User research: summary

In this study, the purpose was to find out what customers would like to have in a flower shop app such as previewing the bouquet before purchase confirmation, and what features were desireable to make the shopping experience more comfortable for the user. A usability study was conducted to include 5 participants of various genders, ages and users with special needs. My assumption was that most of the users would find the design of the app appealing and easy to use. After the study, I find that specific types of colors and styles of typography really make an impact on the user experience.