Dong Sik's Portfolio

DONGSIK JEON

BACKSTAGE OF DESIGN

PORTFOLIO

Selected Works 2017—2021

Selected Works 2017—2021

@2021 All rights reserved. No part of this publication can be reproduced without express permission from Dong Sik Jeon

DONGSIK’S PORTFOLIO

BACKSTAGE OF DESIGN

NEUE HAAS GROTESK

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INDEX

TABLE OF CONTENTS

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INDEX IAAF EVENT

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BLACK SANDS BREWERY.CO

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CREATIVE REVIEW

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WCAC FESTIVAL

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TRUESSENCE & HAVEN

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TSUKIJI

107

ALL ABOUT CHEESE

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PROJECT 01

IAAF WORLD CHAMPIONSHIP

DONGSIK’S PORTFOLIO

IAAF EVENT

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Date: Dec, 2019 Category: Track and Field, Sport Event DIiscipline: Branding, Concept Design IAAF is the international governing body for the sport of athletics which was founded on 17th July, 1912 by representative from 17 national athletics federations at the organization’ first congress in Stockholm. IAAF World Championship is a biennial sport event which includes indoor, junior, relays, cross country, race walking and road running. They also focused on other many track and field sports.

Rebranding the IAAF to give more brand identity itself which also makes the brand more unique, remarkable, and dynamic sport event than any other sport events. Moreover, to make strengthen the brand’s equity, the brand’s characteristics must be enhanced which are breaking human limits, dynamic and active sports.

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PROJECT 01

CIFIKA’S “PRISM” ALBUM

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PROJECT 01

IAAF WORLD CHAMPIONSHIP

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PROJECT 01

IAAF WORLD CHAMPIONSHIP

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DONGSIK’S PORTFOLIO

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PROJECT 01

IAAF WORLD CHAMPIONSHIP

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PROJECT 01

IAAF WORLD CHAMPIONSHIP

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PROJECT 01

IAAF WORLD CHAMPIONSHIP

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PROJECT 01

IAAF WORLD CHAMPIONSHIP

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PROJECT 01

IAAF WORLD CHAMPIONSHIP

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PROJECT 02

BLACK SANDS BREWERY.CO

DONGSIK’S PORTFOLIO

BLACK SANDS BREWERY.CO

BACKSTAGE OF DESIGN

Date: May, 2019 Category: Craft Beer, Package Discipline: Concept Design, Branding, Packaging Black Sands Brewing Co. is a local brewery and pub in San Francisco, CA that produces craft beer. Like its name “Black Sands,” the company seeks to create a soft, savory, and luxurious beer.

Moreover, the sand and beer remind people of the seaside in San Francisco while also giving a sense of harmony between those two elements.

As the brand name and identity are related with the sand, I thought the brand should have strong and interesting visual characteristics based on the sand characteristics. I made several dierent shapes of scattered sands to express the flexiblity of the sands and the diverse of each dierent beers. Moreover, by using the graphics, I also combined this graphic with the unique typography to give diversity of the brand’s beer kinds. This not only helps the brand to keep consistency but also keeps the diversity of its package designs.

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PROJECT 02

BLACK SANDS BREWERY.CO

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PROJECT 02

BLACK SANDS BREWERY.CO

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PROJECT 02

BLACK SANDS BREWERY.CO

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PROJECT 06

CREATIVE REVIEW

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CREATIVE REVIEW

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Date: May, 2018 Category: Inspirational, Magazine Discipline: Typography, Editorial Design The Creative Review magazine has been bringing the creative community together. It represents the information about the various art fields’ artists, and their works. It also delivers the analysis and advice on live in the creative industries, with a focus on insight, leadership, process and inspiration. It has been almost 20 years to involve everyone in commercial creativity, all over the world. Their soul is to share insight and inspiration across disciplines and borders.

For the goal, I wanted to create my magazine as a well-constructed magazine which shows various interesting visual information of each artists, their art works, and the processs how they worked. I think that if the magazine successfully have wellvisuallized information to readers, they can see all the contents easily and interestingly.

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PROJECT 06

CREATIVE REVIEW

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PROJECT 06

CREATIVE REVIEW

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PROJECT 06

CREATIVE REVIEW

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PROJECT 03

WCAC FESTIVAL

DONGSIK’S PORTFOLIO

WCAC FESTIVAL

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Date: Dec, 2019 Category: Festival, Marketing Discipline: Branding, Concept Design The WWC is a juried exhibition of artist and designer craftspeople inspired by the mood and aesthetics of the West Coast lifestyle. Paulina Nassar is a co-founder of the West Coast Craft fair. It was started in 2013 at the Fort Mason Center. A lot of craftpeople apply on this event between 200 and 250. From this participants, there are many vendors who have their own craft stores in San Francisco also participate on this event to showcase their products.

Rebranding the “West Coast Craft” to give more brand identity itself which also makes the brand more unique, and remarkable juried craft exhibition. Moreover, to make strengthen the fair’s equity by creating some rebrand application usage, such as posters, werable items, website, tickets, and others.

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PROJECT 03

WCAC FESTIVAL

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PROJECT 03

WCAC FESTIVAL

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PROJECT 03

WCAC FESTIVAL

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Join us for winter ‘19 WCAC this November 17 & 18 at the festival Pavilion at Fort Mason Center!

See More Info

ABOUT

SHOP

APPLICATIONS

CONTACT

DONGSIK’S PORTFOLIO

BACKSTAGE OF DESIGN

ABOUT

SHOP

ABOUT

SHOP

APPLICATIONS

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CONTACT

About WCAC It is the biannual artisan festival which showcases more than 250 of the most creative art craft, and design vendors in San Francisco. This festival is a good chance to people who are interested in unique home goods and gifts which they can’t find anywhere else.

Sponsors

APPLICATIONS

CONTACT

Shop All

WCAC Goods Vendors

Pineapple Magnets

Pour Over

Sunrise Coffee Scoop

Price: $15

Price: $30

Price: $32

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PROJECT 03

WCAC FESTIVAL

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PROJECT 04

CONSTRUCTED CALVERT

DONGSIK’S PORTFOLIO

TRUESSENCE & HAVEN

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Date: Dec, 2020 Category: Retail Store, Medicine, Smart Home Discipline: Branding, Package Design MOM is a retail shop for all mothers that they can shop happily and guilt-free, to build a healthy and functional brand of quality items. Truessence and Haven is sub-brands which focused on health and Smart home devices for their house and childeren. Truessence helps mothers to keep them helathy and protect their children health which we focused on creating medicine line for all mothers. Haven has smart home product lines which help the mothers to feel secure in their house while they are using the Haven products.

For the design, we tried to keep it simple but also attracts the customer’s attention. Most of the mothers are prefer easy and simple visual design which they can easily approach. Therefore we tried to make our design to keep simple and friendly moods compare to other competitors.

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PROJECT 04

CONSTRUCTED CALVERT

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PROJECT 04

CONSTRUCTED CALVERT

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PROJECT 04

CONSTRUCTED CALVERT

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PROJECT 04

CONSTRUCTED CALVERT

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PROJECT 05

TSUKIJI

DONGSIK’S PORTFOLIO

TSUKIJI

BACKSTAGE OF DESIGN

Date: May, 2019 Category: Food Packaging, Restaurant Discipline: Branding, Package Design Tsukiji was inspired by the old japanese traditional fish market, Tsukiji market which is located in Tokyo. In the market, people were selling Chirashi(term of Chirashi mean is pickled) rice bowl with fresh fish in the market, and Tsukiji tries to showcase this unique style of the bowl to American, and they wanted thier store should keep freshness and produce the best quality and variety of fish to customers, like Tsukiji market, so they are limiting daily quantity, and only sell the food on lunch time and dinner time.

Designing the package for Tsukiji to give more brand identity itself which makes the brand more unique. Moreover, by designing the package, the store will become more unique than other competitor stores near by the store, and attract audience with more visualized pacakge that wellcombined with its foods.

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PROJECT 05

TSUKIJI

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PROJECT 05

TSUKIJI

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PROJECT 05

TSUKIJI

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PROJECT 05

TSUKIJI

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PROJECT 07

ALL ABOUT CHEESE

DONGSIK’S PORTFOLIO

ALL ABOUT CHEESE

BACKSTAGE OF DESIGN

Date: May, 2019 Category: Food Inspirational, Typography Discipline: Typography, Editorial Design Cheese is a familiar ingredient and food to everyone. Depending on its ingredients, aging period, and making process, cheese can have different tastes and uses. Given their long history, cheeses are made in various regions and have unique stories and characteristics across different craftsmanships. This book, “All About Cheese,” visualizes these attributes along with the shape, hole, color, mold, and craftsmanship of cheese. These graphic elements add interest to readers by synchronizing the story and information of each cheese.

The purpose of this book is to give people about the information of cheese easily with well-visualized various graphics, such as diecut, deboss, frenchfold, illustrations, phtographs, typographic patterns and others. The book should be simple but contains various contents on it with various graphics.

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PROJECT 07

ALL ABOUT CHEESE

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PROJECT 07

ALL ABOUT CHEESE

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PROJECT 07

ALL ABOUT CHEESE

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SPECIAL

THANK YOU

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THANK YOU ALL.

FAMILY AND WIFE

Without your support and sacrifice, I could never have done it. It is my turn to give you guys back.

TEACHERS

Amanda Day, Ariel Grey, Christine George, John Nettleton, Joohye Jubilo, Thomas McNulty, Tom Sieu, William Culpepper

FRIENDS

Alex, Jane, Michael, Hayoung Kim, Seunghan Lee, Suyeon Kim, Younghyun Kim and all my friends

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PRODUCTION

COLOPHON PRODUCTION

Graphic Imagery The Key Printing & Binding Material

Mohawk Super Fine Ultra-white Eggshell 80T Photography

Dong Sik Jeon TYPEFACES

Neue Haas Grotesk Roman Neue Haas Grotesk Bold

CONTACT

jds7280227@gmail.com +1 628 777 8988 dongsikjeon.com

COLOPHON

CONTACT jds7280227@gmail.com +1 628 777 8988

DONGSIKJEON.COM