During my university second year I worked individually on a project for New York shoe brand, LUP. My task was to design a shoe that would stand out on the UK shoe market, competing as a high end, quality product. I have taken inspiration from the Black Rhino for my final designs, developing on their iconic horns and thick skinned appearance in a way that will display durability, strength and style to consumers. My final proposals offer a view on how this style can be used to create a sports shoe, a walking boot and also as a casual shoe.
Create a shaver and an image that would attract the ‘generation Y’ to Philips shaving products. We proposed that Philips partner up with a brand that focuses on this audience, and create a product using both of the companies expertise. We offered two examples of how this could work, one for Philips/Lynx (Axe) and another for Philips/Topman. Philips/Axe shavers are now on sale in the US.
Consumer
Brand
On average this consumer would start shaving at 15.
83% of this market are not brand loyal.
Few between 15-21 could actually grow a ‘full’ beard.
High Cost - ‘Mum’ would
usually buy the shaver, and she didn’t believe the price of a Philips shaver represented the amount of use it would recieve.
Influence
Father Figure - Teenagers appear less influenced by the shaver their Dad uses and more towards media influences.
70% of parents would ask what brand their child wanted before purchasing.
Scale-back Product
‘Tone down’ the technical aspect of the product, as fewer settings are required.
Making it cheaper and more accessible.
New Brand Image
To efficently reform the image of Philips shavers partner up with a brand that focuses entirely on this consumer. Without losing the product quality which Philips has a good image for.
Influence
65% of Mums would buy Gillette, with only 25% saying they would buy Philips.
Use a fashion influence to reflect the consumers personality more actively.
CAD In this project I was assigned to choose an object and model each part to scale in Solidworks. I modelled my bedroom lamp which consisted for 22 pieces, and then rendered the final design using Keyshot.
From March ‘13 I was taken on as an intern at Plowman Brothers, a company that designed a range of Argricultural, Rail and Livestock equipment for clients across Europe and parts of Africa. From the start I worked on my own projects for clients including Morrisons. I designed aerodynamic Livestock Containers and parts for show motorbikes. Inbetween client projects I would create precise technical drawings for the design engineers, and also detailed wire diagrams that went into customer purchase packages.
*A Fuel saving in the region of 5-7% would be expected.
This year I will be entering the RSA design competition. I have chosen to work on the ‘Re-invent the Toilet’ brief. My proposal is to design a community toilet for Peri-Urban districts around the world, that can adapt to the environment of the district, offering a long term sanitation solution.
Design a community toilet and service for Peri-Urban disticts that respond to immediate sanitation issues, whilst supporting community growth.
AIM
Carbonisation process that converts human waste into energy.
Peri-Urban Communities
Loughboroughs Development
My design is a blueprint that can be adjusted to best suit the requirements of the communities. Eg, Materials, Size, Manufacture methods.
Product
Each ‘unit’ will be made seperately, and can be attached to more units depending on the communities population.
Service
Small community group hired and trained.
Toilets will be maintained. Waste will be controlled and treated using Loughborough’s system.
Bi-product distributed into the community as fuel.
Treated waste will then be sold. Generating an income for the community.
Freelance 5 Months after completing my placement with Plowman Brothers they contacted me and asked if I could create them a new company logo. The logo was to be based around a Hereford Bull, and simplistic in style. I have also worked on logo designs for two other companies.
Model Making As part of our Philips project we created a to scale model of our Philips|Lynx design proposal. We used a rapid prototyping machine to create the form, and then took advantage of a variety of finishing techniques to complete the look.
New Value Spaces This is a glimpse at the project I am currently working on for Philips. We are aiming to create a ‘new value meal space’ for the South Korean market.
Thank You, For further examples of work please contact me by phone or email. 07426633216 Jordan.Coulson.jc@gmail.com