SPANISH TABLE Jonathan Ball Jeeyoung Jung
The Spanish Table
Creative Brief
BACKGROUND The Spanish Table is a store that offers unique and authentic Spanish goods. In addition to food products and gift items, their stores carry over 500 different wines, sherries, ports, and cavas from Spain, Portugal, Argentina, and Chile.
PROBLEM Currently, The Spanish Table has an e-commerce website that does not accurately reflect the company’s values nor does it convey the overall feeling/experience of shopping at one of its locations. The interface and content of the site are poorly structured and are in need of a more effective design.
SOLUTION Our solution will be to create a website that will convey the excitement, energy, and passion that comes with a visit to The Spanish Table. Our redesign will not only improve usability and function; it will also entice guests to visit a Spanish Table location for an authentic Spanish marketplace experience.
TARGET AUDIENCE Middle to Upper class, Married, Tourists ,People of Spanish heritage
TONE Warm , Festive, Flamenco, Enticing, Marketplace
Competitive analysis
TYPOGRAPHY TEXTURES & PATTERNS COLOR IMAGERY PRIMARY NAVIGATION PAGE LAYOUT OVERALL FEELING
TRADER JOE’S
WORLD MARKET
LATIN MERCHANT
SERIF
SERIF
SERIF
WOOD GRAIN FLORAL
WOOD GRAIN
NONE
GRAY - 60% TAN - 20%
BROWN - 10% RED - 10%
WHITE - 60% OLIVE - 15%
TAN - 10% RED - 5%
WHITE - 75% ORANGE - 10%
YELLOW - 10% GREEN - 5%
ILLUSTRATION
PHOTOGRAPHY
PHOTOGRAPHY
TOP HORIZONTAL
TOP HORIZONTAL
LEFT VERTICAL
FIXED
FIXED
LIQUID
FUN UNCONVENTIONAL
SERIOUS SOPHISTICATED
SERIOUS CHEAP
Moodboard
Style Guide
G eor g ia G e or g ia G e o r gi a
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Ar i a l Ar i al A r i a l
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
RGB HEX
57
107
396B99
153
RGB HEX
27
31
CF1F00
0
RGB HEX
235
115
EB7300
0
RGB HEX
243
193
F3C167
103
RGB HEX
255
255
FFFFFF
255
Sketches 1
Sketches 2
60
Wireframe 1
Logo/Title
Header Area 10 30
Menu Bar
30
Login/Cart Search
10 30 10
640
300
Gallery (Photo/Video)
Text Area
150
Text Area
10
Text Area
30
290
15
290 960
15
290
30
60
Wireframe 2
Logo/Title
Header Area 10 30
Menu Bar
30
Login/Cart
640
Search
Product Category
10
500
Product List
30
180
10
650 960
30
60
Wireframe 3
Logo/Title
Header Area 10 30
Menu Bar
30
Login/Cart Search
Product
640
Product Summary
500
Product Category Price/Cart
10
Product Detail
30
180
10
650 960
30
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CAVA WINE Maio. Ecae vit as nis aborro corepud itiuntin etusam el ea explab id moluptatur, eicaepeles dolor re volorem iur aut aperent omniam lautatet odicidento il ipsa num, sequi aut pore pe od ut quo il mos expligendi dit erernat est laut aut rero occus doloreh endiatia et vollabo rempel in tionse...
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Egerempl. Batilic ultuus inatintem prit. Vivem auciem aci ia quodie ta culariditem nosta, sestra patum etidermil vid dis... read more...
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Feb 24, 2012
Egerempl. Batilic ultuus natintem prit. Vivem auciem aci ia quodie ta culariditem nosta, sestra patum etidermil vid dis condam hore consic rem pris vervivem occhuideatro consime elabus, omnit que portilin dem loculto rtius; iam, ces conovividi ta, conum vit. Sus, num tabunum factuss olicaut videt intium... read more...
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What’s New? Egerempl. Batilic ultuus inatintem prit. Vivem auciem a ci ia quodie ta culariditem nosta, sestra patum etidermil vid dis condam hore consic rem pris vervivem occhuideatro consime elabus, omnit que portilin dem loculto rtius; iam, ces conovividi ta, conum vit. Sus, num tabunum factuss olicaut videt intium sedo, Ti. Ublissil hillemus cupecute firmantius. Errarimusque te, perri, nium inatia?
Egerempl. Batilic ultuus inatintem prit. Vivem auciem a ci ia quodie ta culariditem nosta, sestra patum etidermil vid dis condam hore consic rem pris vervivem occhuideatro consime elabus, omnit que portilin dem loculto rtius; iam, ces conovividi ta, conum vit. Sus, num tabunum factuss olicaut videt intium sedo, Ti. Ublissil hillemus cupecute firmantius. Errarimusque te, perri, nium inatia?
Recipe Egerempl. Batilic ultuus inatintem prit. Vivem auciem aci sestra patum etidermil vid dis condam hore consic rem pris vervivem occhuideatro consime elabus... omnit que portilin dem loculto rtius; iam, ces conovividi ta, conum vit. Sus, num tabunum factuss olicaut videt intium sedo, Ti. Ublissil hillemus cupecute firmantius.tabem esit Catquam anunum plicupies interis morudessi fur licum. Serum patursus hebus, forehebut nonihilie efes loc, verfec iam in tui priorare, crei factuiurnin tam eri consit. Si caet; et; noximuris fur acchilius ves? Tua effreti enimureis andiem nostica read more...
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FOOD COOKWARE GIFTS BOOKS
What’s New? Egerempl. Batilic ultuus inatintem prit. Vivem auciem a ci ia quodie ta culariditem nosta, sestra patum etidermil vid dis condam hore consic rem pris vervivem occhuideatro consime elabus, omnit que portilin dem loculto rtius; iam, ces conovividi ta, conum vit. Sus, num tabunum factuss olicaut videt intium sedo, Ti. Ublissil hillemus cupecute firmantius. Errarimusque te, perri, nium inatia?
Egerempl. Batilic ultuus inatintem prit. Vivem auciem a ci ia quodie ta culariditem nosta, sestra patum etidermil vid dis condam hore consic rem pris vervivem occhuideatro consime elabus, omnit que portilin dem loculto rtius; iam, ces conovividi ta, conum vit. Sus, num tabunum factuss olicaut videt intium sedo, Ti. Ublissil hillemus cupecute firmantius. Errarimusque te, perri, nium inatia?
Recipe Egerempl. Batilic ultuus inatintem prit. Vivem auciem aci sestra patum etidermil vid dis condam hore consic rem pris vervivem occhuideatro consime elabus... omnit que portilin dem loculto rtius; iam, ces conovividi ta, conum vit. Sus, num tabunum factuss olicaut videt intium sedo, Ti. Ublissil hillemus cupecute firmantius.tabem esit Catquam anunum plicupies interis morudessi fur licum. Serum patursus hebus, forehebut nonihilie efes loc, verfec iam in tui priorare, crei factuiurnin tam eri consit. Si caet; et; noximuris fur acchilius ves? Tua effreti enimureis andiem nostica read more...
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Products > Wine > Red Wines
WINE WHITE RED ROSE SPARKLING SWEET MADEIRA PORT SHERRY BEER/CIDER WINE CLUB
2006 Bodegas Lan Crianza - Rioja
2007 Quinta dos Grilos Casal de Tonda
2006 Bodegas Lan Crianza - Rioja
2006 Paternina Banda Azul - Rioja
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$10.99 Add To Cart
$10.99 Add To Cart
$11.99 Add To Cart
2007 Castillo Perelada “3 Fincas” Crianza Emporda $11.99 Add To Car
2008 Casa Castillo Monastrell - Jumilla
2009 Montebuena - Rioja 90 pts WA
2009 Olivares Altos de la 90 IWC
$11.99 Add To Cart
$11.99 Add To Cart
$11.99 Add To Cart
FOOD COOKWARE GIFTS BOOKS
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Products > Wine > Red Wines > 2008 Casa Castillo Monastrell
WINE WHITE RED ROSE SPARKLING SWEET MADEIRA PORT SHERRY BEER/CIDER WINE CLUB
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2008 Casa Castillo Monastrell - Jumilla Limited time deal
Brand: Julia Roch y Hijos Quantity: Country: Spain Region: Jumilla Vintage: 2008 Bottle Size: 750ml
International Wine Cellar 90 points
Was: $19.99
Today: $11.99
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Casa Castillo, 100% Monastrell from Jumilla, is an outstanding value. It’s been a best seller since day one in the Mill Valley store. “ Deep ruby. Fresh red and dark berries on the nose, with complicating notes of cracked pepper, black tea and crushed violet. Lively and precise on the palate, offering sweet red and black currant flavors and a touch of candied licorice. Silky tannins add shape and grip to the long, sweet, spicy finish. This represents superb value.” International Wine Cellar 90 points.
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2008 Casa Castillo Monastrell - Jumilla
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Brand: Julia Roch y Hijos Quantity: Country: Spain Region: Jumilla Vintage: 2008 Bottle Size: 750ml
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Was: $19.99
Today: $11.99
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FREE SHIPPING
Casa Castillo, 100% Monastrell from Jumilla, is an outstanding value. It’s been a best seller since day one in the Mill Valley store. “ Deep ruby. Fresh red and dark berries on the nose, with complicating notes of cracked pepper, black tea and crushed violet. Lively and precise on the palate, offering sweet red and black currant flavors and a touch of candied licorice. Silky tannins add shape and grip to the long, sweet, spicy finish. This represents superb value.” International Wine Cellar 90 points.
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2008 Casa Castillo Monastrell - Jumilla
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Limited time deal Le Souk Aqua Fish Small Sauce Bowl
Brand: Julia Roch y Hijos Quantity: Country: Spain $8.00 $16.00 Region: Jumilla Vintage: 2008 Bottle Size: 750ml
2
International Wine Cellar 90 points 70cm Fire Stand
Was: $19.99
Today: $11.99
1
$100.00
$100.00
Add to Cart
FREE SHIPPING
Casa Castillo, 100% Monastrell from Jumilla, is an outstanding value. It’s been a best seller since day one in the Mill Valley store. “ Deep ruby. Fresh red and dark berries on the nose, with complicating notes of cracked pepper, black tea and crushed violet. Lively and precise on the palate, offering sweet red and black currant flavors and a touch of candied licorice. Silky tannins add shape and grip to the long, sweet, spicy finish. This represents superb value.” International Wine Cellar 90 points.
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Work Cited Spanish Table http://spanishtable.com/
Mood Board http://www.runawayjane.com/wp-content/uploads/2011/09/spanish-flag.jpg http://herbivoracious.com/images/old/6a00e008d618bb883401053688bfa1970b-800wi.jpg http://www.google.com/imgres?start=171&hl=ko&biw=1100&bih=773&tbm=isch&tbnid=eXKP-zGW7pQoiM:&imgrefurl=http://www.imagejuicy.com/images/famouscities/m/madrid,-spain/4/&docid=8kOFEJTFh4plHM&imgurl=http://blog.wanderfly.com/wp-content/uploads/2010/07/2396901250_5056e8b6c5_o.jpg&w=1280&h= 857&ei=vmBYT5nONtTViALnvcjVCw&zoom=1&iact=rc&dur=325&sig=105755972982002877567&page=8&tbnh=138&tbnw=193&ndsp=26&ved=1t:429,r:25,s:171&tx=110&ty=87 http://www.ramblingtart.com/wp-content/uploads/2012/01/Spain-city.jpg http://blog.joinsmsn.com/usr/l/i/listmin/25/%281%29matado.jpg http://img.timeinc.net/time/photoessays/2008/tomatoes/tomato_01.jpgt