Johnson County Park and Recreation District
50 Plus Department
2021 Sponsorship & Giving Opportunities
The 50 Plus Program’s mission is to provide unique opportunities and lifelong memories that inspire a healthier community. 50 Plus has been serving the needs of the metro area’s active older adults since 1971 - that’s 51 years! Everyday our programs are making a true impact on the people in our community but don’t just take our word for it...
Who We Are
"You all have made my year! The multi-talented and creative skills of JCPRD staff I've encountered through virtual programs this crazy year has been impressive. Thanks for all you do. Keep it up!"
“Thank you for doing such a wonderful job of making NHB so lovely! One of the best experiences of my life! Warm regards.”
In 2019, when running at full capacity, we provided approximately 1,000 recreational opportunities to 20,000 participants who engaged with us 55,000 times. In 2021, programs ran at limited capacity for much of the year. However, we were still able to connect with the older adults of Johnson County by offering 800 in-person programs to just over 7,000 individuals who participated more than 23,000 times. Additionally, approximately 2,600 people engaged with us more than 4,000 times through 150 virtual programs. The 50 Plus Department provides a wide range of both virtual and in-person classes, events, and programs throughout Johnson County. Below is a brief snapshot of what we offer. For a complete listing visit www.jcprd.com. • Classes: Participants benefit from wellness and fitness programs, dance classes and performances, fine arts lessons, computer classes and socializing in various other activities. • Special Events: Step Into Wellness, Veterans Day Celebration, Senior Follies and Regional Pickleball Tournament. • Day Trips: From nature walks to historical adventures to theatre productions, our participants live adventurous lives. • Domestic and International Travel: Recent destinations included Spain, England, Costa Rica, Germany, New England, Egypt and Italy, just to name a few. • Virtual Programs: All the benefits of our in-person programs from the comfort and convenience of home.
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Be VISIBLE! Get INVOLVED! Generate NEW BUSINESS! Sponsor Johnson County Park & Recreation District’s 50 Plus Program! The 50 Plus Department provides the opportunity to not just promote your business with unique and affordable advertising, but also to invest in the programs in your community! This is your chance to meet this influential demographic of Johnson County.
Sponsorships benefit your business by: • • • • • •
“The JCPRD team is terrific to work with and offer incredible events for the Johnson County (50+) residents to engage in. The program truly offers something for everyone and sponsorship provides new opportunities to reach people.” Judy B., Westchester Village of Lenexa Marketing Director
Without the support and dedication of our business community, the 50 Plus Department would not be able to provide the quality recreational services our citizens enjoy today. On behalf of the entire staff, thank you for taking the time to review the 50 Plus Department Sponsorship information. We are committed to working with you one-on-one to create a mutually beneficial partnership between your business and our organization. Whether it’s a complete sponsorship package or an individual item, the opportunities are endless!
How Do You Benefit?
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Increasing the value of your advertising dollars. Achieving name recognition with this influential population. Developing future sales through personal contact with potential customers. Maximizing exposure to your target market. Associating your brand and business with one of the top park and recreation agencies in the nation. Making a positive and beneficial contribution to your community. Market beyond your doorstep - we program throughout Johnson County.
If you have questions feel free to call or email us at any time. Kate Buenger Sponsorship Specialist 913-826-3016 kate.buenger@jocogov.org 7900 Renner Road Shawnee, KS 66219
Libby Scarborough Recreation Specialist 913-826-3160 libby.scarborough@jocogov.org 4850 Rosewood Drive Roeland Park, KS 3
Department Wide Sponsorship Opportunities and Benefits Partners $5,000
Leaders $3,000
Supporters $1,000
Recognition for one year on JCPRD 50 Plus Home webpage with…
Logo & Link
Logo
Company Name
Individual recognition of sponsorship support on JCPRD 50 Plus social media page
Logo & Link (3) times per contract year
Logo (2) times per contract year
Company Name (1) time per contract year
Clickable advertisement in ExploreJCPRD e-Newsletter. (61,000+ distribution)
(3) times per contract year
(2) times per contract year
(1) time per contract year
Clickable advertisement in Explore 50 Plus e-Newsletter (8,500+ distribution)
(3) times per contract year
(2) times per contract year
(1) time per contract year
Recognition for one year in Explore 50 Plus e-Newsletter distributed bi-weekly (8,500+ distribution).
Logo & Link
Logo
Company Name
Advertising & Marketing
Opportunity for pre-recorded 2-3 minute spotlight by company representative hosted on 50 Plus social media page.
Recognition by company name and sponsorship level in all special event ads listed in outside publications, as allowed by publication.
On Site and/or Virtual Program Opportunities
Partners $5,000
Leaders $3,000
Supporters $1,000
(10) Events
(6) Events
(3) Events
Promotional table & onsite or virtual presence at...
*Additional Event Opportunities may be added to packages at a rate of $300/event. Max 3. Opportunity to provide promotional materials (swag) for onsite distribution during sponsorship period.
Opportunity for 50 Plus staff to host a program at company venue or company to lead a program as applicable at JCPRD facility…
Opportunity for company to plan and host virtual program with 50 Plus staff.
(1) Virtual Program
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Live Well Age Well
Partners $5,000
Leaders $3,000
Vendor table at event.
Company logo and link on Live Well Age Well website.
Recognition on Live Well Age Well e-Newsletter (8,500+ distribution)… Recognized by name and/or logo as Event Partner on Live Well Age Well signage day of event.
Supporters $1,000
Company Name
On Site and/or Virtual Program Opportunities may include: Build relationships with program attendees and promote your organization while participating in one of our many in-person or virtual classes, events, and programs throughout Johnson County. Below you’ll find a brief description of the types of programs sponsors may choose to attend. Bingos, Enrichment & Special Interest Events - Whether you love calling out "BINGO!", enjoy a sophisticated afternoon sipping tea, or are looking to partake in lunch and a show you’re in the right place! Tea Dances - Dance the afternoon away listening to live music from the big band era. Virtual Programs - Taking programs like bingo, trivia, and Scattergories® virtual! Special Events - The 50 Plus Department offers annual celebratory special events such as Too Fit to Quit (formerly Step Into Wellness), Veterans Breakfast, and Senior Follies. We encourage you to be involved while at our events. Come early and mingle with participants, call a game of bingo, provide food or prize donations, or gift each participant with a special to-go goodie to further enhance your sponsorship.
In-Kind or Door Prize Donations The Parks & Recreation Foundation of Johnson County - Visit us at www.jcprdfoundation.org The Parks & Recreation Foundation of Johnson County is a non-profit 501(c)3 organization that cultivates financial support and community engagement through strategic philanthropic initiatives. The foundation is committed to supporting and improving the quality of assets for current and future generations to enjoy. Help support their efforts and 50 Plus programming through monetary giving or donation of gift certificates, food or advertising. Businesses/organizations will be recognized for their contributions and marketing materials may be made available to event participants. The “market value” of the contribution must meet or exceed a specific amount to be considered a sponsor for an event or program. 5
Fall 2022
Live Well Age Well offers an opportunity for residents of Johnson County and the greater metro area to learn about businesses and services geared towards aging adults and their loved ones. Now in its twelfth year with JCPRD the event offers businesses and service organizations throughout the Kansas City area the opportunity to speak face to face with this influential population. The event is free to all attendees and features a vendor information fair, health screenings, educational sessions and door prizes.
Event Partner - $5,000 (must be received by April 1, 2022) •
Your company logo or name listed as “Event Partner” on all Live Well Age Well marketing materials and event giveaways.
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Organization marketing materials distributed in participant giveaway bags.
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Opportunity for company staff member to sit on event planning committee.
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Education session sponsored by company.
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Company presentation during opening remarks.
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Opportunity for your company to choose the location of your vendor table.
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Verbal recognition at the event for your company as “Event Partner.”
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Your company logo on event signage.
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Sponsor Spotlight in one 50 Plus e-newsletter (8,500+ distribution) leading up to the event.
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Sponsor Spotlight on JCPRD 50 Plus social media page during the month of the event.
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Inclusion in email, sent post event, to all pre-registered event attendees thanking sponsors and providing clickable links and information.
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Event Sponsor - $1,000 (must be received by June 17, 2022) •
Your company logo or name listed as “Event Sponsor” on all Live Well Age Well marketing materials.
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Organization marketing materials distributed in participant giveaway bags.
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Opportunity for your company to choose the location of your promotional table.
•
Opportunity to speak at event (i.e. 2-3 minute presentation).
•
Verbal recognition at the event for your company as “Event Sponsor.”
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Sponsor Spotlight in one 50 Plus e-newsletter (8,500+ distribution) leading up to the event.
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Sponsor Spotlight on JCPRD 50 Plus social media page during the month of the event.
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Inclusion in email, sent post event, to all pre-registered event attendees thanking sponsors and providing clickable links and information.
Vendor Booth - $400 ($415 after 7/8/2022) Nonprofit Vendor Booth - $350 ($365 after 7/8/2022) •
Secures your company (1) booth space at the event to promote your product or service.
Screener Booth - $250 ($265 after 7/8/2022) •
Secures your company (1) booth space at the event to promote your product or service. Screenings must be age related and offered the entire event.
Other opportunities Available to those participating as a booth vendor or sponsor, not for individual purchase. •
Promotional Giveaway - $1,500 - Company logo on all event promotional giveaways.
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Company Commercial - $225 - Pre-recorded 2-3 minute spotlight by company representative. Spotlight included in one 50 Plus e-newsletter pre-event and hosted on the event webpage through the end of 2022.
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Swag Bag Inclusion - $125 - Provide swag for event bags to be distributed to up to 300 registered participants. Swag may include but is not limited to: magnets, water bottles, coasters, hand sanitizer, etc). Print materials not included.
* A portion of all sponsorship dollars received will go to support event and year-round department prize needs.
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2022 Explore 50 Plus & ExploreJCPRD e-Newsletters
It’s all in the details...
Ad Specifics: • 851 (w) x 315 (h) pixels • Please send your ad in JPG or PNG format. • Artwork should be outlined. • File size not to exceed 5MB. • Ad will be clickable and direct to sponsors desired link. Explore 50 Plus is a bi-weekly publication. Ad artwork is due 10 days prior to run date.
ExploreJCPRD is a monthly publication. Ad artwork will be due on the date(s) below for inclusion in the following months e-newsletter. Deadlines January 18th February 15th March 15th April 19th May 16th June 21st
July 19th August 16th September 20th October 18th November 15th December 20th
Website Logo Requirements • • •
(1) Black and White (1) Color Website specifics • Horizontal layout • 240 DPI .jpg or .tif file • RBG coloring
Program Locations Antioch Park (AP) 6501 Antioch Road, Merriam
Tomahawk Ridge Community Center (TRCC) 11902 Lowell, Overland Park
Johnson County Arts & Heritage Center (JCAHC) 8788 Metcalf, Overland Park
Mill Creek Activity Center (MCAC) 6518 Vista Dr., Shawnee
Matt Ross Community Center (MRCC) 8101 Marty, Overland Park
New Century Fieldhouse (NCF) 511 New Century Parkway, Gardner
Meadowbrook Park Clubhouse (MBPC) 9101 Nall Avenue, Prairie Village, KS
Roeland Park Community Center (RPCC) 4850 Rosewood, Roeland Park 8
Be a sponsor and help Johnson County Park & Recreation District’s 50 Plus Program stay active, have fun, and
connect with our community.
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