PetSmart: Rebrand & Packaging
Q
UA
LITY PROD EST. 2012
C U
T
Jenelle Dagres
introduction
Jenelle Dagres
PetSmart: Rebrand & Packaging
New brand essence
Interactive
Educational
Contemporary
Fun
Sustainable
brand essence
Jenelle Dagres
PetSmart: Rebrand & Packaging
brand driver
The difference between the old Petsmart & the new is the new one is actually smart, through design & sustainability we can prepare the world for a better tommorrow for pets & their owners. brand personality
Clean, simple, easy, interesting, interactive, instinctual, exciting, fun, now, organic, eco-conscious, green, friendly, comfortable, consistent, etc.
brand driver
Jenelle Dagres
PetSmart: Rebrand & Packaging
target market
children Higher income families Eco conscious women
target market
Jenelle Dagres
Rebrand Inspiration
PetSmart: Rebrand & Packaging
Rebrand Inspiration
Jenelle Dagres
hamster packaging
PetSmart: Rebrand & Packaging
hamster packaging
Jenelle Dagres
packaging inspiration
PetSmart: Rebrand & Packaging
packaging inspiration
Jenelle Dagres
packaging inspiration
PetSmart: Rebrand & Packaging
packaging inspiration
Jenelle Dagres
PetSmart: Rebrand & Packaging
competition
common hamster brands
Target Walmart Petco Small boutiques/petstores Veterinary Services Grooming Services
names for new petsmart hamster brand Ham Ham Star Golden Wheel Chubs Chubby Cheeks Wild Whiskers
Happy Hamster Green Ham Eco Ham Mr. Whiskers Hipster Hamster Chum Chum
competition
Jenelle Dagres
logo development
PetSmart: Rebrand & Packaging
logo development
Jenelle Dagres
logo development
PetSmart: Rebrand & Packaging
logo development
Jenelle Dagres
PetSmart: Rebrand & Packaging
logo development
LITY PROD EST. 2012
C U
T
Q
UA
logo development
Jenelle Dagres
PetSmart: Rebrand & Packaging
logo development
logo development
pet smart
petsmart
pet smart
petsmart
P
SMAR T E
pet smart
pet smart
pet smart
pet smart
pet smart
pet smart
pet smart
pet smart
petsmart
pet smart
pet smart
pet smart
pet smart
pet smart
T
pet smart
Jenelle Dagres
PetSmart: Rebrand & Packaging
logo development
logo development PETSMART
petsmart
pet s mart pet smart
pet smart S ARE FA PET E
LY MI
petsmart
petsmart
WHE R
Petsmart
PETSMART
IE
GRO OM I
ET HOTEL ∙ ∙P BA N NG
-SINCE 1986-
HE
RE
L
Y
N BA ∙ P ∙ ET HOTEL
NCE 1986.
PETSMART W
M
IN G
FI EL D
I
NF
-SINCE 1986-
OO
OM
∙P ET HOTEL ∙
BA
PETSMART GR
GRO NG
-SINCE 1986-
LD
PETSMART
W
WH E
ETS ARE F E P AM R I HE
SI
D EL FI
PETS ARE F A RE
LY
pet smart
LY MI
petsmart
PETS
FA ARE
MI
Jenelle Dagres
logo development
PetSmart: Rebrand & Packaging
logo development
Jenelle Dagres
PetSmart: Rebrand & Packaging
sketches Packaged Items Bedding Bottle Chew Toy Food House Mineral Salt Treats
Ways of Packaging Food
Bedding
Treats
Homes
Possible Materials Eco Bedding Cardboard Food Glass Grass Metal Nesting Material Paper Mache Paper Rawhide Wood Woven Baskets
sketches
Jenelle Dagres
sketches
PetSmart: Rebrand & Packaging
sketches
Jenelle Dagres
sketches
PetSmart: Rebrand & Packaging
sketches
Jenelle Dagres
sketches
PetSmart: Rebrand & Packaging
sketches
Jenelle Dagres
sketches
PetSmart: Rebrand & Packaging
sketches
Jenelle Dagres
sketches
PetSmart: Rebrand & Packaging
sketches
Jenelle Dagres
sketches
PetSmart: Rebrand & Packaging
sketches
Jenelle Dagres
sketches
PetSmart: Rebrand & Packaging
sketches
Jenelle Dagres
sketches
PetSmart: Rebrand & Packaging
sketches
Jenelle Dagres
sketches
PetSmart: Rebrand & Packaging
sketches