THE SPANISH TABLE
THE SPANISH TABLE
Creative Brief BACKGROUND The Spanish Table is a store that offers unique and authentic Spanish goods. In addition to food products and gift items, their stores carry over 500 different wines, sherries, ports, and cavas from Spain, Portugal, Argentina, and Chile. PROBLEM Currently, The Spanish Table has an e-commerce website that does not accurately reflect the company’s values nor does it convey the overall feeling/experience of shopping at one of its locations. The interface and content of the site are poorly structured and are in need of a more effective design. SOLUTION Our solution will be to create a website that will convey the excitement, energy, and passion that comes with a visit to The Spanish Table. Our redesign will not only improve usability and function; it will also entice guests to visit a Spanish Table location for an authentic Spanish marketplace experience. TARGET AUDIENCE Middle to Upper class, Married, Tourists ,People of Spanish heritage TONE Warm , Festive, Flamenco, Enticing, Marketplace
Moodboard
Style Guide Georgia Georgia Georgia
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Arial Arial Arial
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
RGB
57
HEX
396B99
107
153
RGB
27
HEX
CF1F00
31
0
RGB 235 HEX
115
EB7300
0
RGB 243 HEX
193
F3C167
103
RGB 255 HEX
255
FFFFFF
255
Sketches
60
Wi reframe 1
Logo/Title
Header Area 10 30
Menu Bar
30
Login/Cart Search
10 30 10
640
300
Gallery (Photo/Video)
Text Area
150
Text Area
10
Text Area
30
290
15
290 960
15
290
30
60
Wi reframe 2
Logo/Title
Header Area 10 30
Menu Bar
30
Login/Cart
640
Search
Product Category
10
500
Product List
30
180
10
650 960
30
60
Wi reframe 3
Logo/Title
Header Area 10 30
Menu Bar
30
Login/Cart Search
Product
640
Product Summary
500
Product Category Price/Cart
10
Product Detail
30
180
10
650 960
30
Work Cited