Soccer continues to gain prominence in the United States. Teams at every level see continued success, rising attendance and fan interest. Corporate sponsors have taken notice as seen in arenas and stadiums across the country. As the world prepares to come to North America for the 2026 FIFA World Cup, corporate partnerships with professional soccer has never been a better investment.
Dear prospective MASL owner: Arena soccer takes the world’s game to a new level with innovating and entertaining action for fans and families: • An innovative league that reaches the passionate fans of soccer as well as families and fans looking for great entertainment • A financially sustainable league with a rich history in American sports • A league with professional players in a season devoid of soccer competition • A league that will help American soccer finally realize its full promise and potential
Arena Soccer has been part of the American sports scene since the 1970s. With the rising popularity of soccer in general and the demand for yearlong entertainment, the future of the Major Arena Soccer League is poised for success.
MASL is made up of successful soccer club owners and iconic brands with some of the most experience in premier level soccer in the country. This experience has helped the MASL as the perfect league for innovative, community centric sports team owners and business leaders who take an entrepreneurial approach to business. MASL is owned and operated by the team owners with a sustainable business model built on regional competition that helps keep travel expenses low while building meaningful regional rivalries
Founded in 1984 The oldest continuously operating professional soccer team in the United States 2019 Ron Newman Cup Champions
The Milwaukee Wave have been one of the most successful teams in the Major Arena Soccer League. Consistently playing deep into the playoffs and being a leader in league attendance, the Wave have long been one of the premier teams in the MASL.
Founded in 2018 Sold out 10 of 12 Home Dates in first season at Adirondack Bank Center
Utica City FC have taken the Major Arena Soccer League by storm. Playing their first season in the Adirondack Bank Center, Utica City played to sold out crowds and captured the hearts of their fans with great play on the field and engaging activity off.
Founded in 1992 Have won 9 championships since 1992, most of any professional soccer team in the United States
The Baltimore Blast are the first three-time champions in the Major Arena Soccer League. Winning three straight titles from 2015 through 2018, the Blast set the bar for on-the-field success
Founded in 1992 Led the league in attendance for 2018-2019 season
One of the classic arena soccer teams, the San Diego Sockers have a deep history, one that includes 14 championships across their history. The team is always looking to improve, even adding U.S. National Team superstar Landon Donovan to their roster this season.
MASLtv Viewership Geography Viewer Age 13-17 18-24 25-34 35-44 45-54 55-64 65+
Views 2.2% 19.8% 37.8% 22.9% 11.7% 4.1% 1.5%
Avg View Duration 9:43 11:15 12:58 14:45 15:39 17:49 16:11
United States Mexico Canada Brazil
Watch Avg View Views Time Duration 76.8% 68.8% 18:29 15.0% 17.7% 14:01 2.4% 2.6% 15:13 1.8% 2.8% 10:55
Live/On Demand Live On Demand
Watch Avg View Views Time Duration 68.9% 55.3% 31.1% 44.7%
20:37 11:31
Device
Watch Avg View Views Time Duration
TV 29.8% 14.5% Mobile Phone 28.5% 51.9% Computer 27.5% 20.7% Tablet 8.0% 8.8% Game Console 5.7% 3.9%
34:01 9:06 22:02 15:11 24:14
For the first time, the MASL led a concentrated effort to feature teams on local and regional sports networks through the season. In all the MASL broadcast 21 games on the following RSNs: • NBC Sports Washington • NBC Sports Chicago • Root Sports Northwest • Cox Sports Television • KMCI-TV, Kansas City “Overall we were very pleased with the MASL product on our station. The viewership was strong, especially for a third-party production. We are looking forward to the opportunity to carry even more games for the 2019-2020 season.” Joanna Shapes, Manager Program Planning NBC Sports Washington Viewership ranged from .07-.18 Ratings on NBC Sports Washington in the #3 Major Metro Market in the United States* *Source:
Nielsen Data
MASL DEMOGRAPHICS • 79% of attendees have at least some college education, much higher than the 59% of the average American • 31% of attendees are in their 40s • More females than males in attendance (52% / 48%) • Nearly 68% of attendees are married • 43% of attendees are parents of children under the age of 18