Jeeyoung Jung IM241 (First Project) Oct, 2012
The new generation of
Volkswagen Golf MKVII
Project Starement
Innovations - the new Golf The Volkswagen Golf is a small family car (C-segment in Europe) manufactured by Volkswagen since 1974, marketed worldwide across seven generations, in various body configurations and under various nameplates. This project is promote new generation of Golf and explain about history of Golf. This infographic tells very simply and consicely why Golf is the best hot hatchback.
Project Starement
2. Target Audiences VW lovers 18-60 any ages. 3. Objectives Promote new generation of Volkswagen Golf. The audience can understand history of Golf and how they keep their identity. 4. Obstacles People who did not like Volkswagen cars. Also someone who didn’t like small cars. 5. Key Benefit People easliy like VW Golf. 6. Tone Cleen, Modern, Humor 7. Media Poster (24X24)
Competitive Analysis/Inspiration
Competitive Analysis/Inspiration
Sketch
Sketch
Process
Original
Vector Graphic
Process
Rough Poster Image I
Rough Poster Image II
We not called old Golf. Golf is a legend in its own right. Das Auto.
Final Poster Image I
Final Poster Image II
Final Poster Image III
1974
First generation
1983
Second generation
1991
Third generation
1997
Fourth generation
2003
Fifth generation
2008
Sixth generation
2013
Seventh generation
Name: A1/Typ 17
Name: A2/Typ 19E
Name: A3/Typ 1H
Name: A4/Typ 1J
Name: A5/Typ 1K
Name: A6/Typ 5K
Name: A7/Typ 5G
Year: 1974-1983
Year: 1983–1992
Year: 1991–1999
Year: 1997–2003
Year: 2003–2008
Year: 2008–2012
Year: 2013–
Volume: 1,595 cc
Volume: 1,781 cc
Volume: 1,781 cc
Volume: 1,1781 cc
Volume: 1,984cc
Volume: 1,798 cc
Volume: 1,798 cc
Engine: 4cyl
Engine: 4cyl
Engine: 4cyl
Engine: 4cyl
Engine: 4cyl
Engine: 4cyl
Engine: 4cyl
Fuel: Petrol
Fuel: Petrol
Fuel: Petrol
Fuel: Petrol
Fuel: Petrol
Fuel: Petrol
Fuel: Petrol
Output: 74 hp @5400 rpm
Output: 90hp @ 5500 rpm
Output: 99 hp @ 5800 rpm
Output: 110 hp @ 5800 rpm
Output: 148 hp @6000 rpm
Output: 160 hp @ 4,500-6,200
Output: 160 hp @ 4,500-6,200
Torque: 73,5 lb ft
Torque:145 lb ft
Torque: 100 lb·ft @ 3500 rpm
Torque: 150 lb·ft @ 4400 rpm
Torque: 148 lb·ft @3250-4250
Torque: 184 lb·ft @ 1,500-4,500
Torque: 184 lb·ft @ 1,500-4,500
0-60 mile/h,s: 12.8 s
0-60 mile/h,s: 12.1 s
0-60 mile/h,s: 11.2 s
0-60 mile/h,s: 10.6 s
0-60 mile/h,s: 8.9 s
0-60 mile/h,s: 8.0 s
0-60 mile/h,s: 8.0 s
Top speed: 93 mph
Top speed: 111 mph
Top speed: 117 mph
Top speed: 119 mph
Top speed: 130 mph
Top speed: 137 mph
Top speed: 137 mph
There is no old Golf. Das Auto.
Work Cited
Original Photos http://www.cartype.com/pages/6041/volkswagen_golf_generations Informations http://www.seriouswheels.com/cars/stuv/top-Volkswagen-Golf-GTI-History.htm http://blog.caranddriver.com/volkswagen-gti-a-history-in-pictures/ http://www.carsales.com.au/reviews/2009/small-passenger/volkswagen/golf/volkswagen-golf-gti-a-historylesson-14626 http://www.squidoo.com/history-of-the-volkswagen-golf-gti2#module154605859 http://motor-prime.com/content/history-vw-golf-gti-inside-story