ARCHITECTURE
Portfolio JED MAIDEN
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TABLE OF CONTENTS
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C.V.
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REHABILITATION & REUSE
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URBAN BRICOLAGE
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COFFEE ETHIC
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INCONVENIENCE STORE
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SINISTER LUXURY
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LAVAPIES
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ROBERT OWEN
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NAME
Jed Maiden
BIRTH
26/11/1994
CONTACT
jedmaiden@outlook.com https://www.jedmaidendesign.com/ 07549921943
PERSONAL SUMMARY
- A confident young designer with a varied skill set and outgoing personality. Has a proven ability to manage a work group, producing solutions to different briefs and environments.
EXPERIENCE
- Team project: short-listed for Gateway Driver-less car competition. - Winner of Hospitality scholarship competition NEWH (The hospitality industry network)
- Believes heavily in team working, collaboration and experimentation, jumped at the opportunity to take on multiple projects.
- Built project: a cafe interior for ‘coffee ethic’ In Woolwich London .
- Eager to tackle challenges head on, utilising people and software skills honed during real built projects, learning the importance of responsibility, precision and dealing with clients.
- Designed a built set for boom Town festival.
- Sings to a grade 8 standard, played in bands,choirs, partakes in interactive art festivals and has a love of traveling, having explored Europe and south east Asia so far.
- Short-listed for Owen Roberts Nursery competition (currently underway.
- Member of institute of ideas, organising guest speakers and architecture seminars.
- Intern-ship at Satellite Architects. - Past employment: charity fundraising, delivery driver, kitchen caterer, bartender, retail sales. Butcher, game keeper.
KEY SKILLS
- Software proficient - Auto-cad 2D, Rivet, Illustrator, in-design, Vectorworks, sketch up - Software specialise - 3Ds Max, Rhino (3D), photo shop. - Ability to convey ideas through hand sketching and software. - Rendering, conveying sense of environment. - Technical drawing, producing precise working drawings. - Budgeting, by working with live projects.
EDUCATION
A levels: - Biology grade B. - Business studies grade C. - Psychology grade B. - 13 GCSE’s. - Art Foundation Distinction (UAL). - Grade 1-8 singing. (Trinity Guildhall). - Currently studying architecture at Ravensbourne University .
- Team Leader, managing/working with a team needs.
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Selected Works. Spring 2016
11th April 2016 Unit 4
REHABILITATION & RE-USE The brief focuses on the relationship between living and relaxing in the workplace. The redesign of the Biscuit Building, the advertising firm ‘Mother’s headquarters’ Shoreditch.
* Winner of the NEWH Scholarship award.
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Selected Works. Spring 2016
THE CO LIVING INTEGRATION TO THE WORKING ENVIRONMENT
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The project addresses the issue of the mundane workplace. Tasked with bringing life to a sterile office environment the building’s inner shell is reconstructed. Transforming the existing into a structure that’s two thirds circulation alternately doubling up as the collaboration and social space. Complementary elements being Co Living accommodation and the traditional corner pub are linked together by an exterior vertical street food market, in turn bringing the office interior to life.
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Selected Works. Spring 2016
Proposal The former warehouse known today as the Biscuit Building was erected in the 1920s on an imposing corner site where Shoreditch High Street joins Bethnal Green Road. The Biscuit Building was principally used as a tea-packing warehouse for much of its life, and its next door neighbour The Tea Building was originally built as a bacon factory for the Lipton brand of Allied Food Ltd. Both warehouses were joined together internally in the early 1930s and the former White Swan Public House was integrated into the complex during the mid 1960s. Mother is an advertising agency with offices in London, New York and Buenos Aires. Mother is one of the UK’s largest independent advertising agencies with a reputation of being one of the ‘cooler’ agencies in the world. Since its beginnings in 1996, all the staff at the agency, worked around one table. As the company grew, the table grew. For their current offices, Clive Wilkinson Architects proposed constructing a table with a capacity of 200 people. The time has come to reconfigure and envision a mixed-use development for the client within site. This brief looks at the re-use and re-design of buildings to accommodate new ways of working, living and relaxing. This necessitates a detailed investigation of the detail and internal landscape of artefacts, furniture and equipment, which might make up such a space and an exploitative approach to the solution of spatial design issues. The development of a twenty-four hour society means that buildings may be in constant use.
The Site: Address: Biscuit Building, 10 Redchurch Street, E2 7DD Shoreditch
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CLIENT INFORMATION Shoreditch, within the borough of Hackney, has a deep varied history, fluctuating between creative, industrial, crime ridden, poverty and luxury. The fall and rise embodies the construction from destruction philosophy. A theme that is apparent when dealing with the re-use of a structure, one in which the balance between construction and destruction is explored within the Mother’s renovation.
HISTORY - BISCUIT BUILDING The Art Deco biscuit building located next to the famous Tea building, served mainly as a warehouse throughout the 20th Century. ultimately being turned into an office for the advertising giant Mother. The building featured a traditional corner pub since the building’s construction until 1960. The building appears dark and mysterious being closed off to the public.
CLIENT INFORMATION The advertising firm Mother pride themselves on being unconventional and quirky. Characteristics include, a ideology of collaboration. Lack of visible hierarchy, communal social space and importance of client confidentiality. Shoreditch house that takes up the above two floors is a member’s only social club with a roof top pool and restaurant.
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Selected Works. Spring 2016
Dining
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Selected Works. Spring 2016
CURRENT MOTHER Mother work within an open plan brightly lit atmosphere. Moveable walls can create private meeting rooms and breakout spaces litter in-between the giant concrete circuit table. All departments and positions work around the table in order to defeat the notion of hierarchy in the office environment. Structurally the building features an uneven column sequence due to the buildings age and the amount of modifications that have occurred to it. Mother takes up three floors with the top two floors being taken up by the members only Shoreditch house. Both buildings are shut off to the public The furnishings are retro and juxtaposing in theme, embodying Mother’s innovate and different reputation as an advertising company.
Existing West Section
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Existing Plan 1/200
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Program Development To inject life into the office, the building must be made open to public. The public interweaving between the private areas creates a dynamic environment. The functions chosen are arranged to maximise physical linkage allowing speedy and less confusing navigation throughout the building. Care is taken in arrangement to respect the clients (Mother) need for privacy due to strict confidentiality agreements. An example of this is: The office collaboration space is the only part that contains a visual link to the external staircase/food market. Therefore the public can only look into the large social zone. Not the workstation area.
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This is the initial zoning and some changes occur on the final design such as the integration of the client hotel into the co living space as it works better with Mother’s ethos of lack of hierarchy. The circulation is explored along side the zoning via West facing elevation, in order to find the formal start for the multiple staircases. My objective for this project was to create a building that was two thirds circulation, in order to create a fully dynamic public private interweaving.
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Program Development The co living hotel is based on the observation that the younger generation own less material goods and value a more social life style over space. Accordingly room sizes are smaller with a large amount of communal space surrounding rooms instead of corridors.
PULL OUT FURNITURE CO LIVING
The positioning relates to Shoreditch’s back alleys, with the geometric form creating varying room sizes with varying communal space that channels light through darker parts. Younger people, especially creative types need to be social. Therefore furniture can be pulled out of rooms and inhabit the communal space. Thereby giving the users an option to be private or social. For example bottom right shows a communal dining table. A near by room can pull out his kitchenette (on a pivot) and join prep or wash up of the meal.
RISE
SET
Vertical food market doubles up as main stairway entrance to the co living quarters which starts at the back of the pub.
CO LIVING ROOM PLAN
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ADAPTABLE MARKET SPACE
Selected Works. Spring 2016
FOOD VENDOR
Food vendors serve to the public through the facade.
FOOD VENDOR SERVE DIRECTION PUBLIC ENTRY
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Ground Level facade is opened, turning a previously restricted ground floor, into a public hive of activity.
Food vendors can serve internally to the private office with the facade acting as a barrier between public and private.
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Selected Works. Spring 2016
CO LIVING
Looking into the future of the hotel industry, I applied a model similar to the new trend of co living about to hit London, which is essentially adult student halls, small living quarters but with large communal space and facilities. Designed with young professionals in mind, who seek a more sociable life style, in a hope to compete with air BNB, ‘to live a city’. Room sizes are comfortably small with the main function of sleeping in mind, contrasting with bright busy social area atmosphere, this contrast helps guests switch between a social and relaxed mind set.
LARGE GUEST ROOM
Low cost high variety Corridors are replaced with communal space which is larger on the west side where the sun sets and small rooms face inwards allowing the communal space to lie in the sun’s gaze. This side is favoured to more social guests, contrasting with the east side where there is less communal space but room sizes are larger. The east side is favoured to early risers and less sociable guests. Therefore variety is provided by room positioning, with only two room variations and space maximisation doing away with corridors.
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SMALL GUEST ROOM
Selected Works. Spring 2016
H
otel
CO LIVING ENTRY
SH
OR
ITC H
HI GH
ST
RE
ET
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ST AT IO
SERVE TO OFFICE
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STREET FOOD
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CO Living Plan F5
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Bar & Large Hotel Room
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The Office: Habitable Stair Formation Mothers office spanning 3 floors, clears a large central space that doubles up as circulation and collaboration space therefore allowing dedicated work stations to surround. This separation of social and work space allows for less distractions went at work, provides faster circulation and allows the collaboration space greater freedom to be laud and full of activity.
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Below features a break down of how to assemble the void/ col-lab space to provide efficient circulation paths and the right amount of breakout space for employees (90 per floor) Mothers ethos of the table is now applied to the staircase, all travel work relax around it, thereby creating a building that is essentially 75% circulation. New supports can be placed at the bends in the floor place using a stringer bent steel frames.
Selected Works. Spring 2016
CURRENT OFFICE LAYOUT
LIGHT / OVER LARGE FLOOR PLATE DARK / STUFFY / SEPARATE
PROPOSED MORE ‘BUMP’ INTO HAPPY ACCIDENTS FASTER CIRCULATION OPPORTUNITY FOR COLLABORATION
CIRCULATION
ADDITION OF FURNITURE
COLUMNS RETAINED
CRISS CROSS CIRCULATION
COLLABORATION SPACE
BACK OF HOUSE
OFFICE AND COLLABORATION SPACE SPANNING 3 FLOORS
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WORK STATIONS 80 SEATS
FLOOR PLATES CLEARED
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Selected Works. Spring 2016
G FL 1/200
REDCHURCH S
TREET
1. Office reception/ hotel elevators 2. Back of house/ sevice lift 3. Delivery area, waste disposal 4. Retail market space to rent 5. Pub/ bar 6. Light void 7. Fire escape 8. Opened up public entrance
FOOD MARKET CO LIVING ENTRY PUBLIC ENTRY
EBOR STREET
OFFICE ENTRY/ CO LIVING ELEVATORS
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SHORED
ITCH HIG
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H STREE
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Selected Works. Spring 2016
1ST FL 1/200 1. Collaboration space 2. Presentation area / stair to pub 3. Staff recreational area 4. Vertical food market beginning (public) 5. Fire escapes 6. Uni sex toilets 7. Light void 8. Kitchenette 9. Storage 10. Dedicated work space 11. 2nd dedicated work space 12. Employee lockers 13. Secluded quiet meeting room
PUBLIC ENTRY TO VERTICAL MARKET
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OFFICE ENTRY TO PUB & VERTICAL MARKET
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Selected Works. Spring 2016
2nd Fl 1/200 1. Collaboration space linking departments 2. Vertical market food vendors 3. Staff collaboration area 4. Vertical food market beginning (public) 5. Fire escapes’ 6. Uni sex toilets 7. Light void 8. Secluded meeting room user stairs 9. Storage 10. Dedicated work space 11. 2nd dedicated work space 12. Employee lockers 13. Open meeting rooms meeting room 14. Interior void
VENDORS SERVE TO PUBLIC VENDORS SERVE TO OFFICE INTERIOR VISUAL & DIRECTION
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Selected Works. Spring 2016
Habitable Stair
RELAXING
EATING / SOCIALISING
OBSERVING WORKING
PUBLIC STAIR
OOR RD FL
E
OFFIC
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STREET FOOD
COLABORATION
INFORMAL MEETING TRAVERSING
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The first visual showing second floor stairs, shows how alive the interior can become with the addition of the food vendors and collaboration spots coming off the stairs. There’s a range of activities taking place leading to an open bustling but comfortable space with a lived in feel, aided by the hotel’s above location. The structure of the building, the stairs columns and existing facade are retained in order to pay homage to the buildings industrial roots.
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Selected Works. Spring 2016
3rd Fl 1/200 1. Collaboration space linking departments 2. Vertical market food vendors 3. Staff collaboration area 4. Vertical food market beginning (public) 5. Fire escapes’ 6. Uni sex toilets 7. Light void 8. Secluded meeting room user stairs 9. Storage 10. Dedicated work space 11. 2nd dedicated work space 12. Employee lockers 13. Open meeting rooms meeting room 14. Interior void
VENDORS SERVE TO PUBLIC VENDORS SERVE TO OFFICE INTERIOR VISUAL & DIRECTION
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Selected Works. Spring 2016
COLLABORATION
STREET FOOD MARKET MEETING ROOM
INFORMAL MEETING LIGHT WELL LUNCH BREAK
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This visual, taken from top floor of the office shows the diversity of the different spaces within the central collaboration area. These allow for a variety of choice ranging from small formal meeting rooms to informal eating areas. Lights are warm and soft in this area allowing for a greater contrast between the cooler brighter work station environment. Flooring is birch ply, reflecting historic trade exports and inexpensive so that reconfiguration of furniture is encouraged. All of this enforcing adaptability to suit changing work habits.
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West Elevation: Complementary Public Space This elevation shows the external stair case span and its relationship to the existing building. The existing building is respected with minor interventions to the original facade, with the stair case attempting to enhance it’s character. Only 3 interventions are made creating door ways linking the co living, pub and office. One security key carded door is located at the rear facade preventing the public from entering into the office, but allowing the office staff access to the exterior market and therefore a break from the office environment and interact with the public.
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The renovations main aim is to bring life to a previously shut off building. The building is opened allowing complementary public space on the ground floor and external staircase. This hopes to set an example for private buildings to use public space to compliment its performance. Public space can bring life to the office environment, building upon old work play models of the past, suggesting a more relaxed approach.
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East Section: 75% Circulation The east facing section displays the main central collaboration space, showing where the concrete floor slabs are cut along with the the new timber interventions. In addition to the collaboration space, the central void creates a visual link between departments, enforcing the ‘all together’ communal ethos of Mother while breaking up the monotony of open office space. The majority of the main building is utilised, using previously under used areas of the building such as the service heavy ground floor.
Existing Concrete
Proposed Birch Wood Intervention
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The ground floor is cleared allowing for a flexible market space, open plan containing small temporary wooden structures that can house a variety of events. Being an advertising firm, Mother can use their floor to try out there ideas on the public, allowing for first hand market research, an example of house public space can benefit certain private functions. These structures are deliberately flexible with simple inexpensive materials to encourage reconfiguration.
Proposed Steel Frame Roof
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South Elevation: Framing Shoreditch Being located next to Prime locations that are attractive to tourists such as Box Park and Brick Lane, the vertical market allows the public to journey up and experience the area from above., public tall beings being rare in the area.
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This staircase is in prime sun position with smaller buildings to its right, users are encouraged to gather on the stairs while eating looking out over box park.
Selected Works. Spring 2016
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Selected Works. Winter 2016
October 1st 2016 Unit 1
POLYARK:FUN PALACE The reimplementation of Cedric Price’s fun palace for the 21st century. Year 3 First Term
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Selected Works. Winter 2016
BRICKOLAGE
URBAN BRICKOLAGE
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Selected Works. Winter 2016
Proposal This brief asks for the design a 21st century version of a ‘laboratory of fun’ paying homage to Cedric Price’s ‘Fun palace’ with facilities equivalent to dancing, music, drama, fireworks and anything else, using new technology to give the public control over their environment, resulting in (a) ‘space(s)’ which could be responsive to visitors’ needs and the many activities intended to take place there. “Choose what you want to do – or watch someone else doing it. Learn how to handle tools, paint, babies, machinery, or just listen to your favourite tune. Dance, talk or be lifted up to where you can see how other people make things work. Sit out over space with a drink and tune in to what’s happening elsewhere in the city. Try starting a riot or beginning a painting – or just lie back and stare at the sky.” The Polyark idea is collaborative with groups of universities working with each other. It the first instance one of our partner universities will set us a brief, and we will set another partner a brief based on the above. This brief setting will be the first task. Individuals will then take on the brief set to us…
The Copper Box Arena: Hackney Wick, Olympic Park.
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BRICKOLAGE
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Selected Works. Winter 2016
21st Century Subculture In the 21st century we have a deepening web of evolving subculture. Until recently shunned by society... Urban Sports Are Unique by not viewing the city as a place to work, shop, drink and eat, but as a playground full of opportunity and challenge Skate parks are generally regarded as a training ground by skaters/bMX’ers alike, mainly hidden away from the public eye and built by councils with no proper experience in skate park design, in their way of ‘dealing with a problem’.
Interchangeable Urban Sports Centre My aim is to provide for the subculture of urban sports by Involving the surrounding community of Hackney Wick by providing them with the means of a digitally interchangeable urban sports centre with an opportunities to engage as a civic discourse.
Community Control Inspired by the original fun palace, the structure will be capable of changing and evolving over time to accommodate for the communities desires with a hope of ultimately creating new experimental urban sports and promoting hackney’s green travel initiative.
Structure From Events Recently cities are starting to see urban sports centres as assets, with the sports gaining more recognition, skateboarding now an Olympic sport. The centre contains complimentary functions to activities taking place, be it opportunity for political engagement, bike maintenance, yoga, basket ball, movie viewing, musical celebration or art viewing. Creating a interweaving web of activities aided by the varied demographic of hackney wick creating organised chaos.
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Selected Works. Winter 2016
Location: Hackney Wick The Wick is a cultural phenomenon. A melting pot of creative street culture with a charismatic local community and businesses. Gentrification is happening. It’s not about stopping gentrification but to educate and save current creative and urban sport culture by means of providing a creative community a frame work which to make there own and build upon.
Understanding a Community Research included mapping local skate parks many of which are at risk of being shut down due to lack of funding. The mapping lead me to the conclusion that skateboarders deliberately disobey the built environment, they actively seek out challenges and alternate routes. Therefore A perfect skate part can never be made, however a framework can be given encouraging reconfiguration creates a constantly evolving and challenging scenario.
Demographics -263000 people with 1/4 under 20 ( been growing in last ten years) - Over 55=18% population - Cultural diverse area 1/3 Christian - Population on the increase - Greenest borough (perfect for bike and green travel opportunity - Under process of gentrification
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- New development of fish island meaning more young professionals
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Selected Works. Winter 2016
URBAN SPORTS MODULATION Start of the design process focused on the philosophy of brickolage within architecture proposed by Le Corbouiser, experimenting with the integration of communal/similar activities to produce new ones. Essentially attempting to create structure from events. A theme that was held until the final design outcome, remaining the project’s anchor philosophy. Development focused on urban sports and their integration to create a fun palace for the 21st century culture. The initial idea was to feature a solid unmoveable concrete wall which units could be plugged into from plan and elevation perspectives with each model favouring a particular sport (bottom left). Parkour. Skating. BMX. This way the community can help shape the park with pre built units creating dynamic circulation. A sense of verticality was explored by a stacking of modular units. this became problematic when applying regulations such as head hight that requires to be high with sport activities involving jumps. Although ultimately failing, this provided a frame work to explore and build upon. Helping bring focus to the sole 3 sports and their interweaving. The main precedent for design being Parc de Villette by Bernard Tschumi. Having researched in depth in my dissertation.
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Selected Works. Winter 2016
Development; Remote Hydrolic An app allows easy digital configuration of large modulus containing different sport features which can be assorted into hundreds of different combinations. An Observation tower complete with a physical model making station, on site will allow easy visibility of the park and help make those decisions.
COMMUNITY INVOLVEMENT
Verticality is important for flow and a dynamic coarse. These modules are reconfigured/decided upon by the community once a week via change in levels and connections (large scale) then daily by means of a sensors that change park features on a popularity basis. Preventing ‘hogging the spot’.
APP PARK EDITOR
WEEKLY PARK CONFIGURATION AGREEMENT
PRELIMINARY STRUCTURE
ELEVATION
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Surface transition spots. Popular result of mapping.
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Certain spots off the main circulation will be fixed. Reactive sensors not active. Allowing for skaters to practice and socialise in a particular area. This dose not disrupt the central flow/getting in others way.
Selected Works. Winter 2016
Hydraulic lift control the verticality. These positions are decided upon each week by the urban sport community. The change in position will create a new circulation.
-On the fly automated reconfiguration -Each module has series of smaller modules, containing different features shared between skating parkour and BMX.
BRICKOLAGE
Change on the fly
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Selected Works. Winter 2016
Final Design Concept As a result of development and mapping, my research conclusion suggests that I cannot build a skate park. Skateboarders are situational making use of their environment.
Crane remote completes decisions, redefining the parks configuration.
Aldo Rossi inspired observation tower fitting industrial aesthetic.
Corner stairs imply motion add sense of rhythm to building.
Main entry point off Hackney Wick foot bridge.
Unprogramed ‘nod to the south bank under-croft’ left to community hands.
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However I can provide the framework for them to make their own with opportunity to change and expand in an un-intimidating ‘blank canvas’ of adaptable structure.
Selected Works. Winter 2016
Rock climbing walls varying in shape and size.
Block 2 unprogramed. Blank canvas for community too use at their will.
Digital screens allowing local artists to display their work.
Strong metallic rubber can stretch providing a smooth skateable surface.
BRICKOLAGE
Direct involvement with the canal, allowing an audience with canal side local bars. Skaters love an audience..
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Selected Works. Winter 2016
Site Exposition
Circulation
Block 1 function
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Selected Works. Winter 2016
Hackney Wick Stratford Olympic
Block 2 is an unprogramed framework for the community to
BRICKOLAGE
use how they please. Potential scenarios include yoga, pottery, painting classes, art exhibitions and site specific events.
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Selected Works. Winter 2016
Structure From Events The project was initially about creating an urban sports park with design focusing on the features themselves. As the project progressed and better research about skate boarders came about by mapping skate park circulation, I came to the conclusion that skaters actively defy the imposed behaviour setting of the built environment. Even within a park, skaters use equipment in ways different to its intended purpose. This is why skaters view parks as a training ground, with the real thrill within the discovery of finding new ways the built environment can be traversed. Therefore a ‘perfect’ skate park cannot ever be materialised.
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However the right tools and complimentary framework for community support can be provided in order to create an ever evolving structure created from events. The degree of experimentation provided by an adaptable park can be enhanced by a creative community such as Hackney Wick, therefore it is important to allow the community to shape the park themselves and allow the park to create events that go beyond just urban sports.
Selected Works. Winter 2016
2. Unit moved to desired place
3. Secondary crane repositions unit
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1. Crane attaches community made unit
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Selected Works. Winter 2016
West Facing Section: Hydraulic Park The section shows the relationship between the two towers, similar in geometry but containing different urban sports features. These two towers subliminally represent canal side industrial aesthetic in order to relate to the locals. It is to appear deliberately inexpensive in order to entice the local urban sports community to modify. The towers are deliberately columnises so that interior space is not interrupted, encouraging interior activities. The elevators are on a industrial pulley system large in length so sporting equipment can be transported up and down.
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On display is the mechanism within the hydraulic lift and stretched rubber system that allows a changeable central area. The activity and event here can be cluttered and hectic with the towers offering refuge for spectators. The adaptable balcony space can allow for a great number of spectators to witness large scale extreme sporting events or other community activities.
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Selected Works. Winter 2016
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Selected Works. Winter 2016
A Framework for the Community Due to the relatively quick reconfiguration ability of the hydraulic lifts, the park can be changed throughout the day, be it experimental sports park to an outdoor cinema, to a music concert.
Community Discussion
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App Park Editor
The potential for new and varied activities is endless, not being restricted to just sport the community can shape the park as they please. Below is a series of potential scenarios that could take place.
Modelling Experimentation
Park Configuration Agreement
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Selected Works. Winter 2016
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Selected Works. Winter 2016
Fully Adaptable Facade panels fold out to form balcony to observe park activities and open up interior space. Can be adapted to inhabitants needs.
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All of these can be opened for special events such as concerts of sport tournaments. Sponsors like red bull would be the hosts.
Selected Works. Winter 2016
Community decided park configuration Scenario
SKATING Skating
ELEVATOR Elevator access ACCESS to siteTO SITE
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PARKOUR Parkour BMX BMX
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Selected Works. Easter 2016
23rd March 2016 Client: Drug Link
BUILT PROJECT: COFFEE ETHIC The live built project a multifunctional cafe and community support centre in Woolwich London Year 2
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Selected Works. Easter. 2016
COFFEE ETHIC
DRUG LINK
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Selected Works. Easter 2016
Proposal The company Drug Link run a drug rehabilitation centre. Their brief was to renovate the existing ground floor into a multi-use coffee shop. The shop would need to be adaptable to house local events, meetings and therapy sessions. It would need to be enticing to passers by being on route to the DLR station with features and access being friendly to recovering users. The shop is to be the first in Drug Links new alias of ‘coffee ethic’, therefore the design needs to enforce the new brand in order to create a brand image known in the local area and able to be spread into future outlets. The area of Woolwich is up and coming with a high degree of social problems, therefore the design needs to understand such factors and be sensitive to its surroundings. The project was taken on by a team of five over a four month period. Design was partly handed by myself having to produce concept visuals and working drawings for the main units.
18 Anglesea Rd. Woolitch London. SE18 6EG
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COFFEE ETHIC
Selected Works. Easter. 2016
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Selected Works. Easter 2016
A Framework for the Community This plan was presented to us by the client with a very preliminary layout system for the site. This plan allowed us to understand the scale of the interior space. The sites main constrains was its lack of light, being dark and claustrophobic space.
Drawn Existing Building plan
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Therefore the first plan of action was to gut the interior wall of the site thereby opening up the space. The other constant of the site was the neighbouring chimney shoot. This is something that had to be considered when specially planning.
Selected Works. Easter. 2016
COFFEE ETHIC
EXISTING SITE PHOTOS
These photos show the site after being gutted of the majority of internal walls. Our five person team surveyed the site noting all potential light fitting areas, current radiator positions and a location for kitchen fittings. The window frame would have to be cleared of its frosted glass, however the space was usable and fairly well lit considering the tightness of the space.
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Selected Works. Easter 2016
Concept Mood board
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COFFEE ETHIC
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Finalised Concept The final concept revolved around a custom made shelving unit which allowed the tables to fold up so that the space could be cleared for therapy meetings. The shelving unit could house a selection of books, board games and plants as well as disguising the chimney shoot and therefore maximising the amount of space in a relatively narrow area. Smaller chairs were to be sorted so that they could be stored easily under the shelving unit.
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The area of Woolwich is diverse and multicultural, Islamic patterns were to be laser-cut in plywood acting as a feature diffusing light boxes behind, adding to the warm atmosphere we wanted to create. In-keeping with the multicultural theme, local artists were to be contacted, bringing fabric art to be hung within the cafe. A hanging herb garden doubling up as a light fitting, this was to be the centre features enticing passers-by into the cafe.
COFFEE ETHIC
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Selected Works. Easter 2016
UNDER CONSTRUCTION COFFEE ETHIC
During construction we had to take a hands on approach having to personally build the light and hanging plant fitting myself with a team mate. Personally I produced the concept drawing, renders, and designed the shelving system.
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Selected Works. Easter. 2016
COFFEE ETHIC
Completed Design
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Selected Works. Summer 2016
12th August 2016 Client: Boom Town
THE INCONVENIENCE STORE The creation of an art instillation for Boom Town festival. On the right, a concept image that got us the job. The concept is a dysfunctional convenience store fitting with the festivals theme of a dysfunctional town filled with actors music and craft. Year 2 Summer
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Inconvenience
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Selected Works. Summer 2016
Boom Town Festival Boom Town is an interactive art and music festival that takes place over a 5 day period with the theme of creating a dysfunctional town that hints at the real world problems in society, tackling political and social issues. This is all enforced by a theatrical director with each year following stories of revolution, industry, commercialisation and oppression. However at its heart the festival is about escapism and having fun. Teams of actors, set designers and musicians are given subjects a story briefing and the freedom to create whatever they feel will bring the town to life. The main aim is to have a fully busy and interactive street involving regular festival goers and putting on a show.
The Inconvenience store was created by a team of six of various talents (A film maker, graphic designer, advertiser, training architect, Illustrator, events manager and a contractor). We aim to play on themes such as capitalism, the excess of shopping and current politics. We do this by building a set dysfunctional convenience store, playing games with customers and collaborate with other features within the festival to put on a show. The construction story is featured on the right.
THE DISTRICTS Inconvenience
Boom Town is divided in many districts all with certain themes, Mayfair, Trench Town, Down Town, Chinatown, Old West, Kids Town and Old town (our district). Each have storeys that involve the other. Such as revolutionary take overs, fake police, 1920 gangsters and pirate feuds.
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Organised Chaos Our group had two days to construct the space. A wooden frame supported the hardboard walls painted clinical white. These hard board panels were used for the ceiling tiles trying to give a 1990’s office feeling. The panels would deliberately fade out to expose the wooden frame implying the shop had run out of money when fitting with cheap fabric blocking sight of the interior tent. The drinks fridge was to have a false back to allow a secrete entry to the back room gambling den. The till counter was to double up as a DJ booth for night time activity, hiding behind is the fire escape and staff entrance to the gambling den.
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The gambling den was a hit having a large queue to get in at night (bottom right photo). The outside balcony was constructed next to the shop, to be a stage for acrobats and bands. The town square allowed for a large audience to gather and watch. The shelves were to be uneven allowing props to fall off at random, along with solely screwed on fittings so any slight knock by the audience would encourage them to break adding to the chaos of the seen.
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4th January 2016 Unit 3
THE BRANDED ENVIRONMENT: The new commercial Paradigm. The design of a new flagship store for the Alexander Mcqueen high street fashion brand. Year 2 Second Term
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Proposal The relationship between what is made and what people want, what we might call the “market factors” are fundamentally important to what a designer does. Virtually all design is intended to be sold for people to use and more often than not these people will come from a specific group that forms a particular market – it is also usually intended that the designed product, environment or experience is successful in that market. It follows then that designers must have a thorough understanding of the commercial contexts for their work. These contexts, the ‘market factors’ mentioned above, are often the most important issues for a designer to consider in the design process and a successful understanding and feel for whatever market is being designed for will often determine the individual success of the designer. The primary and commercial aspect to this project is to design a flagship store for Alexander McQueen — In addition to creating an innovative retail experience, you are also required to integrate a socially responsive offering within your new environment: 2. The rationale for this secondary function should develop through your site research and investigations into social issues, which are either particular to your site or take into consideration people who would normally be excluded from a high-end commercial retail environment — As designers, we have a social responsibility to ensure commercial and public spaces are as accessible as possible, whilst creating new opportunities for commercial viability and new commercial organization through dual function environments – resulting in a solution that raises an organisation’s brand profile by showing a generosity to the city they depend upon.
The Seven Dials: Covent Garden Ground and First floor of 16-18 Shelton Street, Covent Garden, WC2E 9JL
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BRAND RESEARCH TYPOGRAPHY Alexander Mcqueen Brand logo is produced in times new Roman, using traditional type font, made popular by printing presses for newspapers in the early 20th century. Origins in Roman time using serifs to allowing easy to read sentences, represents and hints at Mcqueens love of history which is present in a lot of his collections. GRAPHICS Heavy use of black and white, puts emphasis on themes of contrast which is present in his collections e.g. savage beauty. Devoid of colour with contrast could be a hint at Mcqueens bipolar personality. Use of skulls highlight Gothic nature of the Mcqueen world. Along with the pound coin hinting at themes of British history. ADVERTISING Mcqueens advertising relies on posters bill boards and on line presence, which feature aspects and themes from his famous catwalk displays such as savage beauty and butterfly performances, but however feature cloths from new collects. Therefore is advertising relies on themes from the Mcqueen world he built but keep the cloths new and fresh. USP The legacy of Lee Alexander McQueen and the theatrics of the Fashion shows that exhibit in London twice a year. “His Romance, his Gothicism, his love of women, these are the tenets of the house that have survived past his explicit direction” The feeling of inclusive, theatrics, Avant Garde, Juxtaposition between conflicting ideas and emotions, use of technology and hand crafted designs. A price range that goes from the elitist to small accessories like the skull scarf that at £300, still expensive how ever are attainable. TARGET MARKET
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The target audience are for wealthy socialites and celebrity clientele between the ages of 20-30. How ever the accessories are accessible to early 20s who want to save their money and spend on an iconic piece like a skull scarf or for a special occasion such as a birthday. The Brand is British, however it seems that there is a large market in Asia for McQueen designs. FUTURE McQueen made political and ethical statements through his designs. He made a powerful comment on the excesses of fashion In a modern consumer age. The brand is becoming more conscious of their carbon footprint.
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Demographics
The Young Entrepreneur
The Blogger
The Student
Interests:
Interests:
Interests include:
-Fashion -Blogging -Parties student related -Beauty -Holidays -Music
Interests: -Fashion -Blogging -Parties -Beauty -Traveling
Noteworthy Shows
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-traveling -shopping -socialising -drinking -fashion -high end sports i.e. golf
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EXISTING BUILDING ANALYSIS The building is late Victorian and is currently being used by London Graphic Centre as their flagship store. The building was originally a fruit and vegetable warehouse. The main Covent Garden market area used to be (amongst other things throughout its history) a food trade market – with increased traffic congestion, the market was moved south of the river in the 1960s. London Graphic Centre has maintained the building’s history in continuing to be a prominent community fixture. The ground floor stone flooring was original to the fruit and vegetable warehouse and was relaid following the initial building work. The large till counters and the infinity staircase through the ground and first floors are the major structural focal point developments. The site provides a lot of new opportunities for innovative design. The street is on a quite gradient, and the building is places at a junction.
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North Section
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South Elevation
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Organised Chaos
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Sinister Luxury Concept
Mood board using movie sets all with sinister themes. Idea of a luxury seen with a darker tone helps provide an interesting link between taxidermy and class. Looking at set designers who portray these too themes in there work seems topical considering the location of Covent garden, (an entertainment district full of theatres and cinemas), Mcqueen the person (considering most of his collections were inspired by iconic films) and the Mcqueen brand.
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TAXIDERMY AND MCQUEEN Mcqueen used taxidermy in many of his collections old and late. He used certain birds of prey to appear like they were attacking there noddles. These models some appeared distressed, causing some controversy at the time. Interesting the public generally have a sour view of taxidermy as it appears that animals have been killed unethically and preserved as a trophy. However this is not the case for many artists and collectors alike who find the animal died of natural causes and they are preserved to respect and create an object of intrigue. However this public dislike creates a stigma to preserved animals which in turn can create a shock factor, I could use this to an advantage, possibly having a taxidermy studio on site so members of the public can see the process, showing them an old art form. Taxidermy is becoming increasingly popular with theatre and movie set design use taxidermy companies for props. The preserved animals made in the shop could be bought by the local theatre and film companies renown in the Covent Garden area. VICTORIAN OPERATING THEATRE
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The image below taken at Guys hospital, shows a Victorian operating theatre that informed much of my design, from its sinister representation of observing a live operation, to Mcqueens theatrical influences. The main aim to provide a stage with uncomfortable symbolism.
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Ground Floor Old Collection The ground floor follows a non linear sequence, allowing the customer to explore at their own will. This floor follows a museum like layout mixing taxidermy with the old collection, mounted on bronze plinths. These plinths are fragmented following a similar patten to the floor lighting, mimicking molten lava, employing the harsh side of nature, a theme present in Mqueens work.
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This floor lighting guides the customer around the old collection and point of sale which is located under the stage.
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Entrance/ disabled access
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First Floor New collection & Event Space The first floor introduces the customer to the new collection, auditorium seating and changing rooms. This floor follows a loop circulation allowing the customer to see the entire new collection whilst providing rest stop seating that will also be used for events space.
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The central staircase evokes the feeling of a a Victorian operating theatre, allowing the customer to take central stage on their journey up to the first floor. This central stage doubles up as an event space where taxidermy demonstrations and catwalk shows can take place.
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First Floor Axonometric
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Detail 1/20 Front Facade
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Exterior Facade
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Navigation Use of excising entry points, four choices upon entry, up/downstairs/backstage taxidermy and disabled ramp. Free flow unrestricted route, exploring encouraged. Museum mimic layout housing old collection, taxidermy mixed with accessories on display and cloths displayed against exterior walls. Customers corkscrew up staircase/stage. Central focal point. Chose between left, auditorium main seating or right to the new collection/changing rooms/staffroom. The path follows full circle ensuring all customers are witness to the new collection housed on this floor.
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Displays are along side all the walls freeing up the inner space. Secondary auditorium seating helps break up the shopping space, providing rest stops along the inner circle. The ceiling feature made of steel rods is to mimic animal skin with light boxes cutting through in a similar notion to the taxidermy process. The wall displays are similar to that of a picture frame made from bronze and skewed in order to feed into the sinister luxury theme.
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Circulation First Floor
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Circulation Ground Floor
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Technical Section South West The main challenge was to include four different levels within two existing stories. The extension on the west side of the building tackled with a frame opening,allowed greater possibilities for traversal. This traversal and dramatic change in levels important to the central theme of a Victorian operating theatre.
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The sketch on the right represent some key themes when reintegrating the Mcqueen logo fit for a unique identity for a flagship store. This hybrid image of an animal eye and the Mcqueen logo is to be repeated on the entrance door, central stage and ceiling feature, giving the flagship store a unique branding identity.
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Existing
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1st September 2015
LAVAPIES: SOCIAL SUSTAINABILITY First project of second year, a master planning exercise focusing on redevelopment in the area of Lavapies Madrid. First term second year
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PROPOSAL BRIEF This unit focuses on the architecture of the city – as a new Urban Environment, integrating 21st century needs, materials and technologies, structure, organisation and sustainable future development. It introduces the principle of the economic cycle through which cities pass, from urban decay, to regeneration and renewal, emphasising the importance of the maintenance of a balanced socio-historical continuity throughout. CONTEXT RESEARCH Lava-pies is in Madrid, which is just west of Atocha station in the centre of Madrid. Although it is close to some major cultural buildings (Prado, Reina Sofia and Thyssen Borhemia) – it has been a neglected part of the city and was where the Rastro (flea/main street market) was once located. The area has had an interesting history since the fifteenth century as a centre for new immigrants. It has recently become a bohemian quarter of Madrid and fashionable for its distinct urban character. There have been efforts at regeneration, but much of the physical upgrading has followed the traditional pattern of gentrification. There has been some controversy regarding the appropriateness of recent proposals with many calling for a more radical approach within the community. PROGRAM RESEARCH Heavily inspired by new trends in learning, sensory and observational, our research focused on the two schools currently on site. Initially our aim was to comment on the education system in general, inspiring us to explore changes in this system, what would happen if we had a more specific less general education. Training students down a certain path from the early stages. Our aim focused on technology commenting on how the only solutions to the worlds problems such as climate change relies on technology.
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Social Sustainability Concept
LAVAPIES
Our team were given the theme ‘future’. From this we developed a project based around social learning by the redevelopment of the two schools on site. The two schools were to be developed with a technology focus, building on Spain speciality with 3d printing and robotics. Complimentary public space is added to new incubation areas helping bridge the gap between school and university. All technology workshops are to be on display to the public inspiring future generations. A water tower and lake are added in order to cool down machinery, act as a park feature and a symbol of new life and regeneration.
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Research & Design Development
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Plans and elevation 1/500
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Working Model
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Research & Design Development VIEW FROM THE WATER TOWER Adding a water tower to the site stored the water to cool the machinery and symbolically signals regeneration and new life to the surrounding area.
UNDER THE LATTICE The giant wooden lattice provides shade for residents and lowers solar gain into the machine rooms. Here features public breakout spaces for incubation users encouraging interaction.
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OBSERVATIONAL LEARNING Exposing new technology such as Large scale 3D printing and robotics hopes to inspire and encourage the general public.
TOBACCO FACTORY
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The historic tobacco factory is respected with the new expansion interrupting the main facade. A new language is created with the old and new.
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Selected Works. Easter. 2017
1st January 2017
ROBERT OWEN NURSERY A competition entry for Own Roberts Nursery playground design, Greenwich. Potential live built project. Third Year Second Term
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Proposal Robert Owen Nursery School and Children’s Centre is a nursery school, childcare provider and children’s centre for local children and families. Its reach area is the Peninsula Ward in the Royal Borough of Greenwich, serving the expanding Millennium Village, Enderby Wharf, and many other new builds within its locality. The aim of the project is to propose a new landscape and re-design the existing garden of Robert Owen Nursery School and Children’s Centre, create a landscape with secret enclosed spaces, different levels and viewpoints. Incorporating the existing pond and woodland walk area, propose different textures underfoot and on boundary walls, include a bike track like a large circuit incorporating slopes and rad humps, put in a bridge, willow huts, water pump and stream, make a hill slide, a cave, space for flexible climbing equipment with safety surface, including storage and indigenous planting – an exciting, energetic, adventurous, noisy, and messy space for children where they can see, hear, feel, touch and smell. The competition is currently underway and due for completion end of July. Our team comprising of five, has been short-listed.
43 Commerell Street, SE10 0EA in 2000. Royal Borough of Greenwich
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CONCEPT Our research consisted of regression, re-watching childhood films and really trying to capture the essence of childhood play. The overarching inspired theme was one of an abstract town there the fence that was once a barrier between young and old children was now a stage set of interchangeable ‘shop’ fronts deliberately ambiguous in attempt to capture imagination. Being loose with themes was essential to our design development because children get board with themes. Looking at current trends of sensory play and balance of risk and reward helped our team categorise three main different areas within the garden. CHALLENGE Challenge being essential part of play encouraging social interaction, intellectual growth and exercise. Areas within the garden representing challenge are the central mound that doubles up as an amphitheatre, bike track, tunnel, maze and climbing frames / equipment. MAGIC A sense of the unusual and strange helps children be who they are. These spaces are the move abstract and include more secluded space for the more introverted children. Theses spaces include the pirate ship (keeping in the Greenwich naval theme) the toadstools, stream, hobbit cave and the kaleidoscope feature. ADVENTURE Being a bridge between the adventure and challenge, with Mystery and discovery are an essential part of learning and can help build relationships between children. The themes above are all displayed through the different surfaces and texture helping define different zones contributing a more varied play area and current trends favouring sensory play. Working with a budget we would use mainly laser-ply treated for outdoor use, this gives us control within the design keeping costs controllable and therefore the majority of the equipment in the garden custom made. Custom made features include all the ‘shop’ facade, climbing frame, tree house, landscaped mound, maze and other small scale sensory features. The pirate ship being hopefully sourced along with local artists to paint murals.
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Challange
Magic
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Adventrue
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Existing Existng
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Existing Existng
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Adventure Magic Challenge Flow The plan for the garden needs a consistent flow with room for surprises along route. The features of the garden branch off from the central bike track creating a mix of large and small spaces of play. All of which needed a suitable balance of risk and safety. For example secluded areas such as the underground tunnel need to be accessible by adults for safety reasons. The mound helps divide space but not so much that is out of view of adults.
Proposed Garden Model
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The maze featured on the right is fully adaptable. Made from tarpaulin and wooden posts that can be taken out of the ground, a space that can be configured at will creating an endless maze, large tent for outdoor class, goal posts for football games and left bare allowing children to decorate themselves. Next to the maze a small stall would allow children to ‘sell’ the vegetables that are grown within the garden to parents encouraging that child parent interaction.
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Maze adaptability
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The Abstract Our development focused around an abstract town theme, How can we inspire imagination? Coming to the conclusion, the less set in stone the better. Therefore being adaptable is not enough, visually objects within the playground need to hint at real world objects but have the potential with the right amount of imagination to be something different.
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Trying to add more vertical visual interest, abstract phone booths were created encouraging interaction whitest creating introverted space. Most of our design has a subliminal elements, helping children understand the real world.
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The Abstract The pirate ship is an homage to Greenwich’s naval history, compliments the stream and magic area of the garden. The ship’s sale can be taken up and down creating an enclosed space for story time or wet weather. The stream itself had to be pump powered and heath and safety considered.
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We hope to salvage a boat with some rustic character for the garden. The boat being a focal point for the garden it needs more attention. The big door next to the ship mimics childhood fantasies similar to Narnia being a gateway to the garden, creating a mystic and magical essence to the garden.
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