
BUSINESS STANDARDS
21 PIXELS 11 PIXELS
23 PIXELS
24 PIXELS
11 PIXELS
36 PIXELS
36 PIXELS
16 PIXELS
SUSA N BISHOP CE O 401.449- 57 3 0 6 1 SCOU T CA MP R O A D
ROC KVILL E, RI 028 7 3
55 PIXELS
FIELDSOC IET Y.COM
24 PIXELS 03 PIXELS
03 PIXELS
61 Sc ou t C amp Road Roc k vi lle, RI 02873
FIELD SOCIETY
401. 449. 5730
04
10 PIXELS
BUSINESS STANDARDS
10 PIXELS 61 S co u t C a m p Ro a d Ro ckvi l l e , RI 02873
Field Society Business Standards
F I E L D SOC I E TY
All business documents use tracking set to 100. The
4 0 1 .4 4 9 .5 7 3 0
Futura Std Medium with the 10 PIXELS
complete logo is used in a repeating patter n with the standard diamond, or alone framed by the diamonds.
26 PIXELS 27 PIXELS
Follow the measurements for proper spacing and unity.
27 PIXELS 40 PIXELS
178 PIXELS
05 Facebook Page
Field Society COMPANIONSHIP CAMPING CONSERVATION
MARKETING STANDARDS
Mobile App
05
Store Tags
FIELD SOCIETY MORALS COMPANIONSHIP - CAMPING - CONSERVATION
Morals Poster
Matchbox
MARKETING STANDARDS
05
Our location
06
Locations
06
Field Society Location Standards
Sto re f r o n t l oc a t io ns sho ul d a ll cr e a t e t h e s a me se nse o f w a r m t h a n d o ut d o o r sy a tmosp h e r e . Wo o d , g r e e ne r y, f a b ri c s, a n d o pe n she l ving ma k e t h e g ue s t fe e l co mfo r t a b l e a n d m or e l i k e l y t o p ur cha se th eir c a m p i n g g e a r fr o m Field S o c i e t y. Each l o cat io n w ill h a v e t h e s e sa me e l e me nt s, b u t a r e e n c our a g e d t o use a lter n a t e a r r a ng e me nt s fo r u niq ue l a y o ut s .
LOCATIONS
07
PRODUCTS
Our Full Range Of Camping Gear
07
Products
08
Yes
PHOTOGRAPHY STYLE 07 PRODUCTS
Field Society Photography Standards
Field Society photography should all have the same feeling. One of nostalgia, layered war m color, outdoor
Yes
textures, and a general moder n camp feel. Our brand gives a nod to old time camping, but remains in the here and now, on the pulse of what our customer is looking for. We pride ourselves on being on the forefront of camp fashion, while still bringing the essence of the classic camp experience.
08
PHOTOGRAPHY DON’TS
Field Society Photography Don’ts
The stereotypical camp experience is not what Field Society is about. We provide a more traditional experience,
No
full of texture and war mth. Bright colors should be avoided. Our palette is more muted and ear thy. Over the top expressions are also not allowed. Our campers, while happy and excited about their experience, are not over tly emotive in their reaction.
No
We must take adventures in order to know where we truly belong
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Happy Trails