2023 JCPRD 50 Plus Sponsorship Packet

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2023 Sponsorship & Giving Opportunities
National Gold Medal for Excellence Award Winner!
50 Plus
Johnson County Park and Recreation District
Department

Who We Are

The 50 Plus Program’s mission is to provide unique opportunities and lifelong memories that inspire a healthier community. 50 Plus has been serving the needs of the metro area’s active older adults since 1971 - that’s 52 years!

OUR goals

Continue to deliver the best programs for people of all ages.

Maintain a high level of excellence across all our parks and properties.

Connect with like-minded organizations to support their goals.

3 PERCEPTION Improve the way you are perceived by the community. PARTNERSHIPS Meet like-minded professionals. RELATIONSHIPS Strengthen relationships through face-to-face interactions. ACCESS Achieve direct access to your target market. LEADS Collect new contacts. RECOGNITION Make your brand more recognizable. REPUTATION Build a positive identity in the community around your brand. SALES Reach your target audience and build loyal customers ENGAGEMENT Increase brand loyalty through involvement with the community. VISIBILITY Increase visibility. YOUR ORGANIZATIONS SPONSORSHIP Program Locations Johnson County Arts & Heritage Center 8788 Metcalf, Overland Park Matt Ross Community Center 8101 Marty, Overland Park Meadowbrook Park Clubhouse 9101 Nall Avenue, Prairie Village Tomahawk Ridge Community Center 11902 Lowell, Overland Park Mill Creek Activity Center 6518 Vista Dr., Shawnee New Century Fieldhouse 511 New Century Parkway, Gardner Roeland Park Community Center 4850 Rosewood, Roeland Park Be VISIBLE! Get INVOLVED! Generate NEW BUSINESS! Sponsor JCPRD’s 50 Plus Program!

(3) times per contract year (2) times per contract year (1) time per contract year

4 Department Wide Sponsorship Opportunities and Benefits Advertising & Marketing Partners $5,000 Leaders $3,000 Supporters $1,000
& Link Logo Company Name
Recognition for one year on JCPRD 50 Plus Home webpage with
Logo
Individual recognition of sponsorship support on JCPRD 50 Plus social media page (tag option for $5K) Ad Graphic, Link & Tag (3) times per contract year Ad Graphic & Link (2) times per contract year Logo (1) time per contract year
Clickable advertisement in ExploreJCPRD e-Newsletter. (61,000+ distribution)
Clickable advertisement in Explore 50 Plus e-Newsletter (8,500+ distribution) (3) times per contract year (2) times per contract year (1) time per contract year
company commercial to be
 On Site and/or Virtual Program Opportunities Partners $5,000 Leaders $3,000 Supporters $1,000 Promotional table & onsite or virtual presence at… *Additional event opportunities may be added to packages at a rate of $300/event (max 3) (10) Events (6) Events (3) Events Opportunity to provide promotional materials (swag) for onsite distribution during sponsorship period.  
(1)
Program
Recognition for one year in Explore 50 Plus e-Newsletter distributed bi-weekly (8,500+ distribution). Logo & Link Logo Company Name Opportunity for 2-3 minute
linked on 50 Plus social media page.
Opportunity for 50 Plus staff to host a program at company venue or company to lead a program as applicable at JCPRD facility
Opportunity for company to plan and host virtual program with 50 Plus staff.
Virtual

We encourage our sponsors to be involved at our events and mingle with participants, call a game of bingo, provide food or prize donations, or gift each participant with a special to-go goodie to further enhance your sponsorship. All provide direct relationship building opportunities and promote your business or services.

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In-Kind or Door Prize Donations The Parks & Recreation Foundation of Johnson County - Visit us at www.jcprdfoundation.org The
Recreation
is a non-profit 501(c)3 organization that cultivates financial support and community engagement through strategic philanthropic initiatives. The
is
assets for
and
Help
their
and 50 Plus programming through monetary giving or donation of gift certificates, food or advertising. Businesses/organizations will be recognized for their contributions and marketing materials may be made available to event participants. The “market value”
the contribution must meet or exceed
specific
event or program. Department Wide Sponsorship Opportunities and Benefits Live Well Age Well Partners $5,000 Leaders $3,000 Supporters $1,000 Vendor table at event.   Company logo and link on Live Well Age Well website.  Recognition on Live Well Age Well e-Newsletter (8,500+ distribution)… Company Name Recognized by name and/or logo as Event Partner on Live Well Age Well signage day of event.  Libby Scarborough Recreation Specialist 913-826-3160 libby.scarborough@jocogov.org 4850 Rosewood Drive - Roeland Park, KS Michelle Alexander 50 Plus Department Manager 913-826-3040 michelle.alexander@jocogov.org 6501 Antioch Road - Merriam, KS 66202
Parks &
Foundation of Johnson County
foundation
committed to supporting and improving the quality of
current
future generations to enjoy.
support
efforts
of
a
amount to be considered a sponsor for an

Live Well Age Well is an opportunity for residents of Johnson County and the greater metro to engage with businesses and organizations that serve aging adults and their loved ones. It offers vendors and screeners face to face interaction with this influential population. The free event features a vendor fair, health screenings, educational sessions, and prizes.

450 Attendees 47 Screeners & Vendors 4 Educational Sessions Countless Connections

Event Partner - $3,000 (must be received by April 4, 2023, limited to one company)

• Opportunity for your company to provide an educational or informational presentation at the Live Well Age Well event.

• Organization marketing materials distributed in participant giveaway bags.

• Opportunity for company staff member to sit on event planning committee.

• Opportunity for your company to choose the location of your vendor table.

• Verbal recognition at the event for your company as “Event Partner.”

• Your company logo or name listed as “Event Partner” on all Live Well Age Well marketing materials.

• Sponsor Spotlight in one 50 Plus e-newsletter (8,500+ distribution) leading up to the event.

• Sponsor Spotlight on JCPRD 50 Plus social media page during the month of the event.

• Inclusion in email, sent post event, to 50 Plus e-newsletter database thanking sponsors and providing clickable links and information.

• Company commercial included in one 50 Plus e-newsletter pre-event and hosted on the event webpage through the end of 2023.

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Event Sponsor - $1,000 (must be received by July 7, 2023, limited to five companies)

• Your company logo or name listed as “Event Sponsor” on all Live Well Age Well marketing materials.

• Organization marketing materials distributed in participant giveaway bags.

• Opportunity for your company to choose the location of your promotional table.

• Opportunity to speak at event (i.e. 2-3 minute presentation).

• Verbal recognition at the event for your company as “Event Sponsor.”

• Sponsor Spotlight in one 50 Plus e-newsletter (8,500+ distribution) leading up to the event.

• Sponsor Spotlight on JCPRD 50 Plus social media page during the month of the event.

• Inclusion in email, sent post event, to 50 Plus e-newsletter database thanking sponsors and providing clickable links and information.

Vendor Booth - $400 ($415 after July 7, 2023)

Nonprofit Vendor Booth - $350 ($365 after July 7,2023)

• Secures your company (1) booth space at the event to promote your product or service.

Screener Booth - $250 ($265 after July 7,2023)

• Secures your company (1) booth space at the event to promote your product or service. Screenings must be age related and offered the entire event.

*All Live Well Age Well booth options available for purchase May 16 - August 24, 2023.

Other opportunities (must be received by Aug. 24, 2023)

Available to those participating as a booth vendor or sponsor, not for individual purchase.

• Promotional Giveaway - $1,500 - Company logo on all event promotional giveaways.

• Company Commercial - $225 - Company commercial included in one 50 Plus e-newsletter pre-event and hosted on the event webpage through the end of 2023.

• Swag Bag Inclusion - $125 - Provide swag for event bags to be distributed to up to 300 registered participants. Swag may include but is not limited to: magnets, water bottles, coasters, hand sanitizer, etc). Print materials not included.

* A portion of all sponsorship dollars received support event and year-round department prize needs.

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• Artwork should be outlined.

• File size not to exceed 5MB.

• Ad will be clickable and direct to sponsors desired link.

Explore 50 Plus is a bi-weekly publication. Ad artwork is due 10 days prior to run date. ExploreJCPRD is a monthly publication. Ad artwork will be due on the date(s) below for inclusion in the following months e-newsletter.

8 It ’ s all in the details...
(1)
Color
Website
2023 Explore 50 Plus & ExploreJCPRD e-Newsletters
Specifics:
Website Logo Requirements •
Black and White • (1)
specifics • Horizontal layout • 240 DPI .jpg or .tif file • RBG coloring Libby Scarborough Recreation Specialist 913-826-3160 libby.scarborough@jocogov.org 4850 Rosewood Drive Roeland Park, KS Michelle Alexander 50 Plus Department Manager 913-826-3040 michelle.alexander@jocogov.org 6501 Antioch Road Merriam, KS 66202
Ad
• 851 (w) x 315 (h) pixels
• Please send your ad in JPG or PNG format.
Deadlines January 18 February 15 March 15 April 19 May 16 June 21 July 19 August 16 September 20 October 18 November 15
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50 Plus Program stay active, have fun, and connect with our community.
Be a sponsor and help Johnson County Park & Recreation District’s

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