Hamstar Packaging Process Book

Page 1

PetSmart: Rebrand & Packaging

Q

UA

LITY PROD EST. 2012

C U

T

Jenelle Dagres

introduction


Jenelle Dagres

PetSmart: Rebrand & Packaging

New brand essence

Interactive

Educational

Contemporary

Fun

Sustainable

brand essence


Jenelle Dagres

PetSmart: Rebrand & Packaging

brand driver

The difference between the old Petsmart & the new is the new one is actually smart, through design & sustainability we can prepare the world for a better tommorrow for pets & their owners. brand personality

Clean, simple, easy, interesting, interactive, instinctual, exciting, fun, now, organic, eco-conscious, green, friendly, comfortable, consistent, etc.

brand driver


Jenelle Dagres

PetSmart: Rebrand & Packaging

target market

children Higher income families Eco conscious women

target market


Jenelle Dagres

Rebrand Inspiration

PetSmart: Rebrand & Packaging

Rebrand Inspiration


Jenelle Dagres

hamster packaging

PetSmart: Rebrand & Packaging

hamster packaging


Jenelle Dagres

packaging inspiration

PetSmart: Rebrand & Packaging

packaging inspiration


Jenelle Dagres

packaging inspiration

PetSmart: Rebrand & Packaging

packaging inspiration


Jenelle Dagres

PetSmart: Rebrand & Packaging

competition

common hamster brands

Target Walmart Petco Small boutiques/petstores Veterinary Services Grooming Services

names for new petsmart hamster brand Ham Ham Star Golden Wheel Chubs Chubby Cheeks Wild Whiskers

Happy Hamster Green Ham Eco Ham Mr. Whiskers Hipster Hamster Chum Chum

competition


Jenelle Dagres

logo development

PetSmart: Rebrand & Packaging

logo development


Jenelle Dagres

logo development

PetSmart: Rebrand & Packaging

logo development


Jenelle Dagres

PetSmart: Rebrand & Packaging

logo development

LITY PROD EST. 2012

C U

T

Q

UA

logo development


Jenelle Dagres

PetSmart: Rebrand & Packaging

logo development

logo development

pet smart

petsmart

pet smart

petsmart

P

SMAR T E

pet smart

pet smart

pet smart

pet smart

pet smart

pet smart

pet smart

pet smart

petsmart

pet smart

pet smart

pet smart

pet smart

pet smart

T

pet smart


Jenelle Dagres

PetSmart: Rebrand & Packaging

logo development

logo development PETSMART

petsmart

pet s mart pet smart

pet smart S ARE FA PET E

LY MI

petsmart

petsmart

WHE R

Petsmart

PETSMART

IE

GRO OM I

ET HOTEL ∙ ∙P BA N NG

-SINCE 1986-

HE

RE

L

Y

N BA ∙ P ∙ ET HOTEL

NCE 1986.

PETSMART W

M

IN G

FI EL D

I

NF

-SINCE 1986-

OO

OM

∙P ET HOTEL ∙

BA

PETSMART GR

GRO NG

-SINCE 1986-

LD

PETSMART

W

WH E

ETS ARE F E P AM R I HE

SI

D EL FI

PETS ARE F A RE

LY

pet smart

LY MI

petsmart

PETS

FA ARE

MI


Jenelle Dagres

logo development

PetSmart: Rebrand & Packaging

logo development


Jenelle Dagres

PetSmart: Rebrand & Packaging

sketches Packaged Items Bedding Bottle Chew Toy Food House Mineral Salt Treats

Ways of Packaging Food

Bedding

Treats

Homes

Possible Materials Eco Bedding Cardboard Food Glass Grass Metal Nesting Material Paper Mache Paper Rawhide Wood Woven Baskets

sketches


Jenelle Dagres

sketches

PetSmart: Rebrand & Packaging

sketches


Jenelle Dagres

sketches

PetSmart: Rebrand & Packaging

sketches


Jenelle Dagres

sketches

PetSmart: Rebrand & Packaging

sketches


Jenelle Dagres

sketches

PetSmart: Rebrand & Packaging

sketches


Jenelle Dagres

sketches

PetSmart: Rebrand & Packaging

sketches


Jenelle Dagres

sketches

PetSmart: Rebrand & Packaging

sketches


Jenelle Dagres

sketches

PetSmart: Rebrand & Packaging

sketches


Jenelle Dagres

sketches

PetSmart: Rebrand & Packaging

sketches


Jenelle Dagres

sketches

PetSmart: Rebrand & Packaging

sketches


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