Sport chic ppt

SPORTY CHIC FA S H I O N A E S T H E T I C & S T Y L E JENNY CHU

Table of!

CONTENTS! 0 1

Trend to Know

0 Designer’s Collection 5! Sporty Chic Aesthetic

0 2

History

0 Style Icons 6! What They Wear

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What is Sporty Chic

How it Developed

0 Cultural Influence 3! How it Perceived 0 Essentials 4! How to Wear

0 Conclusion 7! Why I Chose this Aesthetic 0 References 8! Data analysis and marketing

Trend to Know What is Sporty Chic

What is it? comfortable

modern

chic luxe athletic androgynous

Sporty Chic

street glam

classic femininity

mix & match

minimalism

History How it developed

TIME 1920

• Clothing was made more comfortably and sportswear was also allowed to be worn.

• There was a certain androgynous look to women's fashion that borrowed from men's clothing liberally.

• Gabrielle “Coco” Chanel introduced sportswear garments for everyday wear.

1990

• Sports clothing enjoyed increased popularity as casual wear among teenagers in the early 1990s.

• Track suits with a loose nylon outer shell became popular, and replaced the older style of velour track suits."

1995

• Mod-inspired styles became popular in 1995 among teenaged girls and young women.

• These included straight leg jeans, baby t-shirts, plaid miniskirts, and short jackets with oversized zippers.

late

90s

• Hip-hop fashion developed into a style more distinct from other sporty styles.

• Baggy jeans, hooded sweatshirts, football jerseys, puffy jackets, and large gold chains became staples of the hip-hop look.

LINE 2004

• The fashion industry has artfully latched onto fitness obsession.

• Stella McCartney designed her first collection for Adidas.

• Marc Jacobs, Liberty and A.P.C have fiddled with the post-gym look and big high street brands such as H&M and Gap have launched new 'work-out inspired' fashion lines.

2013

• The sportswear look started to filter through into high-fashion casual-wear with the sporty aesthetic being reinterpreted as casual-chic.

NOW

• Double page spreads in fashion magazines and the latest creations on the catwalk are proof that high-fashion designers are starting to draw inspiration from sports-apparel.

• High-end designers are using performance fabrics to create the sporty vibe. Fabrics like Airtex, mesh, fleece, jersey and rib knits are used to create a sporty look with simple silhouettes, clean designs and an athletic aesthetic.

Influences

AMERICAN CULTURE

SPORTS and ATHLETES

Essentials How To Wear

WhatmakestheSportyChicLook?

Crop Tops

Varsity Jackets

Face/ Baseball Cap

Sweatshirts

Sandals

Sneakers

Boyfriend Jeans

Track Pants

Oversized Coat

Tennis Skirts

Backpack

Designers Check Out The Latest Works

FASHIONISTA HIONISTAFASH H E T I C S HIONISTAFASH FA S

A E S T

ION

SPRING/ SUMMER 2014 “Sporty-Chic” Collections

Designer: Info:

ALEXANDER WANG

Alexander Wang used unusual sweatshirts, again with translucent elements. These can be worn with shorts, mini-skirts and even on top of the dress.

Well he will be combined with jeans and a boyfriend style. Also, the designer presented an unusual parks in the gray shade and cropped tops and hoodies, that after the last of the summer season does not lose its relevance.

Designer: Info:

CHANEL

Karl Lagerfeld presented a sporty version of evening wear complete with athletic accessories including knee and arm pads, fanny packs as well as silver sneakers. Embroidered tweed, sculpted corsets and lace chiffon in diaphanous silver and pearly shades were the focus of spring haute couture.

Designer: Info:

VICTORIA BECKHAM

The simplicity and elegance of a cut make the collection feminine and comfortable to wear. The designer combines in one image storge a white shirt, a mini skirt with a high waist and boulders, also white. On top of a set of crowns white bomber with black elements. Transparency hoses or parts of clothing - a great addition to the style of "sport chic".

Another finding of Victoria have cropped bomber jackets without sleeves.

Designer: Info:

BURBERRY PRORSUM

Christopher Bailey offer to wear a lace skirt with a gray fleece jackets. Also, the brand offers its own version Sweatshirts: clear, though the plastic sleeves and shoulders are decorated with stones. Such Sweatshirts is an excellent example of the style "sport chic", which combines elegance, a touch of glamor, and of course, sports.

Style Icons What They Wear

2

4

1

3 Rihanna

Miley Cyrus • • • •

Baseball Cap Basketball Jersey White Hot pant Stripe Sandal

• • • •

Varsity Jacket Black Cropped Hoodie Grey Track Pant Black Sandal

Angela Blick • Sweatshirt • FishTail Skirt • Transparent Sandal

6

5 Denni Elias • Sweatshirt • Lace Skirt • Pointy Stiletto

Miroslava Duma • Neoprene Sweatshirt • White Shirt • Wedges

Elena Perminova • Sweatshirt • Denim Shorts • Brown Sandal

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0 2

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0 3

Victoria Beckham • Black Transparent Shirt • Flared Hem Skirt • Black Sandal

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Aimee Song • Black T-Shirt • Camo Jacket • Leather Trouser

Rumi Neely Pernille Teisbaek • • • •

Off white Coat White T-Shirt Black Leather Short Tartan Slip on

• Cropped Top • Pencil Skirt • Black Sandal

0 4 !

Conclusion Why I chose this Aesthetic

ASTHETIC Sub-Categories Athletic

Street Style

Boyfriend

Preppy

Minimalism

Androgyny

Thank You For Listening.

References "Trend Report: Sporty Chic." Web log post. That's The Way. N.p., 16 Nov. 2012. Web. 01 Apr. 2014.

"INSPIRATION SPORTY CHIC!" Web log post. Collage Vintage. N.p., 20 Oct. 2013. Web. 1 Apr. 2014.

"Style Guide: Sporty Chic." Web log post. Sparkle Lists. 22 Mar. 2013. 01 Apr. 2014

Sam, Hussain. "SS14 trend to watch: Sporty Chic." Weblog post. Marie France Asia. 8 Jan. 2014. 1 Apr. 2014.

Micah, Walls. "What to Wear Wednesday: The "Athletic" Look for Spring 2014." Web log post. The Virginian-Pilot. 26 Mar. 2014. 01 Apr. 2014.

Danielle, Nicole. "Spring 2014 Style Inspiration: How To Wear The Sporty Chic Tomboy Trend." Web log post. The Fashion Bomb Daily. 20 Mar. 2014. 1 Apr. 2014

"Trend-To-Know: Sporty Chic." Web log post. The Jones Report LA. 9 Sept. 2013. 1 Apr. 2014 "Stylesight Forecasts Leading Trends for Spring/Summer 2014." Web log post. Market Watch. 27 Aug. 2013. 01 Apr. 2014 "Sporty Attitude - Feminine Soul." Web log post. No-li-ta. N.p., 7 Sept. 2012. Web. 01 Apr. 2014. <http://www.nolita.it/en/blog/sporty-attitude-feminine-soul/>.

"3 Lazy Day Looks for Anyone!" Web log post. Style Haus. N.p., 04 Apr. 2012. Web. 01 Apr. 2014.

Nicoleta, Parascan. "Sport Fashion Trend." Web log post. Fashionising. N.p., 14 Mar. 2013. Web. 1 Apr. 2014.

Carola, Long. "‘Sports Luxe’ Brings an Athletic Dash to Spring/summer Fashion."Financial Times. N.p., 7 Feb. 2014. Web. 01 Apr. 2014.

"Trend Forecast: Sportswear." A Fashionable Sport. N.p., n.d. Web. 01 Apr. 2014.

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