Johnson County Park and Recreation District
50 Plus Department
2025 Sponsorship & Giving Opportunities
Who We Are
The 50 Plus Program’s mission is to provide unique opportunities and lifelong memories that inspire a healthier community. 50 Plus has been serving the needs of the metro area’s active older adults since 1971 - that’s 54 years!
OUR goals
Continue to deliver the best programs for people of all ages.
Maintain a high level of excellence across all our parks and properties.
Connect with like-minded organizations to support their goals.
Be VISIBLE! Get INVOLVED! Generate NEW BUSINESS!
Sponsor JCPRD’s 50 Plus Program!
PERCEPTION
Improve the way you are perceived by the community.
RELATIONSHIPS
Strengthen relationships through face-to-face interactions.
ACCESS
Achieve direct access to your target market.
REPUTATION
Build a positive identity in the community around your brand.
ENGAGEMENT
Increase brand loyalty through involvement with the community.
YOUR ORGANIZATIONS
SPONSORSHIP
SALES
Reach your target audience and build loyal customers
VISIBILITY
Increase visibility.
PARTNERSHIPS
Meet like-minded professionals.
LEADS
Collect new contacts.
RECOGNITION
Make your brand more recognizable.
Program Locations
Johnson County Arts & Heritage Center
8788 Metcalf, Overland Park
Matt Ross Community Center 8101 Marty, Overland Park
Meadowbrook Park Clubhouse 9101 Nall Avenue, Prairie Village
Tomahawk Ridge Community Center 11902 Lowell, Overland Park
Mill Creek Activity Center 6518 Vista Dr., Shawnee
New Century Fieldhouse 511 New Century Parkway, Gardner Roeland Park Community Center
4850 Rosewood, Roeland Park
Department Wide Sponsorship Opportunities and Benefits
Vendor table at event.
Company logo and link on Live Well Age Well website.
Recognition on Live Well Age Well e-Newsletter (9,000+ distribution)… Logo
Recognized by name and/or logo on Live Well Age Well signage day of event.
We encourage our sponsors to be involved at our events and mingle with participants, call a game of bingo, provide food or prize donations, or gift each participant with a special to-go goodie to further enhance your sponsorship. All events provide direct relationship building opportunities and promote your business or services.
In-Kind or Door Prize Donations
The Parks & Recreation Foundation of Johnson County - Visit us at www.jcprdfoundation.org
The Parks & Recreation Foundation of Johnson County is a non-profit 501(c)3 organization that cultivates financial support and community engagement through strategic philanthropic initiatives. The foundation is committed to supporting and improving the quality of assets for current and future generations to enjoy. Help support their efforts and 50 Plus programming through monetary giving or donation of gift certificates, food or advertising.
Businesses/organizations will be recognized for their contributions and marketing materials may be made available to event participants. The “market value” of the contribution must meet or exceed a specific amount to be considered a sponsor for an event or program.
Live Well Age Well is an opportunity for residents of Johnson County and the greater metro to engage with businesses and organizations that serve aging adults and their loved ones. It offers vendors and screeners face to face interaction with this influential population. The free event features a vendor fair, health screenings, educational sessions, and prizes.
700+ Attendees 60 Screeners & Vendors
3 Educational Sessions Countless Connections
Event Partner - $5,000 (must be received by March 26, 2025, limited to one company)
• Opportunity to host educational and/or interactive workshops during event.
• Opportunity for your company to provide an educational or informational presentation at the event.
• Opportunity for company staff member to sit on event planning committee.
• Your company logo or name listed as “Event Partner” on all event marketing materials.
• Clickable advertisement in one 50 Plus e-Newsletter (9,000+ distribution) and recognition in all 50 Plus event e-newsletters leading up to the event.
• Individual recognition and tag of organization on JCPRD 50 Plus social media page.
• Your company logo on JCPRD 50 Plus social media page for recognition of educational speaker.
• Opportunity to use organization branded event bags with the dimension of 12"W x 13"H x 8"D or larger (partner Provide Bags).
• Opportunity for your company to choose the location of your vendor table.
• Company commercial included in one 50 Plus e-newsletter pre-event and hosted on the event webpage through the end of 2025.
• Inclusion in email, sent post event, to 50 Plus e-newsletter database thanking sponsors and providing clickable links.
• Organization marketing materials distributed in 700 participant giveaway bags.
Experience Sponsors - $3,000 (must be received by May 23, 2025)
Option 1 - Snack Bag Sponsor (limit one
company)
• Your company logo on all Live Well Age Well snack bags and on event signage.
• Opportunity to speak at event (i.e. 2-3 minute presentation).
• Opportunity to provide company representative to distribute snack bags to event attendees.
• Advertisement in one 50 Plus e-Newsletter and recognition in three 50 Plus event e-newsletters (9,000+ distribution).
• Your company logo or name listed on all event marketing materials.
• Opportunity for your company to choose the location of your promotional table.
• Sponsor recognition on JCPRD 50 Plus social media page during the month of the event.
• Organization marketing materials distributed in 700 participant giveaway bags.
• Inclusion in email, sent post event, to 50 Plus e-newsletter database thanking sponsors and providing clickable links.
Option 2 - Event Bingo Sponsor (limit one company)
• Your company logo on all Live Well Age Well bingo area signage.
• Opportunity to speak twice at event (i.e. 2-3 minute presentation).
• Advertisement in one 50 Plus e-Newsletter and recognition in three 50 Plus event e-newsletters (9,000+ distribution).
• Your company logo or name listed on all event marketing materials.
• Opportunity for your company to choose the location of your promotional table.
• Organization marketing materials distributed in 700 participant giveaway bags.
• Sponsor recognition on JCPRD 50 Plus social media page during the month of the event.
• Inclusion in email, sent post event, to 50 Plus e-newsletter database thanking sponsors and providing clickable links.
Option 3 - Water Bottle Sponsor (limit one company)
• Your company logo on all water bottles distributed during Live Well Age Well and on event signage.
• Opportunity to speak at event (i.e. 2-3 minute presentation).
• Opportunity to provide company representative to distribute water bottles to event attendees.
• Advertisement in one 50 Plus e-Newsletter and recognition in three 50 Plus event e-newsletters (9,000+ distribution).
• Your company logo or name listed on all event marketing materials.
• Opportunity for your company to choose the location of your promotional table.
• Sponsor recognition on JCPRD 50 Plus social media page during the month of the event.
• Organization marketing materials distributed in 700 participant giveaway bags.
• Inclusion in email, sent post event, to 50 Plus e-newsletter database thanking sponsors and providing clickable links.
Event Sponsor - $1,000 (must be received by May 23, 2025, limited to six companies)
• Your company logo or name listed on all event marketing materials.
• Organization marketing materials distributed in 700 participant giveaway bags.
• Opportunity for your company to choose the location of your promotional table.
• Recognition in three 50 Plus event e-newsletters (9,000+ distribution).
• Recognition on JCPRD 50 Plus social media page during the month of the event.
• Inclusion in email, sent post event, to 50 Plus e-newsletter database thanking sponsors.
Vendor Booth - $425 ($450 after June 27, 2025)
Nonprofit Vendor Booth - $375 ($400 after June 27, 2025)
• Secures your company (1) booth space at the event to promote your product or service.
Screener Booth - $275 ($285 after June 27, 2025)
• Secures your company (1) booth space at the event to promote your product or service. Screenings must be age related and offered the entire event.
*All Live Well Age Well booth options available for purchase April 29 - August 1, 2025.
Additional Add-ons (must be received by Aug. 1, 2025)
Available to those participating as a booth vendor or sponsor, not for individual purchase.
• Vendor Boxed Lunch - $15
• Booth Electricity - $25
• Swag Bag Inclusion - $125 - Provide swag for event bags to be distributed to up to 700 registered participants. Swag may include but is not limited to: magnets, water bottles, coasters, hand sanitizer, etc). Print materials not included.
* A portion of all sponsorship dollars received support event and year-round department prize needs.
2025 Explore 50 Plus & ExploreJCPRD
e-Newsletters
Ad Specifics:
• 851 (w) x 315 (h) pixels
• Please send your ad in JPG or PNG format.
• Artwork should be outlined.
• File size not to exceed 5MB.
• Ad will be clickable and direct to sponsors desired link.
Explore 50 Plus and ExploreJCPRD are monthly publications. Ad artwork will be due on the date(s) below for inclusion in the following months enewsletter.
Artwork/URL Deadlines
December 16
January 21
February 17
March 17
Website Logo Requirements
• (1) Black and White
• (1) Color
• Website specifics
• Horizontal layout
• 240 DPI .jpg or .tif file
• RBG coloring
April 21
May 19
June 16
July 21
Libby Scarborough
Recreation Specialist 913-826-2984
libby.scarborough@jocogov.org 9101 Nall Ave.
Prairie Village, KS 66207
Kari Baesel
50 Plus Department Manager 913-826-2977
Kari.baesel@jocogov.org
6501 Antioch Road Merriam, KS 66202
Be a sponsor and help
Johnson County Park & Recreation District’s 50 Plus Program stay active, have fun, and connect with our community.
