1 minute read
Persona: Cathy
“Sometimes I wish I can pick out my designs ahead of time so I can get the flowers quicker.”
Problem statement: Cathy is an event planner who needs see the arrangements first because it might not be what she envision when the order is prepared.
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Cathy
Age:
Education:
Hometown:
Family:
Occupation:
30 years old New York Flower School
Miami, Florida
Single, 2 dogs Event planner
Goals
● To have the option for delivery or pickup in a preview app for flowers
● To have the option to arrange the design myself ahead of time.
Frustrations
● Having to go into the store to pick out designs then have to wait
● Not being alerted for estimated pick-up time.
Cathy is a 30-year-old woman who lives alone with her two dogs. She works as an event planner and distributes floral arrangements for events such as weddings, business conferences, etc. Sometimes Cathy would like to know how a floral arrangement will look like before actually processing an order, which will save her time at the floral shop, so that it can be ready by the time she picks up her orders.
