JennPepperArt Brand Book

Page 1


“Happiness, charmed.� JennPepperArt began in 2013 as a small business meant mostly for gifts for friends. In the years, it has grown to be a source of unique merchandise for both avid collectors and fans of sentimental memorabilia alike. JennPepperArt strives to create a unique customer experience for consumers each and every time they stop by the storefront. With several online locations, satisfaction is guaranteed.


WHO ARE WE?

We Are... a Customer Friendly a Affordable a Easy to Reach a Open To New Ideas

We Are Not... x Unapproachable x Too Expensive x Hard to Find x Silent Sellers


TYPOGRAPHY HEART OF GOLD

THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG. the quick brown fox jumped over the lazy dog. !@#$%^&0 1 2 3 4 5 6 7 8 9


LOGO VERSIONS

SECONDARY

PRIMARY Jenn

Pepp

GREYSCALE

erAr

t


LOGO DOS AND DON’TS

Don’t stretch or squash the logo.

Don’t change the hue outside of the two color palettes.

Don’t change the saturation, and don’t change the font.


WHITE SMOKE 241-239-242 4-4-2-0 1-1 C #F1EFF2


ORCHID 204-106-170 17-71-0-0 238 C #CC6AAA


BLOOMING VIOLET 19-56-148 24-92-0-0 2395 C #BF3894


OLD ROSE 149-39-125 47-99-15-2 248 C #95277D


AQUATINT AQUAMARINE 94-196-180 60-0-36-0 7472 C #5BC3B4

47-178-155 73-4-49-0 7473 C #34B39C

SEA GREEN 149-39-125 79-28-58-8 625 C #348777


COLLATERAL

JennPepperArt


COLLATERAL

JennPepperArt JennPepperArt


DESIGNER’S OATH I SOLEMNLY SWEAR TO UPHOLD MY BRAND’S INTEGRITY. I SHALL NOT CHANGE THY COLOR. I SHALL NOT UPLOAD A PIXILATED LOGO TO FACEBOOK. I WILL DEFEND THE SHAPE AND CONSTITUTION OF MY MARK, SO HELP ME GOD.




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