CURRENTTRENDSANDFORECASTI NG
t r endj our nal
“E v e r y d a yi s af a s h i o ns h o wa n dt h ewo r l di s y o u r r u n wa y . . ” Co c oCh a n e l
FLOWER POWER
Bloom Bloom!Floraisthethingthisseason.Weseethegarden
gr owi nga ndbl oomi ngont her unwa ywi t hami x t ur eofha ppy
thom browne
c ol or sa nd pa i nt e r l yl i ke f e e l i ng c ombi ne di nt o aone out f i t . Fl owe r sbl oomi nge v e r y whe r eonout f i t sbynume r ousde s i gne r s ha ss ur e l ys pi ke d up ourc l os e twi t hj ui c y ,f r ui t ya nd f r a gr a nt c ol or st hi ss e a s on. Spr i ngi she r ewi t hf l owe r sf l our i s hi ngt her i ght upt ot hede s i gns t udi os . Spr i ngSumme r2 01 5i sa l lpr e pa r e dwi t h amy r i a dofde s i gne r se mbr a c i ngt hef l or a lt r e nd.Boundbyt he wi nt e rc hi l l s ,Apr i ls howe r suswi t ht he Ma yf l owe r sf or c i ng ust obedr a wnt oi nv i t i ngt hef l owe r si nt ot a keov e rourwa r dr obe . mul t i c ol or e da nd bol df r e s he nsup y ours umme rs t a t e me nt .
Thesmalllittlepotorbouquetofflowersthatwasoncejust us e df orde c or a t i ngy ourhomeorpl a c e di ny ourga r de n ha sbe c omet hee l e me ntofpowe ri nawoma n' sl ook. The s moot ht r a ns i t i onf r om ones e a s ont oa not he rc ome swi t h e l e me nt sofna t ur ea dde dt oge t he rc r e a t e dar hy t hm a l mos t mus i ci n de s i gn.Fl owe r sa r eknown t obr i ght e n upy our mood, wi t hf l or a la sat r e ndi nf a s hi ont he y ' r eac l e a rwa yt o e s t a bl i s h bot h ha ppi ne s sa nd f r e s hne s si ny our l ook. wnoff e mi ni ni t yonf a s hi oni nSS2 01 5ha st we e ke d Theda t het r a di t i ona la ppr oa c hofpr i nt sbe i ngpa r s ea ndpus he d t he mt obeonoft hef a br i ct y pe si nl i newi t ha ddi ngt hegi r l y l ookt ot hea t t i r e . Thi sbl oomi nga f f a i rha st a ke nont hef or m ofl i ght a s a i rdr e s s e s ,e x qui s i t egowns ,t a i l or e ds ui t s ,f l owy s ki r t sa nd s i l kyj umps ui t sma ki ng y ou a sc hi r pya st he we a t he r .Fl e x i bl et oy our ne e ds f l or a ls e pa r a t e s wor k pe r f e c t l ywe l lwi t h ba s i cpa nt sors ki r t st oma t c he d wi t h a c c e s s or i e st oc ompl e t ey ours pr i ng s umme r2 01 5l ook.
preenbythornton
DENI M FOREVER Lookingforaclassychiclook,thefirstthingthatyou
pul loutofy ourwa r dr obei sde ni m.Thebl uewhi t e c omboa ddsnot hi ngbutc omf or tt oa n out f i t .Da t i ng ba c kt o4 0y e a r sa go ,de ni m ha st r a ns f or me di ni t s a udi e nc edr a s t i c a l l y . Whe r eonc euponat i mede ni m wa s wor n onl ybyt hewor ki ngc l a s sa nd t hel umbe r j a c ks whi l e pe r f or mi ng l a bor i oust a s ks ,now de ni m i st he “ ne v e rt odi e �t r e nd.Ev e nc e l e br i t i e sc ountonade ni m s e pa r a t ea st he i rs unda yc omf yout f i t .Suc hav e r s a t i l e ga r me ntt ha twe ntf r om t hef a r msi nAme r i c at ot oda y s i nt e r na t i ona lr unwa yc ol l e c t i ons s uppor t e d by bot h hi ghe nda ndhi ghs t r e e tde s i gnhous e s .
GUCCI
HOOD BYAI R
TheBlueshasbecometheeasytowearchicelementtoday. Wewe a ri tf r a y e d,r i ppe d,c l a s s y ,bootl e g g e da nds ki nny f i t t e d, a l l t os ui toura t t i r ef ort heda y . Thel a i dba c kna r r a t i v e off a s hi oni sde f i ne dbyDENI Mt oda y .Nomor edowes e e DENI M wor nj us ta sj e a ns .We f i nd i tt a ki ng ov e rour wa r dr obe by be c omi ng t he f a br i cf orj a c k e t s ,j umpe r s , dr e s s e s ,s hi r t s ,s hor t s ,s ki r t s ,pa nt s ,ba g s ,a c c e s s or i e sa nd e v e nf ur ni t ur e . Thef a s hi oni ndus t r yha sk e pti nmi ndt o ma ni pul a t et hi sf a br i cs omuc ht ha te v e r yt i mey ouwe a ri t , t he r ei sr oom t os t y l ei tupwi t ha ny t hi nga nde v e r y t hi ng . Onec a ns e c ur e l ys a yt ha tde ni mi st heonee l e me ntof e v e r y one ’ sc l ot hi ngt ha twi l lne v e rf a dea wa y .
SPORT MESH Therunwayhasnowturnedintoafieldfortrendstoplay a l ong .Me s hha sgotoutofpl a y gr oundsa ndgy mst onow be c ome t he f a br i c ofs por t yl ux e we a r .I ns pi r e df r om
uni f or msofpr of e s s i ona la t hl e t e sf r om di f f e r e ntge nr e sof s por t s ,de s i gne r s ha v et r a ns f or me dt he m i nt o ne t t e d, pe r f or a t e da ndf i s hne tf a br i c sonba ggyt e e s ,l oos e f i t t i ng t a nks ,a bba r i ng c r op t ops a nd pe e ka boo s ki r t sa nd he ml i ne s .Onewoul d bes ur pr i s e dt os e ehow j us tt he s i mpl ea s pe c t sofbe i ngas por t spe r s onha ss e tf or t hat r e nd byde s i gne r s .Fa s hi on hous e st a keones por t ya s pe c ta nd i nt odi f f e r e ntl ooks ,l i keaba s e ba l lc a pde s i gnwi t har i c h f a br i cl i ke l e a t he ri sc ombi ne dt o ma ke t he m t ot a l l y une x pe c t e dbuta l s oa we s omei t e m ofc l ot hi ng .
alexanderwang
noonbynoor
Themesh–mashalloverthestreetsandtherunwayhas
he i ght e ne dt hee dgya ndc l a s s yf or msofs we a t e r ,t a nksa nd t ops . Al lt hewa yf r om t heba dmi nt onc our tne t , t e nni sr a c ke t , me s hs hut t l ec oc kupt ot hes por t ys hoe sa l la ddt obe i ngt he a t hl e t i ca nd pl a y f ulc hi c .Te a mi ngup a nya ny t hi ngwhi t e wa s he dwi t hme s ha ddst e x t ur ea ndmov e me ntt ot heout f i t . Wi t hut mos te a s ewi t hi nt her e a l m off a s hi ont hewhi t eme s h pus he ss t y l et obe i ngi nnov a t i v e ,t r e ndy ,s por t y ,y out hf ula nd v e r s a t i l ea l la tt hes a met i me .St y l i ngt heme s h wi t h bol d a c c e s s or i e sorc l e a ns e pa r a t e ss t r e a ml i ne st hes i l houe t t e son a ndof ft her unwa yt obes ha r pa nde y e c a t c hi nge v e nt hough t he i ra l lwhi t e ! Thes por t yc hi ca e s t he t i coft hewhi t ewa s he d me s hi sr e i gni ngi nt hi sSpr i ngSumme r2 01 5 .
PASTEL POWDER
Pastelthelittleboxofcrayonshasinspired designerstoput
honor
t oge t he rat r e ndt ha tv oi c e sas ubt l et i ngeofha ppi ne s sont her a mp. Onada yofs c or c hi nghe a t ,Pa s t e lc l ot he sa r es ur et oa ddf unt o y ourl ook. Whi l epi c ki ngoutc l ot he sf ort heda ywea l wa y sl ookf or aba l a nc ei nc ol ora nda t t i r e . Pa s t e l ss ur es t r i ket ha tba l a nc ewe l l . I n t hel i ght ne s sa ndde l i c a t e ne s st ha tbr i ngsa boutagi r l yf e mi ni ne l a dyl i kes t y l et hes pl a s he sofpa s t e lc ol or si spe r f e c t .Noma t t e r whi c hwe a t he r ,moodore ns e mbl ewor n,pa s t e lwor ksuni v e r s a l l y . Wi t hdr opsoft he s ec ol or sc omi ngf r om a l la r oundusi nma c a r oon, c r a y ons ,ma ke uppowde r s ,c upc a ke sa nds we e tt r e a t s ,t her unwa y a nds t r e e t sa r enowRoc ki ngt hepa s t e lpowe ri ns t y l e .
Theetherealessenceofthistrendistheirresistiblegirlyyet s t y l i s hv i begi v e n of fbyi t .Thei de a lc a s t l eofc ol orbui l ti n s ha de sofpa s t e lgi v e swome napr i nc e s sl i kef e e l i ng , wa s he da nd
pa i nt e di ns of tpa s t e lhue s .To ke e pt hepa s t e l i s ma l i v eby ma ki ngy our s e l fmor ea se l e ga nta spos s i bl ewi t hpoi nt e dt oe s t i l e t t os ,kne e l e ngt hhe ml i ne s ,da i nt yf l or a l s ,ha t sa ndc l a s s i c pur s e s .Wi t ht e mpe r a t ur e sr i s i ng wi t hi na na r r a y ofpa s t e l pe r f e c t i onf r om mi ntgr e e n,l a v e nde ra ndbl us hpi nkt wi s t i ng t hes ha de st hi ss e a s ont obe c omec a ndy l i c i oust oa l l . Embr a c i ng f e mi ni nebe a ut yt obe c omeov e r l yc hi cha sbe c omet henor mf or br i ngi ngoutt hewome n’ st r uef e ma l es e l f .
rebeccataylor
CULOTTE CRAZY Pantshavealwaysmadeitto thekeytrendsseason after s e a s on, whe t he rc r oppe d, a nkl el e ngt hora nyot he rv a r i a t i onf or t ha tma t t e r . Thi sSS1 5c ul ot t e ss e tf or t ht hee dgyc hi cl ook. The y c a mei nl e a t he r ,s ue de ,pr i nt e da nde x or bi t a nt l yov e r s i z e dor s t r a i ghtl e gge d.Fa s hi onj us tr e a c he dt hehe l m ofc omf or twi t h t hef l owi ngwi del e gge dba s e ba l ll oos ec ul ot t e s .Gonea r et he
ma ne uv e r i ngov e roura l lc l e a nwhi t ebe dt hec ul ot t e sgi v eus t hee x a c ts a mec omf or t , e x c e ptt he ydon’ tr e s t r i c tust owe a r i ng t he ma thome . Thi ske yc omf or ts t a t e me ntha sbe c omet hepoi nt off a s hi onc onv e r s a t i ona nds howc a s e sont heSS1 5r unwa y .
TI BI
da y swhe r es l i mt r ous e r s ,now wes e et hes t r e e t sf l oode dwi t h wome n we a r i ng wi de l e gge dc ul ot t e s .Asmuc ha swe l ov e
Culottes are relaxed with volume and an illusionary
TEMPERLEY LONDon
r e s e mbl a nc et ot heAl i nes ki r ts l i ghtt e x t ur ea ndpa i r e dwi t h c r oppe dt op ort a i l or e dl onge r l i nej a c ke toras hor ts ma r t bl ous e .The t e r m c ul ot t e or i gi na t e sf r om t heVi c t or i a n Er a whe nwome nc a l l e dt he s epa nt sadi v i de ds ki r twhi c hha ngs l i kes ki r tbutl ooke dl i kepa nt s . Br e a ki ngf r e ef r om t henot i onof l ongdr e s s e sa nds ki r t sbe i ngt heonl yl a dyl i kea t t i r ef orwome n c ul ot t e swa snow a n opt i on t ha tbr i dge dc ompr omi s ewi t h f unc t i on. The s ec ul ot t e sc a met obede v e l ope df orhor s e ba c k r i di ngs ot ha twome nc oul da c c ompa nyme na ndnotne e dt os i t s i des a ddl ebutwi del e gge di ns t e a d. Thewor dc ul ot t ec a me a l ongf r om t heFr e nc ht r a ns l a t i onofi t sme a ni nga ss pl i tr i di ng s ki r t . Thef r e e dom i nt hega r me nts t r uc t ur eofc ul ot t e swa st o gi v ewome nt hel i be r t yt ope r f or ma c t i v i t i e ss uc ha sga r de ni ng , c l e a ni ng , bi ker i di ng , e t cwhi l es t i l lma i nt a i ni nghe re l e ga nc eof apa i rt r ous e r st ha tl ooke dl i keaf l owi ngs ki r t .
STRI PESON Wenolongerseethem onthestreetcrossing,theirherenowon
c l ot he s ,s hoe s ,s c a r v e s ,ba gs ,a ny t hi ngpos s i bl ey ouc a nt hi nkof f . Thec odewhi c hi snonej us tt oc onv e yt heme s s a geofs a f e t yt o c r os sons t r e e t si snowt hepa t t e r n/pr i ntonout f i t sont her unwa y t oo . Thehi s t or yf ort hi st r e ndgoe sba c kt oMe di e v a lt i me swhe r e pr i s one r s ,pr os t i t ut e s ,ha ngme na nda l lt hos ec onde mne dwi t ha c r i meora na c tofmi mi c r yt ha twoul dbea s s i gne dt owe a rs t r i pe d c l ot hi ng .I twoul d ber i di c ul oust o not i c et hene ga t i v e dt ha t s t r i pe sc a r r i e dbe f or et hi sa saf r e nc hc obbl e rwa ss e ntt ode a t h onl ybe c a us ehi sa t t i r ec ompr i s e dofs t r i pe dc l ot hi ng .Howe v e r wi t ht i met hi sha sc ha nge d.Notonl ydi dwes e es t r i pe sont he c onde mne dbuta l s oon t heba t t l e f i e l d,whe r et hef r e nc h na v y me nwor ebl ue& whi t es t r i pe ds hi r t sa st he i runi f or m wi t h2 1 s t r i pe st ha ts y mbol i z e de a c hofNa pol e on’ sv i c t or i e s .
BALMAI N
EvenartistlikeGeneDavissoonbrokefreefrom the
jacquemus
ne ga t i v e not i on ofc r i me a nd s t a r t e d ma ki ng c ol or f ul v i br a ntpa i nt i ngswi t hc ol or e ds t r i pe si n1 97 2 . Wi t ht i me a r t i s t sa nd de s i gne r s ha v ea dopt e d s t r i pe sa sa n unque s t i ona bl epa t t e r nt ha tgi v eof fbot h ac a s ua ll a i d ba c ka swe l la saf or ma le l e me ntofs t y l ewhe npa i r e dwi t h t i me l e s sc l a s s i cwor kwe a r . . The r e ’ snot hi ngl i ket ha tofa uni f or m i nt he m.The yc ome f r om a l ldi r e c t i ons i n di f f e r e ntwi dt hsa nd i nr e f r e s hi ngl yv i br a nthue s .The y ma ybehor i z ont a l ,v e r t i c a l ,t hi n,t hi c k,bl a c ka ndwhi t e , t hi smot i fi spe r f e c tf ort heSS1 5wa r dr obet ha tgi v e souta s t r onggr a phi cs t a t e me ntwhe t he rda yorni ght .
P E E K ABOO
Skin and panelsplayhide‘n’seekthisSS15.Anyelegant
alexandermcqueen
wome nwoul dr e v e a lj us tt ha tmuc hs ki nt ha twoul dke e phe r pr i debuty e tma kehe rl ooka se l e ga nta spos s i bl e . Whe t he ry ou c onc e a lorr e v e a lt hi sSpr i ngt hes ubt l ys e x ys he e rt r e ndi si n. Themos tdi s gui s e dwa yt oe x pr e s st hi st r e ndi st hr ought hi nl y v e i l e dmi dr i f f s ,s houl de r sa ndl e gsl e a v el e s st ot hei ma gi na t i on a sba r e l y t he r et r a ns l uc e ntf i ni s he sa ndpe e ka boopa ne l sgi v e s a wa yt hes e x i e s ta nd mos tt r e ndi e s twa yt or e v e a ls ki nt hi s Spr i ng .Fe mi ni ni t yi sbr i ght e ne dwi t haba l a nc e ddos eofs he e r a nds howi ngof fofours ki n. Awoma n’ ss t y l ea ndpe r s ona l i t yi s we l lpoi s e dt hr ought hee l e ga nc eofs he e rpe e ka boo .
Theconceptbehindthistrendistogiveoffa“peek”ofyour
f l a wl e s ss ki nt ha twhe ne x pos e dt hr oughac ut outr e v e a l sj us t t her i ghta mountt ha twoul ds t r i kepe opl ebya we .Li kewea l l a r ef a mi l i a rt ha tnot hi ng i ne x c e s si sgood,t he s a me wa y de s i gne r st hi ss e a s onha v et a c t f ul l ys t r uc kt heba l a nc ebe t we e n t hee x c e s swhi c hwoul dl ookv ul ga ra ndt hea ppr opr i a t et ha t woul dl ookgr a c e f ul . Wi t hauni v e r s a lpe r s ona l i t y , t hi st r e ndc a n f l a t t e ra nybodyt y pe , be c a us ede s i gne r sa r es t r a t e gi c a l l ypl a c i ng t he s ec ut out st oma keusa l ll ookgor ge ouswi t ha“ pe e k”of s ki n. I t ’ snotj us ts he e rort r a ns pa r e ntma t e r i a l st ha tdoi ta l l , i t s t hec r a f tbe hi nd bl e ndi ngt he s ema t e r i a l ss ubt l ywi t h ot he r f a br i c st ha twor kwe l lt oge t he r ,ma ki ngt het r e ndha v et hel i f e t ha ti t ne e ds .The c ut out wor ks t o be s ophi s t i c a t e d, f a s hi ona bl e , a ndc l a s s y , y e ti t spl a c e me nti sune x pe c t e da ndf un.
alberto zambelli
PEPI TUP
Thenew universalgarmentextensionissurely“Peplum”. DKNY
Thi st e r mi sde r i v e df r om aGr e e kwor d“ pe pl o” me a ni ng “ s ha wl ” . Thec ommona c t i onofGr e e kwome nga t he r i ngt he e x t r af a br i ca r oundt he i rwa i s t ,r e s e mbl e st hepe pl um s ki r t , t ha tt ooks e v e r a lc e nt ur i e sl a t e r . Pe pl um i st hei de a ll a dyl i ke s i l houe t t ei ns pi r e df r om Chr i s t i a nDi or . The1 94 7c ol l e c t i on Ta i l l e urBa rt ha tc ompr i s e d ofabl a z e rwi t h adr a ma t i c s ki r t e dwa i s t . Thega r me nts t r uc t ur eoft hi ss i l houe t t ei st o c ompl e me ntawoma n’ sna t ur a lhour gl a s ss ha pea ta l lt i me s of t he da y .De s i gne r ss how pe pl um a st he wa r dr obe r e pl e ni s he rs ome t i me sba s i ci nonemonoc ol ororpa t t e r ne d orunus ua l l ye mbe l l i s he dwi t hune x pe c t e dma t e r i a l s .
I ns pi r e df r om awoma n’ sf a nt a s yi nhe rc hi l dhoodofda nc i nga s aba l l e r i naorwe a r i ngf a i r yl i kec os t ume s ,pe pl um t a ke sont he
s ha pea nd gi v e st hewoma n we a r i ngi tt hes i mi l a rf e e l i ng .A woma nf e e l sa st houghs hei sha v i nghe rf a nt a s ya nde x c l us i v i t y c ompa r e dt oot he r swe a r i ngbox yors ki nnyf i t t e dbl ous e s . Suc h awi der a ngeofc l ot hi ngs t y l e sha sl e dt ode s i gne r sc r e a t i ng out f i t sf ore v e r ybodyt y pee nha nc i nga ndor na me nt i nge v e r y a s pe c tofawoma n’ sc ur v i l i ne a rbody . Thes hor tov e r s ki r tdr a ws a t t e nt i ont ot het i ni e rwa i s ta r e aofawoma n’ sbody ,a ndt he n puf f soutt ogi v ey ourhi pss omes ha pe . Ra t he rt ha nc r e a t i nga n i l l us i on,i ta c c e nt ua t e sy ourna t ur a ls ha pe . Thi sc l e a r l yagr e a t oppor t uni t yf ora l lt hel a di e st ot a kea dv a nt a geoft hi sa l la r ound f l a t t e r i ngt r e nd.Ani nt e r na t i ona ls ha pet ha tha snow be c ome t heuni v e r s a ls ha peoff e mi ni ni t yf orwome n.
VERA WANG
q u i r k y e n s e mb l e Anyprofessionwithwhenaddedwithwitnessbringsan
e l e me ntoff un a nd e x c i t e me nti nt oi t .Fa s hi on doe s n’ t ne c e s s a r i l yme a ns t y l e ,e l e ga nc ei ni t smos ts ophi s t i c a t e d f or m. Br i ngi nge l e me nt sf r om y ourc hi l dhoodi nt of a s hi on ha ss t r uc knos t a l gi aa mongc ol l e c t i ons .Us i ngobj e c ta nd s t r uc t ur e sofs ma l lt hi ngsa r oundusf r om oure v e r y da yl i f e t r a ns f or me dat r e nda mongma j orf a s hi onhous e s . Wi t ht he r e c e nts howc a s e by br a ndsl i ke Cha ne l ,Loui sVui t t on, Mos c hi no ,Any a Hi ndma r c he t c . .dr e w e v e r y one wi t h s ur pr i s ewi t ht he i ra ma z i ngqui r kye ns e mbl e .I ns pi r a t i ons dr i v e nbyc e r e a lbox e s ,l e gopi e c e s ,c l oc ks ,books ,e t ca l l t ookonaf a s hi ona bl es t y l i s hpe r s ona l i t y .
W ith an allformaloutfitcarryingthisquirkyensemble ma dei tl ookc l a s s y ,e dgya ndf un. Thel i t t l ewonde r sa r ewe l l i nc or por a t e di nt oy ourl ook, a ddi ngt heki t s c hyt ouc ht ha ti sa gr e a tc onv e r s a t i ons t a r t e r . Theot he r wi s ec l a s s yov e r l ye l e ga nt out f i ti sdr i v e na nde mpha s i z e dwi t hwa c kyf oodba gsa ndt he c a s ua l ne s sofy oury out h.The c ut e qui r ky c l ut c he sha v e of f e r e dt hef a s hi oni s t a soft hewor l dt os t a ndouta ndpop a mongs tac r owd ofpe opl et hr ough t he i rs ma l ls c a l ebut s t r ongv i s ua li mpa c t .Whe t he ri ts e e msa ppr opr i a t et o be a dde dt owor kwe a rnobuti tde f i ni t e l ywor ksa sama j ormus t ha v ef ore v e ni ngdi nne r sa ndpa r t i e s . Thi st r e ndha sma na ge d t opl a yt her i ghtnot e sont her unwa ya ndha st a ke nov e rt he l onggones c a r eoff a s hi oni s t a snott a ki ngr i s ks . Wome na r eno l onge ri nf l ue nc e dt onott a keonqui r kyoutoft heboxpi e c e s a sapa r toft he i rl ookbuti ns t e a dus et he s ea sc onv e r s a t i on s t a r t e r st ope pupt hev i e we r sa nds oc i a l i t e sa swe l l .
FASHI ON MARKETI NG &MANAGEMENT
J ENNYCHU