Alcoholic
Egg Nog
Process Book by Jenelle Dagres
Research Alcoholic
Egg Nog The basic recipe for eggnog has not changed over the years (eggs beaten with sugar, milk, cream and some kind of spirit) and remains a favorite for holiday parties. The word itself does not have much appeal, the guttural sound and the thought of drinking egg doesn’t sound very appetizing to most. There are differing opinions as to the origin of the name for this famous drink. One version says that nog derives from an Old English word for strong beer, hence “noggin”. Another version attributes the name to Colonial America where colonists referred to thick drinks as “grog” and eggnog as “egg-and-grog”. Either way, we know it today as Eggnog.
It is believed that the eggnog tradition began in Europe as an adaptation of the various milk and wine punches often served at social gatherings. In the 17th century, eggnog was used as a toast to one’s health and was consumed by the well-to-do of society as milk and eggs were scarce commodities in Europe. When the brew was brought to the “New World,” colonists added a new twist, rum. The rum Americans could get from the Caribbean was considerably less expensive than the other liquors shipped from England. And so, along with the readily available supply of milk and eggs in the colonies, the rum version quickly became a popular drink for people of all classes.
Current Competition Alcoholic
Egg Nog Evan Williams Egg Nog Northern Lights Egg Nog Pennysylvania Dutch Egg Nog Old Mr. Bostons Egg Nog Old New England Egg Nog Overbrook Egg Nog McCormick Irish Egg Nog Benchmark Bourbon Egg Nog
5 Key Attributes Christmas cheer, alcohol, contemporary, fun, & clever.
Overall Concept/theme Create a package for premixed alcoholic egg nog that is not your typical eggnog, but an experience as special as the taste.
Proposed Retail Marketplace Alcoholic
Egg Nog
Target Audience Lifestyle -People that love alcoholic egg nog (men) -party entertainers (women) -40-Mid 60’s -Upper Middle Class Sandy is a 60 year old retired woman. She enjoys waking up in the morning for a warm brewed coffee, going to dance classes, & seeing her gf’s at the cheesecake factory for lunch. for her xmas shopping she likes to shop at boutiques, Macy’s, Gelson’s and costco. She has a retired husband, & 2 cats named Little Cat & Oliver. Her kids have gone off to college, now for the holidays she loves throwing parties for all her friends and neighbors. Rick is a 50 year old construction worker. He has a wife & kids. When home from a long days work he likes to have a beer. He enjoys watching TV and relaxing in his free time. He likes premixed eggnog because he doesn’t like having to buy 2 bottles and isn’t sure of which mix to get. He likes things simple & easy.
Inspirations
Inspirations
Inspirations
Possible Containers
Mind Map List Egg Nog
Rudolf
Blue Star
Candly Canes
Cards
Santa Clause
Red Nose Nog
Poinsettia
Penguins
Carols
Mrs. Clause
Twinkle
Icicle
Polar Bears
Mistletoe
Elf/ Elves
Rosy Cheeks
Jack Frost
Mittens
Midnight
North Pole
Cabin
Mint
Hot Cocoa
Chorus
Winter
Xmas Lights
Candle
Tinsel
Cookies
Snow Storm
Northern Lights
Snowman
Stripes
Red/Green
Snowflake
Sleighbells Ring
Gingerbread House Holiday Cheer
Stockings
Christmas Tree Noggin
Snowball
Sleigh
Holly
Yule/Yuletide
Frosty
Ornaments
Evergreen
Kris Kringle
Noel
Jolly
Glitter
Chimney
Marshmallows
Reindeer
Peppermint
Christmas Eve
Chocolates
Grinch
Mind Map List Cont. Holiday Stuff
O Tannenbaum
Jingle Bells
Silver & Gold
Jingle Bell Rock
Silver Bells
Tis the Season
Little Drummer Boy
Jingle Bell
White Christmas
Winter Wonderland Silent Night Feliz Navidad Blue Christmas Deck the Halls Joy to the World
Hypothetical Names Santa’s Naughty Nog
Jenelle’s Egg Nog
Nice Nog
Evergreen Organic Egg Nog
Winter Wonderland Egg Nog
Hard Antler Egg Nog
North Star Egg Nog
Rum & Nog
Blue Star Egg Nog
Red Nose Nog
Noggin Nog
Raindeer Rum Nog
Neige Nog
Ringaling Rum Egg Nog
Noel Nog
Rosy Cheeks Rum Nog
North Pole Egg Nog
Tispy the Season Nog
Elf Nog
Enchanted Elf Egg Nog
Peppermint Egg Nog Candy Cane Lane Egg Nog
Typeface Explorations Alcoholic
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Egg Nog
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Alcoholic Egg Nog Alcoholic Egg Nog
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Typeface Explorations Alcoholic
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Sketches
Sketches RED�NOSE
ALCOHOLIC
ALCOHOLIC
ALCOHOLIC
EGG NOG
EGG NOG
EGG NOG
ALCOHOLIC
ALCOHOLIC
ALCOHOLIC
RED�NOSE
EGG NOG
EGG NOG
EGG NOG
Sketches
AL COHOL IC
EGG NOG MIXED WITH RUM, BRANDY & BOURBON WHISKEY
A L C O H O LA IC LCOHOLIC
EGG NOG EGG NOG
1 5 % A LC / V O L (30 PROOF) 675ML
Sketches
RED NOSE RED NOSE
A LC O H O LI C
EGG NOG MIXED WITH RUM, BR ANDY & BOURBON WHISKEY 1 5 % A LC / VO L (30 PROOF)
675ML
AL C OHOL IC
EGG NOG MIXED WITH RUM, BRANDY & BOURBON WHISKEY 15% ALC/VOL (30 PROOF)
675ML
ALCOHOLIC
EGG NOG 675ML
Sketches
RED NOSE RED NOSE
RED NOSE A LC O H O LI C
EGG NOG MIXED WITH RUM, BRANDY & BOURBON WHISKEY
ALCOHOLIC
EGG NOG MIXED WITH RUM & BRANDY
1 5 % A LC / V O L (30 PROOF)
15% ALC/VOL(30 PROOF)
675ML
250ML
RUDOLF'S TRUE STORY Rudolf the rednosed reindeer had a very shiny nose, but what they didn’t tell you was why it glows. There must have been some magic in that egg nog that he found, because when he drank it all up, everything began to spin around. Next thing he knew he had a RED NOSE! You know the rest.
Drink & Be Merry MADE IN THE NORTH POLE P R E PA R E D & B O T T L E D B Y M R S . C L A U S E REDNOSE.COM GOVERNMENT WARMING: (1)ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC, BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.
Sketches RED NOSE
Nutmeg
RE D NO S E RE D NO S E
RED
RED
NOSE
NOSE
NUTMEG
NUT MEG
NUT MEG
RED NOSE
RED NOSE
RED NOSE
RED NOSE
Nutmeg
NUTMEG
Nutmeg
Nutmeg
NUT MEG
Nutmeg RED NOSE
Nutmeg
RED NOSE
RED NOSE RED NOSE
Nutmeg
RED NOSE
Nutmeg
Nutmeg
Final
RED NOSE
RED NOSE
Nutmeg
RED NOSE ALCOHOLIC
EGG NOG MIXED WITH RUM & BRANDY 15% ALC/VOL(30 PROOF)
250ML
RUDOLF'S TRUE STORY Rudolf the rednosed reindeer had a very shiny nose, but what they didn’t tell you was why it glows. There must have been some magic in that egg nog that he found, because when he drank it all up, everything began to spin around. Next thing he knew he had a RED NOSE! You know the rest.
Drink & Be Merry MADE IN THE NORTH POLE P R E PA R E D & B O T T L E D B Y M R S . C L A U S E REDNOSE.COM GOVERNMENT WARMING: (1)ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC, BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.
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