Each design starts with a dream. An idea. A spark of inspiration that ignites a flame of passion for creating wonderful works of art that touch the heart and delight the soul. Jenna Clifford approaches jewellery design as an art form. The greatest art is not just the application of oil to canvas or a careless knife to marble, it is deliberate, it has intent and its power comes from the hidden imagery and symbolism within it. Great design is perfect in its execution and brilliant in the hidden messages it reveals. Great art is eternal, the eye never tires of it, the heart is always moved by it, for generations to come it is a piece of beauty and wonder that started with a dream.
Dedication In celebration of inextinguishable hope and believing in our dreams of building a better country and world, one that thrives in its diversity and grows in love for all – this book is dedicated to all the women and men who walk in light, practice kindness and embrace each other in love and unity.
Together we bring dreams to life. Together we create magic.
Love.Beauty.Passion.Truth
L
ife is full of beauty. Notice it. Notice the bumble bee, the small child, and the smiling faces. Smell the rain, and feel the wind. Live your life to the fullest potential, and fight for your dreams. Ashley Smith
There is simply the rose; it is perfect in every moment of its existence.
Creating your Dreams The marriage of two people carries with it a great significance. Marriage is the recognition of two souls bound by love that shines with a unique everlasting beauty. Jenna Clifford engagement rings are inspired by this sacred love and serve as a daily reminder of the promises and commitment of marriage. The creation of an engagement or wedding ring that is unique to you is our speciality. We take great pride in bringing your style and energy into the creation of sublimely precious jewellery that pays tribute to the magnificent occasion it is designed to celebrate.
Your most memorable investment
Your Dream, Our Passion Always apparent in a Jenna Clifford custom-designed creation is the flexibility and flair which bring originality to the signature designs. Artistic freedom combines with technical expertise to deliver jewellery which will inspire the wearer for years to come. Our bespoke heirlooms are iconic creations that will be treasured for a lifetime. Right from the beginning, you will share an intimate journey with one of our knowledgeable and attentive design consultants to forge a masterfully crafted heirloom, which exemplifies your unique personal essence – bringing your dream to life.
If you would like to discuss a one of a kind creation conact us on info@jennaclifford.com to book an obligation-free design session.
Take time to smell the roses.
Jewellery makes memories and transcends one’s life.
Dream, Imagine & Believe
What dreams are made of ...
Dear Dreamer
All our dreams can come true, if we have the courage to pursue them -Walt Disney
It all begins with a dream...
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Th e Symbol of Love Roses are a recurring theme in our work – they represent love, passion, beauty and truth. For two decades, various interpretations of the rose motif have been woven into our most celebrated and memorable creations. The rose epitomises the heart and soul of the brand.
A rose’s rarest essence lives in the thorn.
The beauty of the soul reflects the radiance of the true gem.
Follow your dreams, they know the way.
With a career spanning more than thirty years, Jenna Clifford has become a renowned art jeweller who designs and creates heirloom jewellery for people all around the world. Inspired by the beauty of mother nature combined with a passion for design, Jenna has always been guided by the principle that one should never settle for average. Together with our design team, we are committed to originality in design and quality in our craftsmanship.
Morningside Design Studio Only a stone’s throw from Sandton City and the Gautrain station, our Morningside Design Studio is worth a visit when you’re in town. With its opulent splendour and lush gardens, you are guaranteed to enjoy a wonderful, unique experience from the moment you set foot in this vibrant space. Mon to Fri : 09h00 – 17h00 Saturday: 9H00 - 14H00 +27 11 523 6600 | info@jennaclifford.com
Lynnwood Bridge Boutique An exquisite, light and airy space situated in the heart of the Jacaranda-clad Pretoria East, our Lynnwood Bridge boutique boasts a luxe cappuccino bar with ample seating where you can relax with a coffee whilst browsing the latest collections and enjoy a complimentary jewellery clean. Mon to Fri : 09h00 – 17h30 Saturday: 09h00 – 14h30 +27 12 368 1490 | info@jennaclifford.com
Corporate Events & Celebrations We have hosted a multitude of superb events and functions at both of our beautiful spaces over the years. Whether you are planning an elaborate private function, an intimate birthday party,a corporate networking event or staff training and workshops, our studio offers a different atmosphere and energy altogether thanks to Jenna’s personal touches and attention to detail. Contact info@jennaclifford.com to find out more about booking our Morningside Design Studio or Lynnwood Bridge Boutique for your next event.
Revival At Jenna Clifford we are spearheading the trendiest service in the jewellery industry, Revival by Jenna Clifford. This process involves taking your unused or unwanted jewellery items, such as gold, diamonds and other precious stones that have been inherited or gathered over many years, and converting them into magnificent new heirlooms that will withstand the tests of time.
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Revive. Refresh. Revitalise Designed to appeal to your personal aesthetic taste as the wearer, Revival by Jenna Clifford affords you the opportunity of utilising the value of your existing jewellery assets, whilst simultaneously creating something splendidly new. In this way, your jewellery remains contemporary and still importantly honours the sentimentality that is imbued by the original pieces that were personally contributed. This remodelling process requires absolute expertise and can only be performed with the utmost craftsmanship. To find out more about this exciting service you are invited to book an obligation free appointment with a consultant at one of our luxury boutiques, which will entail a discussion around your existing jewellery and an introduction to the Revival process.
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Our Services Complimentary Jewellery Cleaning and Inspection Jenna Clifford offers all patrons a complimentary ultrasonic cleaning and stone setting inspection when visiting a Jenna Clifford Boutique. Repairs and Alterations We offer an extensive jewellery repair service that can help restore your treasured piece to pristine condition. Our team of local craftsmen will look at jewellery of any age, make or style and will do everything they can to repair your item. Adjustments to chain lengths, bracelets or ring sizes can generally be done within ten days of receipt. Maintenance and Refurbishment Your jewellery requires regular maintenance and care to maintain its state of perfection. We recommend a yearly maintenance and refurbishment service is conducted on your jewellery item. This service will typically entail a stone check, damage and dent correction, a rhodium and polish.
Valuations Valuations are generally sought for insurance purposes as proof of ownership and a professional valuation of the items you want covered. A Jenna Clifford valuation makes it easy for you to prove the value of your jewellery to your insurer. Our experts will examine your pieces, and provide a written valuation which is a legal document you can use for insurance. Vouchers and Gift Cards All vouchers and gift cards are valid until the expiry date indicated on card and are redeemable at any Jenna Clifford Boutique. Gift cards and discount vouchers can also be redeemed on the e-boutique where applicable. T’s & C’s apply. Corporate Services There are many occasions where a corporate gift is needed. We understand that your gift should demonstrate thoughtfulness, not only in the item that’s been chosen, but also in the way that it’s been packaged and presented. We have a dedicated team available to help companies and associations with bespoke and corporate gifts whether on an individual or volume basis.
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a tea party for you and 5 Friends at our opulent Flagship Design Studio
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Drop me at a JC boutique near you or enter online at www.JennaClifford.com COMPETITION CLOSES 30 SEPTEMBER 2019.