OBEYJEF 2013 PORTFOLIO

Page 1

THE PORTFOLIO OF

JEF SALAZAR G R A P H I C D E S I G N E R · A R T I S T · C R E AT I V E D I R E C T O R

BIO

A Advertising Arts graduate with a major in F i n e A r t s f r o m t h e U n i v e r s i t y o f S a n t o To m a s i n the Philippines, Fresh thinker and creative muse J e f S a l a z a r a k a “ o b e y j e f ” b r i n g s o v e r fi f t e e n years design experience, most recently as Art D i re c t o r a t S u r re n d e r N i g h t c l u b i n L a s Ve g a s , with a proven track record of creating stellar designs that deliver results. Client focused and driven, Jef is one of those rare “left-brain right-brain” types who is both super creative and super strategic, keeping a pulse on the e v e r- c h a n g i n g w o r l d o f e - c o m m e rc e a n d d i g i t a l d e s i g n . F o r o u r c l i e n t s , i t ’s t h i s c h a m e l e o n - l i k e quality that makes him super well rounded and fl e x i b l e , a d a p t i n g q u i c k l y t o c h a n g e a n d offering out of the box cool concepts that always get noticed. J e f i s a b i g p i c t u r e t h i n k e r. H e e x c e l s a t developing strategies to scale effective design over campaigns and seasons, bringing innovation, freshness and outstanding direction to visual communication that speaks to the likes o f h e a v y - h i t t e r L a s Ve g a s N i g h t l i f e G ro u p b r a n d s i n c l u d i n g S u r r e n d e r, E n c o r e B e a c h C l u b a n d A n d r e a ’s H i p A s i a n D i n i n g a t t h e W y n n L a s Ve g a s . C l i e n t s c a n c o u n t o n J e f t o b e a n e x p e r t - l e v e l c o n t r i b u t o r a n d c o m m u n i c a t o r. H e strikes the perfect balance between following a c o m p a n y ’s c r e a t i v e d e s i g n s t r a t e g y a n d l e a d , while offering important strategic input in the process. With a key understanding of both the psychology and the business of online commerce, he is able to bring strategy and design to life. Rationale and business logic form the foundation of each masterful design, keeping clients coming back for more Creative Solutions. B I O C R E D I T: HOUSE OF DESIGNERS HOUSEOFDESIGNERS.COM


THE PORTFOLIO OF

JEF SALAZAR G R A P H I C D E S I G N E R 路 A R T I S T 路 C R E AT I V E D I R E C T O R

LOGO DESIGN SAMPLE SET


THE PORTFOLIO OF

JEF SALAZAR G R A P H I C D E S I G N E R 路 A R T I S T 路 C R E AT I V E D I R E C T O R

P R I N T & F LY E R D E S I G N SAMPLE SET 1


THE PORTFOLIO OF

JEF SALAZAR G R A P H I C D E S I G N E R 路 A R T I S T 路 C R E AT I V E D I R E C T O R

P R I N T & F LY E R D E S I G N SAMPLE SET 2


THE PORTFOLIO OF

JEF SALAZAR G R A P H I C D E S I G N E R 路 A R T I S T 路 C R E AT I V E D I R E C T O R

P R I N T & F LY E R D E S I G N SAMPLE SET 3


THE PORTFOLIO OF

JEF SALAZAR G R A P H I C D E S I G N E R 路 A R T I S T 路 C R E AT I V E D I R E C T O R

KUMA SNOW CREAM BRANDING


THE PORTFOLIO OF

JEF SALAZAR G R A P H I C D E S I G N E R 路 A R T I S T 路 C R E AT I V E D I R E C T O R

CRAZY HORSE 3 BRANDING


THE PORTFOLIO OF

JEF SALAZAR G R A P H I C D E S I G N E R · A R T I S T · C R E AT I V E D I R E C T O R

A D V E R T I S I N G C A M PA I G N W Y N N N I G H T L I F E “ C R I M I N A L ” C A M PA I G N S E T 1


THE PORTFOLIO OF

JEF SALAZAR G R A P H I C D E S I G N E R · A R T I S T · C R E AT I V E D I R E C T O R

A D V E R T I S I N G C A M PA I G N W Y N N N I G H T L I F E “ C R I M I N A L ” C A M PA I G N S E T 2


THE PORTFOLIO OF

JEF SALAZAR G R A P H I C D E S I G N E R 路 A R T I S T 路 C R E AT I V E D I R E C T O R

G I A N T F O R M AT D E S I G N DESIGN & PRINT SAMPLE SET


THE PORTFOLIO OF

JEF SALAZAR G R A P H I C D E S I G N E R 路 A R T I S T 路 C R E AT I V E D I R E C T O R

CLIENT RANDOM CLIENT PHOTOS SET


THE PORTFOLIO OF

JEF SALAZAR G R A P H I C D E S I G N E R 路 A R T I S T 路 C R E AT I V E D I R E C T O R

PERSONAL ART SHOWCASE


THE PORTFOLIO OF

JEF SALAZAR G R A P H I C D E S I G N E R · A R T I S T · C R E AT I V E D I R E C T O R

C O N TA C T

JEF SALAZAR

T W I T T E R FA C E B O O K

I N S TA G R A M / O B E Y J E F

CEL: 702.531.4473 D E S I G N @ O B E Y J E F. C O M DESIGN · PRINT · WEB

“good art is not cheap and cheap are isn't good”


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